$100M Offers: Complete Implementation Guide

PHASE 1: FOUNDATION SETUP (Days 1-3)

Step 1: Market Assessment & Selection
Objective: Choose the right market to ensure your offer has the best chance of success

Instructions:

1. Evaluate your current market using the 4 criteria below

2. Score each criterion from 1-10
3. If your total score is below 28, consider pivoting to a different market

Assessment Criteria:

• [ ] Massive Pain (1-10): How desperately do they need what you're offering?

• [ ] Purchasing Power (1-10): Can they afford to pay premium prices?

• [ ] Easy to Target (1-10): Can you easily find and reach these people?

• [ ] Growing Market (1-10): Is this market expanding or contracting?

Questions to Answer:

• What specific pain points keep your ideal customers awake at night?

• What's the average income/budget of your target market?

• Where do these people gather (online/offline)?

• Is this market growing by at least 10% annually?

Deliverable: Market assessment scorecard with total score and decision to proceed or pivot

Time Estimate: 2-4 hours

Step 2: Avatar Niching & Commitment

Objective: Define your specific ideal customer to maximize pricing power

Instructions:

1. Start with the broad market category (Health, Wealth, or Relationships)

2. Narrow down to a specific sub-niche using the criteria below
3. Write a detailed avatar description

Niching Exercise: Write your avatar as: "[Specific descriptor] [demographic] who [specific situation/goal]"

Examples:

• "Busy executives over 40 who want to lose 20+ pounds without giving up business dinners"
• "Local service businesses doing $500K-$2M who struggle to hire quality employees"

Questions to Answer:

• What's their age, income, location, job title?

• What's their biggest frustration related to your solution?

• What would success look like to them specifically?
 • How do they currently try to solve this problem?

Deliverable: One-paragraph avatar description that you could use in marketing

Time Estimate: 1-2 hours

PHASE 2: VALUE CREATION (Days 4-8)

Step 3: Dream Outcome Definition
Objective: Clearly articulate the ultimate result your customers want

Instructions:

1. Interview 5-10 people from your target market (or use past customer data)
2. Ask: "What would be the perfect outcome if this problem was completely solved?"
3. Synthesize into one clear dream outcome statement

Dream Outcome Framework: Complete this statement: "Help [avatar] achieve [specific outcome] so they can [deeper
benefit/status gain]"

Questions to Answer:

• What specific measurable result do they want?

• How would achieving this change their status/life?

• What would they be able to do that they can't do now?

• How would others perceive them differently?

Deliverable: One clear dream outcome statement

Time Estimate: 2-3 hours

Step 4: Comprehensive Problems List

Objective: Identify every obstacle preventing your customers from achieving their dream outcome

Instructions:

1. Map out the customer journey from where they are now to their dream outcome

2. For each step, identify problems in these 4 categories:

◦ Time problems (takes too long, inconvenient)

◦ Effort problems (too hard, confusing, requires skills they don't have)
◦ Achievement problems (won't work for their situation, external factors)
◦ Financial problems (too expensive, not worth it)

Problems Mapping Exercise: Create a table with these columns: | Step in Journey | Time Problems | Effort Problems |
Achievement Problems | Financial Problems |

Questions to Answer:

• What must they do first, second, third to reach their goal?

• What typically goes wrong at each step?
• What do they need to learn/buy/change at each step?
• What external factors could derail their progress?

Deliverable: Comprehensive list of 20-40 specific problems

Time Estimate: 3-4 hours

Step 5: Solutions Development

Objective: Transform every problem into a solution you can deliver

Instructions:

1. For each problem identified, create a solution using this format: "How to [solve the problem] so that [benefit]"

2. Group related solutions together

3. Brainstorm delivery methods for each solution

Solution Development Template:

• Problem: [Specific obstacle]

• Solution Name: "How to [action] for [avatar] even if [common objection]"

• Delivery Options: [List 3-5 ways you could deliver this solution]

Delivery Method Options:

• One-on-One: Personal attention, custom work

• Small Group: Cohorts, masterminds, group coaching

• One-to-Many: Courses, templates, systems, tools

Questions to Answer:

• What would completely eliminate this problem?

• How could I deliver this solution at scale?

• What level of personal attention is required?

• What tools/templates could make this easier?

Deliverable: Complete solutions list with delivery methods for each

Time Estimate: 4-6 hours

PHASE 3: OFFER CONSTRUCTION (Days 9-12)

Step 6: Solution Delivery Design
Objective: Determine exactly how you'll deliver each solution

Instructions:

1. For each solution, choose the optimal delivery method using the "Delivery Cube":
◦ Attention Level: 1-on-1, Small Group, or 1-to-Many
◦ Effort Level: Done-For-You, Done-With-You, or Do-It-Yourself

◦ Delivery Medium: In-person, Phone, Video, Audio, or Written

Delivery Optimization Questions:

• What's the minimum viable way to solve this problem?

• How can I deliver maximum value with minimum ongoing effort?
• What one-time creation could serve unlimited customers?

Cost-Value Analysis: Rate each solution delivery method:

 • High Value, Low Cost = Include (Priority 1)
• High Value, High Cost = Include if profitable (Priority 2)
• Low Value, Low Cost = Consider (Priority 3)
• Low Value, High Cost = Exclude (Priority 4)

Deliverable: Finalized delivery method for each solution

Time Estimate: 3-4 hours

Step 7: Trim and Stack

Objective: Bundle your solutions into an irresistible high-value offer

Instructions:

1. Remove low-value, high-cost solutions

2. Group remaining solutions into logical bundles

3. Create compelling names for each bundle

4. Calculate value for each component

Bundle Creation Framework: For each bundle, include:

• Core Deliverable: Main thing they get

• Implementation Support: How you help them use it

• Accountability Element: How you ensure they take action

• Success Acceleration: What makes it faster/easier

Value Calculation: For each bundle, assign a monetary value based on:

• Time saved (hourly rate × hours saved)

• Money they'd spend on alternatives

• Cost of failure without this solution

• Value of the outcome achieved

Questions to Answer:

• How much would they pay someone else for this?

• How much time/money does this save them?

• What's the cost of NOT having this solution?
• How does this compare to alternatives in the market?

Deliverable: 3-7 named bundles with individual values assigned

Time Estimate: 2-3 hours

PHASE 4: OFFER ENHANCEMENT (Days 13-16)

Step 8: Guarantee Creation
Objective: Reverse all risk to make the offer irresistible

Instructions:

1. Identify your prospects' biggest fears about buying

2. Choose the strongest guarantee type you can confidently offer
3. Make it specific and results-focused

Guarantee Types (Choose One):

• Unconditional: Money-back, no questions asked

• Conditional: Results-based with specific requirements
• Service: Keep working until they get results
• Anti-Guarantee: All sales final (with strong reason why)
• Performance: Only pay when they get results

Guarantee Framework: "If you don't [specific result] in [timeframe], we will [specific remedy]"

Questions to Answer:

• What's the worst thing that could happen if they buy?

• What conditions would need to be met for them to deserve a refund?

• How confident am I that they'll get results if they follow my system?
• What can I do that's "better than money back"?

Deliverable: Written guarantee with specific terms

Time Estimate: 1-2 hours

Step 9: Scarcity and Urgency Design

Objective: Create legitimate reasons for prospects to act now

Instructions: Choose one scarcity method and one urgency method that align with your business model:

Scarcity Options:

• [ ] Total Business Cap: Only accept X clients total

• [ ] Growth Rate Cap: Only accept X clients per month

• [ ] Cohort Cap: Only accept X clients per cohort/class

• [ ] Limited Bonuses: Special items only for first X clients

Urgency Options:

• [ ] Rolling Cohorts: Must join by X date to start with next group

• [ ] Seasonal Deadlines: Promotion ends on specific date

• [ ] Pricing Deadlines: Price increases after X date

• [ ] Bonus Deadlines: Bonuses expire after X date

Questions to Answer:

• What are my actual capacity limitations?

• When do I naturally start new groups of clients?

• What seasonal reasons could I use for promotions?

• What bonuses could I remove after a deadline?

Deliverable: Chosen scarcity and urgency mechanisms

Time Estimate: 1 hour

Step 10: Bonus Creation
Objective: Add irresistible bonuses that cost little to deliver but provide high value

Instructions:

1. Create 3-7 bonuses that address remaining objections

2. Use the bonus formula for each one

3. Assign monetary values to each bonus

Bonus Creation Formula: For each bonus, include:

• Compelling Name: Benefit + method + timeframe

• Problem Solved: What specific obstacle this removes
• Value Justification: Why this is worth $X
• Social Proof: How this has helped others

Bonus Types:

• [ ] Checklists/Templates: High value, easy to create

• [ ] Tools/Calculators: One-time creation, unlimited use

• [ ] Training Recordings: Repurpose existing content

• [ ] Partner Discounts: Negotiate group rates

• [ ] VIP Access: Higher service level for limited time

Questions to Answer:

• What's the next problem they'll face after buying?

• What would save them the most time/effort?

• What partnerships could provide extra value?

• What have I already created that could be a bonus?

Deliverable: 3-7 named and valued bonuses

Time Estimate: 2-3 hours

Step 11: Offer Naming

Objective: Create a name that attracts your ideal prospects and implies massive value

Instructions: Use the M-A-G-I-C formula to create 5-10 potential names:

M-A-G-I-C Formula:

• Magnet: Reason why (Free, 50% Off, New, etc.)

• Avatar: Who it's for (busy moms, local dentists, etc.)

• Goal: What they'll achieve (debt-free, 6-pack, etc.)

• Interval: Timeframe (21-day, 6-week, etc.)
• Container: What it is (challenge, blueprint, system, etc.)

Example Names:

• "Free 6-Week Busy Mom Debt Freedom Challenge"

 • "New Patient $10K Local Dentist Revenue Blueprint"
• "21-Day Executive Six-Pack System"

Questions to Answer:

• What words would make my avatar stop scrolling?

• What timeframe seems both fast and believable?
• What container word implies high value?
• Does this clearly communicate who it's for and what they get?

Deliverable: 5-10 potential offer names, with top 3 selected for testing

Time Estimate: 1-2 hours

PHASE 5: PRICING & FINAL ASSEMBLY (Days 17-18)

Step 12: Price Setting
Objective: Set a price that maximizes profit while still feeling like a steal

Instructions:

1. Calculate your total value stack

2. Apply the pricing psychology principles

3. Test market acceptance

Value Stack Calculation:

• Core Offer Value: $______

• Bonus 1 Value: $______

• Bonus 2 Value: $______

• Bonus 3 Value: $______

• (Continue for all bonuses)

• Total Value: $______

Pricing Guidelines:

• Charge 5-10x your cost to deliver

• Price should be 10-20% of total value stack
• Round to psychologically appealing numbers ($1,997 vs $2,000)
• Consider what they'd pay for failure/status quo

Market Testing: Test your price by stating it out loud:

• Can you say it without cracking a smile?

• Would you pay this price for this value?

• What would competitors charge for similar value?

Questions to Answer:

• What does it cost me to deliver this (time + money)?

• What would they pay for this outcome?

• What's the cost of NOT solving this problem?

 • How does this compare to other things they spend money on?

Deliverable: Final price with justification

Time Estimate: 1-2 hours

Step 13: Final Offer Assembly

Objective: Put all pieces together into one compelling presentation

Instructions: Create your complete offer presentation using this structure:

Offer Presentation Template:

1. Problem/Pain Agitation (2-3 sentences) "Are you a [avatar] struggling with [main problem]? Have you tried [common failed
solutions] only to end up [frustrated outcome]?"

2. Dream Outcome Promise (1 sentence) "Introducing [offer name]: the complete system to help you [achieve dream outcome]
in [timeframe]."

3. Value Stack Presentation:

Here's everything you get:

Core Program: [Name and brief description] (Value: $X,XXX)

✓ [Main deliverable 1]
✓ [Main deliverable 2]
✓ [Main deliverable 3]

BONUS #1: [Name] (Value: $XXX)

[What it is and why it's valuable]

BONUS #2: [Name] (Value: $XXX)

[What it is and why it's valuable]

(Continue for all bonuses)

Total Value: $XX,XXX

4. Scarcity/Urgency Statement "[Scarcity element] and you must [action] by [deadline] to [avoid missing out]."

5. Price Presentation "Normally this would cost you $XX,XXX, but today you can get everything for just $X,XXX."

6. Guarantee "And it's completely risk-free because [guarantee details]."

7. Call to Action "[Specific next step to purchase]"

Deliverable: Complete offer presentation ready for marketing

Time Estimate: 2-3 hours

PHASE 6: VALIDATION & LAUNCH (Days 19-21)

Step 14: Offer Validation
Objective: Test your offer with real prospects before full launch
Instructions:

1. Present your offer to 5-10 people from your target market

2. Collect feedback on each component
3. Refine based on responses

Validation Questions:

• "What's your immediate reaction to this offer?"

• "What would prevent you from buying this?"
• "What part seems most/least valuable?"
• "How does this compare to other solutions you've considered?"
• "What would make this irresistible?"

Success Metrics:

• 70%+ say they would buy at stated price

• Less than 2 major objections raised per person

• Clear excitement about specific components

• Willingness to buy immediately if available

Questions to Answer:

• Do they understand what they're getting?

• Do they believe the price is fair for the value?

• Are there major objections I haven't addressed?

• What parts create the most excitement?

Deliverable: Validation feedback summary with refinements needed

Time Estimate: 4-6 hours

Step 15: Launch Preparation

Objective: Prepare all assets needed to start selling your offer

Instructions: Create these essential assets:

Required Assets:

• [ ] Sales Script/Presentation: Complete pitch following your offer structure

• [ ] FAQ Document: Answers to common questions and objections

• [ ] Order Form/Sales Page: Way for people to purchase
• [ ] Fulfillment Plan: Step-by-step delivery process
• [ ] Client Onboarding: Welcome sequence and first steps

Optional But Recommended:

• [ ] Lead Magnet: Free value to attract prospects

• [ ] Email Sequences: Follow-up for interested prospects
• [ ] Social Proof: Testimonials, case studies, results

Questions to Answer:
• How will prospects first hear about this offer?
• What's the buying process from interest to purchase?
• How quickly can I deliver after they buy?
• What do they need to do first to get results?

Deliverable: All launch assets completed and tested

Time Estimate: 6-8 hours

ONGOING OPTIMIZATION
Monthly Review Process
Every 30 days, assess:

• [ ] Number of offers presented vs. sales made

• [ ] Most common objections received

• [ ] Which components prospects value most

• [ ] Feedback from current customers

• [ ] Opportunities to add value without increasing costs

Quarterly Offer Evolution

Every 90 days, consider:

• [ ] Testing new bonus additions

• [ ] Adjusting pricing based on market response

• [ ] Creating seasonal variations of your offer

• [ ] Developing higher-tier versions

• [ ] Surveying customers for additional problems to solve

SUCCESS CHECKPOINTS
Phase 1 Complete: ✅
• [ ] Market validated with score of 28+ out of 40
• [ ] Specific avatar clearly defined

• [ ] Committed to one niche for at least 6 months

Phase 2 Complete: ✅
• [ ] Dream outcome clearly articulated
• [ ] 20+ specific problems identified

• [ ] Solution for every problem created

Phase 3 Complete: ✅
• [ ] Delivery method chosen for each solution
• [ ] 3-7 valuable bundles created

• [ ] Total value stack exceeds $5,000

Phase 4 Complete: ✅
• [ ] Strong guarantee chosen and written
• [ ] Scarcity and urgency mechanisms selected
• [ ] 3+ high-value bonuses created
• [ ] Compelling offer name chosen

Phase 5 Complete: ✅
• [ ] Price set at 5-10x delivery cost
• [ ] Complete offer presentation written

• [ ] Price feels like a steal for value provided

Phase 6 Complete: ✅
• [ ] Offer validated with target prospects
• [ ] All launch assets created

• [ ] First sales made

• [ ] Path to $100K revenue identified

TROUBLESHOOTING GUIDE
If prospects aren't excited about your offer:

• Revisit your avatar definition - may be too broad

• Increase the dream outcome specificity

• Add more valuable bonuses

• Strengthen your guarantee

If price objections are common:

• Increase perceived value through better presentation

• Add more bonuses

• Offer payment plans
• Strengthen guarantee to reduce risk

If you're not getting enough leads:

• Improve your offer naming/headline

• Add more urgency/scarcity
• Create a compelling lead magnet
• Test different marketing channels

If customers aren't getting results:

• Simplify your delivery method

• Add more implementation support
• Create better accountability systems
• Provide more "quick wins"
Remember: Your first offer won't be perfect. The goal is to get it "good enough" to start making sales, then improve it based on
real market feedback. Every "no" teaches you how to make the offer better.