Q1) Explain BI tools. Business metrics against benchmarks & goals.

Ans-i) BI tools are types of applica ons s/w iv) Generate reports for the team and
that collect and process large amounts of execu ve decision-making. 4) BI tools also
unstructured data from internal and external include data visualiza on s/w for designing
systems. ii) BI tools are types of s/w used to charts, as well as tools for building BI
gather, process, analyze and visualize large dashboards and performance scorecards. 5) BI
volumes of past, current, and future data tools help prepare data for analysis so that
Various BI tools are:-1)Tableau:- i) Tableau is a you can create reports, dashboards, and data
BI tool specialized in data discovery and data visualiza ons.
visualiza on. ii) With the s/w you can easily
Analy cal Tools are below Q3) & Q4)
analyze, visualize and share data. iii) Tableau
Q3) Explain WEKA.
supports mul ple data sources such as MS
Ans-i) WEKA stands for Waikato Environment
Excel, Oracle, My SQL, etc. 2) Oracle BI:- i) It is
for Knowledge Analysis. ii) Weka is a tool of
an enterprise por olio of technology and
machine learning s/w and it contains a
applica ons for BI. ii) This technology gives
collec on of visualiza on tools and algorithms
users pre y much all BI capabili es such as
for data analysis and predic ve modeling. iii)
dashboards, proac ve intelligence, ad hoc, &
Weka supports several standard data mining
more. iii) Oracle is also great for companies
tasks, like data pre-processing, clustering,
who need to analyze large data volumes as it
classifica on, regression visualiza on &
very robust solu on. 3)Domo:- i) Domo is a
feature selec on. iv) It is an open-source s/w
completely cloud-based BI pla orm that
issued under the GNU General Public License.
integrates mul ple data sources, including
v) It provides result informa on in the form of
Spreadsheets, databases, and social media. ii)
a chart, tree, table, etc. vi) WEKA uses the
Domo is used by both small companies and
a ribute rela on file format for data analysis,
large mul na onals. iii) The pla orm offers
by default. But some formats that Weka
micro and macro-level visibility and analyses.
supports are CSV, ARFF, and database using
4) Microso Power BI:-i) MS Power BI is an
ODBC.
interac ve data visualiza on s/w product
developed by Microso with a primary focus Q4) Explain KNIME
on BI. ii) Power BI is a collec on of s/w Ans-i) KNIME stands for Konstanz Informa on
services, apps, and connectors that work Miner. ii) It is a free and open-source data
together to turn unrelated sources of data analy cs, repor ng, and integra on pla orm.
into coherent, visually impressive, and iii) KNIME analy cs pla orm is open source
interac ve insights. that allows users to access, analyze and
visualize data without any coding. iv) KNIME
Q2) Explain the Role of Analy cal tools in BI.
integrates various components for ML and
Ans-1) BI tools can be used by all teams at a
data mining. This is done through its modular
company, including sales, marke ng, and
data pipelining. v) KNIME is wri en in Java
Customer support. 2) Team members and
and based on Eclipse, which comprises an
execu ves can both make Use of BI tools
integrated development environment and an
output. 3) Data engineers and data analysts
extensible. plug-in system. vi) KNIME analy cs
can also make use of the convenience of BI
pla orm lets users combine data from
tools when performing their own
different sources.
inves ga ons. *Examples of how BI tools are
used:-i) Visualize the volume of visitors and Q5) Explain Data Analy cs.
users on the website over me. ii) Track Ans-i) Data analy cs is a process of examining
poten al customers through the sales data sets in order to draw conclusions about
pipeline. iii) Measure the performance of the informa on they contain. ii) Data analy cs
enables organiza ons to analyze all their data when it comes to interac ng with them.
to iden fy pa erns and generate insights to vii) Building on this report, a CRM system can
inform. iii) Data analy cs technologies and proac vely engage with these customers.
techniques are widely used in commercial through e-mail calls & provide enough
industries to enable organiza ons to make relevant informa on to upgrade their status
more business-informed decisions. iv) Data from casual buyers to loyal customers.
analy cs ini a ves can help businesses
Q9) BI Applica ons in Marke ng:-
increase revenue improve opera onal
Ans-i) BI tools help marketers a great deal
efficiency and op mize marke ng campaigns.
with their marke ng efforts. ii) When BI tools
v) The ul mate goal of data analy cs,
are unified and used by Marketers, marke ng
however, is boos ng business performance.
campaigns are more effec ve. 1) Predic ve
vi) Data analy cs allows an organiza on to
Analy cs- i) It uncovers data that reveal
digitally transform its business and culture,
future trends. ii) The forecasts produced by
becoming more innova ve and forward-
these analy cs offer the best sugges ons for
thinking in its decision-making.
future ac ons. iii) The info provided by
Q7) Explain Business analy cs. Predic ve analysis supports the approach of a
Ans-i) BA refers to skills, technologies, and sales team and helps increase their revenue.
prac ces for con nuous itera ve explora on 2) Technology integra on:-i) When customers
and inves ga on of past business use BI tools for marke ng, they create a fully
performance to gain insight and drive business integrated marke ng approach. ii) Customers
planning. ii) BA focuses on developing new use all available channels and resources to
insights and understanding of business research and discuss products or services to
performance. iii) BA makes extensive use of make decisions on buying or NOT. 3) Social
sta s cal analysis, including explanatory and Analy cs:-These tools gather info from user
predic ve modeling and fact-based conversa on and ac ons across all online
management to drive decision-making. iv) BA pla orms. 4)Customer Data:- i) When all
can answer ques ons like why is this customer data is gathered together it can be
happening, what if these trends con nue, used to make more informed marke ng
what will happen next that is best that can decisions. ii) When companies have more
happen. v) BA U lizes big data, sta s cal accurate data they can engage with their
analysis, and data visualiza on to implement customers be er.
organiza onal changes.
Q10 BI applica ons in Banking
Q8) Applica ons in CRM. Ans-i) BI in banking evolved from manual
Ans-i) Customer rela onship management is a systems to management informa on systems.
term that refers to prac ces, strategies, and ii) Banks had efficient transac on recording
technologies that companies use to analyze Systems before computeriza on also. iii)These
customer interac ons. ii) In fact, by reports were manually consolidated at lower
integra ng CRM into systems, we add a offices and final reports were presented at the
personal touch to communica on with end high head office. iv) As banks grew in size the
users. iii) With CRM data, BI can help unlock volume of transac ons became quite large
various trends around marke ng. iv) We get and manual opera ons became me-
to serve our customers based on their consuming. v) For this purpose banks started
personas, buying behavior, and industry using computers. and slowly become fully
influence. v) This way we can engage be er automated. vi) BI tools can be used by banks
with them & influence their opinions in favor for historical analysis, performance budge ng,
of your brand. vi) By doing BI analysis, a employee performance, measurement,
business can recognize customer behavior execu ve dashboards, marke ng and sales
automa on, customer profitability, and risk
management. vii) Banks can analyze their
historical performance over me to be able to
plan for the future. viii) BI solu ons also
enable financial organiza ons to analyze a
vast amount of customer data to gain insights
into needs & sen ments regarding banking.
*A CRM helps banks with:- i) Find customers
ii) Get to know them. iii) Communicate with
them. iv) Ensure they get what they want.
v) Make them profitable

Q11 BI applica ons in Telecommunica ons.

Ans-Telecommunica on companies have
several business areas where BI is especially
needed. 1) Qos (Quality of Service):-i)
Telecommunica ons analy cs helps to predict
the possible performance of services. most
appropriate n/w usage pa erns. ii) With BI
data, telcos can drama cally improve their
n/w opera ons and thus prevent customer
abandonment of services by increasing
customer sa sfac on. 2)Accoun ng &
Finance-i) BI is needed in order to determine
the direc on of cash flows on a large scale,
eliminate possible losses & calculate faxes
correctly. 3)Marke ng sales:- i) BI is needed
to define service usage pa erns that are
actual. ii) With BI, you can develop a strong
sellable proposi on that has value in the eyes
of your customers. 4)Equipment
maintenance:- BI can help iden fy poten al
problems, for example, in telecommunica on
equipment towers and prevent them even
before the delivery of the service is seriously
damaged.