Apex Overview
Apex Overview
$264.40B
• The global low code development platform market size
was valued at USD 22.25 billion in 2023 and is projected
to grow from USD 28.75 billion in 2024 to USD 264.40
billion by 2032, exhibiting a CAGR of 32.0% during the
forecast period (2024-2032).
Source: Fortune Business Insights – “Low Code Development Market Share, 2024-2032”, May 2024
Michael Hichwa
Senior Vice President
90%
of Fortune 500 use Oracle APEX
Develop desktop and mobile web Visualize and maintain Leverage SQL Skills and database
apps database data capabilities
App Development IDE is a web App Definitions are stored in the Page generation is efficient with
browser database as meta data only one request and one
response
No client software needed Declarative – No code
generation Data processing done in the
Database
1 - URL 4 - HTML
ORDS
Oracle REST Data Services
GET User views details
2 - JDBC 6 - JDBC
3 - APEX 7 - APEX
POST
User clicks a link
Make change and submit
Branch
8 – Branch to URL Database
5 – HTTPS POST
REST
GET POST
1. User clicks a link which sends HTTPS GET request to ORDS 5. User clicks a button which does an HTTP POST to ORDS
2. ORDS makes a database JDBC call to the APEX Engine 6. ORDS makes a database JDBC call to the APEX Engine
3. APEX generates HTML page (full page or partial) 7. APEX processes the request
4. ORDS returns the generated HTML back to the browser 8. APEX determines URL and branches
START
AJAX
https://ords/r/mycompany/hr-app
Friendly URLs
Oracle Database APEX Engine
Rendered Page
Database Links
(SQL*NET)
JDBC
APEX 20.1 APEX 21.1 APEX 22.1 APEX 23.1 APEX 24.1
April 23, 2020 May 12, 2021 May 3, 2022 May 17, 2023 June 17, 2024
• APEX + Redwood • Maps Region • Approvals & Unified Task List • Template Components • AI-Assisted Development
• Friendly URLs • New Application Data Loading • Simplified Page Creation • PWA Push Notifications • Document Generator Integration
• Native PDF Printing • Native Markdown Support • Readable Application Export • Modernized Object Browser • Workflow and Approval
in JSON or YAML Enhancements
• PWA Service Worker • Working Copy Enhancements
Customization
APEX 20.2 APEX 21.2 APEX 22.2 APEX 23.2 APEX 24.2
October 21, 2020 November 4, 2021 November 10, 2022 November 14, 2023 Jan 15, 2025
• Cards Region • Smart Filters • Application Search • Application Working Copies • AI Configurations and RAG Sources
• Automations • Progressive Web Apps • Invoke API Processes • Workflows • Integrating with Fusion Applications
• REST Data Source Synchronization • Geocoding and Map Items • New and Updated Components • New Page Items • JSON Data Sources
• PWA, and Mobile Updates • Custom Map Backgrounds • Workflow and Approval Enhancements
Oracle APEX is a fully supported no-cost feature of Oracle Autonomous Database and all
Oracle Database editions.
+ +
APEX Application Development
Oracle Autonomous Database Exadata Cloud Infrastructure
& Deployment
Browser based application development framework enables efficient development & deployment
Shoot someone a URL – Check this out – Application Development
• User Interface
• Data Access
• Visualization
• Security
• Globalization
• Performance
Create and Maintain SQL Using Natural Language with APEX AI Assistant: Demo
apex.oracle.com/go/apex-assistant-video
Power Semantic Search with Oracle APEX and AI Vector Search: Demo
apex.oracle.com/go/apex-vs-video
Oracle APEX is designed to build highly secure web apps out of the box. A new instance admin security parameter
enables the use of database credentials instance-wide.
In a world of constantly changing web standards and increasingly resourceful attackers finding new ways to hack
sites, our focus on security means that your applications stay protected.
• Authentication and Authorization
• Session Management
• Secure by Default
• APEX Advisor
•
Authentication Schemes
Oracle APEX comes with a comprehensive set of built-in authentication schemes that
make it simple to integrate .
Authorization Schemes
Define access to your application, pages and page components with authorization
schemes. Use the built-in Application Access Control to manage users and roles.
Authorization can be applied to Items, Regions, Pages, process, etc.,
Extensibility
Developers can easily extend Oracle APEX by writing custom authentication and
authorization schemes in SQL and PL/SQL.
Server-side session management is used for a user's interactions with an application. This is
linked to a secure session cookie, which is an intrinsic part of Oracle APEX.
Session Control
Sessions are defined by a browser cookie value and an ID in the URL, which are long random
values that an attacker can not guess to take over a user's session. Built-in timeouts guarantee
that the session automatically terminates when a user is away for too long.
Item Session State
Application and page items save their values in the session state, optionally in an encrypted
form. Developers can access and manipulate the values in SQL and PL/SQL via bind variable
syntax, which prevents SQL Injection.
Collections
Oracle APEX Collections are non-scalar, multi-row, and multi-column session data. Developers
can manage collections via PL/SQL APIs and views.
While providing developers with full control, Oracle APEX generates applications
with highly secure settings right out of the box.
XSS Prevention
Cross-site scripting (XSS) occurs when attackers save malicious data on a website
and the site renders this data as code that executes in the user's browser.
Oracle APEX components escape all output by default to prevent this class of
attacks.
Features
• Drag and Drop an XLS, CSV, XML, or JSON file
• Create a table in the Autonomous Database
• Upload data into the new table
• Create an App based on the new table
Spreadsheet
Solutions
• Single source-of-truth
• Send out a URL, not a file
• Secure, scalable, multi-user app
• Extend with Charts, Calendars, Validations, and more
APEX Application
Features
• Build apps in days/weeks not months/years
• Use powerful wizards to create fully featured apps
• Easily modify to meet changing requirements
• Rapidly iterate to a production-ready app
• Low-code capabilities allow non-IT professionals to also build or
help build apps
Solutions
• Opportunistic
• Simplistic, tactical apps to meet immediate need
• Webify paper processes
• Generally developed by one or two people
Features
• APEX is the natural evolution of Forms
• Both are based on SQL and PL / SQL
• Re-use DB packages, procedures, functions
• Easily train Forms Developers into developing with APEX
Forms App
Solutions
• Proof-of-concept using the subset of Forms apps
• Organization-wide apps, rather than back-office
• External apps for customers/partners
• Mobile-first apps
• Net new requirements
APEX Application
Features
• Extend ERPs and other enterprise software
• Provide organization-specific dashboards
• Improved workflows
• Fill gaps
Existing Apps
Solutions
• Meet non-standard requirements
• Optimize common business functions
• Enhance data capture
• Integrate disparate data sources
Features
• Quickly build custom mission-critical apps
• Corporate data reporting and maintenance
• Merge separate data silos
• Build organization-wide self-reporting apps
Solutions
• Simple deployment
• Single installation runs any number of apps
• Scale to hundreds of thousands of users
• Leverages enterprise features of Oracle Autonomous
Integrated Development Environment (IDE) with Application Development, and Graphical "Page
Designer" Features tight SQL and PL/SQL integration
• Visualization of the page within the Grid Layout and associated Gallery, allowing you to drag and drop components
• Update multiple attributes without leaving the page in the Property Editor
• Advanced Code Editor for defining SQL, HTML, CSS, and text sections
• Highly configurable user interface:
• Customize and refine the view of the page specific to the current focus
• Slideable panels
• APEX Assistant
• Syntax Highlighting
• Undo / Redo
• Find/Replace
• Auto completion
• Code validation
• Used in Page Designer, Component View
• Modern flat-look
Rapidly design and prototype data models using a markdown-like shorthand syntax
that expands to standards-based Oracle SQL.
Team Development has been reimagined as a new and more flexible way to collaborate
with peers/teammates and track tasks, features, bugs, and feedback.
• Serves a customizable offline page when users are offline and can't
request the network
• Highly Customizable
• Post Processing SQL modifies data before being processed by an Oracle APEX component:
• Apply SQL functions, aggregations, join to local tables, etc.
• Avoid unnecessary HTTP requests by using Caching
APEX Application
apex.world/ords/f?p=100:700
Source: https://www.oracle.com/customers/?search=APEX
• Leader in digital solutions for the • First and largest consulting firm in • Leader in biopharmaceutical
Health Insurance Industry Japan solutions
• Built multi-tenant SaaS app • Built apps for fraud detection, GRC, • Built clinical trial oversight system
supporting data sovereignty in 10+ and exec dashboards with APEX with AI and APEX
countries with APEX
• Runs OCI Dedicated Region • Runs on a hybrid environment of
• Runs APEX on AWS and OCI on-prem and OCI
• 1st app was built by 2 devs in <2
• Built by 4 devs in <2 months weeks • Built by 4 devs in <3 months
develop applications much quicker compared to a APEX low-code development tools helped IT team cut administrative and
maintenance efforts
traditional development environment. Our US-based OCI improved end user access and compliance with guidelines for data
colleagues were impressed with the number of governance
Hundreds 3D snapshots
of years
Lifespan of trees Help researchers
and forests understand forest
managed environment
NIBIO story, Watch video
“SATLOG achieves better integration and processing, proof of delivery, routes, tour planning, and idle times
Read story
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Business Challenge:
Building applications for the healthcare and biotech/pharma industries, with their
myriad regulations and privacy concerns, requires a deep understanding of how those
businesses work, plus proven data security and HIPAA-compliance chops. Apex Health
Innovations had that expertise, but what it needed was a cloud infrastructure and
development platform on which to build and deliver those applications rapidly.
Rapid innovation for thousands of
customers
Results:
The team at Apex Health Innovations has realized numerous successes by building and
launching powerful, flexible, HIPAA-compliant applications on Oracle Cloud Infrastructure.
“Oracle APEX and Oracle Cloud Infrastructure These include an application that is being used by two of the largest kidney dialysis
organizations in the US at more than 3,000 dialysis clinics, and applications that are helping
meant we were able to turn that application from a some of the world’s largest pharmaceutical companies plan and execute the development of
new therapies.
concept to an application in a 12-hour timespan.” Recently, built an application overnight using Oracle APEX that filled the reporting gap
between COVID-19 testing labs and organ procurement networks across the US. The quick
Rich Mutell work helped researchers at Columbia and The Cleveland Clinic assess the prevalence of
COVID-19 across the donor population.
Cofounder and CEO, Apex Health Innovations
Products Used:
Oracle Cloud Compute
Oracle Cloud Infrastructure
Oracle APEX
94 Copyright © 2025, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
Business Challenge:
Samsonite International is the world’s largest manufacturer of travel luggage and
accessories, with globally recognized brands. The company operates multiple cloud
platforms, including Oracle Retail, for integrating online and in-store channels.
Historically, airlines worldwide have relied on thousands of local baggage-repair
partners to resolve customer claims, resulting in complex invoice handling. Belgium-
based Samsonite Europe began testing a new offering called Bagsupport, with the
objective of saving airlines time and money by handling passenger claims and repairs
Samsonite Europe scales luggage- for damaged luggage.
“Bagsupport, our luggage-as-a-service application, As part of its OCI implementation, Samsonite deployed Oracle Database Backup Cloud
Service and Oracle Infrastructure Monitoring Cloud Service and acquired 24/7 access to
will take off as a multi-airline service and expand Oracle support engineers.
globally, thanks to consistent uptime and the Samsonite also reduced its software and hardware costs while gaining the scalability
ability to scale with Oracle’s elastic compute needed to expand its luggage-as-a-service offering to airlines worldwide.
Samsonite also reasoned that because Oracle partners iAdvise and Exitas built the
infrastructure and global data center network.” Bagsupport app on the Oracle APEX—which runs on Oracle Standard Database
Service—that tight integration would ensure smooth enhancements to the app as more
Dirk de Smyter airlines come onboard.
IT Director for Europe, Samsonite International
Products Used:
Oracle Cloud Infrastructure
Oracle APEX
Results:
“In terms of cost, we've definitely noticed savings of anywhere
Star CRM moved its APEX workloads on-premises to Oracle Database Cloud Service on
between 25% to 30% without any impact on speed or Oracle Cloud Infrastructure (OCI), to have the latest APEX and ORDS installed,
performance moving Oracle APEX to Oracle Database Cloud.” managed, and upgraded by Oracle.
It has eliminated many business issues associated with licensing and scalability on
Sharada Qureshi AWS and third-party APEX hosting providers.
COO, Star CRM The features and functionalities provided by Oracle APEX on OCI have allowed Star
CRM to complete more complex projects for clients, besides reducing development
time and costs. This has increased the development team’s productivity by as much as
“Oracle APEX on OCI has allowed us to reduce development 40%.
time and costs. This has increased our development team’s
Products Used:
productivity by 40%.”
Oracle Cloud Infrastructure
Oracle Database Cloud Service
Kareem Qureshi
Oracle APEX
Founder and CEO, Star CRM
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Business Challenge:
Based in Gujarat, India, the IT company, the Soham ERP Solutions offers several products for its
2,000-plus customers, ranging from ERPs to salesforce automation systems to barcode tools. As
the pharmaceutical industry grew, Soham ERP’s customers expected improvements in software
functionality, experience, and efficiency. Additionally, customers who had adopted the
company’s on-premises software wanted help with growth challenges, such as costs associated
with server upgrades, database licenses, and investments in IT staff to manage on-premises
infrastructure.
Soham ERP builds new app using Oracle
The company decided to migrate to Oracle Cloud Infrastructure (OCI) and low code platform,
Cloud APEX, paving the way for a more modern approach to application development. However, the
decision to choose Oracle was not a foregone conclusion.
Results:
“Our more than 100 enterprise customers are Soham ERP was able to develop a new application, PharmaCloud, using Oracle APEX with
Oracle Database Cloud Service on Oracle Cloud Infrastructure. PharmaCloud supports about
thrilled with the performance of OCI. With Oracle 100 of Soham’s customers, equivalent to roughly 1,200 concurrent users.
APEX and Database Cloud Service, we have faster Before the transition to the cloud, customers would need to invest about $100,000 for on-
premises hardware, licensing, and maintenance. Now, that initial cost has dropped to about
time to market to build and deploy plus data $20,000, which better aligns costs with benefits.
security. And Oracle Consulting helped us Thanks to OCI, Soham has seen a 25% improvement in application performance—leading to
faster turnaround time for complex processes—while reducing costs by 40%. Plus, customers
seamlessly convert our existing forms and reports can access PharmaCloud from anywhere in the world, from any device.
97 Copyright © 2025, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
Business Challenge:
Tanishq has plans to expand its presence and market share over the next five years.
As customer demand for jewellery increased, Tanishq developed an Endless Aisle
service for its store managers that allows customers to order products, including
those not available in the store
98 Copyright © 2025, Oracle and/or its affiliates Read story Learn more at apex.oracle.com
Business Challenge:
With the long-term vision of "SHIMZ VISION 2030," the Shimizu Group, including
Shimizu Corporation, will create value that is ahead of the times through constant
self-transformation and challenges that go beyond the framework of the construction
business, and through co-creation with diverse partners.
The company was reviewing business processes and developing various business
systems to promote electronic approval, improve business efficiency through
Shimizu Corporation introduces Oracle Cloud information collaboration and data utilization using project databases, and automate
Infrastructure to promote digitalization and and streamline in-house management operations using RPA and workflow systems.
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APEX@Oracle
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APEX@Oracle
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forums.oracle.com
https://apex.oracle.com/forum
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asktom.oracle.com
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Oracle APEX Training & Certification
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Oracle APEX Training & Certification
apex.oracle.com/go/training
APEX Foundations
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Get Certified
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Learn the Foundations of Oracle APEX
Oracle APEX Foundations Course
Enroll and learn for FREE Today on the platform of your choice:
Don't forget to share your
badge on social media and
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Oracle APEX Developer Professional
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apex.oracle.com/go/professional
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Oracle APEX : Empowering Low Code Apps with AI
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Oracle APEX Professional Learning Path
Learning path consists of two key courses:
apex.oracle.com/go/professional-ai-lp
• Validates your skills, making you more competitive in job markets that require
Oracle APEX low-code development expertise
• Ensures you understand best practices for building secure, scalable web and mobile
apps with world-class features that can be deployed anywhere—cloud or on-
premises.
• Showcase your skills in low-code application development
• Enhance your expertise in AI-powered low-code app development
• Open new career opportunities with Oracle APEX Cloud Developer Professional
certification
1 2 3 4 5
Register Complete the Complete the Prepare for the Get Certified
first Course Second Course Certification
Take up the Practice
Login and Subscribe Complete the Oracle Complete the Oracle Exam and self asses Pass the exam and earn
to the Learning Path APEX Professional APEX: Empowering Low your Skills your Badge!
for Free Course along with Code Apps with AI
Hands-on Labs Couse along with the
Hands-on Labs
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Summary
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Oracle APEX
Summary
• Used by real customers for real applications: It is used for both opportunistic and mission-critical apps that service tens of
thousands of users.
• The most powerful Low-Code Application Development Platform allows developers to focus on solving business problems
and delivering superior solutions with less time and effort spent on mundane and repetitive lower-level coding.
• Continually growing: Oracle install base is adopting Oracle APEX for increasing numbers of projects, and is increasingly an
approved corporate IT standard.
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Oracle APEX
Summary
• Aligned with industry trends: Strong support for HTML5 development frameworks, Modern & responsive CSS3 UI, integrated
JavaScript libraries, Browser-based, self-service provisioning, flexible development and deployment including cloud services.
• Consistent with Oracle developers skill set: SQL, PL/SQL, Oracle Database.
Proficiency in the Oracle database easily translates into an ability to develop web applications.
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Learn More…
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