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Marketing

The document discusses the relationship between the Olympic Games and its sponsors. It provides details on the different types and levels of sponsors, what sponsors bring to the Olympics through funding and support, and what marketing opportunities the Olympics provides for sponsors in terms of promoting their brands globally and gaining customers. The relationship is described as mutually beneficial with sponsors playing a vital role in the success of the Olympics and the Olympics helping sponsors enhance their brand images and gain long-term customer loyalty.

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33 views

Marketing

The document discusses the relationship between the Olympic Games and its sponsors. It provides details on the different types and levels of sponsors, what sponsors bring to the Olympics through funding and support, and what marketing opportunities the Olympics provides for sponsors in terms of promoting their brands globally and gaining customers. The relationship is described as mutually beneficial with sponsors playing a vital role in the success of the Olympics and the Olympics helping sponsors enhance their brand images and gain long-term customer loyalty.

Uploaded by

Wolf's Rain
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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1. 2. 3. 4. 5. 6. 7. Dang Thi Lien Trinh Ngoc Hong Anh Hoang Vu Duong Nguyen Tung Anh Nguyen Minh Khoi Nguyen Thi Hien Luong Thi Ngoc Anh Page 1

13

The olympics: Branding on global stage

The Olympics logo is one of the worlds most powerful brands.

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Ountline

1. Case summary 2. Answer 3 questions 3. Disscussion

Page 3

Case Summary

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Question 1
Describe the relationship between the Olympic Games and its sponsors? Answer: + List of Sponsors for the Olympics. + What sponsors bring to the Olympic game? +What benefits the Olympics brings to the sponsors?

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List of the sponsors


Different types of sponsors: + Worldwide sponsors: 11 companies

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List of the sponsors


Different types of sponsors: + Tier one partners

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List of the sponsors


Different types of sponsors: + Supporters

+ Suppliers

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What sponsors bring to the Olympics?


The Olympic partners play a vital role in the success of the Olympics: + Funding Olympic teams and athletes + Supplying facilities, technology and expertise

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What sponsors bring to the Olympics?


The Olympic partners play a vital role in the success of the Olympics: + Promoting the Olympics values globally

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What sponsors bring to the Olympics?


+ Delivering sustainable solutions to the infrastructure and environment + Creating lasting legacies for local communities + Engaging youth and active lifestyles + Supporting grassroots sports

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What the Olympic Games brings to the sponsors?


Olympics brings Sponsors the chances for doing marketing globally through many means Sponsorship of big events like Olympic in particular can be especially effective as a marketing tool: + Gives the opportunities for companies to enhance images

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What the Olympic Games brings to the sponsors?


+ Helps companies to gain a certain amount of customers and reach some target market.

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What the Olympic Games brings to the sponsors?


+ Not only to benefit in the short term through the
financial benefits and generation of brand awareness, but also to provide a long-term benefit in the form of brand loyalty. Eg: the naming right in the stadium

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Conclusion
In short, we can say that the relationship between sport event like Olympic Games and Sponsors are: a prime example of organizational mutualism. + Trust + Commitment satisfaction + Control mutuality

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Question 2
Discuss the marketing opportunities for partner business and suppliers to the Olympics? + Olympic is place to sponsors and suppliers advertise their companies

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