6/30/25, 7:30 PM 😅 Meta updates.

- Stacked Marketer

😅 Meta updates.
June 18, 2025

SPONSORED BY

Good morning.

We’re trying our best not to begin every sentence with “it’s hot today.”

But it’s summer. It’s probably going to slip out at some point. And besides,
it’s really ho—

Whoops. That was a close one.

META

More Advantage+ creative creation

tools, videos merge with Reels, and the
fediverse arrives to Threads

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Meta’s AI is behaving like most marketers these days…
Wearing lots of hats: Meta’s latest updates to Advantage+ Ad Creative
includes new branding and personalization tools that infuse campaigns
with logos, colors, fonts, and tone.
… All pulled directly from existing assets like websites or Shopify stores.
You can also turn images into dynamic, multi-scene videos with overlays
and music.
Oh, and Meta is testing Video Highlights feature, an AI feature that extracts
key scenes and phrases, making video ads easier to engage with. Hopefully.
Meta is also:
• Experimenting with Business AI across multiple ad formats, including
Instagram and Facebook Reels.
• Testing customized CTAs or Creative Stickers.
• Expanding virtual try-on.
Merge, everyone: Also, Meta is merging videos and Reels on Facebook,
which means length and format restrictions will disappear.
Don’t worry, how you publish your content and audience settings will stay
the same, this just means the Video tab is being renamed the Reels tab.
It’s here: The fediverse on Threads, that is. You can now view and interact
with content from the fediverse on Threads.
There’s also a new dedicated feed and search capability to match, making
the reach of fediverse content that bit easier.
Sounds like another repost and content distribution channel…

GOOGLE

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Ads setup just got easier, Performance

Max prioritizes high-intent locals, and
AI Mode traffic is now trackable
If you’ve never been good at deciphering ancient hieroglyphics, we’ve got
good news.
Google Ads no longer feels like that: The platform is rolling out a
revamped conversion setup UI that is simpler, cleaner, and less intimidating
than the old interface.
This is particularly helpful if you’re new to the game or don’t live in Google
Ads on a daily basis. Keep your eyes open…

Pivot alert: As of yesterday, Smart and Performance Max campaigns have

started prioritizing higher-intent local users over raw conversion volume.

In other words, more in-store visits, fewer low-quality conversions. Expect

short-term metric shifts, but potentially more valuable offline outcomes.
If you want to prepare, Google recommends you loosen bidding targets,
expand location coverage, and include other offline actions as conversion
goals, not just store visits.

That’s helpful: Search Console is finally tracking AI Mode traffic, including

clicks, impressions, and position, just like traditional search results.

A click in AI Mode counts as a click—duh—any link shown counts as an

impression, and follow-up questions are treated as new queries with their
own metrics. You got all that?
There’s just one catch: You still can’t filter AI Mode separately.

Bummer.

SPONSORED BY BITLY

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It’s not a scan. It’s a funnel.

QR Codes used to be a quirky nice-to-have.

But now, they’re the bridge between your offline experience and your
customer’s digital journey.

… And marketers are getting creative about how they use them.

We’re talking smarter retargeting, first-party data capture, and full-funnel

tracking, all kicked off with a simple scan.
Bitly’s new report shows how brands are turning these tiny squares into full-
blown marketing engines. You’ll learn:

• What features are driving the most scans and engagement in 2025.
• How to use post-scan behavior to guide next steps.
• Campaign ideas and fresh strategies that could inspire your next
move(s).
Gone are the days when you’d just slap a code on a poster and hope for the
best.

Now you can be intentional and turn everyday scans into user journeys that
convert, inform, and build clearer audience insights.

Download the free report and see how marketers are unlocking the
potential of QR codes.

EMAIL MARKETING

How Gen Z uses email at work and other

insights

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Gen Z and email have a complicated relationship.

Although it might seem like email wouldn’t be Gen Z’s communication

method of choice, 42% say it’s their number one. Surprising, right?

There’s a lot more you need to know, however, before you get send-happy.

This new Gen Z at Work report breaks down the nitty-gritty details:

1) Email is their favorite way to talk at work. 42% said that email is their
preferred tool, which is double the number of people who chose apps like
WhatsApp or Slack.

Only 2% say they prefer video calls. Sounds about right.

2) FOMO is a big click-driver. 36% say they check their inboxes just in case
they’re missing something important, like job offers or brand deals.

However, 11% don’t check unless they absolutely have to.

3) Etiquette is a big thing. Email stresses out 53% of Gen Z. 57% say they’re
not sure how formal they should be.

Do you add emojis… or not? Should you copy people in? How do you sign
off? So many questions…

4) Abbreviations are a mixed bag. 69% are cool with ASAP, while 10%
avoid all shorthand to stay professional.
5) Too many emails kill productivity. 92% say email hurts their
productivity. Only 8% say that email volume never impacts their work.

Also, kinda funny, 60% use emails to dodge awkward conversations.

6) AI is not to the rescue. 27% don’t use AI tools at all in their inbox, and
only 24% say it saves a lot of time. 35% admit that AI helps a bit, but it’s not
quite there yet.

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7) Email isn’t going anywhere. Despite the complaints, 64% of Gen Z think
email is here to stay. It’s professional and less invasive, and a way to keep
boundaries at work.
However, 36% think email will be gone in 10 years.

The takeaway: Yes, email is a good way to reach Gen Z, especially if you
sprinkle some FOMO in your campaigns.
Just don’t be part of the productivity problem.

There are more insights in the report to explore, which you can check out
here.

SPONSORED BY STACKED MARKETER PRO

Small budgets. Successful ads.

Small brands don’t have the budget for ad flops.

So you know the ones who are successful on Meta are doing something
right.

That’s why we studied the winning Meta Ads by pages with under 50k
followers: To find out what works on a lean budget.

The Meta Ads Swipe File gives you:

• 23 proven copy techniques that turn cold traffic into clicks.

• 10 marketing angles that work even when your product isn’t flashy.
• Templates you can plug into any ad format.
Get the lean budget swipe file now.

DATA STORIES

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This is why you should be present on

social media at all times
Many brands neglect their social media accounts.

Our advice? Don’t be one of those brands.

While researching for our latest Data Story, we found a report that shows
why users follow brands on socials:

According to the data, many users follow a social media brand account
for news.
64% look for news about sales and promotions, while 57% want to learn
about new products or product updates.

A huge chunk (58%) follow brands for entertainment as well, indicating that
you also have to keep your audience engaged even when news is scarce.

What you should do: Share news on social media. Everything that’s
happening with your brand should be on there.
A special holiday discount? Create a Reel, or even better, an influencer
promotion.

A new product feature comes up? Post it on Instagram. Launching a new

line? Flood TikTok with it. If you combine it with entertainment, even better.

The key idea is to let social media tell your story always and in real time. If
you’re not in the place where they can find you… do you even exist?

ROUNDING UP THE STACK

MARKETING STRATEGY: Marketing ideas are everywhere. But how do you

know which ones are proven and worth pursuing? The Tactics newsletter

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shares one real-world marketing tactic every Saturday you can actually
apply. Get one tip every week and level up your marketing for free.*

ADVERTISING: Pinterest and Instacart have partnered to make Pinterest

ads shoppable via Instacart, enabling brands to target high-intent shoppers
using real purchase data. If you or your clients are in retail, the team-up
should enhance targeting precision, measurement, and convenience in your
promotions. Nice.

AI MARKETING: WhatsApp now lets you create and edit AI images directly in
the app using ChatGPT. Add it as a contact, and you can generate, upload,
and modify images right in the chat with natural language prompts. Just
dial 1-800-CHATGPT. Seriously, it’s a real phone number.
VIDEO MARKETING: There’s a new king of the remote. In May, streaming
viewership surpassed cable and broadcast combined for the first time,
reaching 44.8%. YouTube led with 12.5% of the share, Netflix had 7.5%, and
free services like PlutoTV and Roku Channel boasted overall streaming
growth. Whoa.

SOCIAL MEDIA: Reddit is quietly becoming a legitimate referral source for

news publishers, driving millions of pageviews. Publishers are building trust
by engaging subreddits thoughtfully, boosting traffic and audience
relationships even though there’s no direct monetization yet. Good to know
if you’re looking for new traffic sources.
*This is a sponsored post.

BRAIN TEASER

How many times can you subtract the number 2 from the number 32?
You can find the answer here.

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POOLSIDECHAT
Cool tech, (funny) business, lifestyle and all the other things marketers like
to chat about while sipping cocktails by the pool.

The world’s tiniest violin is a real thing

Seriously. Scientists at Loughborough University just made one using

nanotech.

It’s just 35 microns long and 13 microns wide, smaller than a strand of
human hair.
They made it by layering a chip with gel-like material and using a nano-
sculpting machine to etch out the design. Easy peasy, right?
Beyond the novelty, this microscopic instrument could actually help
improve computer efficiency and energy harvesting.

Still, now that the tiniest violin is real, what are we supposed to pretend to
play when we’re being sarcastic?

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