CAKES & more. . .
Company at Glance
Name Product Status : CAKES & more : Cakes And Pastries : Small Scale
Address
Constitution Date of incorporation Cost of project
: E-24/1, 6 East Patel Nagar, New Delhi
: Partnership Firm : 1st April 2011 : Rs. 1,22,00,000 (Partners Capital Rs. 61,00,000 Bank Loan Rs. 61,00,000)
Objective of Project
To provide Best Quality of Products.
To provide Effective and Efficient Services to the Customer within the time subscribed.
To provide Best Facilities to the Customer at their Doorsteps.
To provide Healthy and Nutritious Products.
To win the hearts of our Customers.
SWOT Analysis
STRENGTHS New and different varieties Location Ambience of place Experienced staff Growing Market WEAKNESS THREATS OPPORTUNITY Expansion of the Product Line Growing concern for Health Potential to become a Premier Cake Provider
Bakery products are perishable items
Lack of experience
Local Competition Economic downturn
Financing
Our Products
CAKES Angel Cake Chocolate Cake Bundt Cake Cheese Cake Croquembouche Marble Cake Dobos Tarte Mille-Feuille French Fancy Chocolate Cake
Our Products
PASTRY Pineapple Pastry Black Forest Pastry Fresh Cream Nuggets Pastry Chocolate Truffle Pastry Chocolate Sacher Chocolate Chip Pastry Mix Fruit Gazer Pastry Blue Berry Pastry
Manufacturing Process
Mixing
Panning
Baking
Packing
Depanning
Cooling
Machinery and Equipment
Deck Oven
Dough Mixer
Dough Molder
Sugar Grinder
Packing Machine
Freezer
Mixer Grinder
Slicer
Labor Requirement and Supervision Required
Two Functional Head 1. Head Manager 2. Finance Head One Master Baker
Three Assistant Baker
One Utility Worker
Two Drivers
One Security Guard
Product Mix
CORE BENEFIT Satisfy needs and wants of Consumers BASIC PRODUCT Italian Baker Products : 1. Cakes 2. Pastry POTENTIAL PRODUCTS Mix flavor Italian food having different flavors.
AUGMENTED PRODUCT Diet Product Sugar Free or Low Calorie Product Free Home Delivery
EXPECTED PRODUCT Good Taste Good Quality Varity Purity Attractive Packing
Place Mix
Place
Address
: New Delhi
: E-24/1, 6 East Patel Nagar, New Delhi
Chosen Patel Nagar, New Delhi, Because :
1. 2. 3. 4. 5. 6. Native Place Populated Area Easy Availability of Building To Create Brand Image Easily accessible location Posh Area
Price Mix
1. Prices that suit the Niche Class 2. Price of product kept higher than the Competitor 3. Price to get Reasonable Profit 4. Minimize wastage of Local Resources
Promotion Mix
TYPES OF PROMOTION TECHNIQUES USED Advertisement Sales Promotion OBJECTIVE OF PROMOTION To ensure Awareness, Knowledge of Cakes & More concept to target customer. To Develop Liking, Preference and Conviction for the concept.
Other Marketing Strategies
Our USP, is everything is made live in front of the customers, and they can see the process through a glass mirror Greet Loyal customers on special occasions Target Corporate Office and Business Houses Maintaining customer database, which help to build loyalty program with profitable customer. Target customer through E-mail and Social Networking Sites
Cost of Project
S. NO 1. 2. 3. 4. 5. 6. 7. 8. PARTICULAR Land and Building Machinery Furniture & Fixtures Equipments Vehicles Preliminary expenses Pre-operative Expenses Working Capital AMOUNT (in Rs.) 1,00,00,000 8,28,000 72,000 3,21,000 2,00,000 90,000 1,00,000 5,50,000
9.
Miscellaneous Expenses
TOTAL COST
39,000
1,22,00,000
Working Capital
S.No 1. 2. 3. 4. 5. 6. 7. Particulars Stock/Raw Materials Electricity Charges Stationery Charges Salary to Employees Insurance On Machines , Building and Vehicle Transportation Charges Taxes Amount 3,41,666 20,000 2000 63,000 80,334 10,000 10,000
8.
9. 10.
Advertisement
Telephone Charges Repair and Maintenance
2500
500 20,000
TOTAL
5,50,000
Fixed Capital
S.No 1. 2. 3. 4. 5. 6. 7.
Particulars Land and Building Machinery Furniture & Fixtures Equipments Vehicles Preliminary expenses Pre-operative Expenses TOTAL
Amount 1,00,00,000 8,28,000 72,000 3,21,000 2,00,000 90,000 1,00,000 1,16,11,000
Trading and Profit and Loss Account
Particulars Sales Closing Stock Total Income Opening Stock Year1
1,26,00,000 4,00,000 1,30,00,000 ----
Year2
1,40,00,000 7,00,000 1,47,00,000 4,00,000
Year3
1,75,00,000 10,00,000 1,85,00,000 7,00,000
Purchases
Wages Electricity Charges
41,00,000
6,36,000 2,40,000
45,00,000
6,36,000 2,50,000
60,00,000
6,36,000 2,60,000
Gross Profit
Salaries Taxes Printing and Stationary Telephone Expenses
80,24,000
3,96,000 1,20,000 24,000
89,14,000
3,96,000 1,20,000 25,000
1,09,04,000
3,96,000 1,20,000 26,000
6,000
8,000
10,000
Insurance Premium
Advertisement Repair and Maintenance Total Depreciation Interest on Loan @ 11% Net Profit Tax @ 30% Profit After Tax
9,64,008
30,000 2,40,000
9,64,008
30,000 2,40,000
9,64,008
30,000 2,40,000
12,47,400 6,71,000
10,74,450 5,36,800
9,40,126 4,02,600
43,25,592 12,97,678 30,27,914
55,19,742 16,55,922 38,63,820
77,75,266 23,32,580 54,42,686
Balance Sheet
Liabilities Partners Capital Net Profit Loans Total Liabilities Assets Fixed Assets Machinery -Depreciation Building Vehicle -Depreciation -Depreciation Furniture -Depreciation Computers -Depreciation Closing Stock Cash in hand Preliminary Expenses Miscellaneous Expenses Drawings Total Assets 7,03,800 90,00,000 64,800 1,20,000 24,000 4,00,000 20,00,000 30,000 13,000 16,49,314 1,40,04,914 5,98,230 81,00,000 58,320 72,000 9,600 7,00,000 25,00,000 30,000 13,000 15,42,670 1,36,23,820 5,08,496 72,90,000 52,488 43,200 3,840 10,00,000 35,00,000 30,000 13,000 15,41,662 1,39,82,686 Year 1 61,00,000 30,27,914 48,80,000 1,40,04,914 Year 2 61,00,000 38,63,820 36,60,000 1,36,23,820 Year 3 61,00,000 54,42,686 24,40,000 1,39,82,686
Pay Back Period
THANK YOU. . .
Utsav Mahendra BBA 4502/09
