BRM - A 12 Report
BRM - A 12 Report
SUBMITTED BY
Arora Alok P. ISBS Roll no. 12(A)
SUBMITTED TO
AMOL CHAREGAONKAR
INDEX
PARTICULARS TITLE OBJECTIVES RESEARCH METHODOLOGY DATA ANALYSIS AND INTERPREATTION CONCLUSION RECOMMENDATIONS
PAGE NUMBER 3 4 5 7 22 23
TITLE
To Find out the % of people who follow Indian Football.
OBJECTIVES
Primary Objectives: How Football can be brought to the level of Cricket in India
Secondary Objectives: To find out the state of Indian football. To find out which football club in India is more popular . To find out which football stadium is more popular in India. . To make analysis based on the collected information and to suggest suitable recommendations.
RESEARCH METHODOLOGY
The system of collecting data for research projects is known as research methodology. The data may be collected for either theoretical or practical research for example management research may be strategically conceptualized along with operational planning methods and change management. Some important factors in research methodology include validity of research data, Ethics and the reliability of measures most of your work is finished by the time you finish the analysis of your data. Formulating of research questions along with sampling weather probable or non-probable is followed by measurement that includes surveys and scaling. This is followed by research design, which may be either experimental or quasi-experimental. The last two stages are data analysis and finally writing the research paper, which is organized carefully into graphs and tables so that only important relevant data is shown.
Method of research: The research method that I have used is Descriptive Research.
Data type: Gathering data refers to the collection of relevant information essential to complete the subject assigned. It is always important to consider primary as well as secondary data. The report mainly comprises of primary data and some portion of secondary data. Data Collection Tools: Questionnaire method is used to collect desired data and all the questions except one are close ended questions. Sampling plan: The sample size is 66 respondents and the basis of that the analysis has been done and report has been made.
Data analysis techniques: To analyze the data a software, i.e. SPSS has been used to analyze the Data
Gender
Out of the total respondents, around 12.9% are male and 87.1% are female.
2. Q)What is your Age? Objective:The objective of this question was to understand the behavioral difference of people of different age groups.
Age Cumulative Frequency Valid 15-25 yrs. 2535 yrs. 35-45 yrs. above 45 yrs. below 15 yrs. Total 115 5 1 1 2 124 Percent 92.7 4.0 .8 .8 1.6 100.0 Valid Percent 92.7 4.0 .8 .8 1.6 100.0 Percent 92.7 96.8 97.6 98.4 100.0
Out of the total respondents, around 92.7% were falling within the age group of 15 25yrs. whereas 4% were between 25 35 yrs., 0.8% were between 35 45 yrs., whereas 1.6% were below 15 yrs. and 0.8% were above 45 years of age.
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3. Q) What is your favorite sport? Objective: The objective of this question was to know the favourite sports of the respondents.
Favourite_Sport
Frequency Valid Badminton Cricket F1 Racing Football snooker Tennis Throwball volleyball Total 3 37 1 76 1 3 1 2 124
Cumulative Percent 2.4 32.3 33.1 94.4 95.2 97.6 98.4 100.0
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As you can see the favourite sport of the respondents were Football while the second stood was cricket. By looking at the age group 15-25 years in which the maximum respondents lie , Football in India is gaining popularity amongst youngsters.
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Objective: The objective of this question is to know the familiarity of the football stadiums around India. clubs
Balewadi stadium , Pune. . Jawaharlal Nehru stadium , Delhi. Salt lake stadium , Kolkata. Cooperage stadium , Mumbai. Fatorda stadium, Goa
hits 58 89 82 41 22
100 90 80 70 60 50 40 30 20 10 0 Balewadi Jawaharlal Salt lake stadium Stadium , Pune. Nehru stadium , , Kolkata. Delhi. Cooperage stadium , Mumbai. Fatorda stadium, Goa.
Out of the given football stadiums , Jawaharlal Nehru stadium , Delhi was the most familiar with the respondents with salt lake stadium , Kolkata just behind.
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5. Q) Select the Indian football players which you have heard of? Objective: The objective of this question is to know the familiarity of the Indian football players around India. Players
Baichung Bhutia. Jeje Sunil Chhetri Subrata Paul
Hits
109 54 83 70
120
80
60
40
20
Out of all the Indian football players names given , The most familiar name with the respondents is Baichung Bhutia with Sunil Chhetri at the second place.
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Out of the respondents ,only 43.55% know the correct ranking of Indian Football Team in FIFA.
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7. Q) Select the Indian football clubs which you have heard of? Objective: The objective of this question is to know the familiarity of the Indian football clubs around India.
Clubs
Mohun Bagan East Bengal. Pune Fc Dempo SC Salgaocar. 120 97
Hits
86 101
72 66
80
60
40
20
Out of all the Indian football clubs names given , The most familiar name with the respondents is PuneFc with MohuBagan at the second place.
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VenkyTakeover_BFC
Frequency Valid No 31
Percent 25.0
Yes Total
93 124
75.0 100.0
75.0 100.0
100.0
Out of all the respondents , 75% of the respondents know the takeover of Venkys.
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9. Q)Have you heard about the Premier League Soccer [PLS] to be launched in Bengal in which many popular european players were about to take part?
Heard_PremierLeagueSoccer
Frequency Valid No 40
Percent 32.3
Yes Total
84 124
67.7 100.0
67.7 100.0
100.0
Out of all the respondents , 67.7% know about the project PLS to be lanched in West Bngal.
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10. Q)DO you know that a friendly match had been played between Argentina
Frequency Valid No 21
Percent 16.9
Yes Total
103 124
83.1 100.0
83.1 100.0
100.0
Out of all the respondents 83.1% know about the friendly match held in Kolkata.
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11. Q)Do you know that India is the current SAFF [South Asian Football Federation] champions ?
IndianFootball_Champions_SAFF
Frequency Valid No 38
Percent 30.6
Yes Total
86 124
69.4 100.0
69.4 100.0
100.0
Out of the total respondents , 69.4% know that India are the current champions of SAFF.
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12. Q)What is the price range that you are willing to pay for a football match?
PriceRange
Percent 17.7
Below Rs. 50 Rs. 100 Rs. 150 Rs. 150 Rs. 200 Rs. 50 Rs. 100 Total
7 38 25 32 124
As you can see , the respondents are quite comfortable in paying in the price range of Rs.100Rs.150 which is very good and not behind is the price range Rs. 150 Rs. 200 which is also good for the sport.
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CONCLUSION
As said by Mr. Sepp Blatter , the FIFA president some days back, India is a sleeping giant in Football. This survey actually shows exactly the same. The game is gaining popularity among the youths and the English Premier league is very much followed by the Indian people.
The people who follow Indian football is low but if u combine with the people who follow Indian football sometimes , the number becomes high and is more than the people who dont follow it.
So , if the grassroots of Indian Football is built properly and given a good foundation and promotion , India can excel in football.
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SUGGESTIONS &RECOMMENDATIONS
Cricket is popular because it has big stars, glamour, and money. Efforts can be made to make Football that much popular. Game should be made glamour, aggressive and attractive.
To improve the standard of Indian football more tournaments need to be played in India frequently.
AIFF should build a body for football and setup good administration and the officials should be the past players who are retired. Like the IPL, Football too needs to be given a boost. Players are more over joining cricket instead of Football as cricket is giving more money and fame to individual players. To improve Football in India the sports ministry needs to think seriously.
Football should be promoted well by known personalities and more awareness should be made in public. We know cricket can be played anywhere but Football does require place to be played that is one of a big reason for not being a popular sport here in India.
Need to improve and provide good infrastructure and facility for Football.
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Questionnaire
Name: Age:Sex:Location:Profession:below 15 yrs Male 15-25 yrs 2535 yrs Female 35-45 yrs above 45
What is your favorite sport? o Cricket o Football o Hockey o Other , please mention..___________________ Select the football stadiums in India that you have heard ? o BalewadiStadium , Pune. o Jawaharlal Nehru stadium , Delhi. o Salt lake stadium , Kolkata. o Cooperage stadium , Mumbai. o Fatorda stadium, Goa. o Other , please mention..___________________ DO you watch or follow Indian Football (I-league) ? o Yes o No o sometimes Select the names you heard of the following present Indian Footballers? o BaichungBhutia. o JejeLalphekua. o Sunil Chhetri. o Subrata Paul. o Other , please mention..___________________ 24
Do you know what is the current ranking of Indian Football team? o Below 100 o 100 -120 o 120-140 o 140-160 Select o o o o o o the football clubs in India you have heard of ? Mohun Bagan. East Bengal. Pune Fc Dempo SC Salgaocar. Other , please mention..___________________
Do you know about the Venkys takeover of Blackburn Rovers FC? o Yes. o No. Have you heard of PLS [ Premier League Soccer ] of Bengal that involves European players like crespo , Pires etc. ?? o Yes. o No. Do you know Argentina played against Venezuela in a friendly match in Kolkata ? o Yes. o No. Do know Indian Football team are the current champions of the SAFF[South Asian Football federation] cup? o Yes. o No. What should be the price range of the ticket that you will be willing to pay to see an I-league match?? o Below Rs. 50 o Rs. 50 Rs. 100 o Rs. 100 Rs. 150 o Rs. 150 Rs. 200
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