Chapter Twelve: Managing and Pricing Deposit Services
Chapter Twelve: Managing and Pricing Deposit Services
Transaction Deposit
An Account Used Primarily to Make Payments for Purchases of Goods and Services
An Account Whose Primary Purpose is to Encourage the Bank Customer to Save Rather than Make Payments
The Maturity of the Deposit The Size of the Offering Institution The Risk of the Offering Institution Marketing Philosophy and Goals of the Offering Institution
Core Deposits
A Stable Base of Funds that is Not Highly Sensitive to Movements in Market Interest Rates and Which Tend to Remain with the Bank
Estimating Unit Price Operating Planned Overhead Charged the Expense Profit from Expense Customer = Per Unit of + + Each Allocated to for Each Deposit Service Unit the Deposit Service Service Sold Function
Determines the Banks Cost of Funds by Looking at the Past. It Looks at What Funds the Bank Has Raised to Date and What those Funds Have Cost.
The Method of Selling Deposits That Usually Sets Low Prices and Fees Initially to Encourage Customers to Open an Account and Then Raises Prices and Fees Later On.
Conditional Pricing
Schedule of Fees were Low or No Fee charged, If Customer Stayed Above Some Minimum Balance. But faces a higher fee, if balance falls below minimum. Conditional Pricing Based On One or More Of the Following Factors The Number of Transactions Passing Through the Account The Average Balance Held in the Account During a Designated Period (usually a month) The Maturity of the Deposit
Conditional Pricing
Economist Constance Dunham has classified checking account conditional pricing into three categories. Flat-rate Pricing (monthly account maintenance fee plus per transaction fee) Free Pricing (Free of cost, but causing opportunity cost) Conditionally Free Pricing (Free of cost, if the balance is kept upto a certain level)
Relationship Pricing
The Bank Prices Deposits According to the Number of Services Purchased or Used. The Customer May Be Granted Lower Fees or Have Some Fees Waived If Two or More Services are Used.