Advanced Searching Techniques in Google
Advanced Searching Techniques in Google
PRIMER
Founded: 15th September, 1997; Larry Page and Sergey Brin Headquartered at Mountain View, CA Original USP: search engine; different from Rediff or Yahoo Global user share (as on September, 2013):
Google: ~ 70% Baidu: ~ 20% Others: ~ 10%
Business diversifications and expansions (since late 2000s) Ventured into Google products (collaborative measures)
UNDERSTANDING SERP
5 2 1
Use region specific information Use additional search options Bound time periods (Google allows customized search option) Use results fitting your requirement; if you need a verbatim, dont go for reading level results
CHOICE OF KEYWORDS
Only ask what you need to know! Google searches EACH AND EVERY keyword Keep your query SIMPLE AND SHORT Dont use the following parts of speech (unless required)
Verbs (is, are, was) Adjectives (good, nice, beautiful) Articles (a, an, the)
No case sensitivity (USE, use, uSe, UsE are all same when searched)
NOT, NOR, NAND are not recognized by Google. Dont use them
Google doesnt search the actual web, it searches the indexed files
Doc Servers
Index Servers
Google Cache Simply a snapshot of a web page Except some features, all other results are not provided in real time Cache exists only if a page is full-text indexed
Visible Web
Micro-irrigation
Micro-irrigation from site: www.ncpahindia.com
Remember:
Mixing of operators allowed Put minus operator at first place Multiple minus can be used
LASTLY
Credibility check Incorporate variant data Verify quotes for plagiarism check Identify source using WHOIS database Search one more time, differently
USEFUL LINKS
https://support.google.com/?hl=en http://www.google.com/analytics/learn/ And of course: http://google.com