Master in Big Data

applied to
Scouting in Football

FERNANDO PÉREZ.

Football Sports Director & Head Coach

 Get on the train
Innovation
sporty
The world of sport, and especially
football, is becoming more
professional thanks to digital
transformation processes. Big Data,
Artificial Intelligence and new tools
are becoming increasingly important
to optimize processes, both of what
happens on the field and what affects
2
the non-sports areas of clubs.

2
A discipline of maximum actuality
and in continuous evolution
The new Big Data tools are here to stay

The construction of a Data Driven sports management in the 21st century is

one of the main pillars on which a football club must be based in order to
make better sports decisions, save costs and gain efficiency. The figure of the
sports director is not the only one that stands out in a sports management,
since the scouts and the rest of the analysts are essential in detecting talent
and making quick and in-depth reports. For this, currently, the data must be a
crucial complement that must be professionally implemented in each of the
estates of a sports management. Also, without going any further, the use of
tools of Business Intelligence visualization, as well as the knowledge of
Machine Learning techniques and the preparation of professional reports
based on the data are issues that, today, are differentiators in the figure of a
scout.

The Master in Big Data applied to Scouting in football trains sports directors
and scouts in the football field who study it for better performance in the world
of football and provides them with tools to be able to adapt to the demanding
and changing environment that practice entails. of this sport, acquiring through
the completion of this university postgraduate course the necessary skills to be
able to function with greater professional training in an area as demanding and
professional as the sports management of a football club.

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 1 Repercussion 2 New systems

Transformation processes Technological, changing

are changing sport as we and challenging
know it environment that opens
the door to new needs
With this, multiple Among the differential points
opportunities will be within this Master's degree,
created and new profiles the use of BI tools such as
will appear within sports Tableau Public or Power BI,
clubs and institutions that Machine Learning techniques
are increasingly more and multiple programming
educated and with more languages such as R or
innovative and advanced Python adapted to football
knowledge. and the scouting.
 Managing Board

Fernando Pérez Pérez

Director of the Master

………………………….
Co-director of the Master

An Academic Team to the Service of Sports Development

David R Sáez Ávila

CEO and Academic Director of Sports Data Campus.
Director of ENIIT Innova IT Business School. Director of
the Football Data International Forum. He has been
directing e-learning projects for top-tier companies for
more than 17 years.

Pablo Sanzol
García 5
Performance & Data Analyst. Professional Soccer Coach.
Double Graduated in Administration and
Business Administration and Law by the UPNA. Sports
Big Data Master by UCAM in collaboration with OPTA
Sports. Specialist in Facing Structures by the URJC.
UEFA A Coach..
6

¿ And after We train professionals who lead the

transformation through Big Data
Finish the applied to soccer scouting and
Master? analysis

At the end of the University Master's

Degree, students will be trained to perform
better in the world of football and will have
knowledge of tools to be able to adapt to the
demanding and changing environment that
practicing this sport involves, developing
with greater professional training.

Go ahead and take this university Master's

degree developed by top-level professionals
in the sector in direct collaboration with the
Innovation Center of the …….. Football Club
and certified by the …..University. Come live
this adventure.
Britannia Sport and Sports Data Campus has

the support of the main companies and entities

of the Industry, in its events, training programs

and masterclasses

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 Nuestros Britannia and Sports Data Forum
and its virtual version
Eventos All our students, at an annual event held during the month of
……….. at the ………………… Stadium, have the option to
share, directly and closely, experiences and projects with the main
professionals in the sector.

The entire ecosystem, made up of analysts from the main clubs

and technology entities and companies applied to sports, gather
at our annual event to analyze the development of the industry.

The virtual version of the Sports Data Forum is held live via Zoom
from ……….. to ……., where the best professionals in the sector
meet to listen and ask questions about the sports analytics
ecosystem.

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Master in Big Data applied to
Scouting in Football
Pedagogical objectives
Among the main objectives, we can highlight:

 Know the role of the scout in sports management, as well as its

organization chart and implicit guidelines.
 Understand the metrics to apply based on the team's game
model and the sports director's guidelines to focus on talent
detection.
 Enable the student in the necessary skills for the computational
and statistical treatment of data with R and Python in scouting
processes.
 Build, apply and interpret algorithms for the search for players
oriented to the needs of the club in question through Machine
Learning techniques.
 Make and shape the dashboards that, later, will be exposed to
the members of a Data Driven sports management, as well as
knowing the specific operation of the Business Intelligence
Tableau and Power BI tools.
 Expand knowledge in video analysis software that has a
greater presence in elite football.
 Develop and present in-depth individual reports from an
objective and subjective point of view accompanied by their
corresponding video analysis.
 Execute an evolutionary and comprehensive follow-up of the
academy player through Smart Data and different visualization
tools.
 Master in Big Data applied to
Scouting in Football
Competencies
Once the Master is finished, our students will
be able to:
 The student will be able to understand the management, planning
and organization techniques of a sports management, as well as
the methodology to carry out recommendations.
 The student will know the variety of metrics offered by data
providers, their meaning and establish advanced descriptive
relationships between them.
 The student will learn to apply, through Machine Learning
techniques, the parameters set by a game model related to the
template that it treasures or that it intends to organize.
 The student will know how to program in Python and R for its
subsequent application and interpretation of the scouting analysis.
 The student will be able to develop their own interactive and public
application in Python from scratch.
 The student will be able to analyze the situation of a team within its
competitive environment and interpret which player or players
would be most appropriate to present to the sports management.
 The student will learn to manage the filters and parameters of the
dashboards presented, combining multiple sports analyzes in a
single view.
 The student will be able to detect talent in the different
competitions, as well as interpret multiple types of individuals,
cumulative and evolutionary analysis.
 The student will have the ability to work with matrices and will
know how to convert eventing into data through different software.
 The student will be able to run videos that verify the objective
information of a player and show their main skills and game
patterns.
 The student will obtain sufficient knowledge to develop the scout
process in a professional youth club, as well as to apply
individualized models of training and comprehensive monitoring.
 The student will know the aspect of Smart Data and the application
of video analysis tools in grassroots football.
Master in Big Data applied to
Scouting in Football
Professional outings
Graduates of the Master are trained to perform the
following positions, without prejudice to their
corresponding qualifications:

 Member of the technical staff of a soccer team.

 Professional soccer analyst.
 Football data analyst.
 Data manager of a football team.
 Professional football scouting.
 Support to Football Sporting Director.
 Support to youth technical director in soccer teams.
 Support to Director of football training schools.
 Soccer player recruitment agent.
 Sports journalist.
In 100% online mode
Prepared to be taken by professionals and
students so that they can combine the Master
with their activities

Through the study of the contents of the different

modules, the participation in collaborative dynamics, the
completion of tasks and the elaboration of the final
project, the students will have an immersive training
experience. Through the virtual classroom, the
participants will be able to consult and download the
study materials, visualize the complementary audiovisual
contents, carry out the continuous evaluation
questionnaires, consult and send the tasks proposed in
each of the modules, access the tutoring tools and a
long etc.

Evaluation system
The Continuous Assessment System will be made up of
Assessment Questionnaires, Practical Tasks,
Collaborative Contribution and Debate Activities (in each
of the Modules) and the Final Expert Project, which will
be carried out throughout the modules.

A continuous evaluation system will ensure the

assimilation of knowledge throughout the entire training
period and the acquisition of the skills and abilities
necessary to carry out, once the Master's degree has
been completed, their work efficiently in the Sports Big
Data sector.
Face-to-face conference in the city of ………

Prepared for all those students who want it. An optional day full
of first-rate surprises and an environment created to give the
definitive plus to a pioneering and incomparable Master

The day will consist of a guided tour of the main monuments of the city of …………. and a
face-to-face talk with …………. at the ……………. Stadium, as well as with top-level scouts
and sports directors. Likewise, the stay will be completed with a working day with the heads
of the main departments of the ………. Football Club and with a dinner in a restaurant in ……...

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 Certified by
the……………..
University
Certified by the ……..
University as a Master in
Big Data applied to
Scouting in Soccer

The Master is certified by the University of

……….. as "Master in Big Data applied to
Scouting in Soccer".

The teaching faculty of the Master is made up

of professionals of recognized prestige and
proven experience within the sports world and
the football industry, as well as the elite of
professional football.

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Curriculum:
Master in Big Data
applied to Scouting in football

Below, we present the complete

information about the program and the
modules that make up the Master of
the ……….. Fútbol Club Innovation
Center, Britannia Sport and Sports
Data Campus.
 Module 1. Data at the service of
sports director
[3 Credits ECTSs – 75 hours]

Big Data has opened a transverse door for its club without applying the data in a
optimal application to sport, specifically professional way. In short, the data is the
football. Therefore, it is a useful tool to basic pillar that helps to optimize
reinforce the construction of sports processes, as well as to detect talent in
management. It is very difficult to understand any competition and to reduce the luck
one of the most important levels of a football factor to a minimum.

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Subject Program
 Bi Big Data and soccer.
 Structure, organization and planning of a football sports management.
 The basic pillars of a sports management.
 Gross and net monitoring.
 The profiles.
 The negotiation.
 The adaptation.
 The data and the reduction of the luck factor.
 The quarry.

Objetives

 Know the main negotiation techniques of a sports management.

 Know the structure, organization and planning of the sports
management of a football club.
 Locate the different models of sports management currently in
existence, as well as the
 various monitoring aspects.
 Understand the basic pillars of sports management.
 Understand the data as a complement and not as an intruder to
achieve maximum optimization in decision making.
 Understand the adaptation time of each player depending on the age
and the competition from which he comes, among other internal and
external factors.

Competences, aptitudes and skills

 The student will know the importance of advanced analytics in football
and its translation to sports management.
 The student will know how a sports management is structured, as well
as its organization and planning.
 The student will understand the different sports management models
and will be able to design their own player monitoring systems.
 The student will know the main negotiation techniques of a sports
director, as well as all the strategies involved.
 The student will internalize the application of data as a complement to
optimize decision making and minimize the luck factor.
 Module 2. The role of the scout under the
direction of the sports director
[3 Credits ECTSs – 75 hours]

The figure of the scout is a gear without The scout assumes the orders of the
which a sports address cannot function. sports director and exposes solutions to
However, it is the sports director who must enhance the established strategy and
set the guidelines and the steps to follow in detect possible players who fit the
order to achieve a harmony that bears implemented game model. Finally, it will
interesting fruit in the scouting process. be the scout who builds the visual and
written reports to present them to the
sports director.

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Subject Program
 The scout in sports management.
 Scout functions.
 Scout work methodology.
 Old Style vs New Style
 Real cases of performance of a scout in professional football.

Objetives
 Know the main role, functions and situation of the scout in the sports
management.
 Understand the existing differences with the sports director and the
methodological processes to be carried out by the scout.
 Know the lines of action of the scout and different real cases within a
professional football sports management.

Competences, aptitudes and skills

 The student will know the importance of the scout within a sports
management and the technical, functional and operational differences that
exist with the sports director.
 The student will understand what methodological processes a scout must
apply in order to adjust to the requirements set by the sports director.
 The student will learn about different real cases within a professional
football sports management where the scout is of vital importance.
 Module 3. Data and OpenData Providers
[6 Credits ECTSs – 150 hours]

Football cannot be understood without data, They are the starting point and in this module
since it is the best complement for making the focus is on the selection of the appropriate
decisions. Data providers like Wyscout, Opta performance indicators based on the objective
and Instat are essential for both scouts and set and their export. Likewise, the obvious
analysts within a football club to start running differences between the providers will be
their analytics. collected and the internal structure will be
shown, as well as all the advanced possibilities
that they allow.

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Subject Program
 Introduction to data providers.
 Opta.
 Scout7.
 Install.
 Wyscout.
 MediaCoach.
 StatsBomb.
 Statistical portals.

Objetives
 Learn about the structure, resources and operation of each of the main
data providers in the
 football industry.
 Define the performance indicators to be extracted or exported based on
specific pre-set objectives.
 Exploit the possibilities offered by data providers to enhance the
subsequent processing of the
 data.
 Focus on the data provider to choose based on the needs to be met.
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Competences, aptitudes and skills

 The student will know the potential of each of the market data providers,
as well as their advantages and disadvantages.
 The student will learn to manage the resources and advanced options of
each of the data providers.
 The student will be able to filter performance indicators and other factors
inherent to the macro and micro level in order to better focus the
subsequent analysis.
 The student will learn to export the data from the different providers and
to treat the information in the document obtained.
 The student will learn about various interesting open data statistical
portals to complement the studies to be carried out.
 Module 4. Analysis metrics at the macro and
micro level: offensive and defensive
[7 Credits ECTSs – 175 hours]

The explosion of Big Data in today's world An analysis or monitoring process

reaches and must reach the micro plane. is meaningless if the performance
The scout must not only be aware of what metrics or indicators to be applied
data providers exist in the industry and how are not known with complete
they work, but also their more technical certainty. It is essential to know
content. what they measure and the scope
of each of the metrics that can be
applied in the analysis of a player's
performance, both in the offensive
phase and in the defensive phase.

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Subject Program
 The importance of data at the micro level.
 Offensive metrics: concept and interpretation.
 Defensive metrics: concept and interpretation.
 Construction and approach of advanced metrics.
 Goalkeeper evaluation metrics.
 Real case of application of metrics of a scout.

Objectives
 Delve into the study of individual player performance.
 Know the general and advanced metrics offered by the different data
providers, both in the offensive phase and in the defensive phase.
 Interpret each of the metrics and extrapolate them to real game situations.

Competences, aptitudes and skills

 The student will learn to deepen and immerse himself in the study of the
player's individual performance in order to subsequently design more
objective individual reports.
 The student will know the meaning of all the offensive and defensive metrics
offered by data providers, as well as their practical application.
 The student will be able to interpret the metrics thanks to their
understanding and extrapolate them to specific situations in the game.
 The student will be able to understand and create advanced metrics based
on the basic ones to deepen the corresponding analysis.
 Module 5. Talent detection with R and
python
[6 Credits ECTSs – 150 hours]

The importance of analytics is already a With the R and Python

reality in the world of sports. The automation programming languages, we will
of processes and the development of learn to use the most important
algorithms will allow better decision-making languages in Data Science in each
with which of its stages: information
obtain the maximum benefit. extraction, data cleaning and
preprocessing, and visualization of
the results, and its application to
cases. of use in the world of
football.

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Subject Program
 Introduction and basic programming with R.
 Introduction and basic programming with Python.
 Cleaning, preprocessing and visualization of data with R and Python.
 Data analysis applications with Python.
 Introduction to the similarity between players.

Objetives
 Enable the student in the necessary skills for the computational and
statistical treatment of data with R and Python.
 Introduce the student to the interpretability of more advanced metrics and
their proper display in representative graphs.
 Train the student in the development of their own applications that help in
decision-making in their Sports field.
 Understand the importance of searching for players based on selected
metrics related to a specific game model.

Competences, aptitudes and skills

 The student will be able to understand and approach an end-to-end Data

Science project going through each of its stages: data reading, cleaning and
preprocessing, visualization and final conclusion.
 The student will know the interpretability and applicability of new metrics in
the world of football and how to make their own visualizations based on the
case study.
 The student will be able to reflect and understand the importance of looking
for players similar to the target player in Python.
 The student will be able to develop their own interactive and public
application in Python from scratch.
 Modulo 6. Application and interpretation
of player performance via machine learning
[6 Credits ECTSs – 150 hours]

Machine Learning is a computational In the world of sports, we are in an

technique with which the system is capable initial phase, however, there are
of learning models based on examples many use cases applied to sports
instead of instructions. in which the use of algorithms that
detect patterns in the starting data
will make a difference.

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Subject Program

 Introduction to Machine Learning.

 Machine Learning Algorithm Types.
 Use cases in the world of football.

Objetives
 Know what machine learning is and the different types of algorithms that
this computational technique encompasses.
 Understand each of the phases that encompasses the development of an ML
model: training and prediction.
 Introduce the student to various applications that Machine Learning can
have in the world of sports and its impact on the world of football.
 Train the student in the development of algorithms that help in decision
making.

Competences, aptitudes and skills

 The student will learn the basic concepts surrounding ML, a branch of AI, in
order to be able to interpret the conclusions drawn from the developed
algorithms.
 The student will know the different types of existing algorithms and their
application to use cases in the world of football.
 The student will be able to develop their first Machine Learning model.
Training a model on a data set and prediction on unknown data.
Module 7. BI Visualization Tools
for the Technical Secretariat
[7 Credits ECTSs – 175 hours]

Sports management cannot be understood without the presence of

interactive dashboards that guarantee objective and personalized
views for the sports director.
The scout is key in the process of creating personalized tools for the
technical secretariat. In a single view, the scout can capture which
player or players are selectable and the metrics in which they stand
out according to a series of filters and preset parameters.
In addition, through the visualization tools, different statistical and
descriptive relationships are built that allow the performance
indicators to be coherently adjusted by position, as well as the design
of individual reports in depth.
Subject Program

 Introduction to the different tools for micro data analysis.

 Introduction to Tableau: elements, resources and chart types.
 Evolutionary and cumulative reports of the selected players in Tableau.
 Introduction to Microsoft Power BI.
 Visualization of game events at the micro level in Power BI with data from
Opta, Instat, Wyscout and Mediacoach.

Objetives

 Know the main visualization tools for data analysis.

 Apply the metrics studied and obtained from data providers to create
dashboards and visual reports at the micro level.
 Understand how Tableau works, as well as all the resources it provides in
order to build custom dashboards.
 Learn how to make a wide variety of charts in Tableau according to the
objective pursued in data analysis and its applicability to talent detection.
 Know the DAX formula language to create your own metrics within Microsoft
Power BI.
 Know Power Query and its possibilities to apply cleaning rules, data filtering
on multiple possible data sources.
 Know the Microsoft cloud service in which the Power BI reports will be
published.

Competences, aptitudes and skills

 The student will be able to create interactive dashboards autonomously.

 The student will be able to determine where the needs of a team really are
and, in this way, detect the positions to reinforce in the next market window.
 The student will fully understand how Tableau works, its possibilities and its
integration with Python.
 The student will be able to create new measures/columns and tables with
DAX language.
 The student will be able to interpret, but also to publish their reports from
Tableau and from Microsoft Power BI.
 The student will know the main statistical and event file formats provided by
the main data providers.
Module 8. Video Analysis Tools:
NacSport, RT Software, Eric Sport and Metrica
Sports
[6 Credits ECTSs – 150 hours]

The objective part in the analysis of the player's individual performance is

key, but the subjective point of view is no less important. To visually argue
the player's skills, abilities and technical-tactical qualities, the in-depth
management of tools such as NacSport, Eric Sports and Metrica Sports
becomes essential.

The orientation of the individual videos per player is where this module is
directed, since it is crucial that they justify the patterns of the game
concluded from the data, both at a macro level and at a micro level. One of
the issues that is often forgotten and that must be carefully addressed is the
environment in which the player to be analyzed is involved, since without
understanding the game model of his team, a large amount of information is
lost. For this reason, the situation of the specific team in its competitive
environment is another of the pillars that must be studied in the analysis of
individual performance.
Subject Program
 Introduction to Nacsport, Eric Sport and Métrica Sports.
 Methodology to optimize and enhance the tools.
 Matrices and transformation of Eventing in data.
 Real cases of video analysis.
 The situation of the team in its competitive environment.
 Construction of the support support for the written report.

Objetives
 Expand knowledge in the analysis software that has a greater presence in
elite football.
 Understand the evolution in micro analysis with different software and its
deep applicability.
 Access statistical information based on our own analysis through the buttons.
 Know the situation of the specific team in its competitive environment in all
phases of the game.
 Detect, based on your own game model, what weaknesses, threats, strengths
and opportunities exist.
 Complement the objective reports with the corresponding video analysis of
the selectable player.

Competences, aptitudes and skills

 The student will be able to use the NacSport, RT Software, Metrica Sports and
Eric Sport video tools in order to complement the objective report.
 The student will have the ability to work with matrices and will know how to
convert eventing into data through different software.
 The student will be able to obtain datasets in xls. or in csv., depending on its
convenience, in order to start working with them.
 The student will learn to place a team in its competitive environment and to
carry out a SWOT analysis that allows the diagnosis to be closer to the needs
by position.
 The student will optimize the treatment of raw images to net.
 Module 9. Individual Informs Presentation
[7 Credits ECTSs – 175 hours]

The form and structure of the individual report The presentation of the data together
must follow fixed patterns in order to convey and with the subjective sections and their
conclude with maximum precision what the player corresponding visual support must be
to study is like. combined in the most professional
way possible. For this reason, in this
module you will learn to formalize
individual reports and share them with
the sports management.

32
Subject Program
 Definition of individual report within a professional football sports
management.
 Theoretical foundations applicable to the edition of technical reports.
 Report models to be made and their characteristics.
 The inclusion of the data in the technical reports.
 Report real cases together with their interactive dashboards.

Objetives

 Know the concept and scope of the individual report within a sports
management.
 Apply the theoretical foundations in the design and writing of relevant reports.
 Learn to include the data, after processing and treatment, in the reports in the
most visual way possible and cohere it with the most descriptive point of view.

 Competences, aptitudes and skills

 The student will be able to generate high-quality presentations within sports
management.
 The student will be able to build complete individual reports where the
conclusions are based on the objective and the subjective in order to adapt
more to reality.
 The student will be able to know the entire environment of the technical
reports, as well as the existing models and their particularities.
 The student will observe the evolution over time of the individual reports, from
a more descriptive field to a more hermetic field.
Module 10. Youth Scout and Processes to
apply
[3 Credits ECTSs – 75 hours]

The youth academy is the cornerstone of any club project. The future of the
teams depends on having a good structure and methodology, both in the
coaching section and in the recruiting scouts section. The figure of the scout
is key in the lower categories and can even become the philosopher's stone
of any future projection at club level.

Detecting not only the talent, but also the players who can make a career in
the club and make them have a feeling of belonging to it is an essential
factor. Throughout this process, technology is not as established as in
professional football and, therefore, the human eye and knowledge of Smart
Data will help minimize errors in monitoring the players to be incorporated
into the youth technical secretariat.
Subject Program

 Mission and importance of the youth academy.

 Philosophy and values of the youth academy.
 Methodology in the department of quarry uptake.
 Design of a youth academy monitoring model.
 Individualized attention in the integral training process.
 The clinical eye and Smart Data.
 Youth academy data collection systems.
 Real cases of recruitment reports.

Objetives
 Know the philosophy of the youth academy to apply and insert it in the
planning of grassroots football.
 Expand knowledge in the detection of profiles based on developmental
age and design an individualized care plan.
 Know the applicable work methodology in a professional youth club.
 Understand the importance of Smart Data in academy football, as well as
video analysis tools.
 Create player reports and record their evolution.

Competences, aptitudes and skills

 The student will know the structure of a youth club, as well as its mission,
organization chart and selection areas.
 The student will obtain sufficient knowledge to develop the scout process
in a professional academy club, as well as to apply individualized models
of training and comprehensive monitoring.
 The student will learn about the Smart Data aspect and the application of
video analysis tools in youth football.
 The student will generate real reports for a quarry recruitment
department, both evolutionary and cumulative.
 Module 11. Master's Thesis
[6 Credits ECTSs – 150 hours]

The Master's Thesis will consist of the choice of one or several of the topics covered
throughout the course, advising the follow-up of a gradual and progressive line similar to
that of the Master's.

Objetives
 Internalize what has been learned and developed in the ten
modules, demonstrating the understanding of the proposed
process.
 Understand the data as a complement and not as an intruder to
achieve maximum optimization in decision making.
 Learn about the structure, resources and operation of each of the
main data providers in the football industry.
 Know the general and advanced metrics offered by the different
data providers, both in the offensive phase and in the defensive
phase.
 Learn to propose and execute algorithms applied to scouting in R
and Python, as well as their interpretability and drawing
conclusions in terms of talent detection.
 Understand how Tableau and Microsoft Power BI work, as well as
all the resources they provide to be able to build custom
dashboards and evolutionary and cumulative reports.
 Know the Youth Academy processes in terms of scouting and the

application of Smart Data for its optimization.

Equipo académico

Ramón Rodríguez
Verdejo,
Director Deportivo del Sevilla Fútbol Club y ex jugador
profesional. Anteriormente, Director Deportivo de AS
Roma en la Serie A. Ponente en el Sports Data Forum
2021.

Pablo Sanzol
García
Performance & Data Analyst. De fútbol profesional.
Graduado en ADE y Derecho. Máster en Big Data
Deportivo por la UCAM y Opta Sports. UEFA A Coach.
Especialista en Estructuras Enfrentadas por la URJC. Co
Director Académico y tutor en Sports Data Campus.
Ponente en el Sports Data Forum 2021.

37

Víctor Orta
Director Deportivo del Leeds United en la Premier League.
Anteriormente, secretario técnico del Middlesbrough
Football Club y del Sevilla Fútbol Club y director deportivo
en el Real Valladolid y en el Elche Club de Fútbol.
Periodista experto en fútbol internacional.

Antonio Fernández
Técnico de la Dirección Deportiva del Cádiz Club de Fútbol.
Graduado en Derecho. Analista de la Selección Española
de Fútbol (Mundial de Sudáfrica 2010). Secretario técnico
en Sevilla Fútbol Club (Copa de la UEFA y Supercopa de
Europa) y Valencia Club de Fútbol (Copa del Rey). Director
Deportivo en Málaga Club de Fútbol (Cuartos de final de la
Champions). Ponente en el Sports Data Forum 2021.
 Javier Fernández
Matemático con Máster en Big Data y Data Science.
Analista en Capgemini Engineering, participando en
proyectos de Inteligencia Artificial en distintos
sectores. Formación extensa y actualizada en Sports
Analytics. Profesor en el Experto Universitario en Big
Data aplicado al fútbol de Sports Data Campus y la
UCAM.

David
Fombella
Consultor Senior BI & Data Scientist en Stratebi.
Especializado en analítica deportiva. Desarrollo de
sistemas predictivos Machine Learning en el ámbito
deportivo. Conferenciante Internacional FIFA CIES.
Director Académico en Sports Data Campus.

Elías Zamora
Chief Data Officer Sevilla
FC

38

Mikel Gandarias
Scout & Data Analyst en la Dirección Deportiva del R.
C. D. Mallorca en La Liga. Máster Big Deportivo por la
UCAM y Opta Sports. Ex analista del Real Club
Recreativo de Huelva (2018/2019). Licenciado en
Filología y Lengua Inglesa por la UHU. Experto en
Scouting y Análisis por la UCJC. UEFA PRO Coach.

Isidre Madir
Performance & Data Analyst en el Valencia Club de
Fútbol (2020/2021) y del Fútbol Club Barcelona
durante 6 temporadas y 3 de ellas en el primer equipo
junto a Luis Enrique. Entrenador asistente en el
Watford Footbal Club junto a Javi Gracia durante dos
temporadas. Licenciado en INEF por la Universidad de
Barcelona. Entrenador UEFA PRO.
Anselmo Ruiz de
Alarcón
Analista de datos en el Athletic Club (fútbol),
Hannover- Burgdorf y Fútbol Club Barcelona
(balonmano). Ex analista del Real Betis Balompié.
Licenciado en Ciencias de la Actividad Física y del
Deporte por la UGR. Máster en Actividad Física y Salud
por la UNIA. Ponente en congresos internacionales.

Carles
Cuadrat
Primer entrenador en el Bengaluru Football Club.
Campeón de la India Super League Final en 2019.
Preparador físico de la Selección nacional de Arabia
Saudí y del Galatasaray bajo la dirección de Frank
Rijkaard. Segundo entrenador en categoría juvenil en
el Fútbol Club Barcelona. Licenciado en Ciencias y
Actividad Física del Deporte por la UB.

Víctor Mañas
Analista del cuerpo técnico de Unai Emery.
Actualmente, en el Villarreal Club de Fútbol.
Anteriormente, en la Unión
39
Deportiva Almería, Paris Saint Germain, Arsenal y Sevilla
Fútbol Club. Licenciado en Ciencias de la Actividad
Física y del Deporte por la Universidad de Granada.

Miguel
Torrecilla
Director Deportivo del Real Zaragoza. Máster en
Gestión Deportiva por el CIES, la FIFA y la RFEF.
Anteriormente, ha sido director deportivo en el Real
Sporting de Gijón, Real Betis Balompié, Real Club
Celta de Vigo y Waasland Beveren, entre otros.

Ramón
Vázquez
Analista técnico-táctico del primer equipo del Sevilla
Fútbol Club. Licenciado en Ciencias de la Actividad
Física y del Deporte. Ponente en el Sports Data Forum
2021.
 Alberto Fenoll
Analista del primer equipo del Sevilla Fútbol Club
(19/20). Analista en la Sección La Lupa en Área
Malaguista. Curso Superior de Análisis y Scouting en
AFEC Academy Football. Profesor en el Experto
Universitario en Big Data aplicado al fútbol de Sports
Data Campus y la UCAM.

Fran Lorenzo
Analista de rendimiento y scout en Club Atlético
Peñarol. Analista en Opta Sports-Stats Perform
durante 7 años. Máster en Big Data Deportivo.
Entrenador por la Escuela de César Luis Menotti.
Analista por ATFA.

Augusto Rammauro
Analista de rendimiento y scout en Club Atlético
Peñarol.
40 Analista en Opta Sports-Stats Perform durante 7 años.
Máster en Big Data Deportivo. Trabajador de Stats
Perform durante la Copa del Mundo de 2018.

Carlos Domínguez
Miembro de la empresa Nacsport, software destinado
al video análisis deportivo. Graduado en Derecho por la
Universidad de Las Palmas de Gran Canaria.

Montse García
Elite Executive Account en Hudl & Wyscout.
Statiscal Reports en Sportscode. Entrenadora Alevín
B Antonio Puerta. Máster de Análisis Táctico
Profesional. Máster en Big Data Deportivo por la
UCAM.
Lucas Alcaraz
Entrenador de fútbol profesional y analista táctico y
de datos. Experiencia dilata en La Liga durante más
de 20 años. Profesor en el Experto Universitario en
Big Data aplicado al fútbol de Sports Data Campus y la
UCAM.

José Rodríguez Calvo

Performance & Data Analyst en Football Club
Midtjylland. Titulado en periodismo. Especializado en
Sports Management. Títulos en Scouting y Dirección
Deportiva por la Real Federación Española de Fútbol.
Scout en la Primeira Liga y en la Veikkausliiga.
Director Académico en Sports Data Campus.

Borja Gómez
Head Director en Bepro España. Director Deportivo por la
Real Federación Española. Analista de fútbol profesional.
Graduado en Educación Primaria, Salud y educación 41
física. Máster en Dirección de Proyectos por la
Universidad de Deusto.

Nicolas Evans
Head of Football Research and Standards en la
FIFA. Football Technology Innovation Division.
Previamente fue Football Quality Programme Grupo
Leader y Manager FIFA Quality Programme. Máster en
Finanzas en el Institut d’ Études politiques de Paris.

Rubén Saavedra
Co-Founder y CEO de Metrica Sports. PhD student en
el Instituto de Neurociencia de Holanda. Analista de
Virología en GSK.
 James Barber
Sales Director en SGB Sports Software. Estudió
BA Events Management en la Universidad de Derby.

Kike Salvatierra
Director de BeSoccer Pro.

Salvador Carmona
42 CEO en Driblab. Estudió BA, Economics en la
Universidad de Arizona. Máster International
Management en el IE Business School.

Jesús
Olivera
Responsable de datos en el Sevilla Fútbol Club y
miembro de la Dirección Deportiva.

Sergio
Fernández
Director Deportivo del Deportivo Alavés. Secreatario
Técnico en la Sociedad Deportiva Eibar. Asistente
técnico del Real Betis Balompié. Director Deportivo en el
Hércules y en el Real Murcia, anteriormente. Ex
futbolista profesional.
Pablo Peña
Head of Tactical Analysis & Innovation en
StatsBomb. Previamente estuvo en el departamento de
dato y tecnología en el Arenas de Getxo y fue jefe de
scouting.

Rafael Repiso
Director de operaciones de
Humanox

Cristóbal Fuentes
Preparador físico del S. C. Internacional de la
Primera
División de Brasil. Anteriormente, en el Club Deportivo
43
Tenerife y en la Agrupación Deportiva Alcorcón en
Segunda División. Tutor en el Máster Big Data
Deportivo de Sports Data Campus y la UCAM.

Nicolás Miranda
Sport Scientist en Catapult Sports. Anteriormente
fue Performance & Technology Consultant para el
Real Madrid y Head of Physical Training & Nutrition
en la Selección Chilena sub 17, entre otros puestos.

Roberto López del

Campo
Coordinador Proyecto Mediacoach y Área de
Investigación Deportiva de La Liga. Graduado en
Educación Primaria por la Universidad Camilo José Cela
y Doctor en Ciencias de la Actividad Física y del
Deporte. Máster Telefónica en Big Data y Business
Analytics por la Universidad Europea Miguel de
Cervantes.
 Chechu Fernández
Key Account Manager en Stats Perform – Opta Sports.

Marcos Abad
Entrenador de porteros en el Leeds United de la
Premier League. Ex entrenador de porteros en el
Middlesbrough (2017), Elche Club de Fútbol (2010-2017)
y Club Deportivo Alcoyano (2009/2010). Graduado en
Ciencias de la Actividad Física y del Deporte por la
UA. Entrenador de porteros por la Real Federación
Española de Fútbol.

Miguel Ángel
Muñoz
Analista táctico del Watford Football Club de la
Premier
League. Analista del cuerpo técnico de Marcelino
García
44 Toral y campeón de la Copa de la Rey en 2019 con el
Valencia
Club de Fútbol. Ex analista del Gimnàstic de Tarragona
en Segunda División durante cuatro temporadas.
Graduado en Magisterio y educación física por la UIB.

Arkaitz Mota
Scout de fútbol profesional en ASPIRE Academy.
Miembro del Departamento de Captación de Fútbol
Internacional (primer equipo y filial) y Nacional del Real
Madrid. Miembro del Departamento de Scouting del
Fútbol Club Barcelona. Responsable de la expedición de
la selección Brasileña sub19.

Sara Carmona
Data Analyst en You First Sports. Directora Académica
en Sports Data Campus y la UCAM. Presentadora de la
Sección de Big Data y Estadística Deportiva de la Radio
Televisión de Castilla y León. Presentadora de la primera
sección de Big Data en el Día Después.
Pablo Blanco
Director de Cantera en el Sevilla Fútbol Club.

Miguel Ferreira
Scout y Data Analyst en el Club Sporting de Portugal.
Bachiller en Administración y Dirección de Empresas en
el Instituto Superior de Contabilidad de Lisboa. Máster
en Big Data Deportivo de Sports Data Campus y la
UCAM.

Miguel Ríos
Head of Analysis & Talent ID en el Watford Football Club de 45
la Premier League. Previamente, Head of Football en Opta
Pro y miembro del área de Big Data y análisis en Udinese
Calcio.

Lucas Bracamonte
Graduado en Ingeniería en sistemas de información.
Máster Big Data Deportivo por la UCAM y Opta
Sports. Autónomo en BI-Sports asesorando a clubes
como San Luis de Quilllota y Elche Club de Fútbol.
Ponente en el Sports Data Forum 2021.

Pepe Conde
Preparador físico Sevilla
FC
 Sebastiann Pot
Region Manager South and Eastern Europe en Scisports

Stalin Santillán
Regional representative/development en Instat

46
The Master A training program of maximum
level at the service of development
advanced analysis in football.
Next, we present a summary with the
essential characteristics of the Master in Big
Data applied to Scouting in Ffootball.

47
Certification:
…………………………….University

Duration:

The Master lasts approximately 9

months and certifies 60
ECTS Credits (European Credits
Transfer System). It has two annual
editions.

Imparted by:
…………. Football Club, Big Data
International Campus of ENIIT
(Innova IT Business School) and
Sports Data Campus, a reference
campus for training in technologies
applied to sport, with the support of
the ………………. university and the
direction of Britannia Sport.
48

More information and registration

The admissions process for Sport Data Campus- (Name) University programs runs throughout
the whole year, although enrollment in all graduate programs depends on the availability of
places. For personalized guidance, you can go to either of our university campuses (Name), or
contact us via phone: (+34) 606394250 or e- mail: [email protected] to receive advice
from the Graduate Degree Admissions staff.

Once candidates have received guidance and have provided the necessary documentation, the
Graduate Degree Admissions staff will send them a date for a personal interview with the
Master’s Program Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their
place is formally reserved.
 49

Fernando Pérez Pérez

Director of the Master
+34 606394250

[email protected]