Corporate restructuring involves radically rethinking a company's key business processes to focus on the customer, core competencies, and adaptability to changes. It requires dividing the organization into strategic business units focused on individual competencies. Processes are restructured by creating cross-functional, self-managed teams and closely tying activities to suppliers and customers. Restructuring also demands cultural changes to shift employee values, norms, attitudes and behaviors. Methods of restructuring include external actions like acquisitions or asset sales, and internal changes through portfolio analysis and new organizational structures to improve customer service.
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Corporate Restructuring
Corporate restructuring involves radically rethinking a company's key business processes to focus on the customer, core competencies, and adaptability to changes. It requires dividing the organization into strategic business units focused on individual competencies. Processes are restructured by creating cross-functional, self-managed teams and closely tying activities to suppliers and customers. Restructuring also demands cultural changes to shift employee values, norms, attitudes and behaviors. Methods of restructuring include external actions like acquisitions or asset sales, and internal changes through portfolio analysis and new organizational structures to improve customer service.
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CORPORATE RESTRUCTURING
Concept of Corporate Restructuring
To survive and compete, present day organization. should do away with their existing culture, policies, structure and start with a clean sheet. They have to put more emphasis on the business process as a whole and do everything to keep the customer.
PROCESS OF RESTRUCTURING 1. CUSTOMER FOCUS: To succeed in a highly competitive world, every business will have to listen to the customer, find out what he needs and deliver more than what he expects. 2. CORE BUSINESS PROCESS: The organization must divide itself into strategic business units. Focusing on an individual core competency. Then, it should divide the individual SBU into core business processes by deciding what product attributes, technologies, designs, skills etc are most important from the customers point of view.
Once the key processes are identified it is necessary to decide which areas need to be restructured and order in which they should be handled, since restructuring all the process simultaneously is not possible. 3. STRUCTURAL CHANGES THROUGH REEINGEERING: This approach involves radical rethinking and transformation of key business processes leading to coordination and flexibility in responding to changes in the environment.
There are 4 key elements in reengineering
Organization should define distinctive competencies. The organization should asses the core processes that adds value to the distinctive competencies. The organization should organize work around processes rather than functions by creating cross- functional, self managed teams. It ties up the firms activities closely with suppliers and customers. 4. CULTURAL CHANGES: A strategic change often requires changing the culture of an organization. A culture change refers to a change in employees values, norms, attitudes, beliefs and behaviours
METHODS OF RESTRUCTURING 1. EXTERNAL RESTRUCTURTING: Asset based restructuring is undertaken through (i) acquisition/takeovers, mergers, (ii)asset swaps (iii)demerger/spin off Capital restructuring is carried through (i)leveraged buyouts (ii)shared buybacks (iii)Conversion of debt to equity
2. INTERNAL RESTRUCTURING: This involves portfolio or organizational restructuring. Portfolio changes are effected after the SWOT analysis of the company. Organizational changes are adopted to ensure better service to the customers.