Bespoke Research Offerings

In-depth data with actionable intelligence

anarock.com
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We are
ANAROCK Research
Having a cumulative experience of 100+ years, we are a diverse team of research
professionals, including urban planners, data analysts, management personnels
and economists.

Our dedicated FOS (Feet-on-Street) sales force captures real-time data and
assesses market trends by liaising with developers, and leveraging on our 1,800
real estate professionals & network of 80,000 channel partners.

We believe that our varied skillset coupled with our deep industry connect help us
deliver high quality, bespoke reports.

3. FINALISATION
Our 3-Step CAF
Process

1. COLLECTION

- Leveraging on 1,800 in-house

real estate professionals Research Methodology
- Secondary research
- Primary interactions
- Telecallers
- Field surveys

2. AUDIT

- Key parameters’ inspection Planning Analysis Review Output

- Sample check
- Trend assessment Understanding the - Primary survey Checking, analysing Execution & delivery
- Mystery shopping city or micro-market - Data collection and modifying data
- Market movement
- Trend assessment
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Our Key Our Research Data

Differentiators Offerings Updates
& Market
Trends

1 Catalogued Historical Data COMPETITION TRACKER

Residential real estate data repository from 2013 - An excel-based tracker capturing key
parameters of identified competing
projects

- Absorption trends of competing projects

Wide Data Coverage to help strategise sales & marketing plans
2 for the subject project
Comprehensive project-level data coverage across
top 7 cities of India (MMR, Pune, NCR, Kolkata, - Quick comparison sheet designed for
Hyderabad, Chennai and Bengaluru) internal presentations and meetings

Frequency: Quarterly
(Up to 10 competing projects)
3 Data Slice & Dice
Systematic analysis of residential real estate data
based on supply & absorption, launched units,
completion date, unit size, BHK split, quoted price,
and budget segment

4 Dedicated Feet-on-Street (FOS)

Residential real estate data updated through
secondary research and primary interactions DATA SUBSCRIPTION
An excel-based sheet capturing specified
parameters of all projects in the city under
5 Periodic Update consideration

Residential real estate data updated every quarter Deliverables:

- Projects launched post 2013

- Project-level details (18 data points)
- Capital value trends Q1 2015 onwards
- City-level & zonal trends from Q1 2015
(overall supply, absorption, sales rate,

“What gets measured,

unsold inventory)

Frequency: Quarterly

gets managed.”
- Peter Drucker
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Our Research Offerings

(...cont.) Analytical
Reports

MARKET RESEARCH REPORT PRODUCT MIX STUDY

A detailed study on the subject property’s An essential piece of research for the developers
location covering existing & upcoming physical planning to launch a new project.
& social infrastructure, connectivity and
proximity to business hubs - Showcases key developments within the target
micro-market and their performance
Insights on residential real estate trends - (sales, price and offerings)
supply, absorption, unsold inventory, budget
and typology - Insights on residential real estate trends:
supply, absorption, unsold inventory,
Showcases prominent developments within budget analysis
the micro market and their performance
(sales, price and offerings) - Target location analysis covering existing and
upcoming physical & social infrastructure,
connectivity & proximity to business hubs

COMPETITION MAPPING STUDY DEVELOPER ASSESSMENT REPORT

This study enables developers or investors to An essential tool for investors to assess the
develop a fair understanding on the competing capability and portfolio of the developer.
projects within the micro-market.
- Showcases the developer’s past & present real
- Micro-market evolution estate projects across various geographies
- Population demographics
- Existing & upcoming infrastructure - A comparison of each under-construction
- Pricing snapshot within the micro-market project with the micro-market basis of various
- SWOT analysis parameters such as sales, unit sizes, price
- Key USPs movements
- Other parameters: Developer name,
location, launched units, absorption, price
appreciation
About ANAROCK:

ANAROCK is India’s leading independent real estate services company with a presence across
India and the Middle East. The Chairman, Mr. Anuj Puri, is a highly respected industry veteran and
India’s most prominent real estate thought leader. The Company has diversified interests across
the real estate lifecycle and deploys its proprietary technology platform to accelerate marketing
and sales. ANAROCK’s services include Residential Broking and Technology, Retail, Investment
Banking, Hospitality (via HVS ANAROCK), Land Services, Warehousing and Logistics, Investment
Management, Research and Strategic Consulting. The Company has a unique business model,
which is an amalgamation of traditional product sales supported by a modern technology
platform with automated analytical and reporting tools. This offers timely solutions to its clients,
while delivering financially favourable and efficient results.

ANAROCK has a team of over 1800 certified and experienced real estate professionals who
operate across all major Indian and GCC markets, and within a period of two years, has
successfully completed over 300 exclusive project mandates. ANAROCK also manages over
80,000 established channel partners to ensure global business coverage. Our assurance of
consistent ethical dealing with clients and partners reflects our motto - Values Over Value.

Please visit www.anarock.com

For Research services, contact:

Prashant Kumar Thakur

Director & Head of Research
[email protected]

ANAROCK Property Consultants Pvt. Ltd.

1002, 10th Floor, B Wing
ONE BKC, Plot No. C-66, G Block
Bandra Kurla Complex
Bandra East, Mumbai 400 051

© 2019 Anarock Property Consultants Pvt. Ltd.

All rights reserved.

All information in this report is provided solely for internal

circulation and reference purposes. ANAROCK makes no
statement, representation, warranty or guarantee as to
the accuracy, reliability or timeliness of the information
provided. No part of this report may be reproduced,
distributed, or transmitted in any form or by any means,
including photocopying, recording, or other electronic or
mechanical methods.