TABLE OF CONTENTS

I.​ INTRODUCTION

1.1 Mission

1.2 Vision

1.3 Quality Policy

1.4 Executive Policy

II.​ TECHNOLOGY VENTURE

2.1 Overview

A. SDG

2.2 Service

2.3 Service Value

2.4 Service Basis

2.5 Business Model

A. Problem

B. Solution

C. Unique Value Proposition

D. Key Metrics

E. Channels

F. Customer Segment

G. Cost structure

H. Revenue Streams
 III.​ MARKET ANALYSIS AND MARKETING STRATEGY

3.1 Market Definition

3.2 Market Size

3.3 Market Research Methodology

3.4 Competitors Profile

3.5 Competitive Advantages

3.6 Marketing Strategy

IV.​ Financial Projections

4.1 Financial Projection and Key Metrics

4.2 Business Feasibility

4.3 Capitalization

4.4 Management Team

V.​ Appendices

5.1 Value Proposition

5.2 Business Model

5.3 Financial Projection and Key Matrix (Whole Spreadsheet

VI.​ References

​
​
I.​ INTRODUCTION

1.1 MISSION

To deliver innovative and sustainable plastic waste management solutions by

integrating shredding and compacting functions into a single, efficient machine.
Designed for municipalities, local government units, recycling centers, institutions,
small to medium enterprises, and off-grid communities, our solution empowers users
to reduce plastic waste volume, minimize operational costs, and promote
environmental responsibility through accessible and energy-flexible technology.

1.2 VISION

To be a global leader in decentralized plastic waste processing by providing

reliable, scalable, and user-friendly technologies that support the transition to a
circular economy. We envision a future where local governments, businesses, and
underserved communities alike can actively participate in sustainable waste
management, contributing to cleaner environments and stronger compliance with
environmental standards.

1.3 QUALITY POLICY

We are dedicated to providing innovative, efficient, and sustainable plastic

waste solutions that combine shredding and compacting in one accessible machine.
Our goal is to help communities, institutions, and businesses reduce plastic waste, cut
costs, and support environmental responsibility. We uphold high standards in product
performance, reliability, and energy flexibility—continually improving to meet the
needs of our users and contribute to a circular economy.

1.4 EXECUTIVE POLICY

We believe in practical innovation that empowers people and protects the

planet. Our mission is to make plastic waste management easier and more effective for
local governments, businesses, and underserved communities. Through accessible
technology, ethical leadership, and strong collaboration, we aim to lead the way in
 decentralized waste processing, supporting cleaner environments and a more
sustainable future.

Squash and Shred Co. is led by the following executives:

Chief Executive Officer: Engr. Lee Andrei B. Bello, PME, RMP

Chief Operating Officer: Engr. Gian Raphael V. Caton, RME, SO2

Chief Financial Officer: Ace Jerome B. Delgado, CPA

Chief Technology Officer: Engr. Franz Gabriel D. Frades, IT

Chief Marketing Officer: Bernadette C. Gonzales, CPA

Chief Product Officer: Engr. Leila Marie A. Lagdan, RME

Chief Sustainability Officer: Engr. Rachelyn A. Nazarita, MSCE

Chief Human Resource Officer: Kim Ashley V. Valenzuela, RPsy

II.​ TECHNOLOGY VENTURE

2.1 OVERVIEW​
​
​ Squash and Shred Co. is an environmentally focused company that specializes
in developing innovative waste management solutions, with a core product being its
integrated plastic waste shredder-compactor machine. This all-in-one system is
designed to efficiently process plastic waste by first shredding it into smaller
fragments and then compacting it into dense, manageable blocks. The machine
significantly reduces the volume of plastic waste, making storage, transportation, and
recycling more efficient and cost-effective. Ideal for businesses, municipalities, and
recycling facilities, the shredder-compactor offers a space-saving and labor-reducing
solution that supports sustainable practices. Squash and Shred Co. is committed to
promoting circular economy principles by enabling easier handling of plastic waste
and reducing its environmental footprint. With a focus on innovation, efficiency, and
sustainability, the company aims to be a leading player in the green technology and
waste management sector.

A.​ SDG ​

​
​
​
​ Squash and Shred Co. is committed to advancing sustainable waste
management through its innovative integrated plastic shredder-compactor
machine. By addressing the challenges of plastic pollution, the company
actively supports several United Nations Sustainable Development Goals
(SDGs) that promote environmental protection, sustainable industry, and
community well-being.

SDG 11: Sustainable Cities and Communities​

Squash and Shred Co. contributes to creating cleaner, more livable urban
environments by significantly reducing unmanaged plastic waste. Through its
integrated shredder-compactor machine, the company supports the
development of efficient waste infrastructure, making it easier for cities and
communities to manage plastic waste sustainably and systematically.
SDG 12: Responsible Consumption and Production​
The company's solution promotes responsible consumption and production
patterns by encouraging recycling and better waste segregation at the source.
By reducing the volume of plastic that ends up in landfills, the
shredder-compactor helps close the loop in plastic usage, supporting a shift
toward more sustainable production and waste management systems.

SDG 13: Climate Action​

Squash and Shred Co. plays a role in combating climate change by lowering
greenhouse gas emissions associated with traditional plastic disposal methods.
By reducing landfill use and promoting recycling, the machine helps to
decrease the carbon footprint of plastic waste. This supports a circular
economy approach that minimizes environmental impact.

SDG 14: Life Below Water​

​ The company indirectly supports the protection of marine life by
preventing plastic waste from entering oceans and waterways. Its technology
improves land-based plastic waste management, thereby reducing the
likelihood of plastic pollution in marine ecosystems and contributing to
healthier aquatic environments.

SDG 9: Industry, Innovation, and Infrastructure​

Through the development of its smart, integrated waste management machine,
Squash and Shred Co. enhances industrial efficiency and drives innovation in
the environmental technology sector. The company supports modern
infrastructure development that addresses environmental challenges through
practical and scalable solutions.

SDG 8: Decent Work and Economic Growth​

The business fosters inclusive and sustainable economic growth by generating
green jobs in manufacturing, operations, and waste management. By
promoting environmentally responsible industrial development, Squash and
Shred Co. contributes to a more resilient and future-ready economy.

SDG 6: Clean Water and Sanitation​

By reducing plastic leakage into the environment, the company contributes to
 the protection of clean water sources. Its technology supports better sanitation
and waste handling practices, helping to prevent the contamination of water
bodies and promoting overall ecosystem health.

2.2 SERVICE​
​
​ Squash and Shred Co. offers comprehensive services in plastic waste
management, including the design, supply, and installation of integrated
shredder-compactor machines. The company also provides maintenance, technical
support, and consulting to help clients implement efficient, sustainable, and compliant
waste handling solutions.

A.​ Design and Manufacturing – Custom development of integrated plastic

shredder-compactor machines tailored to various industry needs.

B.​ Product Supply and Distribution – Provision and delivery of machines to

businesses, municipalities, recycling centers, and institutions.

C.​ Installation Services – On-site setup and installation to ensure safe and
efficient machine operation.

D.​ Maintenance and Technical Support – Ongoing support, troubleshooting,

and maintenance services to ensure long-term performance and reliability.

E.​ Waste Management Consulting – Expert guidance in designing effective

plastic waste handling systems and implementing sustainable recycling
practices.

F.​ Environmental Compliance Assistance – Support in aligning waste

management operations with local and international environmental regulations.

2.3 SERVICE VALUE​

​
​ The value of Squash and Shred Co.'s services lies in their ability to streamline
plastic waste management by combining shredding and compacting into a single,
efficient process. This reduces waste volume, lowers operational costs, and minimizes
environmental impact. By offering reliable equipment, expert support, and tailored
consulting, the company helps clients improve sustainability, comply with regulations,
and contribute to a circular economy, ultimately creating cleaner communities and
greener industries.

2.4 SERVICE BASIS

​
​ Squash and Shred Co. delivers its services on a client-focused basis, tailoring
solutions to meet the specific needs of different industries and waste volumes.
Services are provided through a combination of one-time installations and ongoing
support contracts, ensuring machines operate efficiently over time. The company
emphasizes collaboration with clients to design customized waste management
systems that align with operational goals and environmental regulations, offering
flexible maintenance and consulting options based on usage and project scope.​

2.5 BUSINESS MODEL​

​
A. Problem

Plastic waste management is one of the most urgent environmental

issues globally, affecting urban and rural areas. A major challenge lies in the
bulky and non-biodegradable nature of plastic waste, which occupies a large
volume relative to its weight. This makes it difficult and expensive to store,
transport, and process. Without efficient management systems in place, plastic
waste often ends up in landfills, oceans, or is burned, causing severe
environmental damage and health hazards. Moreover, in many developing
regions or smaller municipalities, waste management infrastructure is either
underdeveloped or missing entirely, leading to a reliance on manual labor or
inefficient practices. Another significant issue is the lack of integrated,
cost-effective solutions that can handle plastic waste at the source. Typically,
shredding and compacting machines are sold separately, which increases
capital and operating costs. Smaller organizations, institutions, and even local
governments struggle to adopt such solutions due to space, maintenance, and
cost concerns. The result is a gap in the waste management chain, where
plastic waste remains under processed and continues to pollute the
environment.

B. Solution​
​
​ The “Integrated Plastic Waste Shredder-Compactor Machine”
addresses these problems by offering a compact, all-in-one solution that
simplifies the handling of plastic waste. It combines two essential
processes—shredding and compacting—into a single, user-friendly system.
First, the machine shreds bulky plastic items such as bottles, containers,
packaging films, and other post-consumer or industrial plastic materials into
smaller fragments. These shredded particles are then automatically fed into the
compaction unit, where they are compressed into dense, uniform blocks or
bales. This process reduces the volume of plastic waste by up to 80–90%,
making it significantly easier and more cost-effective to store and transport for
further recycling or disposal.
 By integrating both functions, the machine saves time, energy, labor,
and space—making it ideal for decentralized waste processing at the point of
generation. This is particularly beneficial for municipalities, hospitals, schools,
factories, and commercial centers where large amounts of plastic waste are
generated daily. The machine can also be adapted for off-grid or semi-urban
areas with limited infrastructure. In addition, it supports broader environmental
goals by making plastic waste more manageable, helping users comply with
regulatory requirements, and contributing to the circular economy by preparing
plastics for recycling or repurposing. Its affordability, efficiency, and ease of
use make it a powerful tool in tackling the plastic waste crisis at both the
grassroots and industrial levels.​
​
C. Unique Value Proposition​
​
​ In a world that moves fast and changes in a split second the world
needs a breather from the damages that we cause. This machine is that
breather. A solution to non-ending pollution that our country is deep into.
Machine that minimizes plastic waste and at the same time reduces carbon
footprint by using solar power as the source of energy. Resourcefulness at its
finest. ​
​
D. Key Metrics​
​
​ This will indicate our decision-making, demonstrate effectiveness, and
ensure continuous improvement.

●​ Number of Units Deployed

Tracking the total number of machines installed in communities,

institutions, or private facilities will help measure the project’s reach
and adoption. This metric reflects market penetration and overall
acceptance of the technology.

●​ Volume of Plastic Waste Processed

 We will monitor the quantity of plastic shredded and compacted per
machine on a monthly basis or any range the stakeholder wants. This
metric serves as a direct indicator of the machine’s operational capacity
and contribution to local waste reduction.

●​ Reduction Percentage

By comparing plastic waste volume before and after machine

installation, we can quantify its real-world impact. A significant
reduction in waste volume translates to lower disposal costs, less
landfill usage, and more efficient recycling logistics.

●​ User Satisfaction and Feedback

Gathering feedback from machine operators, LGUs, and community

members will help us understand the user experience, identify
improvement areas, and build relationships for future collaboration.
Surveys and follow-ups will form the basis of this metric.

●​ Environmental Impacts

Where applicable, we will estimate the environmental benefits

achieved through the reduction of plastic pollution, avoidance of open
burning, and decreased reliance on landfills. This metric will align the
project with national and global sustainability targets.​

E. Channels​
​
​ We can use these methods and pathways to reach our customers,
connecting our product to our target market. ​

●​ Direct sales to LGUs and NGOs

Directly approaching Barangays, Municipalities, and the environmental
NGOs to introduce the machine as a practical solution to local plastic
 waste problems. These organizations are actively seeking cost-effective
and sustainable interventions. We’ll conduct personal engagement,
proposal, and demonstrations that will build trust and showcase the
machine’s potential

●​ Collaboration with the Waste Management Sector

Collaborating with existing waste handlers such as recycling centers,
junk shops, and waste cooperatives provides an opportunity to integrate
our machine into existing operations. These partnerships can enhance
the efficiency of plastic handling, reduce transportation costs, and
improve recycling rates. Through co-development or lease-to-own
schemes, we aim to make the machine more accessible.

●​ Website and Social Media

A strong digital presence will be established through a dedicated

website and active social media channels. Here, we will share
educational content, videos of the machine in use, customer
testimonials, and updates on installations. This approach allows us to
reach a wider audience—including environmentally conscious
individuals, schools, and businesses—while also enabling direct
inquiries and orders.

●​ Government Procurement

We will tap into existing government procurement channels and apply

for grants related to environmental sustainability, innovation, or solid
waste management. Working with agencies such as DOST, DENR, and
local development offices will not only provide funding opportunities
but also reinforce the machine's credibility and alignment with national
waste reduction goals.

●​ Educational Institution
 We aim to collaborate with schools, universities, and companies with
active Corporate Social Responsibility (CSR) programs. Educational
institutions can use the machine for research, training, and on-campus
waste reduction, while CSR-focused companies may sponsor units for
communities as part of their sustainability advocacy.

F. Customer Segments

The primary customer segments include:

1.​ Municipal waste management departments (urban and rural)

2.​ Recycling companies
3.​ Large institutions (universities, hospitals, malls)
4.​ Manufacturing units generating plastic scrap
5.​ NGOs or social enterprises focused on waste management
6.​ Small- and medium-scale waste collection or processing centers​

G. Cost Structure​
​
​ ​ This section outlines the major cost categories involved in
designing, building, and delivering the plastic waste shredder-compactor
system.

●​ Manufacturing Cost
This includes the expenses for raw materials such as steel
plates, shafts, cutting blades, motors, and electrical components,
as well as the cost of fabrication processes like welding,
machining, and assembly. It covers all labor and resources
required to physically build the machine.

●​ Research and Development

The costs involved in designing, testing, and refining the
machine prototype. It includes software for design simulation,
 engineer consultations, testing equipment, and process
improvements based on performance trials.

●​ Operations
Operational costs account for the electricity needed to run the
machine, routine maintenance, replacement of parts, and
expenses related to storage or logistics during regular machine
use.

●​ Marketing and Distributions

Includes the production of promotional materials, community
awareness campaigns, delivery logistics, packaging, and
product manuals. It covers the process of getting the machine
from the fabricator to the end user.

●​ Training and After-Sales Support

This cost covers end-user training sessions, creation of user
guides and manuals, maintenance instructions, and customer
support services to ensure long-term usability and satisfaction.

●​ Legal and Certification

These costs include securing environmental permits, safety
certifications, and other regulatory documents from appropriate
authorities. They may also cover intellectual property protection
for the machine design.

H. Revenue Streams

●​ Sale of Compressed Plastic Blocks/Flakes​

Processed plastic can be sold to recyclers or manufacturers as
raw material for making new plastic products​

●​ Machine Sales or Leasing

 Sell or lease the machine to municipal waste centers, recycling
plants, and factories handling plastic waste.​

●​ Mobile Shredding Services

Offer on-site shredding and compaction services, especially in
remote or coastal areas.​

●​ Maintenance & Spare Parts

Generate revenue through servicing, repair, and selling
replacement parts like blades, motors, or hydraulic components.​

●​ Licensing the Design

License the design or manufacturing rights to other companies
or local governments.​

●​ Training & Consultation Services​

Provide training for operating the machine or consulting
services for waste management programs.​

●​ Partnerships with NGOs or Environmental Programs

Earn funding or grants by collaborating with
sustainability-focused organizations or SDG-related initiatives.

III. MARKET ANALYSIS AND MARKETING STRATEGY

3.1 MARKET DEFINITION

The market for Squash and Shred Co.’s integrated plastic waste
shredder-compactor machine is primarily defined within the business-to-business
(B2B) segment across Luzon, targeting industries and institutions that generate
moderate to high volumes of plastic waste. Key customers include small to medium
enterprises (SMEs) in sectors such as food and beverage, logistics, retail,
manufacturing, and institutional facilities like schools, hospitals, and commercial
buildings. The product also holds value for local government units (LGUs) operating
materials recovery facilities (MRFs) and for private recycling firms aiming to improve
operational efficiency.

Driven by stricter environmental regulations, rising waste hauling and landfill

costs, and growing pressure to meet sustainability and ESG (Environmental, Social,
and Governance) goals, organizations in Luzon are actively seeking practical,
in-house waste management technologies. The integrated shredder-compactor solution
offers a distinct advantage by combining two waste handling functions into a single
compact machine—allowing users to significantly reduce plastic waste volume, lower
transportation costs, and improve overall waste management efficiency​

3.2 MARKET SIZE

In Luzon, which accounts for the largest share of population, commercial

establishments, and waste generation in the Philippines, there is a strong and growing
demand for localized plastic waste management solutions. With thousands of
businesses, institutions, and local government units (LGUs) operating materials
recovery facilities (MRFs), the Serviceable Obtainable Market (SOM) for the
Integrated Plastic Waste Shredder-Compactor Machine is substantial. Assuming a
target pool of around 5,000 potential adopters across Luzon and a conservative 5%
market penetration, approximately 250 units could realistically be deployed in the near
term. At an estimated unit price of ₱500,000, this translates to a SOM of roughly ₱125
million. This figure highlights the immediate revenue potential within Luzon alone,
particularly in urban and industrialized areas actively seeking cost-efficient and
space-saving waste reduction technologies.​

3.3 MARKET RESEARCH METHODOLOGY

To develop a clear understanding of the market landscape in Luzon and

validate the need for an integrated shredder-compactor solution, Squash and Shred Co.
adopted a combination of primary and secondary research methods.
 Primary research focused on direct engagement with potential users across key
regions in Luzon, including Metro Manila, CALABARZON, and Central Luzon.
Surveys and interviews were conducted with operations managers, facility
supervisors, and sustainability officers from sectors such as manufacturing, retail, food
and beverage, and institutional facilities. These discussions revealed common pain
points such as limited space for waste handling, high hauling costs, and inefficiencies
in manual waste separation. Additionally, pilot tests of early prototypes were
conducted in selected facilities to observe real-world performance, collect user
feedback, and assess impact on workflow and waste volume reduction.

Secondary research was used to supplement field insights by examining local

government waste reports, industry publications, and regulatory documents relevant to
Luzon. References included data from DENR, DTI, and local LGUs, as well as policy
frameworks such as the Ecological Solid Waste Management Act and regional waste
reduction ordinances. These helped contextualize demand, compliance drivers, and
potential market readiness for in-house waste management systems.

This two-pronged research approach ensured that the product design,

positioning, and market entry strategy were deeply aligned with the actual conditions,
challenges, and needs of target users within Luzon.​

3.4 COMPETITORS’ PROFILE

The market for plastic waste processing equipment in Luzon features a mix of
grassroots initiatives, commercial importers, and local distributors of foreign brands.
Squash and Shred Co. has conducted a focused analysis of key competitors in Luzon
to better understand their market presence, strengths, and limitations.

A. Precious Plastic Philippines

Precious Plastic has several active chapters in Luzon, particularly in

Metro Manila, Laguna, and Baguio. These groups follow an open-source
model, providing communities with blueprints and guidance to build their own
small-scale shredders and plastic processing machines. The initiative is
accessible and low-cost, making it ideal for schools, NGOs, and local
environmental advocates. However, its solutions are mostly DIY and not
suitable for commercial use. Machines lack compacting capabilities and
require technical skills to build and operate, which limits scalability and
integration.

B. Local Distributors of Industrial Brands (Vecoplan and SSI)

Several equipment suppliers in Luzon import and distribute heavy-duty

shredding systems from international manufacturers such as Vecoplan and SSI.
These machines are known for their durability and high capacity, and they are
commonly used by industrial plants and large recycling facilities. While they
offer strong performance and reliability, they are expensive, large in size, and
typically require separate machines for shredding and compacting. This makes
them impractical for smaller businesses or organizations with limited space
and budget.

C. GreenTech Compactors (via Luzon Dealers)

GreenTech products are available in Luzon through select dealers,

particularly in Metro Manila and CALABARZON. The company specializes
in compactors for plastic bottles and packaging waste, offering machines that
are compact, energy-efficient, and easy to operate. These features make them
popular among commercial establishments such as malls, restaurants, and
hotels. However, GreenTech’s equipment is focused solely on compacting and
lacks shredding functionality, which limits its usefulness for clients seeking a
complete plastic waste processing solution.

Squash and Shred Co. differentiates itself by addressing the limitations

of current offerings in Luzon. It provides an all-in-one machine that combines
shredding and compacting in a single, compact, and cost-effective unit.
Designed specifically for SMEs, LGUs, and sustainability-focused
organizations, the system is easy to operate, space-efficient, and tailored to the
needs of local businesses and communities. With this approach, Squash and
Shred Co. fills a critical gap in the market and offers a practical solution for
decentralized plastic waste management in Luzon.​
3.5 COMPETITIVE ADVANTAGES

Squash and Shred Co. holds a strong position in the Luzon market by offering
a compact, all-in-one plastic waste processing machine that integrates both shredding
and compacting functions. This dual-functionality eliminates the need for separate
machines, significantly reducing space requirements, energy consumption, and upfront
costs. The machine is especially suited for SMEs, cooperatives, and LGUs in Luzon
that operate in limited spaces but generate consistent volumes of plastic waste. Its
modular design allows easy installation in various environments such as barangay
MRFs, warehouses, retail outlets, and mid-sized production facilities, while its
user-friendly interface makes it accessible even to non-technical users.

Beyond its compact design, Squash and Shred Co. offers long-term cost
efficiency through lower maintenance needs, reduced transport volume, and simplified
waste handling. Optional IoT features—such as real-time monitoring, predictive
maintenance alerts, and data tracking—help clients comply with environmental
reporting and improve sustainability performance. The machine is also available in
customizable models based on specific plastic types and waste volumes, making it a
versatile solution for various industries across Luzon. By aligning with the region’s
growing push for practical, space-efficient, and environmentally responsible waste
management, Squash and Shred Co. stands out as a scalable and relevant solution in
the local market.​

3.6 MARKETING STRATEGY

Squash and Shred Co. will adopt a focused B2B marketing strategy tailored to the
Luzon market, positioning its integrated shredder-compactor as a practical,
sustainable, and cost-efficient solution for businesses dealing with plastic waste. The
marketing efforts will target industries with high plastic output such as food and
beverage, logistics, retail, and light manufacturing—sectors where in-house waste
processing is becoming increasingly important due to environmental compliance
pressures and rising disposal costs. The brand will be promoted as a reliable partner
for organizations aiming to reduce operational waste while meeting local
sustainability standards and ESG goals.
 To generate leads and build brand awareness, Squash and Shred Co. will combine
direct sales with digital marketing. A dedicated sales team will engage directly with
decision-makers such as operations managers, LGU representatives, sustainability
officers, and procurement heads. Simultaneously, digital platforms like LinkedIn,
targeted Google Ads, and SEO content will drive inbound interest and establish
thought leadership in waste reduction. Participation in local trade fairs, environmental
summits, and sustainability expos in Luzon will allow for product demonstrations and
networking. The company will also pursue partnerships with recycling firms,
environmental consultants, and auditing agencies to expand its reach. Free pilot
installations for large clients, flexible maintenance contracts, and referral incentives
will support adoption, while co-branded sustainability campaigns and performance
dashboards will drive customer loyalty and advocacy.

IV. FINANCIAL PROJECTIONS

4.1 FINANCIAL PROJECTION AND KEY METRICS

4.2 BUSINESS FEASIBILITY

4.3 CAPITALIZATION

4.4 MANAGEMENT TEAM

In every successful organization, there is a strong leadership team behind the

scenes—individuals who guide the company with a shared vision, distinct
responsibilities, and a commitment to innovation, efficiency, and sustainability. Our
management team is composed of professionals with diverse strengths and expertise,
each playing a vital role in turning our goals into reality.​

Chief Executive Officer (CEO)

Engr. Lee Andrei B. Bello, PME, RMP

As the Chief Executive Officer, Engr. Lee Andrei B. Bello serves as the overall
leader and decision-maker of the organization. His primary role is to establish the
company’s direction and ensure all departments work together toward a common goal.
With a background in engineering and leadership, he combines technical knowledge
with strategic thinking to steer the organization toward sustainable growth. He also
acts as the company’s representative when dealing with stakeholders, partners, and
other external parties.​

Chief Operating Officer (COO)

Engr. Gian Raphael V. Caton, RME, SO2

Engr. Gian Raphael V. Caton is the Chief Operating Officer, and he is in

charge of making sure the company’s daily operations run smoothly and efficiently.
From production to logistics, his focus is on improving internal processes and turning
plans into action. He works closely with every department, ensuring that timelines,
resources, and quality standards are met. His analytical mindset and problem-solving
skills help turn the CEO’s vision into practical results.​

Chief Financial Officer (CFO)

Ace Jerome B. Delgado, CPA

As the Chief Financial Officer, Ace Jerome B. Delgado manages the financial
health of the company. His responsibilities include budgeting, financial planning, and
making sure the company’s funds are used wisely. He also ensures that the
organization remains financially stable and compliant with regulations. With a solid
foundation in finance and accounting, he helps guide important decisions by providing
clear and accurate financial insights.​

Chief Technology Officer (CTO)

Franz Gabriel D. Frades, IT

Franz Gabriel D. Frades leads the organization’s technology development as

the Chief Technology Officer. His role is to ensure that the company stays updated
with the latest innovations, systems, and tools. He supervises the tech team and makes
decisions related to infrastructure, software, and product development. His passion for
technology and innovation is essential for building modern, efficient, and
user-friendly solutions.

Chief Marketing Officer (CMO)

Bernadette C. Gonzales, CPA

Bernadette C. Gonzales serves as the Chief Marketing Officer. She is

responsible for promoting the company’s products and building a strong connection
with customers. Her work includes handling advertising campaigns, managing social
media presence, conducting market research, and crafting messages that reflect the
company’s brand. With creativity and strategic thinking, she helps the company stand
out in a competitive market.​

Chief Product Officer (CPO)

Engr. Leila Marie A. Lagdan, RME

As the Chief Product Officer, Leila Marie A. Lagdan oversees the

development and management of the company’s products. She makes sure that what
the company creates is valuable, high-quality, and aligned with the needs of the target
market. She collaborates with different teams—from design and engineering to
marketing—to ensure each product is both functional and impactful. Her attention to
detail and commitment to innovation help deliver solutions that customers can rely on.​

Chief Sustainability Officer (CSO)

Engr. Rachelyn A. Nazarita, MSCE

Rachelyn A. Nazarita holds the role of Chief Sustainability Officer. She leads
the company’s efforts to be more environmentally responsible as Master Chemical
Engineering. Her role includes developing and implementing strategies that reduce
waste, conserve resources, and promote sustainable practices. She ensures that the
company’s operations align with environmental standards and that sustainability is
embedded in every decision. Her dedication reflects the company’s long-term
commitment to protecting the planet.​

Chief Human Resource Officer (CHRO)

Kim Ashley V. Valenzuela, RPsy

Kim Ashley V. Valenzuela, as the Chief Human Resource Officer, focuses on

the people who make the organization work. She leads recruitment, employee
development, and workplace culture. Her goal is to create a healthy, inclusive, and
productive environment for everyone. She also ensures that the company’s HR
policies are fair and compliant with labor standards. Her empathy and organizational
skills make her an essential part of the team’s well-being and success.

​
V. APPENDICES

5.1 VALUE PROPOSITION

​
​ The Integrated Plastic Waste Shredder-Compactor Machine is a cutting-edge,
all-in-one solution designed to streamline plastic waste management by efficiently shredding
and compacting plastic in a single, seamless process. This innovative machine significantly
reduces the volume of plastic waste by up to 80–90%, which directly lowers storage and
transportation costs for users. Its dual functionality not only simplifies operations but also
eliminates the need to purchase and maintain multiple pieces of equipment, resulting in cost
savings. The machine is built with flexibility in mind, capable of operating on conventional
electric power or solar-charged battery systems, making it especially valuable in off-grid or
energy-scarce areas. Its compact and portable design allows for easy relocation across
different sites, while safety features like emergency stop buttons and overload protection
ensure secure use. Additionally, the shredder-compactor handles various types of plastics,
contributing to improved recycling processes and supporting organizations in meeting
sustainability, ESG compliance, and local waste management regulations.
 Customers who adopt this machine benefit from a faster, more convenient, and
environmentally friendly approach to plastic waste management. They appreciate how the
integrated system saves time and reduces manual labor, while also promoting a cleaner and
more organized workspace. Beyond operational efficiency, users experience immediate,
visible results, which enhance satisfaction and encourage continued use. The product fosters a
sense of empowerment and ownership by enabling individuals and organizations to take an
active role in reducing pollution and supporting circular economy practices. Given the high
investment and trust required for such purchases, customers often experience fear and
hesitation. To overcome this, clear communication about the machine’s unique features,
genuine engagement to understand customer needs, and transparency are critical. By
addressing concerns and highlighting product value, businesses can build trust and
confidence, encouraging long-term commitment to responsible plastic waste management and
sustainable development goals.

​
​
5.2 BUSINESS MODEL​

​ ​
​
​ The Integrated Plastic Waste Shredder-Compactor Machine is a thoughtfully
engineered solution designed to tackle one of the most pressing environmental challenges of
our time: plastic waste management. Traditional plastic waste is bulky, non-biodegradable,
and difficult to store or transport, which complicates the efforts of municipalities, recycling
centers, and institutions to handle it efficiently. This machine addresses these problems by
combining two critical waste processing steps—shredding and compacting—into a single,
easy-to-use unit. By reducing plastic waste volume by up to 80-90%, it not only cuts down on
storage space and transportation costs but also accelerates the recycling process, making the
waste more manageable and economically viable for further treatment. The compact design is
especially advantageous for decentralized locations such as schools, hospitals, factories, and
rural communities where waste infrastructure is lacking. Additionally, the machine’s dual
power options—electric and solar—significantly reduce its carbon footprint and make it
adaptable to areas with limited or unreliable grid access, further supporting sustainable waste
management practices.

Beyond the technical and environmental advantages, the machine is strategically

positioned to meet the needs of various customer segments, including municipal waste
departments, NGOs, recycling companies, and small- to medium-scale waste handlers. Its
affordability and efficiency lower the barriers to adoption for these groups, especially those
operating with tight budgets or space constraints. To maximize impact and reach, the business
plan incorporates multiple channels such as direct sales, partnerships with existing waste
management organizations, government procurement, and digital marketing. The machine
also aligns with broader environmental goals, including regulatory compliance and circular
economy initiatives, by transforming plastic waste into compact, recyclable blocks.
Moreover, the company’s diverse revenue streams—ranging from machine sales and leasing
to mobile shredding services, maintenance, training, and licensing—ensure financial
sustainability while expanding access to the technology. In summary, this integrated solution
is a game-changer that not only mitigates plastic pollution but also empowers communities
and organizations to manage their waste more effectively, fostering long-term environmental
and social benefits.

5.3 FINANCIAL PROJECTION AND KEY METRICS

 5.4 SUSTAINABLE DEVELOPMENT GOAL​

VI. REFERENCES

United Nations. (2015). Transforming our world: the 2030 Agenda for Sustainable
Development. Retrieved from https://sdgs.un.org/2030agenda

United Nations Development Programme (UNDP). (n.d.). Sustainable Development

Goals. Retrieved from https://www.undp.org/sustainable-development-goals

World Bank. (2018). What a Waste 2.0: A Global Snapshot of Solid Waste
Management to 2050. Washington, DC: World Bank.
https://openknowledge.worldbank.org/handle/10986/30317

Global Environment Facility. (2019). Plastic Pollution and the Ocean. Retrieved from
https://www.thegef.org/topics/plastic-pollution-and-ocean

International Solid Waste Association (ISWA). (2019). Waste Management and

Circular Economy. https://www.iswa.org
EPA (Environmental Protection Agency). (2021). Sustainable Materials Management:
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s-and-waste-management-hierarchy

World Economic Forum. (2020). The New Plastics Economy: Rethinking the future of
plastics.
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plastics

International Energy Agency (IEA). (2023). Energy Efficiency 2023. Retrieved from
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IBISWorld Industry Reports. (2023). Global Waste Management Industry Overview.

Retrieved from IBISWorld

Statista Research Department. (2023). Plastic Recycling Market Size Worldwide

2015-2030. Retrieved from Statista

McKinsey & Company. (2022). The future of waste management: How cities can
become more sustainable. Retrieved from McKinsey Insights

European Commission. (2021). Directive (EU) 2019/904 on the reduction of the

impact of certain plastic products on the environment (Single-Use Plastics Directive).
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World Economic Forum. (2023). Circular Economy in Waste Management. Retrieved

from WEF Reports

Precious Plastic. (n.d.). Open-source plastic recycling machines and community

initiatives. Retrieved from Precious Plastic

Vecoplan AG. (n.d.). Industrial Shredding Solutions. Retrieved from Vecoplan

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Retrieved from SSI Shredding Systems
GreenTech Compactors. (n.d.). Plastic waste compactors for retail and hospitality
sectors. Retrieved from GreenTech

United Nations Environment Programme. (2023). Sustainable Development Goals and

Waste Management. Retrieved from UNEP