SELLER GUIDE

Everything you need to know about creating your own

website and start selling directly to customers.
 Table of contents
What is SmartBiz 2
Why choose SmartBiz 3
Get started 5
3 steps to register 6
List your products 9
How to list your products
Best practices for an optimized product listing
Payments 14
Complete your KYC

Deliveries and Shipping 28

Ways to deliver your products
In-store pickup settings
Home delivery settings
How to set delivery fees?
How to process and manage your orders?
How to fulfill your orders?
How to set-up a shipping account with shiprocket

Promotion 50
Promote your website on different channels
How to share your store/products with your customers?
How to promote your website on social media?

More resources 63
1
 What is SmartBiz?

SmartBiz by Amazon is an online store builder that can help you create your own
website easily within minutes. Backed by powerful tools from Amazon, you can
now start selling the way you want to your customers online.

Set up your own List unlimited Offer multiple online Route all your customers from
online store in products online payment options to various channels & manage
minutes. your customers orders from one place

2
 Why choose SmartBiz?

Easy-to-use
Set up in No coding Simplified Manage from
few minutes required features your mobile

Packed with
features List unlimited Offer online Integrated Promote your store Customizable
products payment options shipping services everywhere using themes
links or QR

Reliable
2
support for DAY

your business 2 day payment

settlement
On call
support
Zero*
commission/fees

3
 Introductory offer
FOR LIMI
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OFF

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T IME
ED

F
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SIGN UP
Now signup on SmartBiz by
Amazon and build your website
for completely free.
*Offer valid till September 2023

4
 Get started

How to set up your own website?

With SmartBiz, you can now create an

online store for free within minutes,
without any complex coding or technical
knowledge.

5
3 steps to register your account

Download app from Playstore

App available for
Android 8 and above

Sign up on app
Create an account for your business*
Enter your name, mobile number, e-mail
ID (optional), and password
Confirm your mobile number by entering
the received OTP

6
3 steps to register your account

If you already have an Amazon customer

account, you can use the same email/
phone number & password to login and
set up your account instead of signing up

Fill in the necessary business details

Enter your store name and category(s).
Set the location of your business and mention
the complete address, including street,
landmark, pin code, and state.

Be careful while updating your store

name as it is non-editable and will be
dispayed on the website URL.

7
 Change your display number

Go to your Select the Edit icon Type in the phone number Your customers will be able to
Profile Page that you want your customers see your displayed phone
to see on your website number on your website footer
8
 Listing your products

Your product listing

creates the first impression
on your customers. Make
sure it is a good one!
9
How to list your products?

Images:
Add up to 6 product images from your gallery or take a new picture
from your smartphone camera.
Product name:
Add the product name for each SKU.
Description: This will contain any additional detail about the
product like color, size or how to use it.
MRP:
List the maximum retail price of your product.

Pro-tip: Keep your product images ready and handy

on your phone before you start listing for a seamless
cataloging experience.

10
How to list your products?
Selling price:
Your selling price will always be equal to or less than the MRP.
Use this field to update the price at which you want to offer the
product for sale, especially when you are running any discount
or promotional offer.

Business category:
Select the type of business category you are operating in.

Product category:
Your product category will be based on the business
category that you had selected initially while setting up
the store.
Color:
Add the color of the product by selecting the relevant
color from the given options.
Size: Enter the size of your product.

11
How to list your products?

Quantity and unit:

Select the unit that will be used to sell your product.
eg Kg, number of pieces, liters etc

You can mark a product as a bestseller for your online store.

Enabling this option will make that product appear first in an
independent widget on your website, showcasing the best and
most popular options upfront to your online customers.

Note: You will only see those business categories here

that you have chosen at the time of store set-up. In case
you want to enable more options, you can go back to
your store profile and add the selected categories.

12
 Best practices for an optimized product listing

Upload high-quality images on a non-distracting You can also include lifestyle photos of your
background as the main image to help customers products in use. This will help customers
make an informed choice. visualize the product in real settings.

Use real product images instead of Try shooting your images with a consistent
Google images background. This helps maintain brand
consistency and build brand recall.

Pro-tip: Optimize your product listing- title and description for SEO. Conduct keyword
research to include relevant long-tail and short-tail keywords in your product listing.
13
 Benefits of a good product listing

Increasing customer Improving Boosting SEO Making an informed

trust conversion purchase decision
(& can even reduce
returns/escalations)

14
 Adding variations

To add product variations go to Upload the image of Select the colour and the
your catalogue page and click your variation size of your variation
on “Add Product”
15
 Adding variations

Select the color from the dropdown You will now be able to
menu and enter the size then click on see all your varients
“Add Varient” under your product
16
How to set up
payments?

17
PineLabs KYC process

Go to my My Profile tab

Select manage payments and

then click Connect to initiate
the process of setting up your
payment gateway

18
PineLabs KYC process

Download and fill the Pine Labs MAF form.

Send the filled MAF form and other required

documents* to Pine Labs on email to initiate
your KYC

Email to be sent:
To: [email protected]
CC: [email protected]

*Additional documents to be submitted:

Aadhar card
Pan card
Cancelled cheque/ Bank statement
GST (if registered business)

You will recieve an email from Pinelabs to docu-sign

the documents and the seller agreement.

19
 KYC document checklist
Entity Type Document Type Document name Requirement

Sole Business Legality - Shop establishment certificate issued by civic authority Any one of the
Proprietorship proof & Proof of - GST Certificate mentioned
Address - Trade license issued by local authority in the name of proprietor documents

Partnership Firm Business Legality - Partnership Deed (with registration certificate)- mandatory PAN, Partnership
proof / Proof of - PAN in the name of the firm (Mandatory) Deed and GST
Address Proof of address(Any one) certificate
- Shop establishment certificate issued by civic authority mandatory
- GST Certificate

Private or Public Business Legality - Memorandum and Articles of Association All documents
Limited proof/Proof of - Board resolution with authorized names mandatory
address - PAN of the company
Proof of address (Any one) -
- Shop establishment certificate issued by civic authority
- GST Certificate

Limited Liability Business Legality - LLP agreement/Deed All documents

Partnership firm proof/Proof of - PAN in the name of the firm mandatory
address - Certificate of incorporation/Registration certificate
Proof of Address (Any one)-
- Shop establishment certificate issued by civic authority
- GST Certificate

Societies/Trust Business Legality - Registration Certificate of Society/Trust deed All documents

proof/Proof of - Society by-laws/Trust deed mandatory
address Proof of Address (Any one)-
- Latest copy of electricity bill for 3 months
- Latest copy of landline bill for 3 months
- Latest society maintenance bill

Note: Please mask the first 8 digits of your Aadhar card before signing it and sending it to Pine Labs.
21
 How do I
customise my store?

21
Customize your logo

Logo guidelines:

1. Ensure that you upload a

high-quality image no larger than
50 MB.

2. For logo, minimum size should be

180 px * 180 px. Preferably, logo
should have a white background so
that it is distinctively visible to
customers.

22
Customize your header

Header guideline:

1. Header image width should be

a minimum of 540 px.

2. While uploading header and

logo, be mindful that they do not
camouflage/ blend and
distinctively visible.

23
 Customize your store banner

Click on ‘Create Banner’ in the Next, add a title for your You can edit and Once you have
Banners section. You can either banner. Example, if you are delete banners that made changes, click
upload an image from your device opening an offline store in a are no longer on ‘Update’ at the
or use one of our preset options. new location, you can share important top of the page
Ensure that the minimum width the location on your store
of the banner is 1200 px banner
24
Store customization

Select from multiple

theme colours to
match your brand

Select light or dark

background to show
your store

Select preview to
view your website
appearance

25
 Store customization

Having more likes on your store

increases customer trust.

Encourage customers How to get more likes on your

to like your store store?
Encourage customers who have
already purchased from you to
like your store.
You can send hand-written notes
with your orders to tell people to
like your store if they liked your
product.

26
 How to
set up deliveries
and shipping?
27
 Ways to deliver your product
On SmartBiz by Amazon, there are two ways in which your
customers can choose to receive their orders.

1. In-store pick-up
Customers can order your products from your
online store and choose to pick these up in your
physical store location at their convenience.

2. Home delivery
Customers can choose to have their orders delivered to their homes.
If the customer chooses home delivery, you have the option to
either deliver it yourself using your own courier partner (self-ship) or
use a shipping partner option available under Shiprocket.

28
 In-store pickup settings

In-store pickups

29
 How to activate in-store
pick-up for your customers?

+91 XXXXXXXXXX
To activate this feature,
follow the steps below:

Go to the ‘My Profile’ page on your

SmartBiz account

Toggle the ‘pickup’ switch to on if you want

to enable customer self-pickup in your
physical store

Click on ‘Store Timings’ to adjust what time

and days your physical store opens and
closes for pick-up orders from customers

30
 Home delivery settings

Home delivery

31
 How to activate home delivery
options for your customers?

To activate this feature,

follow the steps below:
+91 XXXXXXXXXX

Go to the ‘My Profile’ page on your SmartBiz account.

Toggle the ‘delivery’ switch to on, if you want to enable

home deliveries for your customers.

Go to Delivery Settings to set up your delivery

charges, delivery radius and configure your Shiprocket
account, as needed.

32
 How to set delivery fees?
To configure delivery fees,
you can choose from the following 3 options

Offer free delivery on all orders Configure a flat Configure a delivery charge of ₹xx on
(by putting the value as 0) to delivery fee for all all orders below a certain threshold.
retain the default value orders This is equivalent to setting up free
delivery above a certain order value

Pro-tip: Free deliveries above ₹xx are often used by sellers to induce basket building
among shoppers. However, be careful about setting a pocket-friendly transaction
threshold and don’t end up setting a very high value that could lead to cart abandonment.

33
How to set delivery fees on your online store?

Go to your account on SmartBiz, select

‘My Profile’ on your dashboard

Click on Delivery settings and then select

'Set delivery charges' button

Enter the delivery fee that you

will charge per order,
or

Enter the minimum amount required for free

delivery and delivery fee for other orders

Click on the ‘Save’ button to save your

delivery charges settings

34
Default delivery charges

Default delivery fee setting on SmartBiz: ₹0

You can change this value of delivery charges on

your profile on your SmartBiz account.

PRO tip: Free delivery is a sought-after option for

online shoppers. According to studies, as many as
79% of consumers say free shipping makes them
more likely to shop. As a new seller who is
starting their online business, you can consider
offering free deliveries for your online orders.

35
How to set delivery radius?

Select All India if you want to receive

orders from customers all over India

Click on the ‘Save’ button to save

your delivery radius

Click on the ‘Set delivery radius’

button

Add the number of kilometers of

your delivery radius

36
How to manage handling time?

Go to delivery settings and click

on Set Shipping Time

Configur the Minimum and

Maximum days you need to ship
your items

37
How to process & manage your orders?

You will receive a push

notification that notifies
you of a new order.

You can also check new

orders from the ‘My Orders’
page of your SmartBiz
account.

38
 How to process and manage your
online orders with SmartBiz?

Click on Check the customer details Accordingly, click Confirm that you wish If it is a customer
order details section on the order to on the ‘Accept to accept the order by self-pick-up order, you
identify whether it is a Order’ button clicking on the ‘Yes, need to mark it as
customer self-pick-up order Accept Order’ button ‘Ready for Pick-up’
or a home delivery order
39
 How to process and manage your
online orders with SmartBiz?

In case of home Select either If you want to deliver using a Click on ‘Mark as
delivery, click on self-ship or courier partner, you will be Delivered’ button
the ‘Ship Order’ courier partner routed to the ShipRocket when the order has
button to process for delivering dashboard. You can select the been delivered to
the order the order courier based on your preference the customer
40
How to fulfill
your orders?

28
41
How to set up a shipping account with Shiprocket?

Learn about:
How to set up your Shiprocket account? 40
How to recharge your Shiprocket shipping wallet? 41
How to deliver an order with ShipRocket? 42
How to add a new pickup address for your Shiprocket account? 45

SmartBiz by Amazon has partnered with Shiprocket in order to

help you set up shipping services for your e-commerce website.

42
 Exclusive offer

G I F T VO U C H E R

INTRODUCTORY
OFFER

Now signup on Shiprocket

through SmartBiz and get
free shipping credits
worth ₹500

43
How to set up your Shiprocket account?

Go to the ‘My Profile’ page on your SmartBiz

account and select ‘Delivery Settings’
Click on ‘Manage courier for delivery’ to start
setting up your Shiprocket account. Alternatively,
you can also set this up once you receive an order.
Select ‘Setup Now’ to create an account
Enter your email address
Click on ‘Proceed to create an account’
Your Shiprocket account is set up now

44
How to recharge your Shiprocket shipping wallet?

Shiprocket is a prepaid service. Therefore, you will

need to recharge your wallet before using Shiprocket.

Click on add money to add funds to your Shiprocket wallet.

Enter the required amount of money to top-up your
Shiprocket wallet balance.
You can add money using multiple payment modes –
UPI, Credit card, Netbanking, etc.
Check out using your selected payment mode and complete
your payment.

Note: The minimum recharge amount is ₹500.

You have successfully set up your Shiprocket

account and recharged your wallet!

45
 How to deliver an order with Shiprocket?

1. Go to the ‘My 2. Click on 3. To ship using 4. Select your pick-up location 5. Enter the weight of
Orders’ page on accepted orders to Shiprocket, select from your saved addresses or the package and its
your SmartBiz initiate shipment the delivery option add a new pick-up address on dimensions in cm to
account process ‘Courier Partner’ www.shiprocket.in. check shipment prices.
Confirm and save your address Click on ‘Continue’

46
How to deliver an order with Shiprocket?

6. Once you enter the dimensions and weight,

you will see multiple courier options.

7. You can check details for the courier

partner like their rating, delivery timelines,
shipping cost and choose your preferred option.

8. Check if there is sufficient balance in your

Shiprocket wallet and complete your booking.

9. Ensure you have downloaded labels for the

order and pasted them on the package before
handing it over. You can generate a shipping
manifest as well from this screen.

Note: Shiprocket is a pre-paid delivery service. Eensure you always keep your wallet topped up.

47
 How to add a new pickup address for your Shiprocket account?

1. For shipment pickup, there is an option to add

multiple pick up addresses in a dropdown.

This is not available in the SmartBiz app and you need

to use the Shiprocket site to update this.

2. Go to www.shiprocket.in and click ‘login’

3. Login to your Shiprocket account using your phone

number and OTP.

4. Then go to your ‘settings’ page and click on ‘manage

pickup addresses’ under the ‘pickup address’ tab.
48
How to add a new pickup address for your Shiprocket account?

5. On this page, click on ‘add pickup

address’ and add your new address.

6. Once you have updated the new address,

verify using OTP or IVR.

7. Update the OTP and click ‘Save Address’ to

add the new pickup address.

8. Now go back to the SmartBiz app and you

will see the new address in the drop down for
‘pickup address’.

49
How to share self ship order tracking

Go to your orders and click on Accept Orders Click on Ship Order

50
 How to share self ship order tracking

Select Self Ship as an Select the option Enter the details you Your shipping details will
option here through which you are want to share with your be updated and sent to
self shipping your order customers customers
51
 How do I set up a
marketing campaign and
share it with customers on
Whatsapp?

52
How do I set up Marketing campaigns
on WhatsApp?

Learn about:
How do I add the customers I want to send 49
promotional messages to on WhatsApp?

How do I create and send a message to selected 50

customers on WhatsApp?

How do I review my previous marketing campaigns? 62

ITED TIM
LIM

Smart Biz provides you with 100 free message credits to

E
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FREE FO

F F ER
FREE FO

O
send promotional messages to your customers every month
R

E LIM
ITED TIM

53
How do I add customers contact details?

Before you can send a message to

customers on Whatsapp, you will
need to add their contact details
on Smartbiz.

Go to My Profile tab on your home

page and click on Sell using
Whatsapp.

54
How do I add customers contact details?

Click on ‘Manage Customers’. Here, you will be able to build a

repository of all your customer contacts by adding their basic
details. In this database, the contacts added will be organized
in 3 tabs:

Potential Tab – You will see contacts of all potential

customers, who have not placed any order with the storefront
yet. You can build this list by adding contacts 1x1 or by
importing them in bulk from your phone book.

Existing Tab – You will see contacts of all existing customers

who have placed an order with you on your online website.
This tab will keep getting populated as more and more people
shop from you.

All Tab - You will see a complete list of all existing and
potential customer contacts without any duplication.

55
How do I add customers contact details?

To set up marketing campaigns, you

will first need to add contacts to
build your customer data base.

You can either add a new contact

manually or import contacts from
your phone.

56
How do I add customers contact details?

Once this is done, you can edit

customer’s details by clicking on the edit
option and making changes.

If you want to delete a customer contact,

click on the delete icon. You will be
prompted to confirm that you want to
delete the contact. Select ‘Yes’

57
 How to promote
your website among
customers?

58
 Promote your website on different channels
You are now ready to start sharing your website with existing and potential
customers. Use the following mediums to start promoting your website

Social Emails & Packaging In-store banners Chats/ Instant

media messages updates (if applicable) messaging broadcasts
Update your social Send an Include your If you have a Use inbuilt Whatsapp
media handles with email/SMS to your website link or physical store, you campaign on SmartBiz to
your website link and existing customers QR code either can put up posters/ broadcast
redirect customers and nudge them on your package danglers in your communication with
reaching out on DMs to explore your or as a card/ physical store with customers and reach out
to order directly on newly created poster along with your website’s QR to people in your
your website website your package code contacts

59
How to promote your website among customers

Learn about:
How to share your SmartBiz store link with customers 56
How to share your website with customers on social media? 56
How to reach your customers on Whatsapp using SmartBiz? 57

How do I add the customers I want to send 58

promotional messages to on WhatsApp?

How do I create and send a message to selected 59

customers on WhatsApp?

How do I review my previous marketing campaigns? 62

60
 How to share your website/products
with your customers

Go to your SmartBiz app homepage and

Boho Studio you will see your website URL.
Click on the share option and start sharing
+919876543210
+91XXXXXXXXXX
/bohostudio

Boho Studio
the URL with your customers.
Alternatively, click on the profile tab on
bohostudio

bohostudio
your SmartBiz app.
Click on the option ‘Share store’.
You will see two options to share your store:

A QR code that you can download and share on

social media and chat commerce platforms, or
provide for immediate scan at your physical store
A website link that will direct customers to your
online store.

61
How do I set up a marketing campaigns on Whatsapp?

Go to My Profile tab on your

home page and click on Sell
using Whatsapp.

Next, click on Set up

Marketing Campaign and
then click on Create new
campaign.

62
How do I set up a marketing campaigns on Whatsapp?

Select the message you want

to send from a pre-defined set
of templates. Click on Edit.

You can also click on the

filter icon and select a
message template depending
on the type of message you
want to send.

Click on Apply after selecting

the relevant filters

63
How do I set up a marketing campaigns on Whatsapp?

Enter the inputs needed for setting up your

campaign such as the campaign name, discount
percentage etc. The number and type of inputs
will vary depending on the type of message

Select the customers who you want to share the

message with. You may use the Existing tab to
target already existing customers and potential
tab to select new customers.

64
How do I set up a marketing campaigns on Whatsapp?

Once you have selected your customers,

click on Send Message. If the number of
messages you wish to send is below the
monthly limit, you will get a prompt that
your message was successfully sent

65
 How do I review
my previous marketing
campaigns?

66
How do I review my previous marketing campaigns?

Go to My Profile tab on
your home page and click
on Sell using Whatsapp.

Click on Marketing
Campaign. You will
see all your created
campaigns on this page

67
How do I review my previous marketing campaigns?

To view campaigns during a

specific date range, click on the
drop down as shown below and
select your desired time period.
Click on Submit.

68
How do I review my previous marketing campaigns?

Your home page will now contain all campaigns that were run during
the selected time period.

If messages are still being sent to your customers, the status of the
campaign will be sending and the number of customers receiving the
message will keep getting updated.

If your campaign has finished executing, campaign status will be sent.

You will be able to see the number of message that were successfully
sent, successfully read by customers and messages that failed to deliver.

Click on any campaign to view specific details. You can see the
message that was sent, status of the campaign, no. of customers the
message was sent to and no. of customers who read the message.

69
 How to promote your website on social media?
Add your website link to your social media accounts.

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70
 More resources

SmartBiz help center

link: https://smartcommerce.amazon.in/smartbiz/needhelp

Follow us on:
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71
 Contact us

Reach out to us at

1800-3099-455
for any support or assistance.

72