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Sponsorship Proposal For Pro-Kabaddi League

This document proposes sponsoring the Pro Kabaddi League to Royal Enfield. It summarizes the growth of kabaddi as a sport, establishes how a league structure would further its popularity, and analyzes Royal Enfield's brand attributes as being well-aligned with kabaddi. Sponsoring the league would provide qualitative benefits like deepening Royal Enfield's image and visibility, as well as quantitative benefits such as launching a new product and driving sales in key markets. Various sponsorship packages are outlined offering different promotional opportunities and recognition levels. Overall sponsoring the league is positioned as a way to gain expertise, capacity, and market entry.

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jaskaran1991singh
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3K views16 pages

Sponsorship Proposal For Pro-Kabaddi League

This document proposes sponsoring the Pro Kabaddi League to Royal Enfield. It summarizes the growth of kabaddi as a sport, establishes how a league structure would further its popularity, and analyzes Royal Enfield's brand attributes as being well-aligned with kabaddi. Sponsoring the league would provide qualitative benefits like deepening Royal Enfield's image and visibility, as well as quantitative benefits such as launching a new product and driving sales in key markets. Various sponsorship packages are outlined offering different promotional opportunities and recognition levels. Overall sponsoring the league is positioned as a way to gain expertise, capacity, and market entry.

Uploaded by

jaskaran1991singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Pro Kabaddi

League
Jaskaran Singh
Sureka
Soupal Roy

By
Jyoti
Shaily Manohat

Agenda

Who we are
Kabaddi a growing sport
Kabaddi is now ripe for a league
Our understanding of your organization
What sponsoring Pro Kabaddi league can do
for you-Qualitative and Quantitative
benefits
-Marketing Strategies
Various sponsorship packages
Road forward

Who we are
Kabaddi Federation of India (KFI) started from
1973
We have been successful in organizing six
Kabaddi world cups (2009-2014)
Associated organizations-International Kabaddi
Federation(IKF) -Asian Kabaddi
Federation(AKF) -World Sports Group(WSG)
-International Broadcaster Star Sports

Kabaddi a growing
sport
Viewership base
World Kabaddi cup 2014 has attracted 22
million viewers which is 10 times more than the
FIFA world
cup 2014 Base (approx)
Viewership
India
Canada
Pakistan
Others

Country base
Kabaddi
was initially played in Punjab and
Tamil Nadu and now the sport has
expanded world wide and is played in
Canada, Pakistan, Iran and many
more
No of Countries Participating
25
20
15
10
5
0
200920102011201220132014
Years

No of Countries
Participating

Kabaddi is now ripe for a league


League system will enhance the popularity of the sport
worldwide
Facilitate lifestyles and build recognition for the top
players
Attract players from overseas
Attract top-rung, reputed corporates into the game
Create an opportunity for youngsters to perform on an
international stage
Kick-start renewed appreciation, enthusiasm and
participation in the sport at all levels
Example: Success of IPL and EPL

Our understanding of
your organization
Data analysis of Royal Enfield from Facebook

A survey conducted by Indian Kabaddi Federation


Attributes of
Attributes of
Royal
Enfield
Kabaddi
No. of
people

No. of
people
45

45

40

40

35

35

30

30

25
25

20

20

15
10

15

10

Rough Power Agility Macho Youthful

5
0

Attributes

Rough

Power

Agility

Attributes

Macho Youthful

No. of people relating Royal Enfield with


these sports
Games
Football

Hockey

Kabaddi

Cricket

Kho-Kho
0

10

12

14

16

What sponsoring Pro Kabaddi


League can do for you
Qualitative benefits
1. Image Deepening
POP of Royal
Enfield
- Rough and Rugged
Motorcycle

POP of Kabaddi
-Rough and Tough
sport

Ingraining the position of


Royal Enfield deeper into the
mind of people

2. Heightening visibility
Positive publicity on both print and
social
media
-Brand
name and logo would be
mentioned multiple times during the
event and on our website
3. lowering the churn rate of customer
to
Royal Enfields main
competitors

Quantitative benefits
1. Apt stage to launch Continental
GT
-Positioning of Kabaddi and
Continental
Gt in Sync
-No other major event around the
corner
2. Driving
sales
Tapping the viewers
of Kabaddi in Iran
and Pakistan to
increase the sales in the
respective
regions

The Marketing Strategies


Sponsorship
Online promotion
Offline
promotion -Social Media-Banner Space Banner space -Booth Space -News
Groups -TV, Radio and -Blogs
Print -YouTube Ads
-Signed
merchandise -Special
allocated box

Various sponsorship packages


Sponsorship Category

Title
Sponsor

Platinu
m

Gol
d

Silv
er

Minimum Investment(Millions in Rs)

20

10

Available Opportunities

10

Sponsor Logo printed on Leagues product

Yes

Yes

Yes

Yes

Radio ads (Years)

0.66

0.25

Commercials on local channels

0.66

0.25

Banners posted on every page of website

Yes

Yes

Yes

Yes

Number of banners posted around venue

20

12

Announcements with sponsor mention at every


stop of play

Yes

Yes

No

No

Mention in newspaper and magazines

Yes

Yes

Yes

No

0.66

0.25

Internet ads (Years)

Outdoor ads (Years)

Promotions posted on Social media websites

Yes

Yes

No

No

Mentions in mail list, text listing , direct mail,


etc.

Yes

Yes

No

No

Additional Recognition

Available
upon request

NA

NA

NA

Road forward
Provide companies with the opportunity
to gain new capacity and expertise
Allow companies to enter related
businesses or new geographic markets

Thank You

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