Established management thought and practice owe much to two major industries: the automobile industry and the

fast moving consumer industry. These two industries, more than any other industry, demonstrated how firms could achieve stability and efficiency in design, manufacturing and marketing of products. Management principle rooted in these two industrial sectors epitomized effective ways of conducting businesses. In todays knowledge economy driven by new modes of technological convergence, a new industrial sector of Super Fast Moving Consumer Goods is fast taking shape rewriting principles of management.

FMCG INDUSTRY, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. ). Fast moving consumer goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items.Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large.

FMCG INDUSTRY ECONOMY

FMCG INDUSTRY provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13.1 billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP

 The Indian FMCG sector is the fourth

largest in the economy and has a market size of US$13.1 billion. Wellestablished distribution networks, as well as intense competition between the organised and unorganised segments are the characteristics of this sector. FMCG in India has a strong and competitive MNC presence across the entire value chain. It has been predicted that the FMCG market will reach to US$ 33.4 billion in 2015 from US $ billion 11.6 in 2003. The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to branded products. Most of the product categories like jams, toothpaste, skin care, shampoos, etc, in India, have low per capita consumption as well as low penetration level, but the potential for growth is huge. The Indian Economy is surging ahead by leaps and bounds, keeping pace with rapid urbanization, increased literacy levels, and rising per capita income.

THE TOP 10 COMPANIES IN FMCG SECTOR

1.Hindustan Unilever Ltd. 2.ITC (Indian Tobacco Company) 3.Nestl India 4. GCMMF (AMUL) 5.Dabur India 6.Asian Paints (India) 7.Cadbury India 8.Britannia Industries 9.Procter & Gamble Hygiene and Health Care 10.Marico Industries

 The companies mentioned above are

the leaders in their respective sectors. The personal care category has the largest number of brands, i.e., 21, inclusive of Lux, Lifebuoy, Fair and Lovely, Vicks, and Ponds. There are 11 HLL brands in the 21, aggregating Rs. 3,799 crore or 54% of the personal care category. Cigarettes account for 17% of the top 100 FMCG sales, and just below the personal care category. ITC alone accounts for 60% volume market share and 70% by value of all filter cigarettes in India. The foods category in FMCG is gaining popularity with a swing of launches by HLL, ITC, Godrej, and others. This category has 18 major brands, aggregating Rs. 4,637 crore. Nestle and Amul slug it out in the powders segment. The food category has also seen innovations like softies in ice creams, chapattis by HLL, ready to eat rice by HLL and pizzas by both GCMMF and Godrej Pillsbury. This category seems to have

faster development than the stagnating personal care category. Amul, India's largest foods company, has a good presence in the food category with its icecreams, curd, milk, butter, cheese, and so on. Britannia also ranks in the top 100 FMCG brands, dominates the biscuits category and has launched a series of products at various prices. Cadbury India is the market leader in the chocolate confectionery market with a 70% market share and is ranked number two in the total food drinks market. Its popular brands include Cadbury's Dairy Milk, 5 Star, Eclairs, and Gems. The Rs.15.6 billion (USD 380 Million) Marico is a leading Indian group in consumer products and services in the Global Beauty and Wellness space.

 Dabur is among the top five

FMCG companies in India and is a herbal specialist. With a turnover of Rs. 19 billion (approx. US$ 420 million) in 2005-2006, Dabur has brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. Asian Paints is enjoying a formidable presence in the Indian subcontinent, Southeast Asia, Far East, Middle East, South Pacific, Caribbean, Africa and Europe. Asian Paints is India's largest paint company, with a turnover of Rs.22.6 billion (around USD 513 million). Forbes Global magazine, USA, ranked Asian Paints among the 200 Best Small Companies in the World

 DEDICATED TO HEALTH AND WELL BEING OF EVERY HOUSEHOLD. ..

SUNIL DUGGAL

Chief Executive Officer Dabur India Limited Mr. Sunil Duggal took over as the Chief Executive Officer of Dabur India Limited in June 2002, holding reins of the organisation he joined in 1995.

Dabur India Limited is the

fourth largest FMCG Company in India with Market Capitalisation of Rs.16,000 crores. Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care & Foods. For the past 125 years, the company has been dedicated to providing naturebased solutions for a healthy and holistic lifestyle. They touch the lives of consumers, in all age groups, across all social boundaries. Dabur specialises in Ayurvedic products. Some well known in the category are Chyawanprash, baby medicines JanamGhutti & gripe water, Hajmola, Glucose-D & Pudinhara. It earned a revenue of Rs.900 crores & a net profit margin of 14% in Dec10.

Dabur has an illustrious Board of Directors who are committed to take the company to newer levels of corporate governance

BOARD OF DIRECTORS

Vice-Chairman MR. AMIT BURMAN

Chairman DR. ANAND BURMAN

Whole Time Directors

HISTORY
The 125-year-old company, promoted by the Burman family, had started operations in 1884 as an Ayurvedic medicines company. From its humble beginnings in the bylanes of Calcutta, Dabur India Ltd has come a long way today to become one of the biggest Indian-owned consumer goods companies with the largest herbal and natural product portfolio in the world. Overall, Dabur has successfully transformed itself from being a familyrun business to become a professionally managed enterprise. What sets Dabur apart from the crowd is its ability to change ahead of others and to always set new standards in corporate governance & innovation.

"Dedicated to the health and well being of every household

VISION

This is our company. We accept personal responsibility, and accountability to meet business needs.

PRINCIPLES Ownership

We all are leaders in our area of responsibility, with a deep commitment to deliver results. We are determined to be the best at doing what matters most.

Passion For Winning

People are our most important asset. We add value through result driven training, and we encourage & reward excellence.

PEOPLE DEVELOPMENT

We have superior understanding of consumer needs and develop products to fulfill them better.
TEAM WORK We work together on the principle of mutual trust & transparency in a boundary-less organisation. We are intellectually honest in advocating proposals, including recognizing risks. INNOVATION Continuous innovation in products & processes is the basis of our success. INTEGRITY We are committed to the achievement of business success with integrity. We are honest with consumers, with business partners and with each other.

CONSUMER FOCUS

Dabur India Ltd. Corporate Profile

Dabur India Ltd is one of Indias leading FMCG Companies with Revenues of about US$910 Million (Rs 4110 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 125 years, Dabur is today Indias most trusted name and the worlds largest Ayurvedic and Natural Health Care Company. Dabur India is also a world leader in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG portfolio today includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Ral for fruit juices and beverages and Fem for fairness bleaches and skin care products

 Dabur today operates in key consumer products categories like Hair Care, Oral Care Health Care, Skin Care, Home Care and Foods. The company has a wide distribution network, covering, over 2.8 million retail outlets with a high penetration in both urban and rural markets. Dabur's products also have a huge presence in the overseas markets and are today available in over 60 countries across the globe. Its brands are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Dabur's overseas revenues stands at over Rs 500 Crore in the 200809 fiscal, accounting for about 20% of the total turnover.

 Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. Our story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders. The results of our policies and initiatives speak for themselves. Leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09) 3 major strategic business units (SBU) - Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD)

 3 Subsidiary Group companies Dabur International, Fem Care Pharma and newu and 8 step down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Ltd (Egypt), Asian Consumer Care (Bangladesh), Asian Consumer Care (Pakistan), African Consumer Care (Nigeria), Naturelle LLC (Ras Al KhaimahUAE), Weikfield International (UAE) and Jaquline Inc. (USA). Products marketed in over 60 countries Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and over 2.8 million retail outlets all over India

 CONSUMER CARE

DIVISION (CCD) adresses consumer needs across the entire FMCG spectrum through four distinct business portfolios of Personal Care, Health Care, Home Care & Foods Master brands: Dabur - Ayurvedic healthcare products Vatika - Premium hair care Hajmola - Tasty digestives Ral - Fruit juices & beverages Fem - Fairness bleaches & skin care products 9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Ral, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey

 Dabur Chyawanprash the largest

selling Ayurvedic medicine with over 65% market share. Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market Vatika Shampoo has been the fastest selling shampoo brand in India for three years in a row Hajmola tablets in command with 60% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every day Leader in herbal digestives with 90% market share

 CONSUMER HEALTH

DIVISION (CHD) offers a range of classical Ayurvedic medicines and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats Has more than 300 products sold through prescriptions as well as over the counter Major categories in traditional formulations include: - Asav Arishtas - Ras Rasayanas - Churnas - Medicated Oils

 Proprietary Ayurvedic

medicines developed by Dabur include: - Nature Care Isabgol - Madhuvaani - Trifgol Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students

 INTERNATIONAL

BUSINESS DIVISION (IBD) caters to the health and personal care needs of customers across different international markets, spanning the Middle East, North & West Africa, EU and the US with its brands Dabur & Vatika Growing at a CAGR of 33% in the last 6 years and contributes to about 20% of total sales Leveraging the 'Natural' preference among local consumers to increase share in perosnal care categories

 Focus markets:

- GCC - Egypt - Nigeria - Bangladesh - Nepal - US High level of localization of manufacturing and sales & marketing

Dabur Worldwide

 Dabur's mission of popularising a

natural lifestyle transcends national boundaries. Today, there is growing global awareness on alternative medicine, naturebased and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularising this alternative way of life, marketing its products in more than 60 countries all over the world. Over the years, Dabur's overseas business has successfully transformed from being a small operation into a multi-location business spreading through the Middle East, North Africa, West Africa and South Asia.

PRODUCTS

HEALTH CARE
HEALTH REDEFINED

Dabur's Health Care range brings for you a wide selection of Ayurvedic and natural products that offer complete care for varying individual needs. Our products are derived from the timetested heritage of Ayurveda, and backed by the most modern scientific test & trials that ensure unfailing quality and safety in anything you pick.

HEALTH CARE
HEALTH SUPPLEMENTS ORAL CARE

DIGETIVES

PERSONAL CARE
CARE
PERSONAL

Dabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look and feel good. Bringing together the gentle touch of nature and Ayurveda's wisdom, the range covers categories like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of Dabur.

PERSONAL CARE
HAIR CARE FEM SKIN CARE

FOODS

HOME CARE
HOME IS WHERE MY HEART IS. . .
Dabur India Ltd has a portfolio of superior products that help take care of your home. The range of Home Care products have been carefully developed to ensure that your living space not only looks good, but also smells good, all day long. And more importantly, they help keep your family healthy.

HOME CARE
Odonil keeps your home fresh and smelling great. Odomos protects your family from disease causing mosquitoes while Odopic leaves your dishes clean and smelling fresh. Sanifresh Shine keeps your toilet sparkling clean and free from germs while our latest innovation Dazzl gives a mirror like shine to your floors, kitchen and glass surfaces, while keeping them germ-free.

HOME CARE

SUPPLIERS
With over 300 diverse products

in the FMCG, Healthcare and Ayurveda segments, Dabur has a huge global network of suppliers and vendors, purchasing roughly 7,000 items with an annual procurement bill of over Rs 500 crore. The Central Planning and Procurement Division (CPPD) is responsible for purchase operations at Dabur, acting in coordination with the Production and Marketing Divisions. In this huge operation we have maintained an environment of total transparency and better governance so that we get the best products at optimum costs. We constantly gear ourselves to challenges through quality checks and cost reduction tools.

QUALITY CHECKS

Strict Vendor Certification guidelines to ensure quality and reliable service; Regular testing and technical analysis of commodities; Maintaining supplier diversity through a dual system of centralised procurement for bulk commodities and decentralised purchases for greater flexibility. COST REDUCTIONS

Better forecasting of market trends to optimise purchases; Hedging forward markets to gain a price advantage and reduce inventories; Implementing Supplier Relationship Management (SRM) to build effective communication between Dabur and its suppliers and thereby improve supply chain management; Incorporating next generation techniques like E-Procurement under an agreement with FreeMarkets Inc (Nasdaq: FMKT) to execute online markets. This will help Dabur access a growing pool of certified suppliers, give better market knowledge and increase price transparency.

 We value long-term business

relationships and expect basic norms of good governance and ethical practices from our partners. The people we are looking for should be able to: - Offer competitive rates; - Follow our quality guidelines; - Have well set out distribution chain for uninterrupted supply; - Safeguard against interference or blockades from competitors; - Are willing to abide by contractual obligations at all times.

DISCOVER AYURVEDA
Ayurveda, the ancient Indian system

of medicine based on natural and holistic living, derives from two Sanskrit words - Ayu or life, and Veda or knowledge.

This Science of Life analyses the human body through a combination of the body, mind and spirit. Originating nearly 5,000 years ago, Ayurvedic texts were researched by Dabur in its quest for natural remedies. Today, its application in modern life has been renewed through the scientific research and validation undertaken at Dabur.

AYURVEDA : THE SCIENCE OF LIFE

Building on a legacy of quality and

experience for over 125 years, Dabur India Ltd has introduced a slew of Ayurvedic Over The Counter (OTC) products, offering traditional Ayurvedic remedies in ready-to-use formats. This is part of the companys strategy to make Ayurveda more contemporary for the modern day consumer. Dabur, with its roots in Ayurveda, has been involved in bringing this age-old science within everyones reach. Dabur's Consumer Healthcare business is the Company's oldest business, and today has a growing portfolio of OTC products to address a variety of problems ranging from Women's Health to Baby Care and Cough & Cold to Rejuvenation.

Benefits of Ayurveda

Gastro Intestinal Cough and Cold Memory Enhancer Medicated Oils Baby Care Womens Health Rubs and Balms

Consumer Health Ethical

For over 125 years, Dabur has

mastered the art of producing Ayurvedic preparations, blending traditional knowledge of drug manufacturing with scientific update. Today, Dabur's Consumer Health Division -- which looks after marketing of Ayurvedic medicines and Ayurvedic OverThe-Counter products -- has redefined the Ayurvedic market and healthcare promotion activities involving leading Ayurvedic practitioners across the globe. At Dabur, we have more than 350 Shastriya (Classical) Ayurvedic preparations, which form an important part of every Ayurvedic practitioners daily practice.

OVERSEAS BUSINESS
Dabur India Limited is a leader in

manufacturing and marketing herbal, nature-based products, marked with quality and trust gained through more than 125 years of experience. Today Dabur's products are available for people in more than 60 countries across the world, helping them move towards a healthy, natural and holistic lifestyle. Dabur's overseas business has, over the years, transformed from being a small operation into a multi-location business spanning the Middle East, North Africa, West Africa, South Asia, EU, the UK and the US. The overseas business has been growing at a CAGR of 36% in the past 6 years and today accounts for almost 20% of Dabur's overall sales.

RESEARCH

Dabur's main asset is its knowledge base and the backup of research initiatives through modern science. Dabur deals mainly with traditional Ayurvedic products. We take care to conduct rigorous trials and authentication of processes so that our consumers get the best. Dabur Research Foundation (DRF), set up in 1979 as an independent research organisation, spearheads the R&D activity of the Company. DRF is well equipped with the most modern research facilities and more than 125 highly qualified scientists from diverse fields like Ayurvedic doctors, chemists and phytochemists, botanists, agronomists, clinical pharmacologists, microbiologists, food technologists, biotechnologists, oil technologists, oncologists, and so on. We have been involved in developing products for consumer applications as well as highly specialised areas of genomics, proteomics and bio-informatics. Through the ceaseless quest of our scientists in frontier areas, Dabur has been able to mark a presence even in critical aspects

CAREER AT DABUR
PEOPLE DEVELOPMENT

"People are our most important asset. We add value through result driven training, and we encourage and reward excellence."
At Dabur, this principle guides us in our relationship with employees. We believe they are a key facet of the Company and it is their contribution that has enabled Dabur to achieve its current status.

 A GREAT PLACE TO

WORK

It gives us immense pride to announce that Dabur Indiahas been selected amongst the "25 Great Places to Work" in India for the year 2005and has secured the 10th rank in this august list.