Introduction HO
Introduction HO
Professional Communication
Overview of Lecture
Communication forms and modes
Course topics
Course materials
Course structure and assessment
Building blocks of communication
IPAC
Communication in its different
forms and modes
Verbal - written
Verbal spoken
Non-verbal visual
Non-verbal audio
Non-verbal paralinguistic
audio vocally-produced sounds e.g.
pitch, volume, speed, intonations
visual body language
Aims to equip students with
Oral communication skills
Written communication skills
For the workplace
Professional Communication Topics
1. Business Writing
2. The Employment Process
3. Intercultural Communication
4. Conflict Management
5. Oral Presentation
6. Business Meetings
1. Textbook: Professional Communication
(2010), McGraw-Hill
2. Assignment instructions
3. Online course sites (lecture slides, course
syllabus description, lecturers and tutors
contact information announcements, etc
1 main site, 1 tutorial site)
4. Videos on Demand
VERY IMPORTANT
LECTURES
Lectures every week.
TUTORIALS
2 hours, once a fortnight, 6 sessions
Follow odd/even weeks system
Even week groups start tutorials first in week 2; odd
week groups start in week 3.
MAIN COURSE SITE
Please check main site regularly.
TUTORIALS
During tutorials, no teaching/lecturing will
be done. You are required to:
Review completed lectures through Q&A,
discussions, etc
Work on lecture topic-based exercises
Present assignment 2.
Your tutor will:
Facilitate the tutorials
Monitor and assess your attitude and
progress to award you with class
participation marks.
COURSE ASSESSMENT
No exam, 100% CA:
Assignment 1: Individual Writing (40%)
Assignment 2: Group Oral Presentation
(40%)
Class Participation: (20%)
Late submission of A1
Penalty 20% deduction per day
A2 is strictly a group oral presentation, you
must form a group shortly after tutorial 1.
Plagiarism
Lecture on plagiarism available on the
lecture site
Honour code
Plagiarism form to be used when
submitting Assignment 1
SELF ACCESS
Retrieve VOD (video-on-demand) from
edveNTUre or from NTU intranet, via
library link.
Watch videos and answer questions at
your own pace.
Watch e-lectures and attend guest lecture
and CAO dialogue session.
Union Day 28 August, 10.30 2.30
Thursday odd-week 3
Make up in week 2, 21 Aug (both groups)
Hari Raya Haji 6 October
Monday even-week 8
Make up in week 9, 13 Oct (both groups)
Attendance will be taken
Make-up Tutorials
Deepavali 23 October
Thursday even-week 10
Make up in week 11, 30 Oct (both
groups)
Attendance will be taken
Make-up Tutorials
Building Blocks of
Effective Communication
Three Factors of Communication
P-urpose
A-udience
C-ontext
(I)Pac the communication tool
Why IPAC?
What is communication?
Two way communication model
Reaching out to the other party
To achieve a high level of effective
communication
Possible but with whom?
Working even harder to achieve effective
communication in the work place
The basic purposes of
professional/business writing are:
To inform
To persuade
To maintain/build goodwill.
In most cases, each business message
usually involves more than 1 purpose.
A-udience
A-udience characteristics:
- Culture
- Language
- Education
- Interests
- Age
- Etc.
C-ontext
Everything that impinges on
Communication
Time past, present, future
Location
Company culture
Economic, social, political, environment
Etc.
Workplace writing generally entails
writing for 2 main types of audiences:
Internal (colleagues, superiors,
subordinates)
External (clients, government agencies,
general public, the press, shareholders,
potential employees, suppliers, unions)
With the purposes of:
Informing, persuading, requesting,
building goodwill
IPAC Outcome
Content
Organisation
Language
Choice of words
Tone
Style
7 Cs: clarity, coherence, cohesion, correctness,
completeness, conciseness, courtesy
What is communication
Building blocks of oral and written
communication
IPAC