Operations Management
Operations Management
PRODUCTION
The Process by which raw materials & other inputs are converted into finished products. Production is the creation of goods and services. Production means application of processes to the raw material to add the use and economic values to arrive at desired product by the best method, with out sacrificing the desired quality.
Production includes the creation of both tangible goods & intangible services.
1.Production as a System
OUTPUT
PRIMARY RESOURCES
Materials & Supplies Personnel, Capital Assets, Capital, Utilities
Physical (Manufacturing, Mining) Locational Services (Transportation) Exchange Services (Retailing / Wholesaling) Storage Services (Warehousing) Other Private Services (Insurance, Finance, Utilities, RE, Health, Business & Personal Services) Government Services
Control Sub- System
Goods/ Services
Feedback Information
Area of Involvement
Nature of Activities
1. Production Processes Developing long range production plans including process design 2. Production Selecting & managing Technology production technology 3. Facility Layout Planning the arrangement of facilities 4. Allocating resources Planning for the optimal to strategic distribution of scarce resources alternatives among product lines 5. Long range capacity Answering how much & planning & facility where about long range location production capacity
Type of Area of Involvement decisions Operating 1. Production Decisions Planning Systems (Planning productio 2. Independent n to meet demand Inventory demand) Systems 3. Resource requirements planning systems 4. Shop floor planning & control 5. Material Management
Nature of Activities Aggregate planning & master production scheduling Planning & controlling finished goods inventories
Nature of Activities Planning for the effective & efficient use of HR in operations
1. 2. 3. 4. 5. 6. 7.
Shorter new product- lead time More Inventory turns Shorter Manufacturing Lead Time Higher Quality Greater Flexibility Better Customer Service Reduced Wastage
Production Management
Production Management refers to the application of management principles to the production factory. It involves application of planning, organizing, directing, & controlling to the production process.
Production
management
is
defined
as
management function which plans, organizes, coordinates, directs and controls the material supply and Processing activities of an enterprise, so that specified products are produced by specified methods to meet an approved sales programme.
Application of Management to the field of Production Result of 3 Developments:1. Development of Factory system of Production
OPERATIONS MANAGEMENT
Productive systems are those that convert or transform resource inputs into useful goods & services as outputs. Such productive systems are generally referred to as Operations Systems. POM relates to the management of such systems. Operations Management is the conversion of inputs into outputs, using physical resources, so as to provide the desired utilities.
1. PM is more used for a system where tangible goods are produced, OM is more frequently used where various inputs are transformed into intangible services. It Covers Service organizations such as Banks, Airlines, Utilities, Production Control Agencies, Super Bazars, Educational Institutions, Libraries, Consultancy firms & Police Depts. 2. Evolution of the Subject. i.e. PM precedes OM in the historical growth of the subject.
PRODUCTION
FIRM
PERSONNEL
MARKETING
Finance Function: Controls all other subsystems to utilize money more effectively.
Personnel Function: Plans and provides manpower to all other subsystem. Production Function: Step by Step conversion of one form of materials into another.
Transformation Approach
OM is the business function that manages that part of business that transforms RM into goods & services of higher value
Inputs Transformation Output
Inputs
Process
Output
Performance Measurement
Core Processes
Evaluate Product Concept Operations Planning and Control Processes Manage Human Resource
Create new product design or product improvements Manage Product Transformation Processes
Inputs
Suppliers Material Capital Equipment People Information
PROCESS
Output
Goods (Tangible) Services (Intangible)
Customers
Operations Management
Unsatisfied Customer
Excellent Marketing
Poor Sales
Low Production
Unsatisfied Customer
Excellent Marketing
Unsatisfied Customer
Excellent Marketing
Lack of
Personnel
Scientific Management
A Philosophy which was propounded by business leaders, consultants, Educators and researchers. Contributors: 1. F.W. Taylor-time study, methods analysis,standards,planning & control 2. Frank B. Gilbreth-motion study,methods,construction,contracting, consulting, 3. Lillan M. Gilbreth-fatigue studies,human factor in work,employee selection & training 4. Henry L. Gantt-incentive,humanistic approach,training 5. Carl G. Barth-math analysis,consulting to automobile ind 6. Harrington Emerson-principles of efficiency 7. Morris L. Cooke-SM its application to education & govt.
Essential Principles
1. Developing a science for each element of a persons work which would replace the old Ruleof-Thumb method 2. Selecting workers scientifically & training and developing them 3. Cooperating with workers to ensure that the work is done according to the principles of science that have been developed 4. Dividing work & responsibility equally between management & workers
Operations Research
Characteristics 1. Approaches problem solving & decision making from the total systems perspective 2. Draws on techniques from varied disciplines & applies the appropriate technique from each field to the system being studied 3. Does not experiment with the system but constructs a model of the system 4. Primary focus is in decision making 5. Computers are used extensively
3. Disappearance of Smokestacks
4. Small has become beautiful
Operations Strategy
Strategy is an organizations action plan to achieve the mission. Each functional area has a strategy for achieving its mission & for helping the organization reach the overall mission. These strategies exploit opportunities & Strengths, neutralize threats and avoid weaknesses. It is concerned with setting broad policies & plans for using the resources of a firm to best support its long term competitive strategy. It involves a decisions that relate to the design of a process & the infrastructure needed to support the process.
Operational strategies can be viewed as a part of a planning process that coordinates operational goals with those of the larger organization. Since the goals of the larger organization change over time, the operations strategy must be designed to anticipate future needs. Firms achieve missions in 3 conceptual ways: 1. Differentiation 2. Cost Leadership 3. Response i.e., operations managers have to deliver goods & services that are a)Better or at least different, b) cheaper, c) more responsive
Decisions Designs determine the lower limits of cost & the upper limits of quality
2. Quality:
determined & policies & procedures established to identify & achieve that quality
Process options are available for products & services. Process decisions commit management to specific tech, quality, HR use & maintenance. These expenses & capital commitments determine much of the firms basic cost structure.
4. Location Selection:
Facility location decision for both manufacturing & service organizations may determine the firms ultimate success. Errors made at this juncture may overcome other efficiencies.
5. Layout Design:
Material flows, capacity needs, personnel levels, technology decisions & inventory requirements influence layout.
People are an integral & expensive part of the total system design. Therefore, the quality of work life provided, the talent & skills required & their costs must be determined.
7. Supply Chain Management: Determine what is to be made & what is to be purchased. Consideration is given to quality, delivery & innovation at a satisfactory price. Mutual trust between buyer & supplier is necessary for effective purchasing. 8. Inventory:
These decisions can be optimized only when customer satisfaction, suppliers, production schedules & HR planning are considered.
9. Scheduling:
Feasible & efficient schedules of production must be developed; the demands on human resources & facilities must be determined & controlled.
10. Maintenance:
Decisions must be made regarding desired levels of reliability& stability, & systems must be established to maintain that reliability & stability.
Ex: To provide outstanding French fine dining for the people of Chicago
HIGH
VARIETY OF PRODUCTS
Process focused JOB SHOPS (Print Shops, emergency rooms, machine shop, fine dining restaurant)
Repetitive Focus ASSEMBLY LINE
MODERATE
LOW
International Strategy
A strategy in which global markets are penetrated using exports and licenses. Least advantageous with little local responsiveness & little cost advantage Little local responsiveness because of exporting & licensing a good from the home country Cost advantage may be few because of the usage of the existing production process at some distance from the new market Easiest- as exports can require little change in existing operations, & licensing agreements often leave much of the risk to the licensee Example: U.S. Steel, Harley- Davidson
Global Strategy
A strategy in which operating decisions are centralized & head quarters coordinates the standardization & learning between facilities, thus generating economies of scale Appropriate when the strategic focus is cost reduction but has little recommend it when the demand for local responsiveness is high End products are similar throughout the world Example: Texas Instruments, Caterpillar
Transnational Strategy
A strategy that combines the benefits of global scale efficiencies with the benefits of local responsiveness, by recognizing that core competence does not reside in just the Home country but can exist anywhere in the organization Describes a condition in which material, people & ideas cross /transgress national boundaries These firms have potential to pursue all 3 operational strategies- Differentiation, low cost, response Key activities are neither centralized nor decentralizedeach subsidiary can carry out its own tasks on a local basis
HIGH
Global Strategy
Transnational Strategy Move material,people, ideas across national boundaries Economies of Scale Cross cultural learning
Ex: Coca Cola
International Strategy Import/ Export or license existing product Ex: U.S. Steel Harley- Davidson
Multi domestic Strategy Use existing domestic model globally Franchise, Joint Ventures, Subsidiaries
HIGH
It is an organizations approach to transforming resources into goods & services. The objective of a process strategy is to build a production process that meets customer requirements & product specifications within cost and other managerial constraints. Every good/service is made by using some variation of one of four process strategies: 1. Process Focus 2. Repetitive Focus 3. Product Focus 4. Mass Customization
Process Strategy
PROCESS FOCUS
A production facility organized around processes to facilitate low- volume, high variety production. The majority of global production is devoted to making low volume , high variety products in places called job shops. Such facilities are organized around specific activities / processes. Factory, Office, Bakery Such facilities are process focused in terms of equipment, layout & supervision Provide high degree of product flexibility as products move intermittently b/w processes. Each process is designed to perform a wide variety of activities & handle frequent changes- Intermittent Process
REPETITIVE FOCUS
Falls b/w the product & the process focus Use modules- are parts/ components of a product previously prepared , often in a continuous process Repetitive process line is the classic assembly line. Widely used in automobiles & household appliances Ex: fast food firms
PRODUCT FOCUS
High volume, low variety processes are product focused. The facilities are organized around products. They are also called continuous processes bcoz they have very long, continuous production runs. Ex: glass, paper, tin sheets, light bulbs, bolts are made via continuous process Specialized nature of the facility requires a high fixed cost but low variable costs reward high facility utilization.
MASS CUSTOMIZATION
Rapid, low cost production that caters to constantly changing unique customer desires. It is not just about variety, it is about making precisely what the customer wants when the customer wants it economically. Mass customization brings us the variety of products traditionally provided by low- volume manufacture(process focus) at the cost of standardized high volume(product- focused) production.
PROCESS DESIGN
The transformation process is used to convert inputs into desired outputs
Continuous Process
Intermittent Process
Project
Batch Process
Job Shop
Continuous Process
Continuous in nature The set- up time for starting such processes is usually very long Once started, they continue for a long duration Products produced by such a process are highly standardized with almost no variety & are measured on a continuous basis rather than in terms of discreet units. Ex: Steel, Plastic, Sugar, Textiles, Detergents
Semi- Continuous Process(Repetitive/ Assembly Repetitive in Nature They produce high volume of output Products produced have little variety These processes require highly specialized machines, semi- skilled workers Low cost per unit Ex: Automobiles, electronic items,
Intermittent Process
This process is very suitable for a large variety of output, each output taking a different route and hence operations, with different time requirements and sequence. Stops at regular interval of time because the product requires processing on a variety of machines. The products produced are of different varieties, thus makes the production process slow in comparison to the other processes
3. The transformation process is organized around standard operations in the intermittent form ( e.g. in a bank we have saving accounts counter, current account counter, cash counter, advances and time deposits departments etc). Here each functional group is a specialist group.
4. Material handling here depends upon standard operations, and there is a work in process (WIP) inventory.
Job Shop handles a larger variety of products than the batch. The products may be different from each other
Project
Projects are processes that handle very complex and unique sets of activities which have to be completed in a limited span of time.
software in an organization.
2. Global Competition
3. Ethical Workforce Diversity and Environmental
Issues
Theory of Constraints
A Constraint is any factor that limits the performance of a system and restricts its output. When constraint exist at any step, capacity can
become imbalanced- too high in some departmentstoo low in others. As a result, the overall performance of the system suffers.
The theory was developed 3 decades ago by Eli Goldratt, a business system analyst.
overcoming constraints.
resources.
It is important to understand the relevant performance & capacity measures at the operational level & their relationship with the financial measures at the firm level.
Capacity is the available time for production Bottleneck is what happens if capacity is less than demand placed on resource Non bottleneck is what happens when capacity is greater than demand placed on resource Capacity-constrained resource (CCR) is a resource where the capacity is close to demand placed on the resource
Operational Measures
Inventory(I)
TOC view
All the money invested in the system in purchasing things that it intends to sell
Throughput(T)
Operating Expenses(OE) All the money a system spends to turn inventory into throughput Utilization(U) The degree to which equipment, space, or workforce is currently being used & is measured as the ratio of average output rate to maximum capacity expressed as a percentage
Kinds of Constraints
Constraints can occur up or down the supply chain, with
either the firms suppliers or customers or within one of the firms processes like service/product development or order fulfillment. Physical machine, labor, work station capacity, material
4. Inventory is needed only in front of the bottlenecks in order to prevent them from sitting idle, and in front of assembly & shipping points in order to protect customer schedules. Building inventory else where should be avoided. 5.Work should be released into the system only as frequently as the bottlenecks need it. Bottleneck flows should be equal to the market demand. Pacing everything to the slowest resource minimizes inventory and operating expenses.
6. Activation of non-bottleneck resources cannot increase throughput, nor promote better performance on financial measures. 7. Every capital investment must be viewed from the perspective of its global impact on overall throughput (T), inventory (I), and operating expense (OE).
1. Identify the system bottlenecks 2. Exploit the bottlenecks 3. Subordinate all other decisions to step2 4. Elevate the bottlenecks 5. Do not let the inertia set in
Bottleneck
Special type of a constraint that relates to the capacity shortage of a process. Defined as any resource whose available capacity limits the organizations ability to meet the service or product volume, product mix or fluctuating requirements demanded by the market place.
Check for credit rating (15 min) Complete paper work for new loan(10 min) Enter loan application into the system(12 min)
$5
Raw materials
Product B $3
Raw materials
Flowchart for Products A, B, C, and D Overhead Costs: $8,500; Labor Costs: $18/hr (8hrs/day; 40 hrs/week)