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Swot Analysis Marie

MGM Mirage conducted a SWOT analysis that identified several strengths, weaknesses, opportunities, and threats. Key strengths included their reputable global brand and successful business model. Weaknesses were outdated facilities and a large amount of long-term debt. Opportunities existed to upgrade facilities, pursue growth projects, and leverage their brand. Threats included increasing regulations, copycat competitors, decreasing returns on technology investments, and ease of market entry. The analysis aimed to leverage strengths to seize opportunities while addressing weaknesses and threats.

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Marie Mendoza
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202 views3 pages

Swot Analysis Marie

MGM Mirage conducted a SWOT analysis that identified several strengths, weaknesses, opportunities, and threats. Key strengths included their reputable global brand and successful business model. Weaknesses were outdated facilities and a large amount of long-term debt. Opportunities existed to upgrade facilities, pursue growth projects, and leverage their brand. Threats included increasing regulations, copycat competitors, decreasing returns on technology investments, and ease of market entry. The analysis aimed to leverage strengths to seize opportunities while addressing weaknesses and threats.

Uploaded by

Marie Mendoza
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS STRENGHTS: -Reputable Brand: MGM Mirage is one of the Worlds leading and most respected companies

with significant holdings in gaming, hospitality and Entertainment

-Successful Business Model: MGM Mirage owns and operates 16 properties located in different places in Asia Sustainability: City Center leads the way as a nationality renowned sustainable development on course of certification under Leadership in Energy and Environmental Design Standard -100% growth to the prior year profits: continuous increase of income -customer loyalty initiatives -organizational structure emphasizing company ownership of players versus individual properties -advertising campaign based on research -superior customer service -patented technology linking player performance data across properties - the MGM chain possesses vast expertise in the industry - it was built through the merger of two successful and reputable organizations, which further increased its favorable reputation - a global presence through 24 destinations which offers them increased access to the market - a fair and equal treatment of employees, including various incentives and training programs - their human resource strategies ensure high quality of the services delivered

WEAKNESSES: -facilities as compared to the competitors -large number of long term debt -tug competition in gaming industry Opportunities: -Use a portion of profits produce by the recent success to refurbish properties in key markets -

-gain financial position in the industry -closed joint venture transactions with Dubai World -rapid growth of hotel/casino entertainment industry in terms of revenue -approximately 300 public companies generating gaming revenues -become a largest gaming firm -achieve by pursuing the recent projects of the company -leveraging brand name and skills -city center THREATS: -government Regulations: The casino operator must ensure that it remains suitable to manage and operate a casino in accordance with sec.45 of casino control act -copycat marketing by the competitor -decreasing the return on investment on technology and analysis investment -Business concept might be replicate by competitors. Ease of competitors entry. -because of business commonality

SWOT MATRIX

WEAKNESSES -facilities as compared to the competitors -large number of long term debt -tug competition in gaming industry -facilities as compared to the competitors

strength --Reputable Brand - a global presence through 24 destinations which offers them increased access to the market -advertising campaign based on research - a fair and equal treatment of employees, including various incentives and training programs - their human resource strategies ensure high quality of the services delivered

THREATS -government Regulations: The casino operator must ensure that it remains suitable to manage and operate a casino in accordance with sec.45 of casino control act -copycat marketing by the competitor -decreasing the return on investment on technology and analysis investment -Business concept might be replicate by competitors. Ease of competitors entry. -because of business commonality -Business concept might be replicate by competitors. Ease of competitors entry. -because of business commonality

OPPORTUNITIES -rapid growth of hotel/casino entertainment industry in terms of revenue -approximately 300 public companies generating gaming revenues -become a largest gaming firm -achieve by pursuing the recent projects of the company -gain financial position in the industry -closed joint venture transactions with Dubai World -leveraging brand name and skills

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