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HGIH GNIMIA TRATS

Powered by HiTech Institute
Since 2004

Trained 30000+ Students | 1800+ Trainings | Placement Assistance

MASTERS IN DIGITAL MARKETING

 Become a

Google
Facebook
and Bing
Certified Online
Marketer
What's in this Brochure

Advanced Digital Marketing Components 8

Boosting Elements 12
Professional Certifications 15
Why Hi-Aim? 17
Success Stories 19
Free Tools 25

1
Wanna get success in career?

Are you a big dreamer?

Are you passionate about

online marketing?

2
You are a single step
away from
SUCCESS!
3
Boost your Career &
Business hacking skills

Become an expert in...

Online development of brand name

Capturing the potential audience
Minimizing marketing expenses
Online reputation management

4
WHY should you get skilled?
WHAT are the best available options ?
WHEN is the right time to start?
WHICH is the best place to get started?

We have all the answers

5
 Dual Drive Program
That makes you a Market ready Professional

Practical & Experiential Insights of

Training Industry Trends
Market ready
Professional
6
 Dual Drive Programme

Dual Drive Program

Advanced
Digital Marketing
Components

Boosting
Elements
7
Advanced Digital Marketing Components
1. PREFACE OF DIGITAL MARKETING
What is marketing
Difference between traditional and digital marketing
Importance of online marketing
How online marketing works?

2. WEBSITE PLANNING & DEVELOPMENT

Understanding of website navigation, sites structure
Utilization of Canva, Photoshop & other designing platforms
Essentials of developing website (Domain & Hosting)
Difference between Dynamic & Static website & portals
Development on popular platforms (Wordpress, Shopify, Wix)
Tagging through FTP, HTML and Cpanel

3. SEO
How Search Engines work
Keyword research
Bing optimization
Page rank, Alexa & Link bait
SEO Audit tools

4. On-page SEO
Site analysis
Creating sitemaps
Keyword analysis
Creating robot files
Image optimization
Canonical implementation
Mobile SEO
8
5. Off-page SEO
Search engine submissions
Business local listing
Optimizing content submission (blog, article, directory PPT etc
Blog commenting
Quora & Yahoo question-answers

6. Google Search Console

Introduction
Keyword planner
Industry trends

7. Web Analytics
Introduction to analytics
Google analytics
Content Performance analysis
Visitor Analysis

8. Social media Analysis

Facebook & Instagram analytics
Twitter analytics
Linkedin analytics
Social CRM & Analysis

9. Social Media Optimization

Importance of optimization on social media
Optimization of Social media Accounts

10. SMM
Role of Social media marketing
Target audience identification
SMM Tools (Hootsuite, Buffer, Tweetdeck, Sprout Social)
Audience personas on social media
9
11. Marketing on Facebook & Instagram
Creating pages & Groups
Promotion activities
Lead generation
Facebook marketing apps
Facebook marketing plugins

12. Marketing on Twitter

Introduction
Retweeting
Utilization of hashtags
Lead generation

13. Marketing on Linked-in

Introduction
Promotion on Linked-in
Linked-in marketing plugins

14. Email MARKETING

How to Write Killer subject Lines to Ensure High Open Rates
Optimization Techniques
Ensuring High Inbox Delivery (How to escape spam filters)

15. SEM
Understanding Search engines and their market
Introduction to SEM
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns
Retargeting audience
Billing & Accounts
Conversion Tracking & Optimization

10
16. Video Marketing
Shooting/ Recording
YouTube Marketing
Tools (Filmora, Time master etc)
Video optimization for search engines

17. Content Marketing

Content bases and creation
Content Distribution
Blogging
Viral Content Marketing
Product Placement in Content

18. E-commerce
What is E-commerce
E-commerce Listing
Make SEO friendly platforms
Retargeting
Payment gateways
Automations

19. Affiliate Marketing

What is Affiliate Marketing?
Traffic from affiliate network
Affiliate management agencies
Understanding of Merchant, Affiliate, Market & Customer
Segregation of Affiliate Marketing on Mobile and Web

20. Adsense
What is adsense and how it works
Approval requirements
Understanding AdSense limitations
AdSense Performance reports tab
Creating a new ad unit
Understanding of similar platforms Taboola & Media.net
11
 Boosting Elements
This course stands you apart from the
crowd enables you to Boom in the Industry
&

1 Spying on Competitors Marketing Strategies

.

2 GUERILLA marketing in Online branding

.

3 Influencer Marketing
.

Network Building
Audience behave and expectations
Product pitching strategy
Trust building
A B Testing Sale Funnels
/

4 Optimum Marketing Automation

.

5 Develop Your Blog

. & Promote on search result

6 Crafting a Successful Social Media Strategy

.

7 Growth Hacking
.

8 Become a Freelancer in Digital Marketing

.

9 Start up Ideas execution and case study

. - ,

10 Black Hat techniques known only to exalted digital

.

marketers and meeting the market standards in 2019 .

12
In order to become a Data &
Lean Marketing Creative
Testing
Marketing
successful Growth hacker,
You need to master all
Conversion Rate GROWTH Technical
these skills and Digital Optimization HACKING Marketing

Marketing is the base to

UX Improvement
getting started Behavioral
Coding &
Psychology
Automation

13
Today Skills &
Knowledge Matters...

Add valuable skills &

knowledge that will help
you to succeed. Learn
Digital marketing and
online brand development
with Hi-Aim

14
Become a Google and Facebook certified Online Marketer One training program leads you to

16 CERTIFICATIONS

7 Google,Facebook, Twitter and Bing Certifications

Facebook Blueprint Certification
Google Analytics Certification
Google Digital Sales Certification
Twitter flight Certification
Bing ads Certification
SEMrush certification
Industry wide recognized Hi-Aim Certification

3 Hubspot Certifications
6 AdWords Certifications Inbound certification Content
Marketing certification Email
AdWords Fundamental
Marketing certification
Search Advertising
Display Advertising
Video Advertising
Shopping Advertising
Mobile Advertising

15
 Designations, Salaries & Growth
Expectations after completing this course

Designation Experience Salary

Executive 0 - 2 year 1 - 2.4 LPA

Specialist 1 - 3 year 2.5- 4 LPA
Team Leader 2 - 4 year 4 - 7 LPA
Stretegist/Analyst 4 - 6 year 8 - 14 LPA

Digital Marketing Head 5 - 8 year 14 - 30 LPA

VP Marketing 7 - 9 year 25 - Infinite

16
 Why Hi-Aim
16+ Year experience in Providing best learning environment

24,011+ youngsters placed in well known brands till 2018

8,310 + settled own business

100% Job and Placement Support

32000+ student success stories

Lifetime online technical support and updates

Best of Industry’s mentors

Internship Support to kick start your career

17
Digital Marketing industry
is spreading all around the world with the highest
pace
Health Care
Health care
8.3%
8.3%

Digital Marketing
Digital marketing
33.3%
33.3%

Tour & Travel

Tour and travel
25%
25%

Education
13.3%
Automobile
Automobile
20%
20% 18
"I chose Hi-Aim because
they have full confidence
on themseves, to make
other's career bright and
building successful
career as well as the
quality of learning
environment they give"

Misha Sharma
Social media Manager
at Pixelfollow

19
Sarakshi Chandna Kabir
Hi-Aim's training
helped me to earn Brandwitty
4.5 Lac per annum
as SEO manager
SEM Manager

Arshi UniQuic Tech Pvt Ltd

Credits to HiAIM
Sikha Spanco
Pvt Ltd
Content Writer

Akshat Dunkal I am
earning 4+ Lac from
own Business, Thanks
to Hi-Aim
Himanshu
IBM India Thanks Hi-Aim
for the learnings

20
Aryan Singh HiAim
Helped me in getting
placed as Content
Developer Justdial Safia Asif
Social Media executive
Book my show

Pradum Gupta Digital

Gausia Mehraj
Marketing Executive
SEO Analyst
Webhubunisol
Credits to Hi-Aim

Tabassum Saifi
SMM Executive Chetram
Alshifa foundation SEO Executive
Batra Hospital
21
Completed my course from
HIAIM, and with the help of
their placement division,
i got chance to work as
intern at HiAim institute.

Now working for HIAIM.

Great experience!

Rahul Gola
SEO Executive
at HiAim Institute

22
 Vijay shekhar sharma
Founded Bhavish & Ankit
Ritesh Aggarwal
Founded
Founded

Anupam mittal
Deepinder & Pankaj
Sachin & Binny Founded
Founded
Flipkart

Kunal & rohit

Founded
Sabeer Bhatia
Ashutosh Lawania hotmail Sandeep
Myntra agarwal
shopclues

You Can also make yourself

able to built your own startup
from scratch with HIAIM.
24
Students of HIAIM are already
working at

23
 TOOLS & SOFTWARES

WORTH INR 58,049/-

ABSOLUTELY FREE

25
 Yesterday has gone

TODAY is the BEST day to START

Tomorrow has not come yet

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