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Research Methodology

The document discusses a research methodology for understanding customer satisfaction with AMUL milk products in India. It involved collecting both primary and secondary data. Primary data was collected through surveys of 150 customers using questionnaires about their milk purchasing behaviors and preferences. Secondary data involved reviewing existing literature like books, journals, and company records. The questionnaire asked customers about what type and brand of milk they use, where and how they purchase it, factors influencing their purchases, and spending on milk.

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Abhinandan ⎝⏠⏝⏝⏠⎠ Seth
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© Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online on Scribd
6K views

Research Methodology

The document discusses a research methodology for understanding customer satisfaction with AMUL milk products in India. It involved collecting both primary and secondary data. Primary data was collected through surveys of 150 customers using questionnaires about their milk purchasing behaviors and preferences. Secondary data involved reviewing existing literature like books, journals, and company records. The questionnaire asked customers about what type and brand of milk they use, where and how they purchase it, factors influencing their purchases, and spending on milk.

Uploaded by

Abhinandan ⎝⏠⏝⏝⏠⎠ Seth
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The Taste of India

A. RESEARCH METHODOLOGY The study is mainly concerned with behaviors of the customers satisfaction towards AMUL products and Milk products. Hence various data and methodology is considered in my report preparation. The main data sources are:

PRIMARY DATA

The primary data refers to original information gathered for a specific purpose and provides up to date, accurate and relevant information and it is gathered in an investigation according to the needs of the problem.

TOOLS USED TO COLLECT THE PRIMARY DATA:

The primary data is collected on the basis of survey method with the help of questionnaires, and interviews, personal observation, direct consultation with consumers and dealers. Both open and closed end questions are used in the questionnaire.

METHODS:

The survey method is used to collect the primary data with the help of questionnaire based on explorative and conclusive research.

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The Taste of India


SAMPLING UNIT:

It refers to the individuals who are to be surveyed in the study and it is the customer who is consuming or using or who has bought AMUL milk are surveyed.

SAMPLE SIZE:

It refers to the number of people surveyed for this topic, in the study 150 people were surveyed and responses drawn.

SECONDARY DATA:

The secondary data can be defined as data collected by son\me one else for purposes other than solving problem being investigation and previously meant for another purpose. A secondary data is collected from the books, periodical journals, magazines, papers, company records, internet and other publication.

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The Taste of India

QUESTIONNAIRE
1. NAME: 2. AGE: 3. SEX: MALE [ ] FEMALE [ ]

4. OCCUPATION: a) Self employed c) House wife [ ] [ ] b) student d) Individual [ ] [ ]

Q1. WHICH KIND OF MILK DO YOU USE? a) Branded [ ] b) Non branded [ ]

Q2.IF YOU USE BRANDED MILK THEN WHICH OE OF THE FOLLOWING: a) Amul C) Paras [ ] [ ] b) Mothers Dairy d) Others [ ] [ ]

Q3.FROM WHERE DO YOU PURCHASE MILK? a) Milk Booth [ ] b) Milk Vendor d) Other [ ] [ ]

c) General Store [ ]

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The Taste of India


Q4. WHO ALL CONSUME MILK IN YOUR FAMILY? a) Family [ ] c) Young [ ] b) Teenager d) Child [ ] [ ]

Q5. WHICH OF THE FOLLOWING AMUL MILK ARE YOU PURCHASING? a) Full cream milk [ ] b) Tonned milk d) other [ ] [ ]

c) Double Tonned milk [ ]

Q6. WHAT IS YOUR USAGE PATTERN? a) Drinking [ ] b) Tea/coffee d) other [ ] [ ]

d) Curd making [ ]

Q7

WHICH BRAND DO YOU USE THE MOST?

Q8. TICK THE MOST IMPORTANT PURCHASE FACTOR FOR YOUR MILK? a) Packaging [ ] c) Freshness [ ] e) Price [ ] b) Flavour d) Texture [ ] [ ]

f) whiteness [ ]

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The Taste of India


Q9.WHAT IS THE MOST IMPORTANT FACTOR THAT MATTERS WHILE BUYING THE DAIRY PRODUCT? a) Quality [ ] c) Service [ ] b) Price [ ]

d) Availability [ ]

Q10. HOW MUCH YOU SPEND IN THE CONSUMPTION OF MILK ON MONTHLY BASIS: a) 1000-2000 C) 4000-6000 [ ] [ ] b) 2000-4000 [ ]

d) More than 6000 [ ]

Q11.WHAT ADDITIONAL FEATURE, DO YOU LOOK FORWARD IN AMUL MILK? a) Availability of milk booth b) Reduction in price of milk [ ] [ ]

c) Availability of milk in special sealed packet [ ] Q12. HOW DID YOU COME TO KNOW ABOUT THE DAIRY PRODUCTS LIKE AMUL, MOTHERS DAIRY, NESTLE ETC.? a) Family/Friends c) TV advertisement [ ] [ ] b) Press advertisement d) Reference Website [ ] [ ]

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