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Strategic Capability Starbucks

This presentation provides an overview of Starbucks, including its history and growth, value chain analysis, benchmarking, and SWOT analysis. It discusses Starbucks' strategic capability management with a focus on human resource principles like targeted training and developing employee awareness. The presentation concludes by posing questions to the audience about assessing strategic capability and soliciting questions for the presenters.

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6K views13 pages

Strategic Capability Starbucks

This presentation provides an overview of Starbucks, including its history and growth, value chain analysis, benchmarking, and SWOT analysis. It discusses Starbucks' strategic capability management with a focus on human resource principles like targeted training and developing employee awareness. The presentation concludes by posing questions to the audience about assessing strategic capability and soliciting questions for the presenters.

Uploaded by

Biren
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Welcome to our presentation of

Strategic Capability
Janine Thämlitz
Birendra Shrestha
Nathaly Curie
Andreas Brinkhoff
Presentation
overview

Starbucks


Value chain


Benchmarking


SWOT
Starbucks
History and facts

Founded in 1971 in Seattle


1982 Howard Schultz joined


In 1990s expansion US & other parts of the world


Annual growth 25 % since 1993


15 000 stores, 43 countries, $9.4 billion turnover
Value chain
“A value chain describes the
categories of activities within and
around an organization, which together
create a product or service”
Johnson,Scholes & Whittington
pg.110
Value chain

Micheal E. Porter, 1985


Benchmarking
Benchmarking

Source: Benchmarking. http://www.time.com/time/business/article/0,8599,1702277,00.html, Retrieved April,2009.


SWOT analysis –
Strengths & Weaknesses
SWOT analysis –
Opportunities & Threats
Strategic Capability
Management

Key principles of Starbucks concerning HR


Targeted training & development


Develop people's awareness
Questions for you!

How can you assess strategic capability?
Questions for us?

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