LEARNING MODULE IN ENGLISH 8 S.Y.

2020-2021
MODULE I AM A FILIPINO
9 PROPAGANDA TECHNIQUES
CONTENT STANDARD PERFORMANCE STANDARD
The learner demonstrates The learner transfers
‘ understanding of: Southeast Asian learning by composing and
literature as mirror to a shared delivering a persuasive speech
heritage; coping strategies in based on an informative essay
processing; textual information; featuring use of properly
strategies in examining features of acknowledged information
a listening and viewing material; sources, grammatical signals for
structural analysis of words and opinion-making, persuasion, and
propaganda techniques; and emphasis, and appropriate
grammatical signals for opinion- prosodic features, stance, and
FORMATION STANDARD
The learners will contribute for country’s national development.

MOST ESSENTIAL LEARNING COMPETENCIES

 Analyze literature as a mirror to a shared heritage of people with
diverse backgrounds.
 Analyze intention of words or expressions used in propaganda
techniques.

TIME FRAME: March 29-April 09,2021

OBJECTIVES:

At the end of this module, the learner will be able to:

1. demonstrate an understanding of the essay, I am a Filipino, by
providing sensible responses to questions raised,
2. identify the propaganda techniques through the given sample
advertisements,
3. reflect on the possible reactions of the personalities given towards the
way Filipinos are living in the present times,
4. create a print advertisement using propaganda techniques; and
5. compose a comic strip discussing how Filipino youths can promote
national identity in their own little way.

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SUBJECT MATTER
 I am a Filipino by Carlos P. Romulo
 Propaganda Techniques

In the name of the Father, and of the Son, and of the Holy Spirit. Amen.

Lord, true source and giver of life and

wisdom; grant me discernment, understanding and
wisdom in learning. Shine also in my mind the light of
the grace of the Holy Spirit. Give me a keen sense of
understanding, a retentive memory, a capacity to
grasp things correctly, and a skill to express myself
with thoroughness and clarity. Be with me at the
PRAYER start of my work. Guide its progress and bring it into
completion. Grant this through Christ, our Lord.
Amen.
In the name of the Father, and of the Son, and of the Holy Spirit. Amen.

DISCLAIMER

The images were taken

from the internet or
Google images.

PRE-ASSESSMENT TEST

Answer ATTACHMENT 1
Page 12

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To become a valuable contributor in the growth of one’s

country, it is important to equip oneself with the necessary
wisdom and skills that make one a truly effective citizen of his
nation. Nevertheless, it is his pride and understanding of what
makes up his identity as a Filipino that spurs his desire to further
involve himself in patriotic undertakings.
The essay below, I Am a Filipino, written by Filipino
statesman and journalist, Carlos P. Romulo, reflects Filipino
nationalism by highlighting the Filipinos’ desire for freedom. It
underscores the dignity of the Filipino people and the fact that
no matter the circumstance, the Filipinos are a people of
strength, eager to win independence.

LITERARY
DASHBOARD
I am a Filipino was first published in the Philippines Herald in 1941 and is
considered to be Carlos P. Romulo’s most famous work. In fact, it is a common
contest piece in speech competitions. Read the text below, then demonstrate
your comprehension by accomplishing the various tasks that follow .

I am a Filipino
by: Carlos P. Romulo

(1) I am a Filipino–inheritor of a glorious past,

hostage to the uncertain future. As such I
must prove equal to a two-fold task–the
task of meeting my responsibility to the
past, and the task of performing my
obligation to the future.

(2) I sprung from a hardy race, child many generations

removed of ancient Malayan pioneers. Across the centuries the memory comes
rushing back to me: of brown-skinned men putting out to sea in ships that were as
frail as their hearts were stout. Over the sea I see them come, borne upon the
billowing wave and the whistling wind, carried upon the mighty swell of hope–
hope in the free abundance of new land that was to be their home and their
children’s forever.
(3) This is the land they sought and found. Every inch of shore that their
eyes first set upon, every hill and mountain that beckoned to them with a green-

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and-purple invitation, every mile of rolling plain that their view encompassed,
every river and lake that promised a plentiful living and the fruitfulness of
commerce, is a hallowed spot to me.
(4) By the strength of their hearts and hands, by every right of law, human
and divine, this land and all the appurtenances thereof– the black and fertile soil,
the seas and lakes and rivers teeming with fish, the forests with their
inexhaustible wealth in wild life and timber, the mountains with their bowels
swollen with minerals–the whole of this rich and happy land has been, for
centuries without number, the land of my fathers. This land I received in trust
from them and in trust will pass it to my children, and so on until the world is no
more.
(5) I am a Filipino. In my blood runs the immortal seed of heroes– seed that
flowered down the centuries in deeds of courage and defiance. In my veins yet
pulses the same hot blood that sent Lapulapu to battle against the first invader of
this land, that nerved Lakandula in the combat against the alien foe, that drove
Diego Silang and Dagohoy into rebellion against the foreign oppressor.
(6) That seed is immortal. It is the self-same seed that flowered in the
heart of Jose Rizal that morning in Bagumbayan when a volley of shots put an end
to all that was mortal of him and made his spirit deathless forever, the same that
flowered in the hearts of Bonifacio in Balintawak, of Gregorio del Pilar at Tirad
Pass, of Antonio Luna at Calumpit; that bloomed in flowers of frustration in the sad
heart of Emilio Aguinaldo at Palanan, and yet burst fourth royally again in the
proud heart of Manuel L. Quezon when he stood at last on the threshold of ancient
Malacañang Palace, in the symbolic act of possession and racial vindication.
(7) The seed I bear within me is an immortal seed. It is the mark of my
manhood, the symbol of dignity as a human being. Like the seeds that were once
buried in the tomb of Tutankhamen many thousand years ago, it shall grow and
flower and bear fruit again. It is the insignia of my race, and my generation is but
a stage in the unending search of my people for freedom and happiness.
(8) I am a Filipino, child of the marriage of the East and the West. The East,
with its languor and mysticism, its passivity and endurance, was my mother, and
my sire was the West that came thundering across the seas with the Cross and
Sword and the Machine. I am of the East, an eager participant in its spirit, and in
its struggles for liberation from the imperialist yoke. But I also know that the East
must awake from its centuried sleep, shake off the lethargy that has bound his
limbs, and start moving where destiny awaits.
(9) For I, too, am of the West, and the vigorous peoples of the West have
destroyed forever the peace and quiet that once were ours. I can no longer live, a
being apart from those whose world now trembles to the roar of bomb and
cannon-shot. I cannot say of a matter of universal life-and-death, of freedom and
slavery for all mankind, that it concerns me not. For no man and no nation is an
island, but a part of the main, there is no longer any East and West– only

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individuals and nations making those momentous choices which are the hinges
upon which history resolves.
(10) At the vanguard of progress in this part of the world I stand– a forlorn
figure in the eyes of some, but not one defeated and lost. For, through the thick,
interlacing branches of habit and custom above me, I have seen the light of the
sun, and I know that it is good. I have seen the light of justice and equality and
freedom, my heart has been lifted by the vision of democracy, and I shall not rest
until my land and my people shall have been blessed by these, beyond the power
of any man or nation to subvert or destroy.
(11) I am a Filipino, and this is my inheritance. What pledge shall I give
that I may prove worthy of my inheritance? I shall give the pledge that has come
ringing down the corridors of the centuries, and it shall be compounded of the
joyous cries of my Malayan forebears when first they saw the contours of this land
loom before their eyes, of the battle cries that have resounded in every field of
combat from Mactan to Tirad Pass, of the voices of my people when they sing:
Land of the morning,
Child of the sun returning–
****
Ne’er shall invaders
Trample thy sacred shore.
(12) Out of the lush green of these seven thousand isles, out of the
heartstrings of sixteen million people all vibrating to one song, I shall weave the
mighty fabric of my pledge. Out of the songs of the farmers at sunrise when they
go to labor in the fields, out of the sweat of the hard-bitten pioneers in Mal-lig and
Koronadal, out of the silent endurance of stevedores at the piers and the ominous
grumbling of peasants in Pampanga, out of the first cries of babies newly born and
the lullabies that mothers sing, out of the crashing of gears and the whine of
turbines in the factories, out of the crunch of plough-shares upturning the earth,
out of the limitless patience of teachers in the classrooms and doctors in the
clinics, out of the tramp of soldiers marching, I shall make the pattern of my
pledge:
(13) “I am a Filipino born to freedom, and I shall not rest until freedom
shall have been added unto my inheritance—for myself and my children and my
children’s children—forever.”

Enriching vocabulary

Answer ATTACHMENT 2
Page 13

Activity #1
IDEA DECK

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Answer ATTACHMENT 3
Page 14

PROPAGANDA TECHNIQUES

The ability to persuade others is very useful skill that can be

employed in many significant real-life situations such as advertising
products, courting a woman, campaigning for a political leader, and
even in requesting for favors from your parents and friends. In the
field of advertising, this act or approach designed to persuade its
intended audience to think and behave in a certain manner is called
propaganda technique. There are numerous techniques that are
commonly used not only in the field of business and
entrepreneurship, but even by your friends and parents which you
may have just probably failed to notice. The following are some of
them:
1. BANDWAGON

This technique tries to convince its audience to

accept a particular point of view, making them believe
that not doing so would cause them to miss out on
something very good. This roots form the popular idea
that whatever the majority does must be good for
everyone. The usual means of practicing this technique
is by showing or retelling the audience that something
is being done or used by almost everyone and if they will not do the same,
they will not be part of the trend.

2. HUMOR
This powerful persuasion technique
aims to elicit laughter from its target
audience to gain their attention. One
advantage of using this technique is the fact
that it can be easily remembered and
spread due to the emotional impact it
creates to people. Nonetheless, most of the
time, due to the heightened focus on its

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humor, the provision of necessary information about the product or service is

normally overlooked.

3. ASSOCIATION

This propaganda technique tries to link a

product or service with a closely related concept or
idea that is already liked in order to establish a
positive image or impression. It aims to project
positive or negative qualities of a person, object, or
value to another to evoke emotional response.

4. APPEAL TO EMOTION

This technique uses excitement, sadness,

or fear to influence viewer’s perspective,
behavior, or judgment on something. It is
usually done through presenting a risk of using
or not using a specific product, service, or idea
such that if you do not patronize them, some
dire consequence will occur.

5. TESTIMONIAL

This technique uses an expert, celebrity, or plain folk to sell or promote a

service, a product, or belief, and is typically used to convince the consumers
without examining the facts more carefully.

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6. BRIBERY

This technique employs promos, freebies, or

comfort in order to sell a product or service. It plays on
people’s greed and acquisitiveness and is rooted on
the idea that we want to receive more but we don’t
want to spend much.

7. INTENSITY

This type of propaganda technique uses hype (exaggerated publicity or

trick) to build the product, service, or idea to its audience. It is easy to
recognize because of its use of comparatives (more, better than, increased),
superlatives (greatest, best, fastest), hyperbole (amazing, incredible) and
other types of vocabulary to intensify the impact of the product on others.

ACTIVITY #2

Answer ATTACHMENT 2
Page 15

PERFORMANCE TASKS

A. DIRECTIONS: Create a comic strip with six frames discussing how

Filipino youths like you can promote national identity in your own little
way. Do this in a SHORT BOND PAPER. You will be graded based on a
rubric.

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CATEGORY 4 3 2 1
Clarity and Comic is easy to Comic is easy to Comic is hard Comic is hard
Neatness read and all read and most to read with to read and
elements are so elements are few understand.
clearly written, clearly written, illustrations
labeled and labeled and and labels
illustrated. illustrated.
Spelling & No spelling or No spelling or One to 4 More than 4
Grammar grammatical grammatical spelling or spelling and/or
mistakes on comic mistakes on a grammatical grammatical
strip with lots of comic strip with errors on the errors on the
text. little text. comic strip. comic.
Content There are There are There are very There are no
references to the references to the few references references to
topic assigned in topic assigned in to the the assigned
each frame. most frames. assigned topic topic in the
in the a few comic strip.
frames.
Format They have included They have included They have They have 3 or
at least 6 frames to 5 frames to their included 4 less frames to
their comic strip. comic strip. frames to the comic
comic strip. strip.
COMIC STRIB RUBRIC

B. DIRECTIONS: Create your own print advertisement using a propaganda

technique. You may use local products or you may create a product of
your own. Choose a propaganda technique that you will use from the box
below.

Bandwagon Association Testimonial

Humor Bribery
Intensity
NOTE: Do this activity in a SHORT BOND PAPER. You will be graded based
on a rubric.

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PRINT ADVERTISEMENT RUBRIC

1 2 3 4

Message Word choice is Word choice is Word choice is Writing is

too simple or mostly engaging. engaging and you engaging and
repetitive. You have some have a distinctive shows an
variety in the style writer's voice. outstanding
of ad. Audience clearly writer's voice.
understands what Audience clearly
this product is all understands the
about. product and the
message behind
it.

Slogan and Includes no Includes some Good use of colour Excellent use of
Logo colour and/or colour but overall and space. Ad is well colour and space.
inefficient use poor organization. organized. Effective Excellent
of space. Ad is Poor slogan and or slogan and logo. organization.
confusing. logo, Excellent slogan
Slogan and logo and logo.
are lacking.

Target Ad is neither Ad is somewhat Ad is mostly suitable Ad is completely

Audience suitable nor suitable and and relevant for the suitable and
relevant for the relevant for the target audience. relevant for the
target targeted target audience.
audience. audience.

Propaganda No technique is Technique is Technique is used in Technique is used

Techniques present, and present in the print in the print
effect is not advertisement but advertisement. advertisement.
persuasive. effect is not that Effect is somewhat Effect is really
persuasive. persuasive. persuasive.

In the name of the Father, and of the Son, and of the Holy Spirit. Amen.

I thank you, Lord our God, you have opened my

eyes to the light of your wisdom. You have gladdened
my heart to the knowledge of truth. I entreat You, Lord.
Help me always to do your will. Bless my soul and
body, my words and deeds. Enable me to grow in
grace, virtue, and good habits, that Your name may be
glorified. Father, Son, and Holy Spirit, now and forever,
PRAYER Amen.
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In the name of the Father, and of the Son, and of the Holy Spirit. Amen.
REFERENCES
 Aranzamendez., J., Gladys M., Ma. Theresa N., and John Paul V. English
Learning Portals 8: Accessing Language Skills through Afro-Asian
Literature. Quezon City: The Inteligente Publishing, Inc., 2017

 All images used were downloaded from Google.

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Attachment
Name: ____________________________ Date:___________

Address: ___________________________ Section: ____________


1 PRE-ASSESSMENT TEST

What do you think these following people would say if they could
witness the way, we, Filipinos, live nowadays?

DIRECTIONS: Write your answer on the speech boxes below and provide a
short explanation.

Explanation:____________________________________________
________________________________________________________
________________________________________________________
_

Explanation:____________________________________________
________________________________________________________
________________________________________________________
_

Explanation:____________________________________________
________________________________________________________
________________________________________________________
_

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Attachment
Name: ____________________________ Date:______________

Address: ___________________________ Section: ____________

2 
ENRICHING VOCABULARY

DIRECTION: The following words are used in the essay, I am a Filipino. Complete
the word pyramid below by providing the information being asked.

Antonym
of Stout

Synonym
of Lethargy

Definition of Appurtenance

Antonym of Teeming

Definition of Vindication

Synonym of Insignia

Definition of Languor

Synonym of Forlorn

A sentence using Vanguard

A sentence using Subvert

STUDENT’S SIGNATURE OVER PRINTED NAME PARENT’S SIGNATURE OVER PRINTED NAME

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Attachment
Name: ____________________________ Date:___________

Address: ___________________________ Section: ____________

3
ACTIVITY 1- Idea Deck

DIRECTIONS: Analyze the question/s in each item. Use the previous literary
text you have read as basis for your answer.

1. What is the author’s purpose in writing the essay? Cite lines or

statements from the text to prove your answer.
______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_

2. What is the tone of the essay? Cite lines or statements from the text to
prove your answer.

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

3. What does the author mean in the statement: “As such I must prove
equal to a two-fold task–the task of meeting my responsibility to the
past, and the task of performing my obligation to the future”? Why is it
important to look back and remember the past before moving ahead to
the future?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

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_______________________________________________________________________________
_______________________________________________________________________________

4. Who were mentioned to be the pioneers of our country? What did they
discover in our lands? What opportunities were they able to realize
upon reaching our lands?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

5. What is the author’s challenge to his readers in the conclusion of his

essay?

_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

STUDENT’S SIGNATURE OVER PRINTED NAME PARENT’S SIGNATURE OVER PRINTED NAME

Name: ____________________________ Date:___________

Address: ___________________________ Section: ____________

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Attachment


4 ACTIVITY 2
DIRECTION: Identify the propaganda technique used in each advertisement.

1. __________________________ 2. __________________________

3.___________________________ 4. _________________________

5.___________________________

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