GLOBAL INDIAN INTERNATIONAL SCHOOL

WHITEFIELD BANGALORE

BUSINESS STUDIES PROJECT ON:

MARKETING

SUBMITTED TO: Ms. Shanthi R.

SUBMITTED BY: Angelina Pauline George

XIIC–COMMERCE A
 CERTIFICATE

This is to certify that Angelina Pauline George, Roll No. 5 of

class XIIC Commerce A of GIIS, Whitefield, Bangalore has
successfully submitted Business Studies project on
“Marketing”, academic session 2025-2026 towards SSCE (Class
XII) Practical examination conducted in Business Studies as
per CBSE guidelines.

Internal Examiner: ________________

External Examiner: ________________

__________________
Principal GIIS:
 ACKNOWLEDGEMENT

I would like to express my heartfelt gratitude to my teacher Ms.

Shanthi R. as well as our Principal Mr. Manoj Kumar Tiwari
who have given the golden opportunity to do this amazing
project on the topic: “Marketing”. It helped me to learn about
the different steps in creating a reputable business using
marketing, such as it’s logo, brand identity, etc.

Name: Angelina Pauline George

Grade XII C Commerce A
 INDEX

S. No. Particulars Pg No.

1. Why I Selected Lipstick
2. Competitors:
1. M.A.C.
2. Sugar Cosmetics
3. L’Oréal Professional
4. Maybelline New York
5. Lakmé Cosmetics
3. My Product: Heavenlit Cosmetics
4. Introduction to my Brand: Heavenlit
5. Logo
6. Tagline
7. Label
8. Unique Selling Proposition
9. Features
10. Range
11. Permissions and Licenses
12. Packaging
13. Warehousing
14. Channel of Distribution
15. Transportation
16. Selling Price
17. Profit Margin
18. Promotion
19. Schemes

20. Promotional Technique

21. Brand Ambassador
22. Social Message
23. Cost Effective Techniques
1. For Promotion
2. For Product
24. Conclusion
25. Bibliography
 WHY DID I SELECT LIPSTICK

I chose lipstick as the focus of my marketing project because it

represents a high-demand, high-impact product within the
Indian beauty market. Despite economic fluctuations, lipstick
often remains a popular and affordable luxury—known as the
“lipstick effect”—where consumers continue to indulge in small
beauty purchases even during tougher times.

In India, with a rapidly growing middle class, increasing

urbanization, and rising beauty consciousness across all age
groups and regions, the demand for cosmetics—especially
lipstick—has surged. It also offers diverse marketing
opportunities by catering to different skin tones, cultural
preferences, and price segments, making it a versatile and
relevant product for the Indian consumer landscape.

Lipstick allows for creative marketing through shade ranges,

packaging, and storytelling that connects with Indian
consumers on a personal and emotional level.
 POPULAR COMPETITORS OF LIPSTICK AND COSMETIC
PRODUCTS IN INDIA

1. M.A.C.
MAC Cosmetics, short for Make-up Art Cosmetics, is a globally
renowned professional makeup brand founded in 1984 in
Toronto, Canada by Frank Toskan and Frank Angelo. Originally
created to meet the needs of makeup artists in the fashion and
photography industries, MAC quickly rose to prominence for its
bold colors, high-performance formulas, and inclusive
approach to beauty.

Over the years, MAC has evolved into both a cult favorite among
makeup artists and a go-to brand for everyday consumers. It is
now part of the Estée Lauder Companies and operates in over
120 countries, including a strong and growing presence in India.
UNIQUE SELLING PROPOSITION
The brand offers a wide range of products—from foundation
and lipsticks to eye shadows and skincare—catering to all skin
tones and preferences. MAC is particularly famous for its iconic
lipsticks like "Ruby Woo" and collaborations with celebrities,
artists, and designers.

TAGLINE
"All Ages, All Races, All Genders"

PROFIT MARGIN

1. Manufacturers
Gross Margin of approximately 79.39% in 2017.

2. Wholesalers
30% to 35%

3. Retailers
35% and 50%
 SELLING PRICE- M.A.C. Lipstick
1. Manufacturer Selling Price (MSP)
● Estimated Price: ₹650 – ₹750
● This covers production cost, branding, packaging, R&D, etc.
● Gross margin for manufacturer: ~60–70%

2. Wholesaler Price
● Buys at: ₹750
● Sells to retailer at: ₹950 – ₹1,050
● Markup: ~25–40%

Wholesalers earn a modest margin, depending on volume.

3. Retailer Price (MRP)

● Buys at: ₹1,000 approx
● Sells to customer at: ₹1,950 (MRP)
● Margin: ~40–50%

Includes store expenses, promotions, and profit.

4. Customer
● Pays full retail price: ₹1,950
● Sometimes less during discounts or offers.
2. Sugar Cosmetics
Sugar Cosmetics is a leading Indian beauty brand known for its
bold, high-performance, and cruelty-free makeup products
tailored to diverse Indian skin tones. Founded in 2015 by Vineeta
Singh and Kaushik Mukherjee, the company has rapidly gained
popularity among millennials and Gen Z consumers. Its product
range spans lips, eyes, face, nails, and skincare, with
manufacturing facilities across Germany, Italy, India, the USA,
and Korea.

Embracing a direct-to-consumer (D2C) and omnichannel

approach, Sugar Cosmetics boasts a robust online presence
alongside over 45,000 retail touchpoints in more than 550 cities,
including 200 exclusive brand outlets
UNIQUE SELLING PROPOSITION
Bold, high-performance, and inclusive makeup specifically
designed for Indian skin tones and lifestyles, designed to be
smudge-proof, sweat-proof, and long-lasting.

TAGLINE
● “Rule the World, One Look at a Time.”
● “Shukar Hai, Sugar Hai”

PROFIT MARGIN

1. Manufacturers
Gross margin of approximately 73% in FY23.

2. Wholesalers
20% to 40%

3. Retailers
50% and 60%
SELLING PRICE- Sugar Cosmetics Lipstick

1. Manufacturer's Price (Production Cost)

● Manufacturer's Price: ₹270 – ₹350 (approx.)
● This price covers production costs, including raw materials,
packaging, R&D, labor, and other manufacturing expenses.

2. Wholesaler Price
● Wholesaler Buys At: ₹350 – ₹450
● Markup: Wholesalers typically mark up the product by 20% to 40%.
● Wholesaler Sells To Retailer At: ₹450 – ₹550

3. Retailer Price
● Retailer Buys At: ₹550
● Retailer Sells To Customer At: ₹800 – ₹1,000
● Retailer Markup: Around 40% to 80%, depending on location,
brand positioning, and whether it’s sold online or in a physical
store.
● Retailers also factor in overheads like rent, utilities, employee
salaries, and promotional expenses.

4. Customer Price
● Customer Pays: ₹800 – ₹1,000 (MRP)
● This is the final price the customer pays, which may vary
depending on discounts, promotions, or seasonal sales.
3. L’Oréal Professional
L'Oréal Professional is a leading global brand in the professional
hair care industry, part of the L'Oréal Group, the world’s largest
cosmetics and beauty company. Launched in 1909, L'Oréal
Professional focuses on creating high-quality hair care, hair
color, and styling products specifically designed for professional
salons and their clients.

L'Oréal offers a wide range of makeup products under its brand,

providing options for all types of beauty needs, from everyday
essentials to professional-grade cosmetics, most known for its
foundation and lipsticks lines, the most popular including the
“color riche lipstick, infallible pro-matte liquid lipstick” etc.
UNIQUE SELLING PROPOSITION
Ability to combine science, innovation, and luxury in a way that
is accessible to a wide range of consumers globally. The brand
stands out for its cutting-edge technology in both skincare and
cosmetics, offering high-performance, affordable beauty
solutions that cater to various skin tones, types, and needs.

TAGLINE
“Because You’re Worth It.”

PROFIT MARGIN

1. Manufacturers
60% to 70%

2. Wholesalers
10% to 30%

3. Retailers
50% to 60%
SELLING PRICE: L’Oréal Cosmetics Lipstick

1. Manufacturer Price (Cost to L'Oréal)

● Manufacturing Cost: L'Oréal produces lipstick at a certain cost, which includes raw
materials, labor, packaging, and research.
● Example Price: For simplicity, let's assume the manufacturing cost for a lipstick is
around ₹150 - ₹250.

2. Wholesaler Price
● Price to Wholesaler: Wholesalers purchase products in bulk from manufacturers (like
L'Oréal) and typically get a 20% to 40% discount.
● Markup: Wholesalers generally apply a 20% to 40% markup on the manufacturer's
price.
● Example Price: If the product cost is ₹250 from the manufacturer, the wholesaler
might sell it for ₹350 to ₹400.

3. Retailer Price
● Price to Retailer: Retailers (beauty stores, online platforms, and department stores)
purchase from wholesalers and add their own markup, typically 40% to 100%.
● Markup: Retailers apply a markup of 50% to 80% to the wholesale price to cover their
operational costs and earn a profit.
● Example Price: If the wholesaler sells the lipstick at ₹400, the retailer might price it
between ₹600 and ₹800.

4. Consumer Price
● Price to Consumer: This is the price that the end consumer pays, including the
retailer's markup, taxes, and any other associated costs.
● Retail Price: L'Oréal Lipsticks are typically priced higher in premium outlets or
department stores.
● Example Price: The final price for consumers would generally be between ₹600 to
₹900 depending on the retailer, location, and ongoing promotions.
 4. Maybelline New York
Maybelline New York is one of the world’s leading cosmetics
brands, known for offering trendy, affordable, and
high-performance makeup products. Founded in 1915 in
Chicago by Thomas Lyle Williams, the brand started with a
revolutionary mascara product and has since grown into a
global beauty powerhouse.

Now a subsidiary of the L'Oréal Group, Maybelline combines

advanced formulations with cutting-edge trends straight from
the runway. As a brand, Maybelline is especially popular among
young, fashion-forward consumers and is widely praised for its
bold colors, long-lasting formulas, and inclusive product ranges
that cater to diverse skin tones and styles.
UNIQUE SELLING PROPOSITION
Perfect blend of high-quality, trendy makeup at affordable
prices, backed by the credibility of a global beauty leader.

TAGLINE
“Make It Happen”

PROFIT MARGIN

1. Manufacturers
60% to 70%

2. Wholesalers
10% to 30%

3. Retailers
40% to 60%
 SELLING PRICE- Maybelline Lipstick

1. Manufacturer to Wholesaler
● Approx. Manufacturer Price: ₹150 – ₹200
● Selling Price to Wholesaler: ₹250 – ₹300
● (Includes manufacturing cost + brand margin)

2. Wholesaler to Retailer
● Wholesaler Markup: 20% – 30%
● Selling Price to Retailer: ₹350 – ₹400

3. Retailer to Customer
● Retailer Markup: 40% – 60%

Final MRP (Market Price): ₹499 – ₹699

(This is the price a customer sees on websites or in stores like
Nykaa, Amazon, Big Bazaar, etc.)
5. Lakmé Cosmetics
Lakmé is one of India’s most iconic and trusted beauty brands,
known for offering a wide range of high-quality, affordable, and
trend-setting makeup and skincare products. Established in
1952 as a subsidiary of Tata Group in collaboration with the
Indian government, Lakmé was created to reduce the country's
dependence on foreign beauty products. Today, it is owned by
Hindustan Unilever Limited (HUL).

Lakmé has grown to become a household name, especially

popular among Indian women for its locally suited
formulations, inclusive shade ranges, and innovative product
launches. From foundations and lipsticks to eyeliners and
skincare essentials, Lakmé blends global beauty trends with
Indian preferences, making it a go-to brand across generations.
UNIQUE SELLING PROPOSITION
Affordable, high-quality beauty products tailored for Indian skin
tones and climate, combining global trends with local needs.

TAGLINE
“Reinvent Yourself”

PROFIT MARGIN

1. Manufacturers
60% – 70%

2. Wholesalers
10% – 25%

3. Retailers
30% – 50%

SELLING PRICE- Lakmé Lipstick

1. Manufacturer to Wholesaler
● Manufacturer Price: ₹120 – ₹180
● (Cost of production + brand margin)
● Selling Price to Wholesaler: ₹200 – ₹250

2. Wholesaler to Retailer
● Wholesaler Markup: 20% – 25%
● Selling Price to Retailer: ₹270 – ₹320

3. Retailer to Customer
● Retailer Markup: 30% – 50%
● Final MRP to Customer: ₹399 – ₹549
(May vary by range: Lakmé Enrich, Absolute, 9to5, etc.)
 INTRODUCTION TO MY PRODUCT:
HEAVENLIT COSMETICS

Heavenlit Cosmetics is a cruelty-free makeup brand that

specializes in shimmery lipsticks and lip glosses crafted with
natural ingredients. Designed to enhance your natural beauty,
each product is formulated to provide your lips with a
bedazzling finish while being gentle on your skin and the
environment.

Committed to ethical practices, Heavenlit ensures that none of

their products are tested on animals, aligning with the growing
demand for conscious beauty choices. Whether you're looking
to add a subtle shimmer or a bold gloss to your lips, Heavenlit
Cosmetics offers a range of products that combine luxury with
responsibility.

LOGO
A logo is much more than just a symbol or a design—it is the
visual identity of a brand or company. It serves as a
representation of the values, mission, and essence of the brand,
often conveying its personality and purpose at a glance. At
Heavenlit Cosmetics, our goal is to create cute and shiny
lipsticks to add a little bit of sparkle to your lips while ensuring
none of the ingredients we use are harmful to your skin.

We added sparkles to our logo and a round oval shaped ring to

represent the “halo” effect our products have, providing a
radiant but natural glow as if you are an angel.

TAGLINE

TAGLINE
A tagline is a short, memorable phrase or slogan used by a
brand to convey its message, mission, or core value. It often
encapsulates the essence of what the brand stands for in a few
words, making it easy for customers to connect with the brand.
A good tagline is catchy, clear, and resonates with the target
audience, helping to create a lasting impression. It’s an essential
tool in branding that reinforces the brand’s identity and
promotes its unique qualities.

Our Tagline at Heavenlit Cosmetics is:

“Shine Naturally, Sparkle Boldly.”

LABEL
A label is a piece of information attached to a product that
provides important details about it. In the context of cosmetics
or consumer goods, a label typically includes the brand name,
product name, ingredients, usage instructions, warnings, and
other essential information.

UNIQUE SELLING PROPOSITION

 HEAVENLIT COSMETICS

Heavenlit Cosmetics stands out in the beauty industry with a

clear commitment to ethical beauty and clean formulation. Our
unique selling proposition centers on four key pillars that
define our brand and its promise to customers:

Cruelty-Free:
We believe beauty should never come at the cost of another life.
None of our products are tested on animals at any stage of
development or production. By choosing Heavenlit, customers
join a compassionate movement that values kindness and
responsibility.

100% Vegan:
Our entire product line is free from animal-derived ingredients.
From the shimmer in our lip glosses to the smooth texture of
our lipsticks, every formula is thoughtfully crafted with
plant-based alternatives that deliver stunning results without
compromising our values.

No Artificial Fragrances:
Heavenlit prioritizes purity and skin safety. We avoid synthetic
fragrances that can cause irritation or allergies, especially for
sensitive skin. Instead, we rely on subtle, natural scent profiles
that enhance the experience without overwhelming it.

Made with Natural Ingredients:

Each Heavenlit product is infused with high-quality natural
ingredients that nourish, hydrate, and beautify. From
nourishing oils to botanical extracts, our formulas are designed
to enhance your glow while being gentle on your lips and the
environment.
Heavenlit Cosmetics takes pride in using a blend of nourishing,
plant-based ingredients that not only enhance your lips'
appearance but also care for them deeply such as:

● Coconut Oil
● Shea Butter
● Jojoba Oil
● Avocado Oil
● Beetroot Extract
● Eco-Friendly Glitter or Bioglitter, specially modified
cellulose from hardwoods of eucalyptus, not plastic.
 KEY FEATURES OF HEAVENLIT COSMETICS

1. Shimmery Finish
Heavenlit specializes in high-shine, shimmery lipsticks and lip
glosses that give your lips a radiant, eye-catching glow. Perfect
for both subtle sparkle and bold glamour, our products are
designed to enhance your natural beauty with a celestial touch.

2. Natural Ingredients
Each product is made with carefully selected natural
ingredients like coconut oil, shea butter, jojoba oil, and beetroot
extract. These ingredients nourish and protect your lips while
providing beautiful color and shine.

3. Cruelty-Free
Heavenlit is proudly cruelty-free—we never test on animals,
and neither do our suppliers. Our brand is committed to ethical
beauty that supports kindness and compassion.

4. 100% Vegan
All of our formulations are completely vegan, containing no
animal-derived ingredients. We use plant-based alternatives
that are safe, effective, and aligned with conscious consumer
values.

5. No Artificial Fragrances
We avoid synthetic scents and rely on natural fragrance sources
or go fragrance-free to reduce irritation and make our products
suitable for sensitive skin.

6. Long-Lasting Comfort
Our lipsticks and glosses are lightweight, non-sticky, and
long-wearing, offering hours of comfort without drying out
your lips.

7. Inclusive Shades
Heavenlit offers a range of inclusive and universally flattering
shades, ensuring that everyone can find their perfect
shimmer—regardless of skin tone or style.

8. Eco-Conscious Packaging
We are moving toward sustainable packaging solutions,
minimizing waste and embracing recyclable or biodegradable
materials whenever possible.
 RANGE

Heavenlit Cosmetics offers a curated range of lip products that

combine glamour with ethical beauty practices. Each product is
crafted with natural ingredients, ensuring they are cruelty-free,
vegan, and free from artificial fragrances. Here's an overview of
their product line:

Lip Glosses:
● Halo Lip Luminizer
● Plumping Glitter Bomb Lip Gloss
Lip Sticks:
● Glossy Holographic Lip Stick
● Shades:
1. Starlit Rose
2. Moonbeam Muse
3. Celestial Crush
4. Golden Halo
5. Twilight Spark
6. Pink Nebula
 PERMISSIONS AND LICENSES

1. Manufacturing License (Form COS-8)

To make and sell cosmetics in India, Heavenlit needs a
Manufacturing License from the state authority. You’ll need a
clean facility, trained staff, equipment list, GMP certificate, and
product details to apply.

2. Loan License (Form COS-9)

If Heavenlit wants to use another company’s factory to make
products, a Loan License is required. It allows manufacturing
without owning a facility but still requires agreements, safety
measures, and official approvals.

3. Import License (Forms COS-12 & COS-13)

If you import products into India, you need an Import License
from CDSCO. You must show that the products are safe,
approved in their country of origin, and meet Indian labeling
and safety rules.
4. Product Testing and Quality Certification
Before selling any product, it must go through testing for safety, shelf
life, and cleanliness. These tests prove the product won’t harm users
and follows the required cosmetic safety standards in India.

5. Pollution Control Board Approval

You must get approval from the Pollution Control Board to show your
production won’t harm the environment. You’ll need to explain how
you handle waste and keep the area clean and safe.

6. Additional Documents
Documents like Power of Attorney, Free Sale Certificate, and marketing
permission letters help prove that you’re legally allowed to sell the
product and that it’s safe and genuine. These support your main
license application.

7. Application Process
To apply, register on the CDSCO website, fill out the right form, upload
your documents, and pay the fee. Once everything is checked, the
authority will inspect the factory and issue the license.

8. Key Considerations
You must follow Good Manufacturing Practices, label products
properly, and keep clear records of ingredients and tests. These steps
help ensure your products are safe and meet all government rules.
 PACKAGING
Packaging means wrapping or containing a product in a box, bottle,
pouch, or other material to protect it, keep it fresh, and make it look
appealing. It also includes labels and design to share information and
attract customers.

Heavenlit Cosmetics uses the following types of packaging to maintain

the quality and safety of the goods.

1. Primary Packaging
This is the packaging that directly holds the product and comes into
contact with it.

● Lip gloss and lipstick tubes made from recyclable plastic or glass
● Rollerball or doe-foot applicators for easy, precise application
● Labels with product name, ingredients, shade, and expiry date
● Airtight seals to maintain hygiene and product freshness
2. Secondary Packaging
This is the outer box or wrap that holds the primary packaging and
provides branding.

● Custom-printed cardboard boxes with Heavenlit branding and

shimmer designs
● Product information like directions for use, cruelty-free and vegan
logos, and barcode
● Eco-friendly, recyclable paper or card stock
● Often used for display and gifting purposes

3. Transportation (Tertiary) Packaging

Used for shipping bulk products from the warehouse to retailers or
customers.

● Corrugated cardboard boxes for durability

● Paper or biodegradable fillers for shock absorption
● Tamper-proof sealing and fragile product labels
● Compact, stackable design for safe and eco-conscious transit
 WAREHOUSING

1. Storage Conditions:
● Climate Control: Cosmetics are stored in temperature-
and humidity-controlled environments to prevent
degradation, especially for sensitive ingredients like oils
and fragrances.
● Dry and Clean Environment: The warehouse is maintained
free from moisture and contaminants to ensure products
remain in pristine condition.

2. Product Organization:
● Segregation: Products are organized by type (e.g.,
skincare, makeup, haircare) and batch number for easy
access and quality control.
● Shelving and Racking: Items are stored on shelves or in
racks, organized by size, weight, or product category,
optimizing space and reducing the risk of damage.

3. Inventory Management:
● Barcode/RFID Systems: Each product is tagged with a
barcode or RFID label, enabling real-time tracking and
 quick retrieval. This helps manage stock levels and ensures
accurate order fulfillment.
● Stock Rotation: To maintain freshness, older stock is
rotated to the front, ensuring products are shipped in the
correct order (First In, First Out - FIFO).

4. Security and Compliance:

● Restricted Access: Only authorized personnel can access
certain areas of the warehouse, ensuring product safety and
confidentiality.
- **Regulatory Compliance**: The warehouse follows industry
standards for handling cosmetics, ensuring compliance with
safety regulations and good storage practices.

5. **Packaging and Dispatch**:

- When orders are processed, products are carefully packed in
protective materials to prevent damage during shipping. If
necessary, additional services like gift wrapping or labeling are
provided.

This approach ensures that Heavenlit Cosmetics products are

stored efficiently while maintaining the quality and safety of the
products until they reach the customer.
 CHANNELS OF DISTRIBUTION
Channels of distribution refer to the pathways or routes
through which goods and services travel from the producer or
manufacturer to the final consumer. These channels can
include intermediaries like wholesalers, retailers, distributors,
and agents. They help in the efficient movement, storage, and
sale of products to reach the end-users. The channels of
distribution used by Heavenlit Cosmetics is:
 WHY DID I CHOOSE THIS CHANNEL OF DISTRIBUTION
This channel works well for “Heavenlit Cosmetics” because it
helps the products reach more people easily. Wholesalers buy in
large quantities, which lowers costs for the company. Retailers
then sell the products to customers in stores. This way, the
company can focus on making and promoting the products,
while wholesalers and retailers help get them to the customers
quickly.
 TRANSPORTATION
Transportation of goods is the physical movement of products
from one place to another, such as from the manufacturer to
the wholesaler, retailer, or customer. It is an important part of
distribution, helping goods reach the market on time and in
good condition.

Heavenlit Cosmetics goods will be transported using road

transport, such as trucks or delivery vans. This method is
cost-effective and flexible, making it easy to deliver products
from the manufacturing unit to wholesalers, then to retailers,
and finally reaching customers in different locations on time
and in good condition.
 SELLING PRICE-
Heavenlit Cosmetics Glossy Holographic Lip Stick

● Selling Price to Wholesalers – ₹500:

This is the price at which the manufacturer sells the product to
the wholesaler. It’s set lower to encourage bulk purchases and
allow room for the wholesaler’s profit margin.

● Selling Price to Retailers – ₹600:

The wholesaler sells the product to retailers at this price. This
gives the wholesaler a reasonable profit while keeping the price
affordable for retailers, who will then stock and promote the
product in stores.

● Selling Price to Customers (MRP) – ₹699:

This is the final price printed on the product packaging. It’s the
maximum retail price a customer will pay. It includes a profit
margin for the retailer and ensures the product stays
competitively priced in the market.
 PROFIT MARGINS
1. Manufacturer
● Cost to produce per unit: ₹400
● Selling price to wholesaler: ₹500
● Profit margin:
₹500 - ₹400 = ₹100
Margin: 25%

2. Wholesaler
● Buying price: ₹500
● Selling price to retailer: ₹600
● Profit margin:
₹600 - ₹500 = ₹100
Margin: 20%

Retailer
● Buying price: ₹600
● Selling price to customer (MRP): ₹699
● Profit margin:
₹699 - ₹600 = ₹99
Margin: ~16.5%
 PROMOTION
Promotion in marketing refers to the activities and strategies
used to raise awareness of a product or brand, encourage sales,
and engage customers. It includes advertising, sales
promotions, discounts, public relations, and personal selling
efforts aimed at influencing customer behavior and boosting
business growth. Following ways will be used by Heavenlit
Cosmetics for Promotion:

1. Social Media Campaigns: Utilize platforms like Instagram, Facebook, and

TikTok to showcase product features, tutorials, and customer reviews to engage
with potential buyers.

2. Influencer Partnerships: Collaborate with beauty influencers to create

authentic content around the products, which helps build trust and expand
reach.

3. Discounts and Offers: Provide limited-time discounts, bundle deals, or free

samples to encourage customers to try the products.

4. Beauty Events or Pop-up Stores: Host events or temporary stores where

customers can experience the products firsthand and receive exclusive offers.

5. Online Advertising: Run targeted ads on social media and Google to reach
potential customers based on their beauty product preferences and interests.
 SCHEMES
1. To Wholesalers:
● Bulk Discounts on large orders.
● Exclusive Stocking Deals for new products.
● Flexible Credit Terms for better cash flow.

2. To Retailers:
● Volume-Based Discounts for bulk buys.
● Marketing Support with promotional materials.
● Sales Incentives for top performers.

3. To Customers:
● Seasonal Discounts during holidays.
● Buy More, Save More bundle offers.
● Loyalty Program for rewards on purchases.
PROMOTIONAL TECHNIQUE
 BRAND AMBASSADOR OF HEAVENLIT COSMETICS
@Kaavikiwi is a popular beauty and lifestyle influencer known
for her authentic product reviews, makeup tutorials, and
fashion insights. With a strong presence on platforms like
Instagram and YouTube, she connects with her audience
through relatable content and honest recommendations. Her
influence in the beauty community makes her a valuable
partner for promoting cosmetic brands like Heavenlit
Cosmetics.
SOCIAL MESSAGE
 COST EFFECTIVE TECHNIQUES USED BY HEAVENLIT

For Promotion Plan:

Social Media Marketing: We leverage platforms like Instagram,
Facebook, and TikTok to share engaging content, tutorials, and
product showcases, allowing us to reach a wide audience at a low
cost.

Influencer Collaborations: We partner with micro-influencers who

have highly engaged followers, allowing us to promote our
products authentically without spending much on large-scale
campaigns.

Content Marketing: We create blogs, tutorials, and beauty tips to

educate our audience, drive organic traffic to our website, and
build brand awareness without high advertising costs.

Referral Programs: We encourage our customers to refer friends

in exchange for discounts, which helps spread the word about
Heavenlit Cosmetics while keeping promotional costs minimal.

Email Marketing: We use email campaigns to directly

communicate with our customers about new products, offers, and
updates, ensuring high engagement at a low cost.
For Production:
Here are the cost-effective techniques Heavenlit Cosmetics uses
for production:

1. Efficient Supply Chain Management: We streamline

sourcing and logistics to reduce costs, negotiate better deals
with suppliers, and minimize waste during production.

2. Outsourcing Production: We partner with third-party

manufacturers to avoid the high costs of maintaining
in-house production facilities.

3. Batch Production: Producing in batches helps us reduce

unit costs by benefiting from economies of scale.

4. Automation: We use automated machinery for repetitive

tasks, improving efficiency and reducing labor costs while
ensuring product consistency.

5. Sustainable Practices: We embrace eco-friendly materials

and processes, which help reduce waste and long-term
production costs.
 BIBLIOGRAPHY

1. www.investopedia.com
2. www.canva.com
3. https://www.maccosmetics.in
4. https://www.sugarcosmetics.com
5. https://www.lorealparis.co.in
6. https://www.maybelline.co.in
7. https://www.lakmeindia.com/