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Analysis of 15 Digital Graphics To Promote A Range of Artists

1) The document analyzes the album covers and packaging of various artists such as Emili Sande, Drake, Adele, and Jay-Z. 2) Common design elements identified include the prominent placement of the artist's name and image, along with themes, colors, and layouts that relate to the artist's brand and music style. 3) Techniques like font size, image positioning, and use of color are discussed in terms of how they direct the viewer's attention and convey meanings about the artist and their music.

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81 views15 pages

Analysis of 15 Digital Graphics To Promote A Range of Artists

1) The document analyzes the album covers and packaging of various artists such as Emili Sande, Drake, Adele, and Jay-Z. 2) Common design elements identified include the prominent placement of the artist's name and image, along with themes, colors, and layouts that relate to the artist's brand and music style. 3) Techniques like font size, image positioning, and use of color are discussed in terms of how they direct the viewer's attention and convey meanings about the artist and their music.

Uploaded by

Mavarid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ANALYSIS OF 15 DIGITAL GRAPHICS TO PROMOTE A RANGE

OF ARTISTS.
MORVARID RAUFY

Emli Sande is has kept her album cover


very simple and plain, as she only has a
picture of herself on the front cover with her
name in large front and then just the album
cover name. As we can she has not used
any colours and stuck with her black and
white style.
Emili's songs are known to be slow,
emotional and not very cheerful or uplifting
therefore by keeping her album cover plain
and has not incorporated colours to match
the theme.

This magazine has used two colours which are, yellow and white.
This helps to focus on the front and what has been written so
the audience don't get distracted. The yellow writing is for the main
information as it is in larger front and yellow is more eye catching
than white.
In the image Nicki Minaj, is standing in a certain position that would
attract men, this also links in with the facial expressions and the way
she is dressed. The zip is
half way down showing the audience some skin and cleavage, and
this is to be put there to catch the eyes of men. This is anexample of
the Male Gaze theory
by Laura Mulvey as shes put
herself to look a certain way so that men can be attracted to her.

On the front cover we see the image of Drake, he is the main focus and we
know this because the cover is so simply and he is the only thing standing
out to us. The use of gold props helps to signify he is a rapper, also
representing his wealth and fame but this is shown to be conventional.
Drake is not giving direct eye contact to the audience, representing that he
may be ashamed of the things he has done, this also reflects upon the album
which may give the audience the idea that this album may not be a normal
up beat fun album. This could link in well with the songs and the audience
may not be getting the normal expected stereotype album from drake
therefore they might think its not be as good. Take Care which again reflects
on the album and that it will be a deep and meaningful album. The name of
the album which does not stand out as much because Drake wants to bring
the audience more into the background of the digital

In this magazine Emili has used dark clothing creating more


emphasis her face this has been done in relation to her album.
shadows have been used to create composition, with mixtures of
light and dark tones.
The hair colour Emili is rocking in this picture is blonde and the title
is 'My blonde ambition' therefor it relates to her hairstyle/colour, this
has also bee done consciously as she is known for her blonde hair
and it part of her image and own style.
Once again in this magazine Emili's names is the largest font on the
page and is also in italics, this is to also emphasis her name, it
targeted to the members of the public who are familiar with her and
it will be that her name is the first thing that will catch their eye and
draw them in.
There has been a use of Grey/ black and white background, we can
see that the black frame from outside the magazine

The layout of this Digi pack goes with the conventions of the Digi
pack. The cover has an image of the artist Katy Perry and her name.
Katy's image has been put directly in the middle of the front cover
and this has been to bring all attention on her. This is in relation with
the theory of Male Gaze by Laura Mulvey, as the way she is dressed
and positioned would make men attracted. In the bottom right corner
there is an advisory logo directing the viewers there is explicit content
on some of the songs.
The layout links in well with the artist and her music as it looks
feminine and joyful, which connects in with the whole
candy theme. This is portrayed on her CDs as one of
them is a doughnut with sprinkles on it and the other is a red and
white candy, which helps to link the whole package.

Looking back at the pervious album and this, one we can see the resemblance and similarities,
such as she has again stuck with the black and white look. This shows that it is part of her image
and not just a theme for one album. Once again Emili has just change the positioning of her name
and the title of the album and has a different picture of herself.

Black and white is used for Adele's image to gives the


audience an understanding of her music, by showing
that her music is soft and calm and that it can also be
emotion and black a white usually indicates sadness.
The pose Adele is making on this poster looks as
though she is fed up and depressed also makes her
look as if she is upset. This signifies that her music is
meaningful and upsetting or 'she's speaking from the
heart'. The close-up used on this image helps to bring
emphasis on her expressions.
Her name is in a larger front and this has been done
to attract the Adele fans and allow people to know or
start recognizing her and her name.

The main colours used on this album is cream, black and


white.The front and the back on the panels used all these
colours in order to link the product together as one. The guys
costumes are mainly black, these colours are natural and helps
to show them out more from the rest of the background and lets
us fully focus on them.
The font used is the same throughout the album apart from the
sizes which differ. The Script is done in capital letters and bold
to emphasis the bands name to the audience and fans. The
name of the album is written small and thin, therefore bringing
less attention to the name and more on the image as it may
have more information and could link in with the album name.

CHRIS BROWN F.A.M.E DIGIPAK


This album has small pictures of the artist himself, as the
background and one big one confusing on his face in the
middle of the cover. The direct mode and the way he is
staring straight into the camera represents him and shows
the audience that he is confident, while having a straight
stern facial expression on indicating that this may be how
they artist is and is part of his personality, or the seriousness
of the album and may be a hint that the songs are more
serious rather than pop. It uses graffiti style of drawings
which references to the street and connotations of an
urbanized theme.
The front used is consistent throughout the album, the title
stands out with the full background, because of the use of
capitalized letters and large front. the front used for the title
is in sync with the graffiti style. The main colours used are
blue, white and yellow although there are many other
mixtures amongst it

The background images are orientated just


like the main image, focusing on the
visuals of the artists and this follows the
style of hip hop genre albums. The artists
clothing from what is shown is very casual
which again is common in the hip hop
genre. As the album is very colourful and
eye catching it indicted that its target
audience is 13-20.

INSIDE PANEL CD
Different colurs have been used for the
inside of the CD its just black and white
this creates a stronger contrast allowing
the imagine and front stand out, This
could denote another personality of the
artist, black and white conventionally
having connections of sophistication and
Chris Brown stylish. The long shot is
used to show audience his outfit and how
he's leant forward almost in Michael
Jacksons positions. This demonstrates
his relationship with MJ

J.COLE-COLE WORLD THE SIDELINE STORY


The imagine is of the artist siting
on a bench looking directly into
the camera which is denoting
confidence. The use of long shot
allows the audience to see all the
of the artist, position, costume
etc. His positioning and facial
expression is relaxed and slightly
sympathetic. The costume of the
artist is urbanized but also smart
at the same time inanition with
traces of wealth and success.

The background image is


of lockers and is nit that
interesting however his
allows the focus to me on
the artists. J. Cole has
carried on his basketball
theme through couple of
his albums and the idea
of the lockers and the
jacket all reference to his
theme.

The front used is consistent through his digipak is similar to all of his other, however the artists name is bigger
than the album name, this could have connections of the artist being well known and is using his name to
promote album.

JAY Z THE BLACK ALBUM


There is only on image
Using capital letters,
and that is very
covering his eyes and the
obscured, the audience
whole imagine being
doesn't see all of the
black creates dark
artists only the nose and
shadows, direct mode of
lips. The imagine is
address is still used even
saying what the albums
though we cant see his
name is 'The Black
eyes we can still see
Album' almost everything
confidence. The capital
is black with slightly used
front attacks the
grey/white. His
audience, due to the fact
positioning on the album
that white on black is
cover is very represented
used.
of a person who is
confident to achieve big
The background of the album is all black, matching the imagine allowing the audience to focus n the artists,
things.
showing off his features. His outfit is urbanized which relates to the genre and the artists life style.

INSIDE PANEL CD
The CD is consistent throughout, continuing with the white and black, white front and black
background and the simplistic design. The plain black background can be a suggestive of Jay Z's
subtle but high status which he obtains for example he doesn't need to show off with expensive
objects and the plain background is quite representative of this.
Moreover the black can also mean sophistication,
where commonly the colours black and white
represent wealth and class.
The record label is given along with the website of
it which promotes Jay Z and again its given it
white capitalized front. The capitalized front is
significant to Jay Z as it represents him as an
individual and unique hip hop artists, as usually
capital letters are used for someone's names and
gives a sense of uniqueness.

BACK COVER
The same typography is
used with the black
background which again
goes with the digipak
theme. The same
capitalized theme is used
which allows the
audiences to concentrate
on the track names
rather than anything else.

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