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Business Plan - Kindergarten and Creche Centre

Legacy Academy is a franchise of a preschool and daycare center located in Jaipur, India. It is run by a team of 4 members with experience in marketing, finance, and day-to-day operations. Their vision is to help children develop inquiry skills and confidence before primary school. Their mission is to positively impact the lives of children, families, and staff. They see an opportunity in the growing number of working parents and nuclear families and the increasing acceptance of preschool education. Their offerings include full-time daycare, part-time care, after school programs, tutoring, and weekend care. They aim to target high-income working families and describe their marketing, service expansion, and business plans.

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1K views18 pages

Business Plan - Kindergarten and Creche Centre

Legacy Academy is a franchise of a preschool and daycare center located in Jaipur, India. It is run by a team of 4 members with experience in marketing, finance, and day-to-day operations. Their vision is to help children develop inquiry skills and confidence before primary school. Their mission is to positively impact the lives of children, families, and staff. They see an opportunity in the growing number of working parents and nuclear families and the increasing acceptance of preschool education. Their offerings include full-time daycare, part-time care, after school programs, tutoring, and weekend care. They aim to target high-income working families and describe their marketing, service expansion, and business plans.

Uploaded by

swatigupta88
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Legacy Academy

Monica Agarwal Swati Gupta

Overview
Executive Summary Business Model

Introduction of company and team


Franchisee of Legacy Academy, Georgia Kindergarten and Crche Located in jaipur, India Team members
Mr. Sandeep Gupta ( marketing and sales) Ms. Swati Gupta ( finance ) Ms. Monica Agarwal ( day-to-day operations) Management team from legacy Academy,Georgia

Vision
Helping kids to develop and enquiring mind and an ability to mix and get along with others so that they are able to enter primary school with confidence

Mission
To serve our children, families, staff, and communities in a manner that positively impacts their lives.

Market opportunity
Increase in the number of working women Increase in nuclear families Radical change in societal attitude towards pre school education Lack of sophisticated schools in Jaipur

Offering and Competition


Kindergarten and Crche
Full-time Child Day Care Part-time/After School Care (including drop-off and pickup) After School Tutoring Parents night out ( weekend evening care)

Other services
Pick & drop facilities, canteen, medical facilities & extra curricular activities

Competitive edge

Market
High middle income families
Full time working couples Part time workers/ drop ins Others

Marketing/sales plan
Promotion strategy
Referral Scheme Advertisements
Newspaper Magazine

Direct Mail Word of mouth

Value based pricing strategy Indirect sales strategy

Service Development plan


Increase the number of branches launching primary school More extra curricular activities

Road Map
Sales and Marketing Objectives Grow the number of customers by 50% annually. Build customer loyalty through superior service and educational/development systems. Increase the referral rate by 5% per quarter.

Business Model
Business Model describes the general details about the operations of a business

Six components are:


Value Proposition Market Segments Value Chain structure Revenue generation and margins Position in value network Competitive strategy

Value Proposition
To limit enrollment to small group size Adequate staff to ensure a satisfying experience

Market Segment
Full time working couples Part time working couples others

Value Chain structure


Inbound logistics Operations Outbound logistics Marketing & Sales Services Human resource management Technological development

Revenue generation and margins


School fees Canteen Medical facilities Pick & drop facilities Extra curricular activities

Position in value network


Operating on a franchisee model Various kinds of services provided by the academy Pick & drop facility and canteen will be outsourced

Competitive strategy
Major players

Competitive edge
Specialized training Innovative learning programs Custom made services safety

Thank You

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