A

SUMMER INTERNSHIP PROJECT REPORT

ON
SYSTEMATIC INVESTMENT PLAN
(The Better Way to Invest in Mutual Fund)

Submitted to

Sal institute of management

Ahmedabad

Guided By
Sampada Iyer
(Assistant Professor)

In partial Fulfillment of the requirement of the award of the degree of

Master of Business Administration (MBA)

Offered By
Gujarat Technology University
Ahmedabad

Prepared by:
FORAM P. RANA
Enrollment No
228070592144
MBA – 3rd SEMESTER
Year – 2023
 DECLARATION

I hereby declare that the Summer Internship Project Report titled “Project Report on
Systematic Investment Plan (The better way to invest in Mutual fund)” is
a result of my own work and my indebtedness to other work publication, references, if any, have been
duly acknowledged. If I am found guilty of copying from any other report or published information and
showing as my original work, or extending plagiarism limit, I shall be liable and publishable by the
university, which may include ‘fail’ in examination or any other punishment that university may decide.

Enrollment no. Name Signature

228070592144 FORAM P. RANA

Place: Ahmedabad Date:

 Date: ___/__/____

“This is to Certify that this Summer Internship Project Report Titled “Project report on
systematic investment plan (the better way to invest in mutual fund” is the bonafide work
of, Rana foram Pravin Bhai (228070592144). has carried out his / her project under my
supervision. I also certify further, that to the best of my knowledge the work reported herein
does not form part of any other project report or dissertation on the basis of which a degree or
award was conferred on an earlier occasion on this or any other candidate. I have also checked
the plagiarism extent of this report which is 18 % and it is below the prescribed limit of
30%. The separate plagiarism report in the form of html /pdf file is enclosed with this.

Rating of Project Report [A/B/C/D/E]:

(A=Excellent; B=Good; C=Average; D=Poor; E=Worst)

Signature of the Faculty Guide

SAMPADA IYER

[Assistant Professor]

Signature of Principal/Director with Stamp of Institute

DR. VIRAL BHATT
[PRINCIPAL]
 Certificate of examiner

This is to certify that project work embodied in this report entitled “Project Report on
systematic Investment Plan (The Better Way to Invest In mutual Fund)”
was carried out by FORAM P. RANA for ENROLLMENT NO: 228070592144 of Sal

Institute of Management

The report is approved / not approved.

Comments of External Examiner.

This report for the partial fulfilment of the requirement of the award of the degree of Master of Business
Administration offered by Gujarat Technological University.
…………………………………......
(Examiners Sign)
Name of Examiner:
Institute name:
Institute Code:

Date:
Place: Ahmedabad
Plagiarism Report
 PREFACE

MBA is a stepping-stone to the management carrier and to develop good manager it is

necessary that the theoretical must be supplemented with exposure to the real
environment. Theoretical knowledge just provides the base and it’s not sufficient to
produce a good manager that’s why practical knowledge is needed.

I have completed the Research Project on “Project Report on Systematic

Investment Plan (The Better Way to Invest in Mutual Fund)”

I have tried to cover each and every aspect related to the topic with best of my capability.
I hope research would help many people in the future.

(FORAM P. RANA)
 ACKNOWLEDGEMENT

Regarding my project with Effectiveness of promotional scheme, I would like to thank

each and every one who offered help, guideline and support whenever required.

I am extremely grateful to my guide, Asst. Professor Sampada Iyer for their valuable
guidance and timely suggestions. I would like to thank all faculty members of the SAL
INSTITUE OF MANAGEMENT for the valuable guidance and support.

I would also like to extend my thanks to my members and friends for their support.

FORAM P. RANA
 Subject Index

CHAPTER CONTENTS PAGE

NO.
Title Page 1

Student Declaration 2

Institute Certificate 3

External examiner report 4

Company Certificate 5

Plagiarism Report 6

Preface 7

Acknowledgement 8

Table of content 9

1 Introduction of industry 11-18

• Industry introduction
• Challenges of industry
Introduction of company 19-26
• History
• Mission-vision statement
• Organization structure
• SWOT analysis
2 Introduction of Topic 27-47
• History evaluation of topic
• Current perspective of topic
• Importance of the study
3 Literature review 48-52
• Review of literature
• Research Gap

4 Research Methodology 53-55

• Identification of problem
• Research objectives
• Research design (6Ws)
• Data collection
• Sampling Design
5 Data Analysis 56-97
6 Findings 98-99
7 Suggestion 100-102
8 Learning from SIP 103-104
9 Conclusion 105-106
7 Bibliography 106-108
8 Annexure (Question Paper) 108-111
 CHAPTER:1

INTRODUCTION OF INDUSTRY

1
 Introduction of industry

Industry introduction: Murti investment began its mission

to handle the entire gamut of investment advisory service.
Our aim is to provide you with a Reliable, Secure, Fast and
Most Importantly Cost-Effective Services.
At Murti investment, we are providing consultancy to our
clients in context to gain the maximum profit by putting
their money in different types of investments. Murti
Investment is leading Financial Services Companies offering free advice on:

• Equities/commodities/Currency Trading
• Mutual funds – SIP (Systematic Investment Plan), STP, SWP, Retirement Planning
• Life &General Insurance (NIR – Providing E-Insurance Account for all types of
Insurance Policies)
• Mediclaim
• TIN – FC Centre for PAN/TAN/E-TDS/26AS FORM, 24G Forms – NSDL Affiliated
collection centre

Murti investment offers a common integrated platform for all your financial needs, be it
budgeting, investment Planning, investing and achieving goals.

We provide tools that allow users to create monthly investment plans track their spending
pattern and optimize savings.

Whether you opt for long term or short-term investment plans, Murti investment acts as
a financial Investment advisor and helps you select, Compare and keep track of your
investment goals.

Murti investment makes users financially independent by Helping them keep track of
their money investment.

2
 Murti investment offers savings optimizer to help user optimize savings, which
ultimately helps them to achieve their goals.

Why Use Murti Investment?

• Easy Account Opening

We help you Quickly open your mutual fund account and start investing. With us, you
don’t need a demat account to start buying mutual funds.

• Easy Fund Selection & Investment

We have tried to make it simpler for you to select the right mutual fund scheme for your
financial goals. Once you have shortlisted the schemes, you can go ahead and buy in 3
simple clicks!

• No Account Opening Charges

We don’t levy any charges from our customers.

• Live Portfolio Tracking

You can see your portfolio value any-time by logging into Murti investment website or
Mobile App.

• Human Connects
Financial matters require discussion and we have humans to help you in the process. You
can either call us or get in touch with our business associate/distributors in your location.

3
 Challenges Of Industry

The financial services industry includes many businesses, from banks to credit unions to
investment planning firms. Over the past few years, the integration of technology into
the financial process has led to many opportunities but also unique challenges. But you
may wonder what the competition in the financial services industry faces. Although
technology is disruptive, businesses that want to be successful in today's environment
need to embrace digital transformation. Transitioning from a legacy system to a quick
and easy solution is not easy, but meeting customers' needs is important. Let's take a look
at the 8 biggest challenges facing the financial services industry today and how
companies are using technology to solve them.

1.Cybercrime

It's no secret that cybercrime and security breaches are top concerns for financial services
companies. These companies are a big target for cybercriminals because they carry a lot
of sensitive information. Financial service providers need more advanced solutions to
keep up with hackers finding new and more creative ways to access systems. Many
people see blockchain as the next defence against attacks because it provides users with
a more secure way to store information and make payments. However, widespread use
of blockchain may be too remote to be relied upon. The number of serious problems has
directly affected financial services. Compliance regulations are becoming stricter due to
more data breaches and greater privacy concerns.

4
2.Regulatory Compliance

Due to the higher likelihood of non-compliance, financial services companies will have
to pay a higher price to comply with the new regulations. Managing to meet requirements
is not an easy task. Compliance puts pressure on resources because employees must
combine information from multiple sources. It is a difficult and error-prone task when
done manually, but when automated it becomes easier and saves time. Technology can
be used to collect data, conduct in-depth data analysis and provide insight by: identifying
compliance risks. Another advantage of the technology is the ability to standardize the
process and maintain consistency in accordance with regulatory processes. By going
through this process, organizations can adapt to new regulations or policy changes.

3.Big Data Finance

Data is created from many sources, but data comes in both structured and unstructured
forms. Traditional data systems struggle to keep up with the volume of data coming in,
and that's not even getting into what the data means. The company uses social media,
customer databases, news, etc. to provide products to users. It is said that he received
information. But analysing all this information can be difficult. To truly benefit from big
data, companies need technology that can analyse and process raw data. Cloud computing
allows companies that previously relied on traditional systems to simplify and
standardize their data. Financial services companies can also use technology to help
manage assets, transactions and risk management. Companies can use cloud technology
to improve data analysis while reducing costs.

5
4.AI and Blockchain In finance

A study by Deloitte found that 30% of executives in the financial services industry are
better at fraud. This helps them grow their revenue faster than their competitors. These
pioneers appear to be 12 times more likely than late adopters to recognize the importance
of AI to their business. Financial services companies can use AI to assist customers with
asset management and analysis, and even alert customers to suspicious activity. But
companies need to be willing to take on these resources and learn how to harness the
power of information. Blockchain is another technology that is promising but can cause
confusion for companies. Blockchain has value in a variety of applications, from business
and investment to cybersecurity measures. It helps customers be safer and investment
companies solve the problems they face. While widespread use of blockchain is unlikely
until we see more of the technology, it's a good idea for financial services to keep it on
the radar.

5. Fintech Disruption

Fintech has entered and continues to dominate financial management over the last few
years and it looks like it is here to stay. More and more customers are choosing fintech
over banks, especially in the areas of consumer goods, finance and transactions, and asset
and investment management. To compete with new companies, more consumer-focused,
traditional banks need to learn from them. The success of Fintech often depends on
providing customers with a great and personalized experience. Financial services
companies can also use fintech to streamline reporting and analytics, freeing up more
time to identify growth opportunities. It is possible to get the best of both worlds by
partnering with Fintech companies. The survey found that 64% of financial services
executives say they plan to work with fintech companies in the future.

6
6. Keeping Up with Technology

Financial services companies must now consider adding technological solutions to the
challenges they face. Using cloud computing provides a significant advantage in the race
to digitally transform financial services. Businesses can use this technology to innovate
faster than their competitors. Cloud computing can be a lifesaver against COVID-19. A
study by SME Group found that 83% of small and medium-sized businesses say cloud
applications have provided them with significant support during the pandemic. Currently,
only 7% of financial institutions use cloud technology. This lack of interest may change
with expansion, as more than a third of businesses said it makes them more likely to
choose cloud solutions for new investments.

7. Customer Retention in the Financial Service Industry

Customer retention is becoming increasingly difficult for traditional financial services
companies. For consumers, automation and ease of access are more important than brand
trust. It's hard for companies to keep customers engaged if they're ready to go right away.
But the change in approach is simple. Regardless of brand, financial services companies
should focus on meeting the needs of their customers. Since profit is in services, if the
company can provide these services it will win the customer's business. We already see
this in practice today. A survey by SME Group found that small and medium-sized
businesses ranked their customers as their number one piece of advice on how to recover
from COVID-19. A deep understanding of your customers to evaluate their needs,
preferences and expectations is crucial for businesses to return to pre-COVID-19.

7
8.Customer Experience in the Financial Services Industry

Of course, an important factor in customer retention is experience. Financial services

customers expect companies to be mobile and provide the services they need. It is not
clear whether the companies they work with are traditional banks or new fintech
companies. Companies must meet the needs of young and old people. Research has
shown that millennials make up the majority of mobile banking users and prefer to
interact with brands through social media. Then, the new generation, like Generation Z,
will be able to use omnichannel banking services with technology. But Baby Boomers
and Generation X often prefer human interaction and want to visit the branches of the
body. best services for a limited time.

8
 Introduction to company

• History of the murti investment

Year 1: Nov-08 Tie up with Religare Securities Limited (Stock Broking Firm)

Rakesh Patel and Pravin Kathrotiya founded Murti Investment, Rakesh Patel and Pravin
Kathrotiya are financial experts dedicated to purchasing personalized financial advice to
clients. The startup focuses on customer generation through referrals, personal
conversations, and social media. Provides basic financial planning services including
investment advice, retirement planning and risk management.

Year 2: Oct-09 Empanelled with different Asset Management Companies (AMCs)

for Mutual Fund Business

Customers have grown steadily as people Consumers are willing to refer their friends and
family to Murti Investments. Pay more attention to digital marketing and online presence
to reach a wider audience.

Year 3: Apr-10 Launch of Murti Investment - Website & Mutual Fund Mobile App

The application has user-friendly features that allow users to select investments for which
they need financial planning.

Year 4: Oct-11 Started TINFC Centre (NSDL)

Tax Information Network Facilitation Center was established for implementation and
issuance of relevant TDS and PAN cards > The team was expanded with recruitment of
staff to cater.

9
Year 5: Jul-12 Recognitions & Awards

The company's reputation has been further enhanced by receiving recognitions and
awards for excellence in financial services.

Year 6: Apr-13 Business tie up with Motilal Oswal Financial Services Ltd

online business platform to provide personal services and financial tools to customers.
Focus on sustainable and responsible investment options to meet the growing need for
environmentally friendly business strategies.

Year 7: Jun-14 Service Diversification

Diversification of service offerings to appeal to different customer groups such as high

net worth individuals, small business owners and retirees. Implement technology
solutions to improve customer experience and data management.

Year 8: Oct-15 Workshops & Seminars

Inform educational users through regular discussions and content on financial literacy.
Achieving client goals through strategic financial planning

Year 9: May-16 Adoption of Semi-Algo Software: Trade Guide Signal

advisory technology to complement traditional advisory services and technology-

oriented offerings makes sense customers. Build artificial intelligence tools for data
analysis and optimization.

10
Year 10: Nov-17 Launching newly updated website: www.murtiinvestment.com

Celebrate 10 years of Murti Investments and thank customers, employees and partners.
Given the company's achievements and its determination to maintain the same level of
personal service and dedication in the future.

Year 11: Aug-18 Digital Media Promotion

financial bloggers and influencers to raise awareness of the business and reach young
people. Conduct customer satisfaction research and feedback to improve service quality.

Year 12: Oct-19 Brand Value Creation

Build Brand Value Continue to grow and be recognized as a financial services company
in the region. Provide convenient virtual consulting services to rural clients and promote
effective communication.

Year 13: Oct-20 Focus on Innovation Ideas

New Ideas Focusing on innovation, customer service and ethics to promote the growth
and prosperity of businesses in the coming years.

Year 14: Jun-21 High TECH Business Strategy

21MF Utility - Online trading platform integrated into Murti Investment mobile aping
Tech Adopts Mutual Fund Software + Product Promotion and Community Media
Appearance

Year 15: Oct-22 Entry in Health Insurance Service - Aditya Birla Group

Joining Healthcare on 22 October - Aditya Birla Group We help build a safe and healthy
future - Home Help people's health and financial security in emergencies.

11
 Mission- vision Statement

Our Vision
Empowering Families through financial planning

Our Mission
At BFG, we believe in financial planning for all and that every family is unique, so we
guide and educate people from financial literacy to financial freedom.

Literacy
Whether you are 15 or 55, financial literacy is crucial to financial empowerment. We are
committed to spreading financial literacy through free resources, books, online learning,
and one-on-one meetings with our team.

Planning
Every family should have a financial plan that suits them. With our diverse team of CFP
professionals, our process is like the families we serve.

Freedom
Planning and understanding all aspects of the financial situation, financial independence
is possible for every family. We’re here to help you get there.

Our Values
As BFG Financial Advisors, we aim to comply with the Code of Ethics established by
the Certified Financial Planner (CFP) Standards Board. Below are the CFP Board's
Standards of Ethics and Professional Responsibility for Certified Financial Planners™.
Principle 1: Appear honest, fair, competent, and hard-working.
Principle 2: Get the most out of your customers.
Principle 3: Be careful.
Principle 4: Avoid or disclose and manage conflicts of interest.
Principle 5: Store and protect customers' personal information.
Principle 6: Pursue proper financial planning and CFP® certification.

12
Our Commitment
We make it our mission to be your trusted and happy advisor to provide the guidance
and care that will help you feel confident in your financial situation. To support this
importance, we adhere to the following promises:

Clients
We always put customers' interests first.

Team
Building a culture of Mutual Respect and Accountability to enhance the client and
employees experience.

Community
Supporting the communities in which we live and work with our time, talent and
treasury.

Profession
Being active participants in the advancement of our profession.

13
 SWOT Analysis

A SWOT analysis is a strategic planning tool that helps identify the Strengths,
Weaknesses, Opportunities, and Threats of a particular business or market. When applied
to the share market, it can provide insights into the factors that can influence investment
decisions. Here's a SWOT analysis of the share market:

Strengths:
Liquidity: Share markets are highly liquid, allowing investors to buy or sell shares
quickly without significantly affecting the stock price.

Diversification: Investors can diversify their portfolios across various sectors and
industries, spreading risk.

Potential for High Returns: Historically, the share market has provided higher returns
compared to many other investment options over the long term.

Accessibility: With the advent of online trading platforms, investing in the share market
has become accessible to a wider audience.

Transparency: Market information and company reports are widely available, allowing
investors to make informed decisions.

Weaknesses:
Volatility: Share prices can be highly volatile, leading to significant fluctuations in
investment values over short periods.

Market Manipulation: Illegal activities like insider trading can distort market prices and
harm small investors.

Regulatory Changes: Changes in regulations and policies can impact the market
environment and investor confidence.

14
Dependency on Economic Factors: The share market is heavily influenced by economic
indicators, making it vulnerable during economic downturns.

Information Overload: The abundance of information can sometimes overwhelm

investors, leading to confusion and poor decision-making.

Opportunities:
Technological Advancements: Fintech innovations can enhance trading platforms,
making it easier for investors to participate in the market.

Globalization: Access to international markets provides opportunities for diversification

and potentially higher returns.

Emerging Industries: Investing in sectors like renewable energy, technology, and

healthcare can offer significant growth opportunities.

Educational Initiatives: Increasing financial literacy can empower more people to invest
wisely in the share market.

Long-Term Investment: The compounding effect can significantly benefit investors who
adopt a long-term perspective.

Threats:
Economic Downturns: Recessions and economic crises can lead to a decline in share
prices and investor confidence.

Geopolitical Events: Political instability, trade tensions, and geopolitical conflicts can
negatively impact the share market.

Interest Rate Fluctuations: Changes in interest rates can influence investor behavior and
stock prices.

15
Natural Disasters: Events like earthquakes, hurricanes, or pandemics can disrupt markets
and lead to significant losses.

Cybersecurity Threats: Hacking and data breaches can undermine investor trust and
disrupt trading activities.

It's important to note that the share market is influenced by a complex interplay of factors,
and individual circumstances and risk tolerance should always be considered before
making investment decisions.

16
 CHAPTER :2

Introduction Of topic

17
 History Evaluation of Topic

History of Mutual Fund Industry in India

India started with the establishment of Unit Trust Fund of India in 1963. According to the
initiative of the Indian government and the Central Bank, economic growth is slow.
However, since non-UTIs entered the market in 1987, this trend has accelerated. Indian
financial market share market has been exposed to huge competition in terms of both
quality and quantity over the last decade resulting in market share; Assets under
management (AUM) stood at Rs 6,700 billion. Between March 1993 and April 2004, the
private sector's share of family funds and assets under management increased to R47,000
billion; It reached a height of Rs 1,540 billion. According to the development of the
economy, the public finance sector can be divided into four stages.

Phase I: Unit Trust of India (UTI)

The Reserve Bank of India under an Act of Parliament in 1963 and operates under the
management and control of the Reserve Bank of India. In 1978, UTI was delinked from
the Reserve Bank of India (RBI) and the Industrial Development Bank of India (IDBI)
took over control and management in place of the RBI. The first plan initiated by UTI
was the 1964 Mission Plan. At the end of 1988, UTI had assets under management of Rs
6,700 billion.

Phase II 1987-1993 (Introduction of Public Sector Funds)

1987 marked the entry of non-UTIs, public sector mutual funds and general insurance
through public sector banks and Life Insurance Corporation of India (LIC). Enter India
Corporation (GIC). SBI Mutual Fund was the first non-UTI mutual fund established in
June 1987, followed by Can Bank Mutual Fund (December 1987). Punjab National Bank
Mutual Fund (89 months). Indian Bank Mutual Funds (November 1989). Bank of India
(june90), Bank of Baroda Mutual Fund (october92), LIC set up mutual fund in June 1989
and GIC set up mutual fund in December 1990. It is the capital of Rs 47,004 crore.

18
Phase III – 1993-2003 (World of Private Sector Funds)

1993 was the year when the first rules for investment funds were implemented, under
which all investment funds other than UTIs had to be registered and controlled. This time
the forerunner of Kothari (now merged with Franklin Templeton) became the first private
equity partnership to be registered in July 1993. The SEBI Act, 1993 was replaced by the
more comprehensive and amended Mutual Fund Regulations in 1996.

Phase IV – (February 2003 to April 2014)

In February 2003, following the repeal of the Indian Unit Trusts Act, 1963, UTI was
split into two organisations. One of these is the commitment of India Unit Trust, which
had assets under management of Rs 29,835 million as of end-January 2003, representing
a broad spectrum. US 64 plans, warranties and certain regulatory assets. The second one
is UTI Mutual Fund Limited sponsored by SBI, PNB, BOB and LIC. It is registered with
SEBI and operates under the Joint Stock Act. Unite and grow. There are 29 funds under
management of assets worth Rs 1,53,108 billion under 421 schemes.

Phase V – (Since May 2014)

Owing to inadequate access to MF especially in phase II and III cities and need for better
coordination for the satisfaction of many stakeholders, SEBI took several additional steps
in September 2012 started it. “Reviving” the Indian banking system and increasing MF
penetration. MF Suppliers have also played a key role in supporting Strategic Investment
Plans (SIPs) over the years. April 2016, no. The number of SIP accounts has crossed the
1 Crore mark, taking the total number to over 1 Crore as on April 30, 2021. The amount
of SIP account is Rs 38 Lakh.

19
 Current Perspective of topic

As last update in January 2022, systematic investment plans (SIPs) remained a popular
and effective way to invest in mutual funds, especially for retail investors. SIPs allow
investors to contribute a fixed amount regularly (monthly or quarterly) into a mutual fund
scheme. The key advantages of SIPs include rupee cost averaging and the power of
compounding, which can potentially lead to significant wealth creation over the long
term.

Here are some points to consider about SIPs based on general principles that might still
be relevant in the current perspective, although it's crucial to consult with a financial
advisor or do thorough research for the most up-to-date and personalized advice:

Disciplined Investing: SIPs promote disciplined investing habits as investors commit to

investing a fixed amount regularly. This helps in avoiding impulsive investment decisions
based on short-term market movements.

Rupee Cost Averaging: SIPs enable investors to buy more units when prices are low and
fewer units when prices are high. This strategy, known as rupee cost averaging, reduces
the average cost per unit over time.

Power of Compounding: SIPs harness the power of compounding, allowing your money
to grow not just on the principal amount but also on the returns that have already been
earned. The longer you stay invested, the more pronounced this effect becomes.

Risk Mitigation: By spreading your investments over a period of time, SIPs help
mitigate the impact of market volatility. Instead of trying to time the market, investors
stay invested consistently, reducing the risk associated with trying to predict market
movements.

Flexibility: SIPs offer flexibility in terms of the investment amount. Investors can start
with a relatively small amount and increase it as their financial situation improves.
There's also the option to pause or stop SIPs without significant penalties in most cases.

20
Diversification: Mutual funds, where SIPs are commonly used, offer diversification by
investing in a variety of assets. This diversification helps spread the risk across different
sectors and instruments.

Long-Term Wealth Creation: SIPs are best suited for long-term financial goals, such as
retirement planning, children's education, or buying a house. Over the long term, they
have the potential to generate substantial wealth due to compounding.

However, it's crucial to remember that all investments come with risks, and past
performance is not indicative of future results. Additionally, mutual fund investments are
subject to market risks, and investors should read the scheme documents carefully before
investing.

The effectiveness of SIPs in the current market context depends on various factors,
including the investor's financial goals, risk tolerance, and the performance of the specific
mutual funds in which they are investing. Therefore, it's advisable to consult with a
financial advisor who can provide personalized guidance based on the latest market
conditions and your individual financial situation.

21
 Introduction of Mutual fund

The agreed international trading environment has led to the growth of joint ventures in
many countries, especially since the 1980s. This growth can be attributed to the rise of
the economy, which relies heavily on business-led growth. Investment funds, which were
more popular in developed countries than developing countries in the early and mid-
1990s, have gradually begun to find a place in developed countries due to their
advantages. The number of investment funds worldwide is increasing, and many
developing countries have begun to create specialized national funds to fit different
models in other developing countries.

The total number of stocks, bonds or other assets held by a fund is called assets. Each
investor in the fund owns shares representing a portion of the holding. A mutual fund is
a product management company that sells stocks to investors and pools the money to
purchase investments. The Fund typically purchases a variety of stocks, bonds, and
financial markets or a combination of stocks and bonds, depending on the Portfolio
Fund's investment objective. MFs can also hold other investments such as stocks. Funds
that sell their shares to the public and purchase shares that investors want to buy back or
sell back are called open-ended funds. Open-ended funds trade at net asset value (NAV).
An investment vehicle that includes money saved by many investors to invest in
securities such as stocks, bonds, financial instruments, and similar assets. MFs are
managed by fund managers who invest capital and seek to generate capital and income
for investors. Mutual fund portfolios are designed and managed according to the
investment objectives specified in the prospectuses.

22
 Advantages of mutual fund

1. Diversification
2. Professional management
3. Regulatory oversite
4. Liquidity
5. Convenience
6. Low cost
7. Transparency
8. Flexibility
9. Choice of schemes
10. Tax benefit

Classification of mutual fund

1) By Structure
i) Open-ended schemes
ii) Close-ended schemes - interval schemes

2) By investment objective
i) Growth schemes
ii) Income schemes
iii) Balanced schemes

23
(1) According to its structure: -

Open-Ended Fund Investors can buy and sell investment funds whenever they want. -
Closed End Funds These funds raise money from investors only once. For this reason,
no new investments can be made to the Fund after the Offer Period. If the fund is listed
on an exchange, units can be bought and sold like shares (such as the Morgan Stanley
Growth Fund). Recently, most new currency quotes for closed-end funds provide a
liquidity window at regular intervals, such as monthly or weekly. Units can be used
within the specified period. Therefore, the liquidity of these funds is low. -Interval Plans
Interval funds offer features of open-ended and closed-ended plans. They are opened for
sale or redemption at an earlier time than the relevant NAV price.

(2) Based on investment objectives –

Growth Fund This system usually invests most of the money in stocks. When held for
long periods of time, stock returns have been proven to be better than most other types
of investments. Ideal for investors with a long-term perspective and seeking growth over
time. -Income The purpose of income is to provide regular and stable income to
investors. Such strategies typically invest in fixed-income securities such as bonds,
corporate bonds and government bonds. Ideal for income, investment security and
regular income. -Balanced Funds The purpose of balanced funds is to provide growth
and regular income. Such programs temporarily allocate part of their income and invest
it in investments and fixed income at the rate specified in the application. The value of
these plans often does not stay the same when the market rises or falls as it does when
the market falls. These are ideal for investors looking for income and some growth.

24
 Investment Strategies:

Investment Plan:
According to this plan, a fixed amount is invested every month on the end of the month.
Pay by check or direct debit at a later date. When NAV is high, investors buy fewer units;
When NAV is low, investors have more space. This is called the average value of the
rupee.
Conversion Process:
In this case, the investor invests in a debt-focused fund and instructs the funds to be
converted into equity with the same capital from time to time.

Payment Plan:
The person who wants to withdraw money from the investment fund can withdraw the
fixed amount every month.

Structure of mutual fund in India

This is not about different asset management companies or banks forming or creating
various investment funds. However, there are several other players who play an important
role in the integration process. This process involves three different organizations: the
promoter (who creates the investment fund), the trustee, and the asset management
company (which oversees the management of the money). Mutual funds are regulated by
SEBI Mutual Fund Regulations, 1996, which is the governing body for all sectors.
According to these regulations, investment funds are established as public funds. We will
look at the structure of mutual funds in detail.

25
Overview Mutual funds, in layman's terms, are really a type of business. There are around
30-40 companies and companies called banks in the joint venture market. These funds
are registered and licensed to operate mutual funds by government regulators such as the
Securities and Exchange Board of India (SEBI). It is strategies like these that are bought
and sold by investors (i.e., the general public) every day. Basically, the way it works is
as follows:
Investment Fund>Fund House>Individual Plan>Investor

The Structure of mutual fund

Fund sponsors are the first tier in the three-tier structure of mutual funds in India. SEBI
regulations define a financial promoter as a person or entity that can raise an investment
fund to earn money by managing the fund. The management of these funds is done by a
subsidiary company that manages the fund. Sponsors may be considered sponsors of
participating organizations. Promoters need to get permission from SEBI to set up mutual
fund. However, sponsors are not allowed to work alone. Once SEBI approves its
formation, public trusts are established under the Indian Trust Act, 1882 and registered
with SEBI. Once the trust is completed, the trustees are registered with SEBI and
appointed to manage the trust, protect the interests of the unit holders and comply with
SEBI's merger regulations. The promoters then set up an asset management company,
which had to comply with the Companies Act 1956 to manage the funds. Considering

26
that promoters are the primary entities supporting mutual funds and mutual funds will
manage public funds, SEBI has suggested a suitable framework for fund sponsors:

• Sponsors should have the following experience: At least five years of financial services
experience and last five We have achieved good results over the years.

• The sponsor's capital in the last year must be more than the AMC's capital contribution.

• Sponsors must show results for at least three of the five years (including the last year).

• The sponsor must own at least 40% of the property management company's assets.

In fact, the role of the sponsor is very important and requires maximum trust. Strict
standards require sponsors to have sufficient capital and to fairly return investors' money
in the event of a financial crisis or collapse.

Trusts and Trustees

Trusts and Board of Trustees from the second level of the Indian mutual fund model. A
custodian, also known as a fund custodian, is usually hired by the fund sponsor. As the
name suggests, they play an important role in maintaining investor confidence and
monitoring growth. A foundation is created by making contributions for the benefit of the
trustee through a document called a foundation. Trusts are managed by trustees who are
responsible for the investors. They can be considered primary guardians of money and
assets. The board of trustees can be formed in two ways: trustee company or board of
trustees. The Board of Trustees works to monitor the transactions of mutual funds and
check their compliance with SEBI regulations. They also oversee the company's asset
management systems, processes and overall operations. AMC will not release any plans
to the market without the approval of the Committee. The trustees are required to report
the activities of the AMC to SEBI every six months. Apart from this, SEBI has also
introduced stricter rules to prevent conflicts between AMCs and promoters. Supervisors
must therefore act independently and take adequate steps to protect investors' hard-earned

27
 income. Even the custodian needs to be registered with SEBI. SEBI will also enforce the
registration by cancelling or suspending it if any violation is found.

Asset Management Company

Asset management company is the third layer of the joint venture. It is registered with
SEBI and is a type of company incorporated under the Companies Act. Portfolio
management companies aim to issue various investment funds that suit investors' needs
and market conditions. An asset management company acts as the fund manager or
investment manager of the foundation. Pay a small fee to the AMC to manage the fund.
AMC is responsible for all activities related to financial activities. He initiated various
plans and implemented the same. We also work with sponsors and trustees to establish
investment funds and manage their growth. AMC is responsible for managing funds and
providing services to investors. It demands these services from companies, auditors,
bankers, registrars, lawyers and others. and work with them to come to an agreement. In
order to avoid conflicts between asset management companies, some restrictions are
imposed on the commercial activities of the companies.

Two ways of Invest in mutual fund

• Lump sum payment

• Systematic investment plan

Lump-sum payment
A lump sum is a single payment of money. As opposed to a series of payment made
over a time (such as an annuity) this means investing the entire sum of money at one
go. For instance, if you have RS. 1 lakh which you are willing to fully invest in stock
or MFs. It is lump sum investment.

28
Systematic investment plan

Strategic Investment Plan (SIP) is a tool offered by mutual funds to help investors save
regularly. This is like a fixed deposit at the post office or bank where you deposit a small
amount every month. The difference here is that these funds are invested in mutual funds.
SIP investment plan is to invest small amounts over the long term instead of investing a
lot of money at once to get higher returns. SIP generally allows us to follow the
investment - income - savings = expenditure rule instead of following the - income -
expenditure = expenditure savings rule. SIP helps investors overcome the problem of
"when" to invest in the stock market because investors will always invest no matter what
the market is. SIP eliminates decision making and replaces it with mechanized decision
making. However, reducing risk by investing in time differences has the disadvantage of
"average" returns. A very important point to remember is the entry and exit fees charged
by each investment fund. In traditional investing, most funds pay entry fees or exit fees.
But in SIP, there is an entry fee for each period and if the plan is withdrawn before the
specified period, there is an exit fee. This period can vary from six months to two years.
This double whammy will shorten the short term. This makes SIP a passive investment
plan that can be costly if withdrawn prematurely due to unforeseen circumstances.
Finally, while considering SIP, investors should keep in mind that there is no guarantee
of return and they can continue trading without interruption as there are very few funds
available which will result in termination of SIP. When an investor chooses to invest in
mutual funds through SIP, he invests in small stocks at regular intervals instead of
investing all at once. SIP allows you to invest a fixed amount at a particular time so when
the NAV of the fund is higher you get less units and when the NAV of the fund is higher
you get less units hence the time is long. In this case, SIP will reduce the average
investment cost. As an investor, when you extend your investment period, you can make
a profit according to your current profit and save more. This reconfirms the fact that new
capital investment increases investment.

29
Working of SIP

Let's understand how SIP works through an example. Suppose 'X' decides to invest in
mutual funds through SIP. He promised to invest Rs 1,000 every month for 12 months
(starting January 1, 2006) in a fund called 'ABC'. Payment can be made by issuing 12
postdated checks of Rs 1000 each or through ECS facility, if available.

DATE MONTHLY NAV NO. OF UNIT

INVESTMENT
1-JAN RS.1000 46.29 21.603
1-FEB RS.1000 48.08 20.799
1-MAR RS.1000 52.78 18.947
1-APR RS.1000 56.36 17.743
1-MAY RS.1000 58.42 17.117
1-JUN RS.1000 56.42 17.124
1-JUL RS.1000 62.14 16.093
1-AUG RS.1000 67.58 14.797
1-SEP RS.1000 71.7 13.947
1-OCT RS.1000 76.19 13.125
1-NOV RS.1000 83.97 11.909
1-DEC RS.1000 89.92 11.121

Brief details
Monthly investment: 1000
Investment duration: 12 months
Total investment: Rs 12000
Total number of loans with 'X': 194,925
Average price /unit : Rs 61.5621

30
Note: Input and output units are also valid for investment with the SIP option. However,
in this example the load is not included for the sake of simplicity.

Advantages for "X"

The monthly payment method is simple, easy and cheap.

Help X, who is forced to fulfil the promise of regular monthly payments, develop
disciplined investment.

Rupees Average Cost - 'X' acquired 194,925 units at an average cost of Rs by investing
through SIP method. 61.5621. However, if 'X' had invested Rs 12,000, he would have
gotten a different amount. Suppose "X" currently invests Rs 12,000:

January 1, 2006 - Receivable 259.24 units

July 1, 2006 - Receivable 193.11 units

December 1, 2006 - Receivable 133.45 units

Because finding the perfect job opportunity is not easy for everyone; It is a smarter way
to invest by opting for SIP (Long Term Investment i.e. 3 to 5 years). It can make the
volatility in the job market work in the investor's Favor. This example helps us understand
that SIP allows “X” to profit from all the ups and downs of the market within 12 months.
Ease of using units or transferring monthly investment whenever you want.

Why Systematic Investment Plan

SIP stands for Strategic Investment Plan, which is a social investment model. Therefore,
capital planning is the best tool to deal with changes in the business. For example, saving
and investing Rs 5,000 per month for 20 years at a savings rate of 8% can go up to Rs 30
million, while earning regular returns of 15% through SIP can go up to Rs 76 million.
SIP is one of the best ways for retail investors to benefit from compound interest and

31
build long-term wealth. SIP best meets your medium and long-term goals; It can create a
body for children's education and marriage, preparing for retirement, preparing for a
family, buying a car, etc.
Not every goal can be achieved with monthly income alone, it needs to be accumulated
over time. Therefore, the best way to achieve this goal is through strategic investment
planning. Saving and investing small amounts of money every month can help you build
a great body. In a rising economy, the money invested will buy fewer units, while in a
declining economy the same amount will buy more units, giving investors a lower fixed
rate (half a room).
Therefore, investors cannot try to time the business. The point we want to emphasize is
to follow SIP regardless of the market. SIPs are not very successful in emerging markets
because the principle of SIPs is cost neutrality. If the market continues to grow, you will
invest in a higher market and receive lower prices. So, if the market is not changing and
there are no ups and downs, SIP loses its edge as the averaging strategy does not work.

In short, you don't need to deposit a lot of money at once, but a small amount every month
will be perfect. Don't worry about stopping and starting SIP when the market rises or falls
as this defeats the purpose of SIP. The whole point of SIP is that you don't have to worry
about business movements at all. It is important to understand that the Indian capital
market has one of the most attractive returns in the world. Sensex has delivered an
average annual return of 18-20% in the last three years. In order to get these good results
from work, one must start investing in his career early.
SIP is a great tool that allows you to make small investments right from the start and get
returns at the end of your career. Most young people are not interested in long-term
investments and prefer to look for short-term profits. This often leads them to make
cheaper investments and if the investment fails, they lose faith in the idea of investing.

Start early + invest regularly = Create wealth

Start early, be persistent, persist - and reap big returns in the long run.

When to invest in SIP.

32
SIP investments can be started at any time, investors are provided with correct and
appropriate investments, minimizing the risk. It is very important for investors to choose
a plan that suits their long-term goals. Therefore, there is no better time for investors to
start SIP investment plan; The sooner the better.

Types of systematic investment plan

(1) Top-up SIP

This SIP allows you to increase your investment regularly and gives you the flexibility
to invest when you have more income or investments. This also helps you make the most
of your investment by investing regularly in the best and performing funds.

(2) Flexible SIP

As the name suggests, this SIP plan comes with resource flexibility. Investors can
increase or decrease the amount invested according to their needs and preferences.

(3) Perpetual SIP

This SIP plan allows you to continue investing on the grant date. Generally, the maturity
of SIP is after 1, 3 or 5 years of investment. Therefore, investors can withdraw the amount
they invested whenever they want or according to their financial goals.

33
 Features of SIP

Small investment
A systematic investment plan can help you achieve larger financial goals even if the
investment cycle is small. SIP can be a burden on your wallet. It allows you to invest as
little as Rs. 500/- depending on the size of your wallet and invest periodically like
weekly, fortnightly, monthly, quarterly. For beginners, this is an easy and cheap way to
start investing in the share market.

Bankruptcy
Most investors cannot manage their investments in a timely manner. A focused and
focused approach to investing. As the name suggests, fixed investment plan is to invest
some amount on a regular basis. This will bring discipline to your investment behaviour.
It's easier to get into the habit of investing small amounts over time than investing a lump
sum each year. If you are not yet familiar with investment management, it is
recommended to start an SIP.

Ease of investing
SIP can be implemented in two ways; online and offline SIP. Traditionally, you can invest
in SIP by filling up a mandate, however, in the current digital wave, you can invest in SIP
via invest online platforms. Invest online portal avails you a paperless transaction with
quicker transactions and hassle-free procedures. You can opt to link your portfolio to your
bank account, so that you can enable uninterrupted automatic investments. This solves
the problem regularly. To start investing, you need to be KYC free.

The power of compound

The interest greatest force that moves investments forward is the power of compound
interest. Although investments are not affordable, investors can achieve better results
thanks to the power of interest rates. Starting to invest early creates greater return
opportunities. Simply put, the small amount you invest each month increases the return

34
on investment and adds to your new investment as well as the return on your previous
investment.

Mr X Mr Y

Age :25 Years Age :25 Years

Start: today Start: at age 40
Invest :5 years Invest :20 years
Amount: Rs,10000 p.a. Amount: Rs,10000 p.a.
Redemption on retirement (age Redemption on retirement (age 60)
60)

Upper average price

No one who is not part time can take advantage of the job opportunity. But SIP does not
require your time to trade. Rupee rate averaging is an automatic trading time. Since
investment in SIPs is made regularly, many units are purchased when the market falls,
hence when the market rises, the value of your investment increases simultaneously. As
SIPs evolve due to volatility, the gap in returns between SIPs and mutual funds is
widening.

Advantages of SIP

-SIP starts with a minimum of Rs 500 per month or Rs 1000 per month.

-This is a great and effective way to build long-term wealth.

- If you invest via SIP, you can benefit from EC facility.

35
- Small withdrawals from the account do not affect one's bank balance compared to large
withdrawals.

-One year, two years, three years etc. it could be. If a person is unable to continue his SIP
at any time. He/she can give instructions to the bank at least 25 days in advance. His SIP
will be terminated.

- SIP facility is available for all fund types except liquid funds, cash and other funds
investing for short-term return purposes.

- Capital gains (if any) are taxed on a first-in, first-out basis.

-Because the investment in the park is not a one-time event. Some units are purchased at
high prices and some at low prices. Hence, the chances of making profits from SIP are
higher than from lump sum investment.

Disadvantages of SIP

1) No Protection Disadvantage
Investors must remember that despite all the benefits of SIPs, they are still exposed to
market risk and cannot protect investors from losing or increasing profits in the business.

(2) Portfolio risk

still exists SIP still faces security risk. If the exchange-traded mutual fund scheme yields
negative results, the investor will not face any loss even if the investment is made through
SIP.

(3) Ideal investor profile

Investors who choose to invest through SIP plan should: have long-term investment, be
willing to invest continuously and be patient; and cannot be made perfect. One-time
investment for sufficient number of people before opting for SIP. SIP options are

36
available for all account types. This situation requires investors to invest in real estate in
order to get the maximum return on their investments.

(4) Clear investment objectives

Investors must have clear investment objectives. It helps determine the timing of the
investment.

(5) Investment announcement decision

Businessmen must constantly estimate the cost of investment that they can afford.
Investors need to be careful when making this prediction because overestimating the
potential will cause the investor to lose.

(6) Choose the right project

Businessmen should consider the risk return of the project before investing. Investors
should choose a plan that suits their investment goals; For example, investors with higher
risk recommend the investment, investors with skepticism recommend loans, and
investors with medium risk recommend equity funds.

(7) Ignore business savings

Different business behaviour in the short term. Therefore, investors should not let short-
term corrections or declines in the market disturb them. The investment is safe as long as
the long-term prospects are not good.

(8) Periodic review of the investment

After selecting the appropriate project and investing in it, investors should monitor the
likelihood of the plan being similar to the plan in which they invested. This allows
investors to compare the performance of their strategies with similar strategies and make
necessary adjustments if necessary.

37
 Chapter :3

Literature Review

38
1. Business Process Research (SIP) - research on services. Yaz-Dr. B.S. Hundal, Saurabh
Grover, Professor, Department of Commerce and Business Management, GNDU
Amritsar. A structured investment plan is an investment method where you invest
regularly according to a schedule you create. Investing is a time-tested discipline that
makes investing simple and practical. This article attempts to examine the perception of
the associate class towards the strategic investment plan. The same study was also
conducted through case analysis and cluster analysis, and it was determined that the
service class had a positive attitude towards investing in these projects. (Subburayan,
2023)

2. S. Maheswari, M. Ashok Kumar (2013) A person's awareness of a new life is called

consciousness. External resources are responsible for creating, updating and developing
investment decision resources. Investment decisions are influenced by television, radio,
print media, professional advice, family and friends, etc. is responsible. (Prasad, 2015)

3. R. Tripura Pass Guruswamy (2013) Additional income or increase in value can be

achieved through investment. Expecting a return is an important feature of investing.
Investment is the allocation of financial resources to generate returns within a certain
period of time. Now it is converted into investment by the working class in various ways.
This study analyses different sources. (Venkataramani, 2023)

4. J. Paul Sundar (2013) studied and analysed the behaviour of investors. This study
shows the relationship between investment risk and investment protection. About 59
respondents said to protect the investment rather than take risks to get good returns.
Respondents identified investment protection as the most important issue. (Rohit N. a.)

39
5. M. Nandhini, D. sivasakth (2013) Mutual funds are generally an investment
opportunity and provide an opportunity to invest in various managed businesses at a low
cost. According to these studies, the main purpose of investment for investors is to
accumulate wealth. Mutual funds provide low investment returns with low risk.
(Waghmare, 2013)

6. Ashly Lynn joseph, M Prakash (2014) Purchasing financial products or any valuable
property that is expected to yield good returns in the future is called investment. This
work includes bonds, cash, real estate, etc. It analyses different investments such as.
(James, 2000)

7. Samreen Lodhi (2014) evaluated the impact of financial literacy, accounting

information and openness to information on business decision making. Investments are
classified as risk-taking or risk-averse. Risk appetite, risk aversion, information
asymmetry and stock investment (Prabhavathi, 2013)

8. Sharma R. (2015) found the investment purpose of mutual fund selection in their
research and determined the investment targets preferred by investors. It turns out that
the main purpose of investing in mutual funds is good profits, security and tax
advantages. Research also shows that Growth and Financial Analysis is the most popular
program compared to other programs. There is no significant difference in investment
between male and female participants. (Saini, 2011)

9. Sharma, S. (2015) mentioned ELSS of mutual funds Equity Linked Savings Scheme
(ELSS) is a type of mutual fund that invests in stocks and shares for organizations. These
schemes offer tax refunds to investors under special provisions of Indian Revenue ELSS;
so subscriptions and cancellations can be made at any time. (Vyas, 2012)

40
 Research Gap

The Previous researches related to Stock market industry that I have reviewed for the
research has been conducted in different countries and many places of India that focuses
on customer satisfaction toward the stock market services, whereas my research focuses
on customer services offered by Murti investment (Motilal Oswal) in Ahmedabad, Gujar
only. None of the previous research paper focused on this particular branch of murti
investment (Motilal Oswal) At Ahmedabad.

41
 Chapter :4

Research Methodology

42
1. Research Objective:

• To study the awareness of investment toward SIP

• To study the which schemes are choose by investor for investing money in mutual fund
• To study about preference of investors for entry into mutual fund
• To identify factor considered by investors while investing in mutual fund

2. Research Design:
Descriptive research these are the 6W’s of my research design

3. Sample design
For the purpose of my study, I have used simple random sampling.

4. Sample Size
In sample size I have taken 151 sample as sample size.

5. Data collection
There are two types of data
Primary data
For the purpose of the study, primary data is collected by questionnaire.
Secondary data
There are some secondary data collected from internet and website to collect the proper
information and the industry details about mutual fund.

6. Scope of research
This project will help existing / prospective investor to understand what the various mode
of investment in mutual fund are why systematic investment plan gives better returns
than lump-sum. So that investors can do better use of their hard-earned money to earn
more profit.

43
7. Tools used for data analysis

• SPSS
• MS Excel

44
 Chapter :5

Data Analysis

45
 Scale: ALL VARIABLE

Frequency Table
1. Gender

Gender

Frequency Percent Valid Percent Cumulative Percent

Valid Male 92 60.9 60.9 60.9

Female 59 39.1 39.1 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that Out of 151 Respondents 92 respondents are male and 59
respondents are female.

46
 2. Occupation

Occupation
Cumulative
Frequency Percent Valid Percent Percent

Valid Salaried 38 25.2 25.2 25.2

Business 27 17.9 17.9 43.0

Student 72 47.7 47.7 90.7

Housewi 13 8.6 8.6 99.3

fe

Retired 1 .7 .7 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 38 respondents are salaried, 27
respondents are business man, 72 respondents are students, 13 respondents are house
wife and 1 respondents are retired.

47
 3.Qualification
Qualification
Cumulative
Frequency Percent Valid Percent Percent

Valid Post 51 33.8 33.8 33.8

Graduation

Graduation 66 43.7 43.7 77.5

12th 14 9.3 9.3 86.8

10th 8 5.3 5.3 92.1

Diploma 5 3.3 3.3 95.4

ITI 6 4.0 4.0 99.3

Other 1 .7 .7 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicate that out of 151 respondents 51 respondents are Post Graduation,
66 respondents are Graduation, 14 respondents are 12th, 8 respondents are 10th, 5
respondents are Diploma, 6 respondents are ITI, 1 respondents are other.

48
 4. Income
Income (per annum)
Cumulative
Frequency Percent Valid Percent Percent

Valid 1-2 Lakhs 82 54.3 54.3 54.3

2-3 Lakhs 41 27.2 27.2 81.5

3-4 Lakhs 12 7.9 7.9 89.4

4-5 Lakhs 7 4.6 4.6 94.0

5 Lakhs and 9 6.0 6.0 100.0

above
Total 151 100.0 100.0

Interpretation
The above chart indicate that out of 151 respondents 82 respondents are 1-2 Lakhs, 41
respondents are 2-3 lakhs, 12 respondents are 3-4 Lakhs, 7 respondents are 4-5 lakhs,
9 respondents are 5 Lakhs and above.

49
 5. Are you investing in Sip ?

Are you investing in SIP?

Cumulative
Frequency Percent Valid Percent Percent

Valid Yes 88 58.3 58.3 58.3

No 63 41.7 41.7 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 88 respondents are regularly invest
in mutual fund and 63 respondents are regular to invest in mutual fund.

50
 6. IF YES : What types of investor are you ?

IF YES : What types of investor are you?

Cumulative
Frequency Percent Valid Percent Percent

Valid Short term 31 20.5 20.5 20.5

Mid term 53 35.1 35.1 55.6

Long term 67 44.4 44.4 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that Out of 151 respondents, 31 respondents are Short term,
53 respondents are mid term, 67 respondents are long term.

51
 7. IF NO: What Is the Reason?

IF NO : What is the reason?

Valid Cumulative
Frequency Percent Percent Percent

Valid Never thought about it 24 15.9 15.9 15.9

Lack of knowledge 48 31.8 31.8 47.7

Risky 48 31.8 31.8 79.5

Do not have enough 17 11.3 11.3 90.7

saving

If other 14 9.3 9.3 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents, 24 respondents are Never thought
about it, 48 respondents are lack of knowledge, 48 respondents are Risky, 17 respondents
are do not have enough saving, 14 respondents are if other.

52
 8.What Investment option are you considering?

What investment option are you considering?

Cumulative
Frequency Percent Valid Percent Percent

Valid Stock 27 17.9 17.9 17.9

SIP 46 30.5 30.5 48.3

Saving 34 22.5 22.5 70.9

Account

Real estate 13 8.6 8.6 79.5

Gold/Silver 12 7.9 7.9 87.4

Insurance 8 5.3 5.3 92.7

FD 6 4.0 4.0 96.7

Post Office 5 3.3 3.3 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 27 respondents are stock, 46
respondents are SIP, 34 respondents are saving account, 13 respondents are real estate,
12 respondents are gold/silver, 8 respondents are Insurance, 6 respondents are FD, 5
respondents are post office.

53
 9 Which are the primary source of knowledge about mutual fund as an
investment option?

Which are the primary sources of knowledge about mutual fund as an investment
option?
Valid Cumulative
Frequency Percent Percent Percent

Valid Television 14 9.3 9.3 9.3

Internet 58 38.4 38.4 47.7

News paper 21 13.9 13.9 61.6

Friends/ relatives 36 23.8 23.8 85.4

Sales 22 14.6 14.6 100.0

representative

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 14 respondents are Television, 58
respondents are internet, 21 respondents are news paper, 36 respondents are friends/
relatives, 22 respondents are sales representative.

54
 10. Whom do you consult while taking an investment decision?

Whom do you consult while taking an investment decision?

Valid Cumulative
Frequency Percent Percent Percent

Valid Own analysis 33 21.9 21.9 21.9

Family and relative 35 23.2 23.2 45.0

Friends 26 17.2 17.2 62.3

Neighbour 10 6.6 6.6 68.9

Financial advisor 37 24.5 24.5 93.4

Other 10 6.6 6.6 100.0

Total 151 100.0 100.0

Interpretation

The above chart indicates that out of 151 respondent 33 respondents are Own analysis,
35 respondents are family and relative, 26 respondents are friends, 10 respondents are
neighbour, 37respondents are Financial advisor, 10 respondents are other.

55
 11 . Where do you find yourself as a mutual fund investor?

Where do you find yourself as a mutual fund investor?

Valid Cumulative
Frequency Percent Percent Percent

Valid Partial knowledge of 66 43.7 43.7 43.7

mutual fund

Aware only of any specific 58 38.4 38.4 82.1

invested

Fully aware 27 17.9 17.9 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 66 respondents are partial
knowledge of mutual fund, 58 respondents are aware only of any specific invested, 27
respondents are fully aware.

56
12 How confident do you feel about investing in mutual fund through
SIP

How confident do you feel about investing in mutual fund through SIP
Cumulative
Frequency Percent Valid Percent Percent

Valid Not confident at all 47 31.1 31.1 31.1

Some what confident 73 48.3 48.3 79.5

Very confident 31 20.5 20.5 100.0

Total 151 100.0 100.0

Interpretation

The above chart indicates that out of 151 respondent 47 respondents are not confident at
all, 73 respondents are some what confident, 31 respondents are very confident.

57
 13 How often you invest in mutual fund?

How Often you invest in the mutual fund?

Cumulative
Frequency Percent Valid Percent Percent

Valid Monthly 63 41.7 41.7 41.7

Quarterly 46 30.5 30.5 72.2

Half Yearly 14 9.3 9.3 81.5

Yearly 28 18.5 18.5 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 63 respondents are monthly, 46
respondents are Quarterly,14 respondents are half yearly and 28 respondents are Yearly
invest in the mutual fund.

58
14 By Investment objective in which types of schemes have you
invested?

By Investment objective in which types of schemes have you invested?

Valid Cumulative
Frequency Percent Percent Percent

Valid Growth Schemes 65 43.0 43.0 43.0

Income schemes 61 40.4 40.4 83.4

Balanced Schemes 25 16.6 16.6 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 65 respondent are invest in growth
schemes, 61 respondent are invest in income schemes, 25 respondent are invest in
balanced schemes.

59
 15 What percentage of your earning do you invest in mutual fund?

What percentage of your earning do you invest in mutual fund?

Cumulative
Frequency Percent Valid Percent Percent

Valid Upto10% 86 57.0 57.0 57.0

Upto25% 52 34.4 34.4 91.4

Upto50% 9 6.0 6.0 97.4

Above 50% 4 2.6 2.6 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of total 151 respondents 86 respondent are invest in
Up to 10%, 52 respondent are invest in Up to 25%, 9 respondent are invest in Up to 50%,
4 respondent are invest in above 50%.

60
 16 According to you what is the average return from mutual fund?

According to you what is the average return from mutual fund?

Cumulative
Frequency Percent Valid Percent Percent

Valid 10-20% 78 51.7 51.7 51.7

20-30% 46 30.5 30.5 82.1

30-40% 23 15.2 15.2 97.4

More than 50% 4 2.6 2.6 100.0

Total 151 100.0 100

.0

Interpretation

The above chart indicates that out of 151 respondents 78 respondent are invest in 10-
20%, 46 respondent are invest in 20-30%, 23 respondent are invest in 30-40%, 4
respondent are invest in more than 50%.

61
 17 While investing your money, how this factors affect your decision?

While investing your money, how this factors affect your decision?
Valid Cumulative
Frequency Percent Percent Percent

Valid Liquidity 19 12.6 12.6 12.6

High return 55 36.4 36.4 49.0

Professional 16 10.6 10.6 59.6

Management

Diversification 14 9.3 9.3 68.9

Brand image 8 5.3 5.3 74.2

Risk 25 16.6 16.6 90.7

Safety 14 9.3 9.3 100.0

Total 151 100.0 100.0

Interpretation
The above chart indicates that out of 151 respondents 19 respondent are invest in
Liquidity, 55 respondents are investing in high return, 16 respondents are investing in
Professional Management, 14 respondents are investing in Diversification, 8
respondents are investing in brand image, 25 respondents are investing in risk, 14
respondents are investing in Safety

62
 18 What is your investment horizon?

What is your investment horizon?

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 Year 49 32.5 32.5 32.5

2 Year 41 27.2 27.2 59.6

3 Year 30 19.9 19.9 79.5

More than 3 Year 31 20.5 20.5 100.0

Total 151 100.0 100.0

Interpretation
The data from a survey reveals that 32.5% of respondents have an investment horizon of one
year, followed by 27.2% for a two-year horizon, 19.9% for a three-year horizon, and 20.5% for
a longer horizon of over three years. This indicates a diverse range of investment preferences

63
 19 Will recommend others to invest in mutual fund through SIP

Will you recommend others to invest in mutual fund through SIP

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 136 90.1 90.1 90.1

No 15 9.9 9.9 100.0

Total 151 100.0 100.0

Interpretation

The above chart indicate that out of 151 respondents 136 respondent will recommend
others to invest in mutual fund through sip, 15 respondent are not recommend other to
invest in mutual fund through sip.

64
CROSSTABS
/TABLES=Occupation IIS IYWTIAY WIOAYC BY Gender Income
/FORMAT=NOTABLES
/STATISTICS=CHISQ PHI LAMBDA
/COUNT ROUND CELL
/BARCHART.

Crosstabs
Notes
Output Created 05-NOV-2023 21:54:26

Comments

Input Active Dataset DataSet0

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working 151

Data File

Missing Value Handling Definition of Missing User-defined missing

values are treated as
missing.

Cases Used Statistics for each table are

based on all the cases with
valid data in the specified
range(s) for all variables in
each table.

Syntax CROSSTABS
/TABLES=Occupation
IIS IYWTIAY WIOAYC
BY Gender Income
/FORMAT=NOTABLES
/STATISTICS=CHISQ
PHI LAMBDA
/COUNT ROUND CELL
/BARCHART.

Resources Processor Time 00:00:03.97

Elapsed Time 00:00:01.59

Dimensions Requested 2

Cells Available 524245

65
 Case Processing Summary
Cases
Valid Missing Total
Perce Perce Perce
N nt N nt N nt

Occupation * Gender 151 100.0 0 0.0% 151 100.0

% %

Occupation * Income (per 151 100.0 0 0.0% 151 100.0

annum) % %

Are you investing in SIP? 151 100.0 0 0.0% 151 100.0

* Gender % %

Are you investing in SIP? 151 100.0 0 0.0% 151 100.0

* Income (per annum) % %

IF YES : What types of 151 100.0 0 0.0% 151 100.0

investor are you? * Gender % %

IF YES : What types of 151 100.0 0 0.0% 151 100.0

investor are you? * % %
Income (per annum)

What investment option 151 100.0 0 0.0% 151 100.0

are you considering ? * % %
Gender

What investment option 151 100.0 0 0.0% 151 100.0

are you considering ? * % %
Income (per annum)

66
Occupation * Gender

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)

Pearson Chi-Square 32.27 4 .000

0a

Likelihood Ratio 37.75 4 .000

9

Linear-by-Linear 20.07 1 .000

Association 2

N of Valid Cases 151

a. 2 cells (20.0%) have expected count less than 5. The minimum expected
count is .39.

Directional Measures
Asymp
totic
Va Standa
lu rd
e Errora

Nominal by Lambda Symmetric .0 .023

Nominal 94

Occupation .0 .000
Dependent 00

Gender .2 .054
Dependent 20

Goodman and Occupation .0 .017

Kruskal tau Dependent 45

Gender .2 .040
Dependent 14

67
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .462 .000

Nominal Cramer's .462 .000
V

N of Valid Cases 151

Interpretation
A total sample size of 151 people, the data presented shows a demographic distribution
based on gender and employment. Male respondents make up 60.9% of the total, or those
who identify as such; female respondents make up the remaining 39.1%. This suggests
that there is a significant gender disparity in the group under study.
By analysing the data using the respondents' occupations as a lens, five categories can be
identified. Students make up the largest group, accounting for 47.7% of the sample as a
whole. Business professionals make up 17.9% of the population, and salaried persons
make up 25.2%. Housewives make up an even smaller share (8.6%), while the minimum
number of respondents who identify as retired is 0.7%. The total percentages show that
most respondents are either full-time employees, students, or involved in

68
Occupation * Income (per annum)

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)

Pearson Chi-Square 60.78 16 .000

1a

Likelihood Ratio 55.14 16 .000

6

Linear-by-Linear 9.663 1 .002

Association

N of Valid Cases 151

a. 17 cells (68.0%) have expected count less than 5. The minimum expected
count is .05.

Directional Measures
Asymp
totic
Standa
rd
Value Errora

Nominal Lambda Symmetric .115 .048

by Occupation Dependent .127 .080
Nominal
Income (per annum) .101 .053
Dependent

Goodman Occupation Dependent .122 .032

and Income (per annum) .136 .035
Kruskal tau Dependent

69
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .634 .000

Nominal Cramer's .317 .000
V

N of Valid Cases 151

Interpretation
151 respondents overall, the statistics offer insights on the distribution of occupations
and income in a sample community. In terms of occupation, the majority of respondents
are students, making up 47.7% of the sample. Paying employees ranks second with
25.2% of respondents, and 17.9% of them are business professionals. Housewives make
up 8.6% of the population, while pensioners make up a tiny 0.7%.
The bulk of respondents, or 54.3% of the sample, fall into the 1-2 Lakhs income range
when looking at income groups, according to the statistics. Responses in the 2-3 Lakhs
category come in second at 27.2%, and those in the 3-4 Lakhs category come in at 7.9%.
4.6% of the lower income range is made up of people in the 4-5 Lakhs income category,
while

70
Are you investing in SIP? * Gender

Chi-Square Tests
Asymptotic
Significanc Exact Sig. Exact Sig.
Value df e (2-sided) (2-sided) (1-sided)

Pearson Chi-Square 1.310a 1 .252

Continuity Correctionb .952 1 .329

Likelihood Ratio 1.307 1 .253

Fisher's Exact Test .311 .165

Linear-by-Linear 1.302 1 .254

Association

N of Valid Cases 151

a. 0 cells (0.0%) have expected count less than 5. The minimum expected count is 24.62.
b. Computed only for a 2x2 table

Directional Measures
Asymp
totic
Va Standa
lu rd
e Errora

Nominal by Lambda Symmetric .0 .000

Nominal 00

Are you investing .0 .000

in SIP? 00
Dependent

Gender .0 .000
Dependent 00

Goodman and Are you investing .0 .015

Kruskal tau in SIP? 09
Dependent

Gender .0 .015
Dependent 09

71
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .093 .252

Nominal Cramer's .093 .252
V

N of Valid Cases 151

Interpretation

Among the respondents, 60.9% identified as male, while 39.1% identified as female. This
indicates a higher representation of males in the sample. In terms of SIP investment,
58.3% of respondents answered "Yes," indicating that they are investing in SIP. On the
other hand, 41.7% responded with "No," suggesting that a significant portion of the
surveyed individuals is not currently involved in SIP.

72
Are you investing in SIP? * Income (per annum)

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)

Pearson Chi-Square 16.87 4 .002

6a

Likelihood Ratio 18.06 4 .001

8

Linear-by-Linear 9.925 1 .002

Association

N of Valid Cases 151

a. 3 cells (30.0%) have expected count less than 5. The minimum expected
count is 2.92.

Directional Measures
Asymp
totic
Va Standa
lu rd
e Errora

Nominal by Lambda Symmetric .0 .067

Nominal 61

Are you investing .1 .134

in SIP? 27
Dependent

Income (per .0 .000

annum) 00
Dependent

Goodman and Are you investing .1 .047

Kruskal tau in SIP? 12
Dependent

Income (per .0 .026

annum) 52
Dependent

73
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .334 .002

Nominal Cramer's .334 .002
V

N of Valid Cases 151

Interpretation
The information is from a survey on investing habits, with a special emphasis on
respondents' income distribution and Systematic Investment Plans (SIPs). According to
the initial batch of replies, 41.7% of participants are not currently investing in SIPs,
while 58.3% of participants do so. This implies that a significant percentage of the
people who were polled are using this investing method. The second piece of data
provides insight into the respondents' yearly income, which brings us to the topic of
income distribution. The majority of people, or 54.3%, make between 1-2 lakhs per year,
with 27.2% coming in between 2-3 lakhs. Higher income groups show a progressive
decline in the percentage: 7.9% fall into the 3–4 lakhs range, 4.6% into the 4-5 lakhs
range, and 6.0% earn 5 lakhs or more.

74
IF YES : What types of investor are you? * Gender

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)

Pearson Chi-Square 3.248a 2 .197

Likelihood Ratio 3.267 2 .195

Linear-by-Linear 1.717 1 .190

Association

N of Valid Cases 151

a. 0 cells (0.0%) have expected count less than 5. The minimum expected
count is 12.11.

Directional Measures
Asymp
totic
Va Standa
lu rd
e Errora

Nominal by Lambda Symmetric .0 .047

Nominal 28

IF YES : What .0 .079

types of investor 48
are you?
Dependent

Gender .0 .000
Dependent 00

Goodman and IF YES : What .0 .015

Kruskal tau types of investor 13
are you?
Dependent

Gender .0 .023
Dependent 22

75
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .147 .197

Nominal Cramer's .147 .197
V

N of Valid Cases 151

Interpretation
Based on gender and investment horizon, the data supplied breaks down the different
categories of investors. Regarding investing horizon, 44.4% of respondents are long-term
investors. These respondents make up the majority of respondents. This implies that a
sizable segment of the investors surveyed are considering buy-and-hold investments and
are primarily concerned with long-term financial objectives. A significant number of the
respondents had intermediate investing intentions, as seen by the fact that 35.1% of them
are mid-term investors. The remaining 20.5% of investors are short-term investors,
indicating a smaller but significant group with more urgent investment objectives. When
the data is broken down by gender, it becomes evident that men make up the vast majority
of investors 60.9% of all respondents. However, 39.1% of the sample is made up of
female investors.

76
IF YES : What types of investor are you? * Income (per annum)

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)

Pearson Chi-Square 13.18 8 .106

6a

Likelihood Ratio 13.06 8 .110

3

Linear-by-Linear .556 1 .456

Association

N of Valid Cases 151

a. 8 cells (53.3%) have expected count less than 5. The minimum expected
count is 1.44.

Directional Measures
Asymp
totic
Va Standa
lu rd
e Errora

Nominal by Lambda Symmetric .0 .049

Nominal 52

IF YES : What .0 .088

types of investor 95
are you?
Dependent

Income (per .0 .000

annum) 00
Dependent

Goodman and IF YES : What .0 .024

Kruskal tau types of investor 43
are you?
Dependent

Income (per .0 .020

annum) 30
Dependent

77
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .296 .106

Nominal Cramer's .209 .106
V

N of Valid Cases 151

Interpretation
The information supplied provides details on the various investor kinds and how their
revenue is distributed over various investment horizons. The investor types are divided
into three categories: short-term, mid-term, and long-term, according to the length of
their investments. With 44.4% of respondents identifying as long-term investors, the
majority of respondents indicate that they prefer a longer investing horizon. Thirty-five
percent of investors are short-term investors, while thirty-one percent are mid-term
investors. When the income distribution of investors is further examined, it becomes
clear that a sizable percentage 54.3% of all respondents falls into the 1-2 Lakhs income
category. The next income category, which accounts for 27.2% of the investors polled,
is between $2 and $3 lakh. The proportion of investors falls as income levels rise, with
7.9% of them having an income.

78
What investment option are you considering ? * Gender

Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)

Pearson Chi-Square 11.34 7 .124

5a

Likelihood Ratio 11.80 7 .107

2

Linear-by-Linear .680 1 .410

Association

N of Valid Cases 151

a. 7 cells (43.8%) have expected count less than 5. The minimum expected
count is 1.95.

Directional Measures
Asymp
totic
Va Standa
lu rd
e Errora

Nominal by Lambda Symmetric .0 .020

Nominal 18

What investment .0 .000

option are you 00
considering ?
Dependent

Gender .0 .055
Dependent 51

Goodman and What investment .0 .009

Kruskal tau option are you 13
considering ?
Dependent

Gender .0 .040
Dependent 75

79
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .274 .124

Nominal Cramer's .274 .124
V

N of Valid Cases 151

Interpretation
The information supplied sheds light on a sample group's investment choices according
to gender. Of the investment options examined, equities come in second place with a
frequency of 27 (17.9%) and Systematic Investment Plans (SIP) with 46 (30.5%).
Another area that receives a lot of attention is savings accounts, which accounted for 34
responses (22.5%). The remaining possibilities, which range in preference, include post
office investments, insurance, gold/silver, real estate, and fixed deposits (FD). Gender
analysis of the data shows that, of the sample as a whole, women make up 39.1% of the
respondents and men make up 60.9% of the overall sample. This distribution highlights
the varied investing preferences between the questioned group's genders. Dissecting the
investment options

80
What investment option are you considering ? * Income (per annum)
Chi-Square Tests
Asymptotic
Significance
Value df (2-sided)

Pearson Chi-Square 30.44 28 .342

2a

Likelihood Ratio 36.63 28 .127

5

Linear-by-Linear .604 1 .437

Association

N of Valid Cases 151

a. 32 cells (80.0%) have expected count less than 5. The minimum expected
count is .23.

Directional Measures
Asymp
totic
Va Standa
lu rd
e Errora

Nominal by Lambda Symmetric .0 .027

Nominal 40

What investment .0 .034

option are you 29
considering ?
Dependent

Income (per .0 .044

annum) 58
Dependent

Goodman and What investment .0 .010

Kruskal tau option are you 30
considering ?
Dependent

Income (per .0 .024

annum) 61
Dependent

81
 Symmetric Measures
Approximat
e
Value Significance

Nominal by Phi .449 .342

Nominal Cramer's .225 .342
V

N of Valid Cases 151

Interpretation
Based on their income levels, the given data offers insights into people's
preferences for different investing possibilities. Systematic Investment Plans
(SIPs) appear to be preferred by most respondents (30.5%) who indicated
interest in this approach. Stocks are another well-liked option; 17.9% of
participants chose them. Among the other notable investment possibilities are
real estate (8.6% selected) and savings accounts (22.5%). Although in smaller
numbers, post office programmes, insurance, gold or silver, and fixed deposits
(FD) are also listed. When the data is broken down by income group, a sizable
percentage of respondents (54.3%) who have yearly incomes between 1 and 2
lakhs have a preference for investing. As income levels rise, the interest rate
somewhat declines, with 27.2% of people earning between $2 and $3.

82
CHAPTER :6

FINDINGS

83
 The finding of the study provides some information that from the total sample
of 151 systematic investment plan (the better way to invest in mutual fund).

 Study on systematic investment plan out of 151 respondents 92 respondent are

male and 59 are female.
 In study of this project majority investor are a student.
 In study of this project 82 respondent income are 1-2 lakhs.
 Out of 151 respondent majority respondents are regularly investment in mutual
fund.
 Out of 151 respondent majority respondents are invest in systematic
investment plan.
 Most of people are aware source by internet. Out of 151 respondent 58 people
are source of internet.
 Out of 151 respondents less people are investing in balance schemes.
 Out of 151 respondent majority respondents are monthly investment in mutual
fund.
 In study of this project each factor is different score, dimension and different
mean.
 Majority respondent is invest up to 25% of his income.
 49 respondents are investment time horizon is 1 year.
 In this study out of 151 respondents are only 27 respondents are fully aware
and other respondents are aware only specific schemes and partial knowledge
of mutual fund.

84
Chapter :7

Suggestion

85
My suggestion from this research is that stock market in which I have completed by SIP
the company which is “Murti investment (Motilal Oswal) the stock market must increase
their marketing strategies to increase the customer base. As per the my survey for the
Mobile banking they few aware about the M-banking Which is a big loss for the
company. So as per me the company must work on their marketing strategies to increase
their customers based. The stock market must conduct quarterly client satisfaction
surveys, so that it can evaluate its own performance and improve. This company have
improve that the staff for the better services. if an demat account becomes non-
performing, the company should attempt to recoup its funds via mortgage documents or
other similar items.

86
 Chapter :8

Learning From SIP

87
During the period of summer internship at Motilal oswal I have learnt the many things. It
was a great experience while there as an intern. Some of the learning are:-
• Understanding of SIP:- I have learnt about systematic investment plan, how they
work ,what is SIP and gained an deeper understanding of systematic investment plan.
• Risk and return analysis: - I learnt analysis of risk and return on the base of market
with the ways of investment methods.
• Investor behavior:- I learnt much more about investor psychology to invest in SIP
and mutual funds as I have pitch the various investment products to many investor via
face to face to meeting, which helped me to gain more insights about investor
behavior.
• Long-Term vs. Short-Term Perspective: I learnt about the advantages and
disadvantages of adopting a long-term perspective in SIP investments compared to
short-term approaches.
• Comparison with Alternative Investments: I learnt to compare SIPs with alternative
investment options, such as lump-sum investments, fixed deposits, or other financial
instruments.

88
Chapter :9

Conclusion

89
In conclusion, the summer internship project aimed to explore and analyze the
effectiveness of systematic investment plans (SIPs) as a superior approach to investing
in mutual funds. Through an in-depth investigation and analysis, several noteworthy
insights and recommendations have been uncovered, shedding light on the optimal
strategies for investors seeking long-term wealth creation.

Performance and Returns: The study revealed that SIPs demonstrate commendable
performance, consistently delivering competitive returns over the long term. This
reaffirms the potential of a disciplined and systematic investment approach in the realm
of mutual funds.
Risk Mitigation: SIPs, as observed in the analysis, exhibit a robust ability to mitigate
market volatility. The regular investment cadence provides a buffer against short-term
fluctuations, contributing to a more stable and resilient investment portfolio.
Investor Behavior: Understanding investor behavior is crucial, and the project
highlighted the impact of psychological factors on investment decisions. Recognizing
and addressing these factors can enhance the effectiveness of SIPs as an investment
strategy.

90
Chapter :10

Bibliography

91
James, E. F. ( 2000). . Mutual Funds and Institutional Investments: What Is the Most
Efficient Way to Set Up Individual Accounts in a Social Security System?. In
Administrative Aspects of Investment-Based Social Securi.
Prabhavathi, Y. a. ( 2013). . Investor’s preferences towards mutual fund and future
investments: a case study of India. International Journal of Scientific and Research
Publications, 3(11), pp.1-3.
Prasad, L. a. ( 2015). S.K., A Study On Customer's Preference While Investing In
Systematic Investment Plan. Journal of Commerce and Management Thought,
6(3), pp.477-486.
Rohit, N. a. (n.d.). ., A Comparative Study on One Time Investment and Systematic
Investment Plans of Selected Mutual Fund Schemes at Gurukrupa Investments,
Bardoli.
Rohit, N. a. (n.d.). T., A Comparative Study on One Time Investment and Systematic
Investment Plans of Selected Mutual Fund Schemes at Gurukrupa Investments,
Bardoli.
Saini, S. A. (2011). . Investors’ awareness and perception about mutual funds. Journal of
Banking Financial Services and Insurance Research, 1(1), pp.92-107.
Subburayan, B. .. (2023). The Systematic Investment Plan (SIP) Model on Mutual Fund
Investments.
Venkataramani, R. a. (2023). . Systematic investment plans vs market-timed investments.
Macroeconomics and Finance in Emerging Market Economies, 16(1), pp.157-
176.
Vyas, R. (2012). . Mutual fund investor's behaviour and perception in Indore city.
Researchers World, 3(3), p.67.
Waghmare, Y. a. (2013). Why Retail Investors Do Not Get Good Returns from Mutual
Fund Investments?. Journal of Commerce and Management Thought, 4(2),
pp.392-399.

92
Chapter: 8
Annexure

93
 A PROJECT REPORT ON SYSTEMATIC INVESTMENT
PLAN (THE BETTER WAY TO INVEST IN MUTUAL FUND)

 Name: ____________________________________________________
 Gender: Male / Female
 Email Id: ____________________________________________________
 Occupation: Salaried, Business, student, Housewife, Retired
 Qualification: Post graduation, Graduation, 12th,10th, Diploma, ITI, Other
 Income (Per annum): 1-2 Lakhs, 2-3 Lakhs, 3-4 Lakhs, 4-5 Lakhs, 5 Lakhs and
above

1) Are you investing into SIP?

➢ YES
➢ NO

2) IF YES: What types of Investors are you?

➢ Short term
➢ Mid term
➢ Long term

3) IF No: What is the reason?

➢ Never thought about it
➢ Lack of Knowledge
➢ Risky
➢ Do Not Have enough saving
➢ IF Other_______________________

94
4) What Investment Option are you considering?
➢ Stock
➢ SIP
➢ Saving a/c
➢ Real estate
➢ Gold/ silver
➢ Insurance
➢ FD
➢ Post Office

5) Which are the primary sources of your knowledge about mutual fund as an
investment option?
➢ Television
➢ Internet
➢ Newspaper/journals
➢ Friends/relatives
➢ Sales representatives

6) Whom do you consult while taking an investment decision?

➢ Own analysis
➢ Family and relative
➢ Friends
➢ Neighbour
➢ Financial advisor
➢ Other

7) Where do you find yourself as a mutual fund investor?

➢ Partial knowledge of mutual fund
➢ Aware only of any specific invested
➢ Fully aware

8) How confident do you feel about investing in mutual fund through SIP?
➢ Not Confidence at all
➢ Somewhat confident
➢ Very confident

95
9) Howe often you invest in the mutual fund?
➢ Monthly
➢ Quarterly
➢ Half yearly
➢ Yearly

10) By investment objective in which types of schemes have you invested?

➢ Growth schemes
➢ Income schemes
➢ Balanced schemes

11) What percentage of your earning do you invest in mutual fund?

➢ Upto 10%
➢ Upto 25%
➢ Upto50%
➢ Above 50%

12) According to you what is the average return from mutual fund ?
➢ 10-20%
➢ 20-30%
➢ 30-40%
➢ 40-50%
➢ More than 50%

13) While investing your money, how this factors affect your decision ? ( strongly
disagree, disagree, neutral, agree, strongly agree)
➢ Liquidity
➢ High return
➢ Professional management
➢ Diversification
➢ Brand image
➢ Risk
➢ Safety

96
14) What is your investment horizon?
➢ 1 Year
➢ 2 Year
➢ 3 Year
➢ More than 3 Year

15) Will you recommend others to invest in mutual fund through SIP?
➢ Yes
➢ No

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