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SWOT Analysis

The document analyzes the major competitors in the online Indian matrimonial market - Shaadi.com, Jeevansathi.com, and BharatMatrimony.com. It provides details on the estimated market size, each site's traffic rankings, page views, Alexa rankings, and demographics. Shaadi.com is the largest and oldest with the highest traffic globally and in India. Jeevansathi and BharatMatrimony have lower global traffic but higher regional Indian traffic. The document also compares the sites' advertising approaches, with Shaadi focusing on fun ads and BharatMatrimony emphasizing traditional family values.

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Prathish Joseph
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1K views

SWOT Analysis

The document analyzes the major competitors in the online Indian matrimonial market - Shaadi.com, Jeevansathi.com, and BharatMatrimony.com. It provides details on the estimated market size, each site's traffic rankings, page views, Alexa rankings, and demographics. Shaadi.com is the largest and oldest with the highest traffic globally and in India. Jeevansathi and BharatMatrimony have lower global traffic but higher regional Indian traffic. The document also compares the sites' advertising approaches, with Shaadi focusing on fun ads and BharatMatrimony emphasizing traditional family values.

Uploaded by

Prathish Joseph
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Competitor Analysis

Syed Ibrahim I & subtitle style Click to edit Master Prathesh Joseph J LIBA, Chennai.

8/11/12

Online Matrimonial market

The marriage industry in India is estimated to be Rs.10 billion. 50% of online members live in metros. Expected revenue- $63 million. Main online matrimony players

Bharat Matrimony Shaadi

8/11/12 Jeevansathi

Our Competitors

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Company profiles
Shaadi.com

it is ranked546in the world (among the 30 million domains) estimated worth$4,361,316USD. Shaadi.comhas52%seo score.
Date Registere30-Jul-1996 d:

Site Age: 15 years and 9 months Pageview s per 6.07 User: Average

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Contd
Jeevansathi.com

it is ranked3,283in the world (among the 30 million domains)


Site Age: 13 years and 5 months Pageview s per 9.7 User: Average Time on 08:13 Site: 8/11/12

Our Brand
BharatMatrimony.com

it is ranked4,447in the world (among the 30 million domains) Bharatmatrimony.comhas22%seo score.Site Age: 12 years and 5 months
Pageview s per 1.66 User: Average Time on 01:38 Site: Search 2.2% Percent:

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Website Traffic
Shaadi.coms Regional Traffic Ranks

India- 27 Australia- 457 United Kingdom- 667 Canada- 774 United States- 1,524
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Contd.
Daily Pageviews: Alexa Rank: Alexa Reach: Alexa BackLinks: Bounce: 0.0134 (estimated) 546visit alexa 0.23% (Percent of global Internet users) 3,034 56.3%

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Jeevansathi.coms Regional Traffic Ranks


India- 194 United Arab Emirates- 1,819 Pakistan- 10,840 United States- 34,918 China- 50,071
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Contd
Daily Pageviews: Alexa Rank: Alexa Reach: Alexa BackLinks: Bounce: 0.00326 (estimated) 3,283visit alexa 0.0352% (Percent of global Internet users) 2,312 28.6%

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Bharatmatrimony.coms Regional Traffic Ranks


India- 302 Qatar- 741 Sri Lanka- 1,090 Singapore- 2,988 Australia- 7,340
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Contd
Daily Pageviews: Alexa Rank: Alexa Reach: Alexa BackLinks: 0.000638 (estimated) 4,447visit alexa 0.0405% (Percent of global Internet users) 1,572

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Shaadi.com Demographics

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Jeevansathi.com demographics

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Bharatmatrimony.com Demographics

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Comparison with Bharat Matrimony.com

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Comparing ads
Bharatmatrimony.com Shaadi.com Target Youths, Parents Youths

Underlying value

To find a partner with To find the right partner traditional and modern values

Execution

Family based ads Fun based ads. Endorsing movies, Animated ads. telecasted in TV during family based serials

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THANK YOU

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