Scribd
Upload
191 views

Atlantic Computer

1) Atlantic currently charges only for its TRONN server and provides its PESA tool for free. 2) Under status quo pricing, the Atlantic bundle price equals the price of TRONN plus a free PESA ($2,000). 3) Other pricing methods Atlantic is considering include competitive based pricing, cost-plus pricing, and value-in-use pricing.

Uploaded by

wiwoaprilia
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
191 views

Atlantic Computer

1) Atlantic currently charges only for its TRONN server and provides its PESA tool for free. 2) Under status quo pricing, the Atlantic bundle price equals the price of TRONN plus a free PESA ($2,000). 3) Other pricing methods Atlantic is considering include competitive based pricing, cost-plus pricing, and value-in-use pricing.

Uploaded by

wiwoaprilia
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Atlantic : Status Quo Pricing

Only charging TRONN server only and give


PESA tool for free

Atlantic Bundle = Price of TRONN + Free PESA
= $ 2,000
DWI APRILIA / 29113338
Atlantic : Competitive Based
Pricing
Pricing for TRONN Servers based on price of
competitor server, in this case : Zink by Ontario.
Conservatively 2 Tronn servers equal to 4 Zinc,
and Aggressively 1 Tronn should be equal to 4
Zinc

Zink = $ 1,700
Tronn Bundle Price = 4 times Cost of Zink
CBP = 4 x $ 1,700 = $ 6,800
DWI APRILIA / 29113338
Atlantic : Cost-Plus Pricing
Expected sales in 3 years = (4 x 50,000 + 9 x 70,000 + 14 x 92,000) /
100
Cost of TRONN servers = $ 1,538








Bundle Price with PESA = $ 2,245
DWI APRILIA / 29113338
Value Remarks
Expected sales for TRONN servers (unit) 21180 (50% of 21180
Expected number of PESA installations 10590 (2,000,000 / 10590)
Cost of PESA per Installation 189
Total cost of Atlanctic bundle 1727 1538 + 189
30% mark-up 518.1 0.3 x 1727
Final cost 2245.1 1727 + 518.1
Atlantic : Value-In-Use Pricing








Full savings $ 4,400
Shared savings $ 2,200

Final Price = $ 4,200
DWI APRILIA / 29113338
For 2 Basic For 1 Atlantic
Electric $ 500 $ 250
Admin $4,000 $2,000
Software $1,500 $ 750
Server $3,400 $2,000
Total $9,400 $5,000

You might also like