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CSR Strategy Formulation

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174 views

CSR Strategy Formulation

ghghgjkkkxzchdvuvhudnvcdvdvdcdsncsdcdudjdseuweheufefbuceucebeebeewuifewuifeuorrfuhregreuigreuigrgguieroekrforep[orgonrgegekghererergefhefefjfekekekfefehefetffefeffiojriooigrheerhufeugregergggrrreuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuhfffffffffffffffffffffffffffffruhfrughruhrhhrurhuewe;weew;e;feeheygefwefgewfwegwqyefwqweeqwerwereeewwwwwwwwwwwwwwwwwwwwwwwwwrrrrrrrrrrrrrrrrrrrrewqrqwuihrewuiruqururewioeeewruewqqyquweeeeeeeeeeeeeeeeeeeeyrrrrrrrrrrrrrrrrrutywuegyfweu fef fe cccccccherw u hf reugferuffhhfeufheufeufefhehwufgggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggggdheufhedgfeyfgefelflewwegfee

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Er Vipul Verma
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CSRStrategy formulation

Vandana

Objective for the session


Clearly define the complete CSR strategic

planning process
Explain how it is created and will be executed

Why Planning a strategy


1. Provides process to establish priorities on what

would be accomplished in the future


2. Simulates to make choices on what we to do and

what not to do
3. Highlights the need to pull the entire organization together around a single game plan for execution 4. Illustrates broadly where resources will get allocated

Road Map for strategy development

Assessment

Baseline

Components

Down to Specifics

Evaluate

Where we are

Where we want to be

How we will do it

Major Components of the Strategic Plan / Down to Action


Strategic Plan

Mission Vision Goals Objectives Initiatives Measures O1 AI2 M3 T1 AI3

Why we exist What we want to be

Action Plans Evaluate Progress

What we must achieve to be successful


O2
Specific outcomes expressed in measurable terms (NOT activities) Planned Actions to Achieve Objectives Indicators and Monitors of success Desired level of performance and timelines

AI1
M1 M2

Targets

T1

T1

Strategies in general
Community investment
Supply chain

Fair treatment employees Environmental Mgmt Volunteerism

NGO Partnerships Human Rights CSR reporting

Work place diversity

Philanthropy Sponsorships Corporate Governance

Product Give aways

Cause Marketing

http://admin.csrwire.com/system/book_excerpt_pdfs/311/original/book_info. pdf

CSR at TITAN Industries


2/3rd of group stake invested in Public Trusts engaging with communities Centralised facilitation through TCCI
Tata SHDI Modelling for business Excellence Written policy Tata Code of Conduct and ethics Tata Quality Management standards (pre-requisities for subisidiaries)

CSR at TITAN Industries


Major initiatives
Employment for Differently Abled MEADOW Karigar Parks Township development

Strategy formulation CASE of TITAN


Adopting and promoting best practices (MEADOW) Cooperating with stakeholders (Karigar Parks...) Enhancing transparency (focusing on honest, direct and open dialogue) Seeking consensus and generally accepted solutions Investing resources (financial and human)

Key considrations for strategy formulation


Senior Management -commitment Internal (assets, people, culture, systems, suppliers....) External (Marketplace, competitors, social trends, technology,
regulatory environment, economic cycles ..)

Channels of implementing CSR (inhouse team, Trust, NGOs, Industry Consortia, collaboration with existing progs) Revisit Stakeholder theory

conclusion
Integration of CSR is possible where the company (through its history, reputation and executives) has a strong philosophical belief in its social purpose, reinforced by self-interest in succeeding in the communities and markets in which it operates, the vision is widely shared and modelled by the leadership and employees, and there is awareness, understanding and prudent management of human rights aspects in business decision-making.

Lets play spectogram

Working with NGOs is great

Working with NGOs is difficult n boring

Adding NGOs

Define Specification
Geography Theme/ cause/ communities Role/type of interventions Budget Expectation from NGO Level of engagement

Define Criteria
Legal compliance Financial diligence Governance Transparency and Accountability Effectiveness Size & capacity/ willingness Reputation / recognition/ awards etc

Define what you want to know


About the organisation About the location and community About the cause About the project Share your criteria and process (durationetc)

Invite application

assess application
Desk review Interview/ ref check Visit to site

Evaluate the project

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