Acknowledgement Analysis Of Company Company History Mission Statement Vision Statement Marketing Leadership Goals Of Company PTCL Feel

The Difference Organizational Chart Product Services Qualification ISO Certification Competitors SWOT Analysis Marketing Strategy Reference Section Marketing Process Target Market Product Line Business Services Personal Services Promotion Traning Advertising Conclusion Customer Care

First of all, We would say thanks to Almighty Allah who has given us the strength to complete the project. The Project is on Pakistan Telecommunication Limited (PTCL). We would like to thanks MAM.AMNA HALEEM who gave us this project. We have learned so much from this project and had a better experience.

PTCL is the largest telecommunication. PTCL continues to be largest CDMA operator. Company maintains leading position in Pakistan. It has potential to be instrumental in Pakistans economic growth. PTCL has laidan optical fiber access network. On the long distance and international infrastructure side, the capacity of submarine cable is expanded.

In 1947, Posts & Telegraph Dept. were established. In 1962, Pakistan Telegraph & Telephone Dept. In 1995, 5 % of PTCL assets transferred to PTA,FAB & NTC. In 1996, PTCL Formed & listed on all Stock Exchanges of Pakistan. In 1998, Mobile & Internet subsidiaries established. In 2000, Telecom Policy Finalized. In 2003, Telecom Deregulation Policy Announced. In 2006, Etisalat Takes Over PTCL's management.

Company maintains a leading position in PAKISTAN. Future is unfolding around PTCL. In future, PTCL will be the link that allows global communication. PTCL is striving towards mobilizing the world. Company is ready to shape a future that offers telecom services that bring closer.

An organizational environment that fosters professionalism, motivation and quality. An environment that is cost effective and quality conscious. Services that are based on the most optimum technology Quality and Time conscious customer services.

To be the leading ICT Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value.

Now Haroon Will Proceed Further

The main goal of the PTCL is to be market leader. Customers satisfaction. Providing enormous facilities to their customers. Satisfy communication needs. Take care of the interests of their share holders. Offering them higher returns on their investments.

PTCL is proud to be Pakistans most reliable and largest converged services.

PTCL is largest telecommunications provider in PAKISTAN.

The largest CDMA operator in the country.

PTCL Incentive plan

Held In Karachi, Lahore, Rawalpindi

ISO 9001:2008 certification

President & CEO

SEVP (Technica l)

SEVP (Operatio ns)

SEVP (Finance)

SEVP (Commer cial)

SEVP (Corp. Div.)

SEVP (HR & Admin)

SEVP (B. Zone North)

EVP (Switchin g)

EVP (Transmis sion)

EVP (Finance)

EVP (Sales)

EVP (Custome r Services)

EVP (Marketin g)

GM (South)

GM (North)

Regional GM (South)

Regional GM (North)

Regional GM (Central)

Now Sania Will Proceed Further..

Mr. Nagibullah Malik Chairman PTCL Board Secretary IT & Telecom Division, Ministry of Information Technology Government of Pakistan, Islamabad

Mr. Akhlaq Ahmad Tarar Chairman PTCL Board Mr. Abdulrahim Abdullah Member PTCL Board

Dr. Waqar Masood Khan Member PTCL Board

Dr. Daniel Ritz Member PTCL Board

Mr. Yasir Qadir Member PTCL Board

Mr. Amjad Ali Khan Member PTCL Board

Mr. Fadhil Mohamed Erhama Al Ansari Member PTCL Board Mr. Serkan Okandan Member PTCL Board Mr. Jamal Saif Al Jarwan Member PTCL Board Ms. Farah Qamar Company Secretary PTCL

Strengths: Large Earnings Good quality international activity. Customer base of 4 million. Largest operational network and infrastructure. An integrated monopoly. Market leadership. Weaknesses: Over Employment & low productivity Slow decision making including extraneous intervention. Lack of aggressive marketing. Line issue due to improper management. Lack of cooperate culture.

 Opportunities:
Growth in telecommunication industry Growth potential due to improved macro economic situation of the country Time to establish brand loyalty Market open for more number of products Threats: Exposure to market competitions. Ability to attract and retain quality Professionals. Reduction in international settlement rates.

PTCL target their product and services to all over the country but especially they target to Business , industrial and in public commercial sectors. They also have a lot of attractive offers to home & personal area to target them to increase their business.

PTCLs has divided its products/services in the following categories: Home & Personal services Business services Carrier Services & Wholesale

Voice PTCL Landline Vfone Smart TV Broadband Broadband Pakistan Evo wireless Web hosting Dial up internet PTCL dialup Dialup vfone

Audio Conferencing Voice Mail Service (VMS) Fixed Line V-Fone ISDN-BRI Satellite Phone Call Centers Radio Maritime Payphones

PTCL customers can now provide services to their clients without undertaking large scale investment in infrastructure or developing expertise in running their own networks. Calling Cards & LDI Payphones Network Capacity Services Broadband

PTCL now offers its infrastructure to corporate and independent carriers to launch their business or increase their own customer loyalty.

Pay Phones:

PTCL has the largest payphone network in Pakistan, and almost every independent payphone company somehow touches the PTCL network. If you are creative we will support you in launching your idea and making it profitable.

PTCL offers its telehousing and data centres for hosting customs services. We have international and domestic capacity anywhere from 64K to full lambda wherever we have our fiber network. DSL & Broadband services are available for independent private label services. If you can create your own niche business, our network is made available.

Broadband:

Now Tabish Will Proceed Further..

PTCL communicate to its customer through many ways and tries to adopt each and every aspects of communication to their customer and target market. The network through out the country is very vast. The following are the ways on which PTCL is working Internet Electronic media Print media Call centers Service center Exchanges

The distribution strategy and channel which PTCL is following is quite improved nowadays. Initially it is very typical to distribute everywhere but slowly as network grew. The Distribution network also approaches to each and every division of country either urban or rural areas. Nowadays the distribution channel for BROAD-BAND Pakistan. Is through exchange and services centers through out the country.

PSTN or Landline EVO Vfone Broadband

Smart TV

Hello to the Future is an amalgam of our vision, brand philosophy, brand values and strategy. The positioning statement Hello to the Future is basically provides the inward communication through the word Hello, i.e. PTCL welcomes its customers and the future. Also it offers the outward communication through the word Future by promising customers the futuristic ideas and products.

Now Khawar Will Proceed Further..

Re-engineering

product delivery process Reducing mean time to the market. Aggressively introduced customer. Facilitation centers. With new and strong brand image.

Design the Product & Process. Starting from Posts & Telegraph(1947) to telephone and telegraph under PTC in 1991. After privatization in 1995 PTCL launched, Ufone Mobile & Internet (Paknet) data service subsidiaries established. None of the brands made it to the top slots in the respective competitions. Recent DSL services launched by PTCL reflect this by introduction of a new brand name and operations of the service being directly supervised.

Evolving Innovative Human Trustworthy Quality Conscious

Beautiful Logo Appeared in March 2006 after Privatization to sold out 26% share to Dubai based company Etisalat.And they changed their website to designed as per Etisalats Site. Regarding PTCL Broadband DSL connection offer extremely good service to 256kb/min with 30 to 40 GB per month.

They believe that the role of training and development in a service involved organization. PTCL employees are a great asset not only for the company but also for the country. Their marvelous potential is yet to be exploited. Their skills need to be developed. Their expertise need to be updated. For which training and development department is at their disposal to cater their training needs. They assure that, training and development team would never miss an opportunity. To contribute towards the betterment of the company.

Pakistan Telecommunication Company Limited lunched a couple of packages and services and they advertise these stuff mostly by printed media Such as : Broachers Newspapers Magazines

We conducted the survey questionnaire through which we can sort these analyses 70 % of the customers got the good service, 20% of the customers think that they got the excellent, 10 % of the customer realize that the service is just OK and no one thought about the bad service.

PTCL is at the maturity stage now. They are following the cost leadership & differentiation strategies. They are providing the services to their customer by lowering the prices and they are the only ones who are providing the services to such a big extent.

Lets Make The Difference :

OUR CUSTOMER IS OUR BIG ASSEST-CEO PTCL The customer is a vital link in the business world. Realizing the customers importance. Take care of customers well- treating their success and failure as company success and failure.

www.ptcl.com.pk

Library.

Mr. Sharjeel Suleiman Assistant HR Manager. Phone: 0333-5356534

Any Question?
If Any Than It Must Be Relevant.