UAE & KSA

HEALTH & FITNESS

REPORT 2025
January 2025

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 THE MI DDL E E A ST ’ S
L AR GE ST EVE R H E A LT H
& F I TN E SS SU R VEY

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Contents

Introduction
Karl Foster, CTO & Chief Data Alchemist of GymNation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Key Findings
The insights that jumped out from our data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

How We Collected the Data

Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Health Perceptions: How Do We Feel About Ourselves?

A closer look at how people rate their health and what they hope to achieve . . . . . . . . . . 9

Experience & Exercise Habits

How many people have never been to the gym before (or are skipping it),
and how often are they working out? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Barriers & Motivations

What prevents non-members from joining, and what motivates members
to continue? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Diet & Nutrition

A peek into eating habits and attitudes about diet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Money Matters: Financial Considerations & Spending

How cost affects fitness choices and where we’re putting our money . . . . . . . . . . . . . . . 20

Social Factors
Friends, family, and community: how they shape our fitness journeys . . . . . . . . . . . . . . . . 23

Trends, Tech & The Future

Trends, technology, and a look at what’s next . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Market Research: A Global Comparison

A global view of market dynamics and an outlook on the region’s future . . . . . . . . . . . . . 33

Wrapping It Up: Conclusion

Final thoughts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

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Introduction
Karl Foster, CTO & Chief Data Alchemist of GymNation

W
elcome to our inaugural Health
& Fitness Report, the largest
of its kind in the region, with
responses from 9,644 individuals across the
Kingdom of Saudi Arabia and the United
Arab Emirates covering important topics
such as perceptions, behaviors, motivations,
socioeconomic factors, and much more.

At GymNation, our goal is simple but

ambitious: to become the “Region’s
Movement Partner” and democratise health
and fitness for all. We conducted this research
to live up to our commitment to empowering
our communities to strive for healthier, more
fulfilling lives. I am particularly proud that the
report highlights the link between the nation’s
progress in nurturing healthier generations
and the role we, as an industry, can play in
helping people lead fitter lives. However, our
findings highlight specific barriers— including However, we see growth on the horizon and
limited supply, affordability concerns, time similarities with the early stages of the explosive
constraints, and “gymtimidation”— all growth witnessed in the UK when low-cost
of which are real issues and point to the gyms entered the market in 2011, expanding
continued need for collective action. the sector’s membership base from 200,000 to
2.8 million over an eight-year span. We believe
We hope our research presents a compelling we are in that same pre-take-off era, and it’s
case that these barriers can indeed become not just us saying it, as you’ll see by third-
opportunities. Currently, Dubai and Riyadh party research estimating that low-cost gym
rank among the world’s most expensive memberships are projected to grow by 30–45%
cities for gym memberships, at third and fifth CAGR over the next five years in this region.
place, respectively— making them 150% more
expensive than Stockholm, 25% more than We hope this research inspires action in our
London, and 15% more than New York. When sector and ultimately leads us toward a more
we surveyed the public, they echoed these active, inclusive, and health-focused future as
same concerns, with cost and the availability this region continues to evolve. 
of locations cited as the primary obstacles
to exercising.
www.linkedin.com/in/karlfosterdxb/

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Key Findings
The insights that jumped out from our data

STR ON G DESI R E TO B E H EALTH Y

■ 92% of respondents in KSA and the UAE aspire to improve

their health, far higher than in the UK (76%) and the
USA (75%).
■ 64% report their health has improved over the past year,
with an additional 26% having maintained it.
■ The overall market trajectory supports this focus: Saudi
Arabia is witnessing an increase in penetration of gym
users at 16.8% CAGR from 2020 to 2023—the fastest
globally— while the UAE ranks third at 5.8%.

A B OOM I N F I R ST-TI ME G Y M-G OER S

■ 56% in Saudi Arabia and 58% in the UAE did not have a
gym membership in the previous 12 months, highlighting
substantial untapped potential.
■ Despite this, 82% describe themselves as at least somewhat active, with 79% working out
twice a week or more.
■ Government data (Ministry of Investment and Ministry of Sport, 2023) anticipates low-cost
gym memberships in KSA to surge with a CAGR of 35–40% for men and 40–45% for women
over the next five years, validating the trend of large-scale market entry by new users.

GR OWING T H E MA RK E T, N OT J UST TAK I N G SH AR E

■ Over half of new GymNation members had no

prior gym membership 12 months before joining,
which emphasises the role of affordable operators in
expanding the fitness landscape rather than simply
attracting customers from existing providers.
■ The Middle East is currently experiencing an early
growth phase in the low-cost, high-value gym sector,
akin to what the UK saw in 2011. During that period,
low-cost gym memberships in the UK grew at a
CAGR of 39% over eight years, while traditional private
gyms saw no net growth. Memberships in low-cost
gyms increased from 200,000 to 2.8 million, leading
to an increase in the UK’s gym penetration rate from
11.9% to 15.6%.

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 “G Y MTI MI DATI ON ”

■ Nearly half of all participants experience

some form of gym intimidation—particularly
among women (50% vs. 42% for men).
■ Common reasons include unfamiliarity with
equipment, lack of knowledge of exercises
and feeling self-conscious about exercising
around others.
■ These figures point to a need for beginner-
friendly environments, support, and better
education to help newcomers get started
comfortably.

AFFOR DAB I L I TY A S A K EY D RI VE R

■ Cost is the top hurdle for non-members: 51% in Saudi Arabia and 53% in the UAE
believe gym memberships are too expensive.
■ According to Deutsche Bank Research (2019), Dubai is the third most expensive city
in the world for gym memberships, while Riyadh is fifth. Compared to Stockholm,
which is recognised for having the highest gym membership penetration rate globally,
Dubai’s gym fees are 150% higher. Additionally, they are 25% more than London and
15% more than New York City.
■ Existing members cite price as the second main reason for leaving, reinforcing the
importance of affordable membership models.
■ Research on the low-cost gym boom in the UK from 2011 to 2019, when low-cost gyms
came to market, revealed a remarkable 39% CAGR in low-cost gym memberships. The
number of low-cost gym members surged from 200,000 to 2.8 million over the eight-
year period. This growth increased the UK’s penetration rate from 11.9% to 15.6%, while
the traditional gym market experienced no net growth during the same time (The
Gym Group PLC, 2016, 2020).

GR OWING SPE N D O N F I T N E SS

■ 43% in KSA and 51% in UAE of participants have increased their fitness spend in the
last year, versus just 24% in the UK.
■ More than half of respondents (62% KSA, 55% UAE) plan to increase their spending in
2025, reflecting a robust market poised for continued expansion.
■ This willingness to invest is further boosted by government-led initiatives (e.g., Vision
2030 (2024) in Saudi Arabia and the Dubai Fitness Challenge (DFC, 2024) in the UAE),
which promote active lifestyles and support industry growth.

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ST R ONG S O C I A L A N D ME N TA L H E ALTH MOTI VATI ON S

■ Nearly half see the gym as part of their social life, with one in five forging
meaningful friendships there.
■ 92% also place high importance on mental well-being, viewing exercise as crucial
for stress reduction and overall health improvement.
■ These findings align with the region’s growing emphasis on wellness, including the
uptake of wearable devices and healthy eating habits.

Across Saudi Arabia and the UAE, the collective determination to embrace healthier
lifestyles—bolstered by rapid market growth, favourable government policies, and
rising consumer awareness—positions the region for transformative development.
While issues like gym intimidation and affordability remain challenging, the willingness
to invest in physical and mental well-being suggests that the Middle Eastern fitness
industry has a bright and promising future. 

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How We Collected the Data
Methodology

Our aim was to reach as many people as possible with our

9,644
survey, ensuring we gathered a wide range of perspectives
and the best possible representation of our populations.
RESPONDENTS We recognise that because we are a high-value, low-
cost operator, our sample may not fully reflect the overall
63% 37% population. To mitigate this, we aimed for a substantial
MEMBERS NON- response volume (n=9,644), comprising both members
MEMBERS
(63%) and non-members (37%) across two nations. Among
participants, 44% were from Saudi Arabia and 56% were from
the United Arab Emirates, with a gender distribution of 39%

39% 61% female and 61% male.

FEMALE MALE

Questionnaire Design: The survey primarily featured closed-

ended questions (multiple choice, yes/no, Likert scales) to
enable quantitative analysis.

44% 56%
Language: The questionnaire was provided in both English
KSA UAE
and Arabic, accommodating participants from diverse
backgrounds.
By age group KSA
UAE
Response Validation: Participants were permitted only one
4%
<18
4% submission, with duplicate entries filtered out by checking
20%
18–24
12%
IP addresses.
35%
25–34
35%
Data Collection Period: Responses were gathered over a
30%
35–44
34% two-week period, from 15 to 31 December 2024.
10%
45–54 13%

2% While we aimed to reach a broad demographic, the sample

55–64 3%
may still be somewhat more health-conscious than the
wider public, given the platforms used for recruitment.
Nevertheless, we believe the survey offers a robust snapshot
of current attitudes, behaviours, and barriers relating to health
and fitness in Saudi Arabia and the United Arab Emirates. 

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Health Perceptions:
How Do We Feel About Ourselves?
A closer look at how people rate their health and what they
hope to achieve.

AR E WE LO O K I N G A F T E R O URSE LVES AS MU CH AS WE SH OU LD AN D WH AT
AR E OU R A SPI RAT I O N S?

When asked if they felt they were taking care of their health as much as they should,
32% of respondents in Saudi Arabia and 26% in the United Arab Emirates felt they
weren’t doing enough for their health.

Do you feel that you look after your health as much as you should?

For comparison:

32% 26%
NO
NO 35%
YES
68% 74%
YES 65%
YES NO

KINGDOM OF UNITED ARAB UNITED KINGDOM

SAUDI ARABIA EMIRATES (PureGym, 2024)

n=9,293

However, a striking 92% indicated that becoming healthier is a major aspiration. In

contrast, this aspiration was shared by only 76% of people in the UK (PureGym, 2024)
and 75% in the USA (Life Time, 2024), representing a difference of 16 and 17 percentage
points respectively. Furthermore, 65% of people in the UK felt they weren’t looking after
their health as much as they should, double the rate from our region, suggesting a
strong push towards a healthier lifestyle likely bolstered by government efforts such as
the Dubai Fitness Challenge (DFC, 2024) and Saudi Vision 2030 (Vision 2030, 2024).

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 92 % 76%
said that UK
(PureGym,
becoming 2024)
healthier
is a major
aspiration
75% US
(Life Time,
2024)

S O, AR E WE L I VI N G UP TO O UR ASPI R ATI ON S I N TH I S R EG I ON ?

The good news is that the region appears to be moving in the right direction. 64% of
people stated their health has improved year on year, while 26% say they have at least
maintained their health. These findings reinforce the narrative that the majority of
people are progressing towards improvement of their health and fitness.

Do you feel your overall health has improved, stayed the same, or worsened?
(Compared to this time last year)
8% 11%

9%
24%
29%
Improved
26% Stayed the same
Worsened
64% 68%
59%

n=9,340
Totals may not add to 100%
OVERALL UAE KSA due to rounding

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 OVE R H A L F O F N EW G Y MN ATI ON MEMB ER S H AD
N O PRI O R G Y M ME MB ER SH I P I N TH E 12 MON TH S
B E FO RE J O I N I N G .

A F FO RDA B L E O PE R ATOR S MAK E TH E G R OWTH

O F T H E F I T N E SS MAR K ET POSSI B LE .

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Experience & Exercise Habits
How many people have never been to the gym before
(or are skipping it), and how often are they working out?

GY M NEWB I E S — H OW MA N Y A RE TH ER E?

Well, when asked about their past gym experiences, 56% of new gym members in Saudi
Arabia and 58% in the United Arab Emirates said they didn’t have a gym membership
in the 12 months before joining. That means a big chunk of members are new to the
gym scene. This highlights the market potential for expanding health and fitness
opportunities in these countries, as awareness and the desire to become healthier
continues to grow.

56 %
58 % didn’t have a gym
membership in
the 12 months
before joining
IN KSA IN UAE

NOW, WHAT A B O UT H OW ACT I VE PEOPLE AR E I N G EN ER AL?

Overall, 82% of respondents report being at least somewhat active, with 30% describing
themselves as highly active, and only 3% indicating they are not active at all. This aligns with
the previously stated desire to improve health and well-being, and when you look at how
often people actually work out, 79% are doing at least two sessions a week on the regular.

How active are you? How often do you exercise?

3% Per week:

15% 7 times 4%
30% 4%

41%
4–6 times
48%

29%
2–3 times
32%
52%
9%
Once
7%

8%
Less than once 5% KSA
Highly Not very active
UAE
9%
Moderately Mostly not active I don’t exercise 4%

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Barriers & Motivations
What prevents non-members from joining, and what motivates
members to continue?

“G YM T IM IDAT I O N ” : I S I T A RE A L I SSU E?

Absolutely. In fact, nearly half of all respondents reported experiencing some form
of intimidation at the gym. This feeling is more common among women, with 50%
of female respondents reporting it compared to 42% of male respondents. This is
understandable given our research, which indicates a large proportion of gym newbies.
In the UK, which has a more experienced gym base, only 25% of females and 16% of
males stated that they felt intimidated at the gym (PureGym, 2023). This disparity again
suggests that our region has a larger population of less experienced gym-goers.

50 %
42 %
experienced
some form of
intimidation
at the gym
WOMEN MEN

WHAT ’ S CAUSI N G T H I S F E E L I N G ?

Looking closer at the reasons for this intimidation, a clear pattern emerges. The most
significant factor, especially for women, is a lack of familiarity with gym equipment, with
72% of females reporting this concern, compared to 50% of males, In contrast, only 29%
reported similar concerns in the UK (Terry, 2022). Second on the list is unease about
exercising in front of others, with 33% of females and 34% of males reporting this. This
is closely followed by a lack of knowledge on what exercises to do, with 33% of females
and 24% of males reporting this. To tackle these challenges, we offer a free introductory
PT session for all new members, along with women-only sections in most facilities. Our
member engagement strategy also includes weekly and monthly gym-floor challenges and
events to foster community within traditionally male-dominated areas. For us, It’s all about
providing support and building community to navigate these barriers.

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 Barriers to using the gym

Not knowing how to Exercising in front Lack of knowledge on Fear of judgment

use the equipment of others what exercises to do by others

72% 50% 34% 34% 33% 24% 23% 26%

women men women men women men women men

Feeling I don’t “fit in” Social barriers Fear of being approached

at the gym by someone

18% 22% 8% 9% 8% 7%
women men women men women men

FOR NON- G Y M H O L D E RS , WH AT ’ S B EEN H OLDI N G TH EM B ACK?

For those who haven’t yet joined a gym, what are the main barriers? Finding out why
people in the region have not yet taken the step to purchasing a gym membership
allows us to address these concerns and help become the region’s movement partner.
According to our research, the top reason for not having a gym membership in both
Saudi Arabia and the UAE is affordability, with 51% and 53% of respondents, respectively,
stating that gym memberships are too expensive. A lack of time due to work or family
commitments is also a major factor, with 24% of respondents in Saudi Arabia and 23% in
the UAE reporting this as a barrier.

Why haven’t you joined a gym?

#1 BY
FAR
Affordability
(too expensive)
51%
53%

Lack of time due to work 24%

or family commitments 23%

7%
Lack of motivation or laziness
11%

Accessibility issues 9%
(e.g., no gyms nearby) 7%

Lack of convenient options 5%

or locations 5%
KSA
Feeling intimidated by 3% UAE
the gym environment 2% n=1,486

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AND FOR G Y M ME MB E RSH I P H O L DER S , WH AT ’ S TH E MAI N R EASON
T HEY AR E L E AVI N G ?

Our data shows that time commitments and price are the primary drivers of membership
attrition. 50% of members cite time as the main reason for stopping, with price as the
second most significant factor, notably higher in Saudi Arabia (34%) compared to the United
Arab Emirates (23%). Our market research identified this trend as the key driver behind our
expansion into Saudi Arabia, allowing us to offer high-value, low-cost memberships to those
who may be priced out by other gyms.

Why have you stopped going to the gym?

Not enough time due to 47%

work or family commitments 50%

I can’t afford gym 34%

memberships 23%

My mental health or 18%

11 ppt
low mood stops me 18% difference
A health condition 15%
limits my exercise 17%

Lack of knowledge on 15%

what exercises to do 11%

9%
I find it boring
8%

4%
Social barriers
4%

4% KSA
I dislike exercising
4% UAE
3%
I feel intimidated
3% n=8,840

WE’ VE COVE RE D T H E B A RRI E RS , B UT WH AT AB OUT TH E MOTI VATI ON S?

Improving one’s health is the number one motivator, closely followed by body
composition goals, at 63% and 61% respectively. This ties back to our earlier research
where 92% of respondents aspired to improve their health, and is a great sign of the
region’s work in supporting the nations’ health and fitness. Coming in third is feeling
more confident with their appearance at 54%, and fourth is reducing stress and
improving mental health at 51%, followed by 49% wishing to get stronger or improve
their endurance. Interestingly, working out with friends, or the social aspects, don’t
seem to be very strong motivators, as only 19% of people say working out with a friend
motivates them to exercise.

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What motivates you to exercise?

63% 61% 54% 51%

Improving Losing weight Feeling more Reducing stress,

overall health or changing confident anxiety or improving
body shape in appearance mental health

49% 47% 19% 16%

Gaining strength Increasing energy Working out Social aspect,

or endurance levels or productivity with a friend making new friends

n=9,340

16%

Encouragement
from friends or family

WHAT AB O UT ME N TA L H E A LT H AWAR EN ESS AN D ASPI R ATI ON S?

The region is clearly taking this matter seriously, with a staggering 92% of respondents
stating they wish to improve or further support the development of their mental health.

92 % aspire to improve
or further support
the development
of their mental
health n=9,364

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Diet & Nutrition
A peek into eating habits and attitudes about diet

AR E WE EAT I N G WE L L?

When asked to describe their diet, 69% of respondents felt it was

healthy, 13 percentage points higher than the 53% reported in the UK
(PureGym, 2024). This is great news, with two-thirds of people
feeling they eat well. However, 14% are unsure if their diet is
healthy, highlighting that there is still a need for more dietary
knowledge and support. It’s positive to see government
initiatives addressing this, such as the National Nutrition
Strategy 2030 (UAE, 2023). This is one of the key drivers in why
we decided to support our members with Yalla Chef; we have
partnered with a leading meal planning service in UAE to offer
healthy, macro-based meals to help people stay on track.

Are you eating healthy?

3% Very healthy
13%
14% Somewhat healthy
Unsure what “healthy”
means in my case
14% Somewhat unhealthy
Very unhealthy

56% n=8,126
Total may not add to 100%
due to rounding

WE AL L KN OW T H E B E N E F I T S O F TR ACK I N G FOOD I N TAK E , SO H OW MAN Y

PEOPL E D O I T ?

While 53% of people state they track their diet at least sometimes, and 14% track it
consistently, a significant portion do not actively monitor their food intake. 23% rarely
track, and 24% never track calories or food. This highlights that while there is an
awareness of monitoring one’s diet, there is still a large percentage who do not,
potentially missing out on the benefits of tracking such as increased awareness of
eating habits and portion control.

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IT ’ S T IM E TO TA L K A B O UT G Y M SUPPLEMEN TS .

There is an age-old question whispered in gyms around the

world: “Are you taking any supplements?” So, we decided to
ask the public en masse: Do you currently use any dietary
supplements for health or fitness?

A whopping 57% of respondents said they are using some

form of dietary supplement. Multivitamins took the top
spot, with 34% of people using them. Coming in second
were protein shakes, with 30% of users chasing their gains
by consuming protein powders. Interestingly, 20% reported
using creatine and/or omega-3 supplements, which could
be indicative of a greater focus on performance or optimising
health through nutrition.

Do you currently use any dietary supplements for health or fitness?

Vitamins or minerals 34%

Protein powder 30%

43% 57% Creatine 21%
NO YES
Omega-3 or fish oil 20%

Pre-workout supplements 11%

n=8,701

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 A F FO RDA B I L I TY I S TH E B I G G EST R EASON PEOPLE
D O N ’ T J O I N G Y MS , WI TH OVER 50% OF PEOPLE
STAT I N G T H I S WA S TH E MAI N R EASON TH EY
H AVE N ’ T J O I N E D A G Y M Y ET.

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Money Matters: Financial Considerations
& Spending
How cost affects fitness choices and where we’re putting our money

LET ’ S TALK MON EY !

Has your spending on fitness
Money matters, and we wanted to get a feel for
changed over the past year?
the population’s spending habits, particularly their
Increased
rationale for spending on fitness and whether it might
Stayed the same
Decreased be changing. So, the big question: “Has your spending
on fitness (gym memberships, home equipment,
classes) changed over the past year?”
14%

Remarkably, only 14% of respondents in Saudi

KSA 43%
Arabia and 7% in the United Arab Emirates reported
43% a decrease in their fitness spending. This is a
phenomenal observation, showcasing such a small
percentage across both nations. Meanwhile, 43% in
Saudi Arabia and 51% in the UAE stated that their
7% spending on fitness has increased over the past year.

This highlights a significant shift, with consumers

UAE 51%
42% placing greater emphasis on fitness, reflecting both
increased engagement with the market and the
overall expansion of the fitness industry as a whole in
these regions.

For comparison: A comparison with the population in the UK reveals a

stark difference: only 24% of people in the UK reported
24% increasing their fitness spending over the last year,

44%
while 44% stated they had decreased it (PureGym,
UK
2024). This shows nearly double the percentage of
32% people in our region have increased their spending on
(PureGym,
2024) fitness, and just a third as many reported a decrease,
compared to the UK.

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S O, WHY T H E I N C RE A SE I N SPE N DI N G ?

We wanted to uncover the drivers behind this trend. For those who reported an
increase in their spending over the last year, where is this money going?

Why did you increase fitness spending?

52% 37% 21%

Fitness is becoming Investing in fitness Upgrading gym

a greater passion/ clothing or accessories memberships for more
priority services

18% 13% 13%

Joined multiple Invested in fitness Investing in premium

fitness clubs/ technology memberships
studios/gyms

The main reason is that fitness and health have become a greater passion and
priority, with 52% of people stating this as a key motivator for their increased
spending, which could suggest a greater propensity for purchasing gym
memberships. Following this:
■ Gym attire and clothing came in second, cited by 37%.
■ Upgrading memberships accounted for 21%.
■ Having multiple gym or studio memberships was mentioned by 18% in KSA
and 13% in UAE.
■ Finally, tech and premium memberships rounded out the list at 13%.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 21
It’s clear that health and fitness are taking centre stage in people’s priorities. But
will this trend continue? We wanted to find out the sentiment behind this question,
so we asked:

AR E YOU PL A N N I N G TO I N C RE A SE YOU R SPEN DI N G ON H EALTH AN D

FIT NES S IN 2025 ?

Insights from our earlier research indicate a strong drive within these nations to
continue improving health and fitness. This commitment has also translated into a
willingness to keep investing in these efforts. Two-thirds of people in Saudi Arabia
(62%) stated they plan to increase their spending in 2025, while 55% of people in
the United Arab Emirates expressed the same intention. A third of respondents
stated they are unsure, and only 6% and 12% in Saudi Arabia and the United Arab
Emirates, respectively, indicated that their spending will not increase.

GymNation’s goal is to offer the most accessible, high-quality, and affordable

memberships to meet the nation’s fitness needs. We only offer pay-monthly
options instead of the region’s standard annual upfront membership. We prioritise
affordability and avoid imposing high upfront costs. This way, we ensure that
investing in fitness in the coming year doesn’t have to break the bank.

Are you planning to increase your spending on health and fitness in 2025?

62%
Yes
55%

32%
Not sure
33%

No 6% KSA
12%
UAE
n=8,978

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 22
Social Factors
Friends, family, and community: how they shape our fitness journeys

Staying active isn’t just about the physical benefits—it can also be a significant social
outlet. With gyms becoming focal points for many, we looked into the social side of
fitness and how it shapes our journeys.

S O, HOW S O C I A L I S T H E G Y M EXPER I EN CE FOR PEOPLE I N TH E R EG I ON ?

According to our data, 46% of respondents in Saudi Arabia and 43% in the United
Arab Emirates consider the gym to be a part of their social lives—nearly half of all
surveyed.

Roughly a quarter of respondents in Saudi Arabia (27%) and the UAE (25%) see the
gym as a “major social hub.” These individuals report regularly meeting friends,
socialising, or forming new connections during their workouts. Meanwhile, about
one in five in both countries describe their gym time as “somewhat social,” meaning
they occasionally interact with others.

To what extent has going to the gym become a social part of your life?

It’s a major social hub for me 27%

(I regularly meet friends, socialize, or
make new connections at the gym) 25%

It’s somewhat social 19%

(I occasionally interact with others) 18%

Neutral (I go to the gym 32%

primarily for exercise, with
limited social interaction) 34%

Not very social (I rarely 12%

interact with others at the gym) 12%

Not at all social (I go to the KSA

10%
gym only to work out and do UAE
not engage socially) 10% n=9,220

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 23
On the other hand, there’s a notable segment of gym-goers who view fitness as
a solitary activity. Approximately 10% of respondents in both Saudi Arabia and the
UAE say the gym is “not at all social” for them, while around 12% “rarely interact” with
others during their sessions.

However, roughly a third sit somewhere in the middle: 32% in Saudi Arabia and 34%
in the UAE describe their gym experience as “neutral,” with these individuals mainly
concentrating on their workouts and engaging in limited social interaction.

WHAT AB O UT F RI E N D SH I PS A N D R EL ATI ON SH I PS FOR MED AT TH E G Y M?

It’s one thing to have small talk at the vending machines, but do these interactions
lead to genuine relationships? In Saudi Arabia, 21% of people say they’ve formed
“several close friendships or relationships” through the gym, with a further 23%
stating they’ve at least made “a few” friends. This shows that nearly half (44%) of
gym-goers in Saudi Arabia have built meaningful connections whilst working out.
The United Arab Emirates tells a similar story, albeit slightly lower, with 18% forming
several close relationships and 22% forming a few—still making up nearly 40% of
respondents. These numbers closely align with a recent report from the UK, which
states that 42% of people have found meaningful connections at the gym (The Gym
Group, 2024).

For others, the gym remains more of a place for passing fist bumps and friendly
waves. Roughly 29% in Saudi Arabia and 33% in the United Arab Emirates say they
only have casual acquaintances, whilst 26% and 28% respectively haven’t formed any
new friendships at all. This diversity underscores the multifaceted role gyms play: a
bustling social hub for some and a purely fitness-focused environment for others.

Have you formed any meaningful friendships or relationships

as a result of going to the gym?

Yes, several close 21% KSA

friendships/relationships 18% UAE
n=8,441
Yes, a few friendships/ 23%
relationships 22%

Not really, only 29%

casual acquaintances 33%

No, I haven’t formed any friendships/ 26%

relationshipsat the gym 28%

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 24
L IF E EVENT S , RE L I G I O US H O L I DAYS , AN D TH E G Y M

Cultural and religious periods can significantly influence schedules, and exercise
routines are often among the first habits to be adjusted. When asked how periods
like Ramadan or Christmas affect their gym visits, a notable 30% of people in Saudi
Arabia say they “significantly reduce or stop exercising,” compared to 28% in the
United Arab Emirates . However, these breaks aren’t universal—42% in Saudi Arabia
and 39% in the United Arab Emirates only “slightly adjust” their routines, whilst about
a quarter (23% in Saudi Arabia and 29% in the United Arab Emirates) manage to
keep their habits consistent. Interestingly, a small but dedicated 5% in Saudi Arabia
and 4% in the United Arab Emirates actually increase their workouts during these
times—often citing more flexible schedules and a desire to maintain (or accelerate)
progress.

All of this suggests that social environments, cultural events, and personal beliefs
can profoundly shape how people experience the gym. Whether it’s forging
friendships on the squat rack or working around religious festivities, fitness in the
region is undoubtedly influenced by community and cultural life.

Do life events or religious holidays (e.g., Ramadan, Christmas)

affect your exercise habits?

Yes, I significantly reduce or stop 30%

exercising during these periods 28%

Yes, I slightly adjust my exercise 42%

routine during these times 39%

No, I maintain my usual 23%

exercise routine 29% KSA
UAE
No, I increase my usual 5%
exercise routine 4% n=8,856

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 25
 T H E G Y M I S A PL ACE TO CON N ECT SOCI ALLY:

N E A RLY H A L F O F G Y M-G OER S I N SAU DI

A RA B I A A N D UN I TED AR AB EMI R ATES H AVE
B UI LT ME A N I N G F UL CON N ECTI ON S WH I LST
WO RK I N G O UT.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 26
Trends, Tech & The Future
Trends, technology, and a look at what’s next

WHER E D O PE O PL E EXE RC I SE ?

Before exploring the latest fitness trends, let’s address a fundamental question:
Where do people actually work out? Unsurprisingly, gyms remain the leading choice,
but our data reveals intriguing differences between Saudi Arabia and the United
Arab Emirates:

The United Arab Emirates shows a higher preference for gym memberships (by
about 12 percentage points), underscoring the country’s already robust fitness
infrastructure.

Saudi Arabia, on the other hand, shows a parallel 12 percentage points lean towards
home workouts, likely shaped by factors such as gym accessibility and pricing.

Where people exercise

67%
Gym/fitness club
79%

22%
Outdoor activities
26%

25%
Home workouts Same 12 ppt
13%
difference
9%
Home/apartment gym
10%

Sports clubs or 8%
community groups 7%
KSA
4% UAE
Boutique studios
4% n=8,854

This insight reinforces GymNation’s decision to further expand across Saudi Arabia,
with the aim of converting more at-home exercisers into gym-goers by providing
budget-friendly, high-quality facilities. After all, we believe factors such as gym
availability and pricing could play a significant role in this shift.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 27
Which exercise trends interest you?
Functional training or
Strength training CrossFit/Hyrox-style workouts
47% 23%
52% 26%

Running clubs, team sports, Hybrid or fusion classes (e.g.,

or local fitness communities functional-bodybuilding, boxing-HIIT)
28% 25%
24% 22%

Yoga, Pilates, or mindfulness- High-tech workouts

based exercises (Virtual fitness, AI coaching)
27% 19% KSA
25% 15% UAE

n=8,566

WHIC H T RE N D S A RE CATC H I N G PEOPLE’ S EY ES?

Building on the “where,” we also asked people about the “what”—specifically, which
trends peak their interest for the coming year:
■ Strength training claimed the top spot, with nearly half of respondents in Saudi Arabia
(47%) and just over half in the United Arab Emirates (52%) planning to try it within the
next year. This is a promising sign of growing awareness about the numerous benefits
associated with strength training.
■ Functional training (CrossFit, Hyrox-style workouts) appeals to roughly a quarter in
both markets (23% in KSA, 26% in the UAE).
■ Yoga, Pilates, or mindfulness-based exercises garnered interest from 27% in KSA and
25% in the UAE, highlighting continued enthusiasm for holistic well-being.
■ Running clubs, team sports, or local fitness communities drew 28% in KSA and 24%
in the UAE—ideal for those craving a sense of outdoor camaraderie in their fitness
routine.
■ Hybrid or fusion classes (functional-bodybuilding, boxing-HIIT, etc.) captured the
imagination of around a quarter, with slightly more in KSA (25%) than the UAE (22%).
■ High-tech workouts (AI-driven coaching, virtual fitness) are on the radar for 19% of KSA
and 15% of the UAE, signalling a steady interest in digital solutions.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 28
EM B R AC IN G T E C H N O LO G Y

Wearable devices, such as Apple Watches, Whoops, Garmins, and Fitbits, are transforming
the way users monitor their fitness journeys by providing real-time data to track progress
and refine workouts. Our data highlights a strong demand for these tools:
■ 60% in Saudi Arabia and 61% in the United Arab Emirates report using wearables
regularly or sometimes, leveraging features like heart rate monitoring, step tracking,
and calorie counting to stay accountable and optimise their fitness routines.

However, despite the growing popularity of digital tracking, there remains a significant
portion of the population who are not embracing this tech:
■ 40% in Saudi Arabia and 39% in the United Arab Emirates state they never use
wearables. This indicates that while wearables have become a dominant trend, many
still favour simpler or more conventional approaches to tracking or don’t track at all.

How often do you use wearable technology?

40% 39% Regularly

or sometimes
60% 61% Never

n=8,829

KINGDOM OF UNITED ARAB

SAUDI ARABIA EMIRATES

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 29
 60% I N SAUD I A RA B I A AN D 61% I N TH E U N I TED
A RA B E MI RAT E S REPORT U SI N G WEAR AB LES ,
L EVE RAG I N G F E ATU R ES LI K E H EART R ATE
MO N I TO RI N G , ST E P TR ACK I N G , AN D CALOR I E
CO UN T I N G TO STAY ACCOU N TAB LE AN D
O PT I MI SE T H E I R F I TN ESS R OUTI N ES .

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 30
LOOKING A H E A D — WH AT WO UL D EN COU R AG E MOR E EXER CI SE?

1
A F FO RDA B L E G Y M MEMB ER SH I PS
Topping the list, 44% of respondents in KSA and 42% in the UAE
highlight the importance of more cost-effective gym membership
options as a key driver of demand.

2
B E T T E R RE SULT S / PROG R ESS TR ACK I N G
Seeing better overall results from their efforts comes in close behind
(43% in Saudi Arabia, 44% in the UAE), signalling the importance of
progress tracking and data availability to help individuals stay on track
with their fitness goals.

3
RE D UC E D ST RE SS
Reduced work or life stress (38% in KSA, 36% in the UAE) ranks
highly, underscoring the strong link between mental well-being and
exercise adherence.

4
F L EXI B L E ME MB E RSHI PS
Around one in three respondents desire more flexible membership
options, such as monthly contracts (33% in KSA, 31% in the UAE).

5
I MPROVE D EXE RC I SE K N OWLEDG E
Improving knowledge of exercise techniques also ranks as a key
motivator (31% in KSA, 30% in the UAE). This aligns with previous
research showing that many gym-goers, particularly beginners, seek
guidance and education.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 31
 F L EXI B L E H O URS A N D LOCATI ON S

6
Flexible gym hours or more convenient locations (36% in KSA, 29%
in the UAE) are crucial for busy professionals trying to fit workouts
into their schedules. Interestingly, the 7-percentage-point difference
reinforces earlier research highlighting a greater appetite for
expanded offerings in the Saudi market.

7
PE RSO N A L T RA I N E RS AN D TAI LOR ED PR OG R AMMES
Access to personal trainers or customised fitness programmes
appeals to 22% in KSA and 19% in the UAE, reflecting a demand for
one-on-one support and accountability.

G RO UP C L A SSE S A N D SOCI AL SU PPORT

8
While group classes or social support (18% in KSA, 19% in the UAE)
and exercising with friends (19% in KSA, 17% in the UAE) rank
lower on the list, they remain an important component of the gym
experience. However, these factors seem to have less impact on
long-term exercise commitment compared to personal progress,
price and convenience.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 32
Market Research: A Global Comparison
A global view of market dynamics and an outlook on the region’s future

T HE M ID D LE E A ST E RN F I T N E SS MAR K ET I S
B OOM ING , A N D H E RE ’ S WH AT WE EXPECT CAGR Fitness Penetration Rate
TO U NFOL D OVE R T H E CO MI N G Y E AR S of Population 2020–2023

Fitness penetration rates in the Middle East, Saudi Arabia . . . . . . . . . . . . . . . . . . . . 16.8%

Japan . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.3%
particularly in the UAE and KSA, are currently
United Arab Emirates . . . . . . . . . . . . 5.8%
experiencing the fastest growth in the world. United States . . . . . . . . . . . . . . . . . . . . 2.8%
Saudi Arabia recorded a 16.8% CAGR from 2020 Switzerland . . . . . . . . . . . . . . . . . . . . . . 2.3%
to 2023, while the United Arab Emirates ranked Germany . . . . . . . . . . . . . . . . . . . . . . . . . 2.0%
third with a CAGR of 5.8%. This suggests that United Kingdom . . . . . . . . . . . . . . . . . 0.5%
New Zealand. . . . . . . . . . . . . . . . . . . . . . 0%
the UAE market is becoming more mature
Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%
compared to KSA. However, the UAE remains Sources: IHRSA (2020); Health & Fitness Assosication
(2024); UAE data for 2023 sourced from GymNation
significantly large in a global context. To put this research (no external data available)
into perspective, the UAE achieved a growth
rate that was 11 times higher than the UK’s Early Growth Phase of the Low-Cost
Fitness in the UK (2011–2019)
penetration rate during the same period (IHRSA,
2020; Health & Fitness Association, 2024).
2.8
Million Gym Members

9 % 2.5
G R3 2.2
S O, WHAT D O E S T H E F UTURE H O LD? CA 1.9

1.3
The Middle East market is in the early growth
0.9
0.7
phase of the low-cost fitness segment, similar to 0.4
0.2
what the United Kingdom experienced in 2011
2011 ’12 ’13 ’14 ’15 ’16 ’17 ’18 ’19
when this market began to gain traction. The UK
saw exponential growth over the next eight years
until COVID-19, with low-cost gym members
KSA 2023–2028 5–year Forecast
growing at a CAGR of 39%. In contrast, the CAGR Range per Gym Segment
traditional private gym market experienced zero
Low-cost female . . . . . . . . . . . . . 40–45%
growth, with membership numbers regressing Low-cost male . . . . . . . . . . . . . . . 35–40%
from 4.3 to 4.2 million during the same period Concept male . . . . . . . . . . . . . . . . 25–30%
(The Gym Group PLC, 2016, 2020). Concept female . . . . . . . . . . . . . . 25–30%
Mid-tier male . . . . . . . . . . . . . . . . . 10–15%
Mid-tier female . . . . . . . . . . . . . . . 10–15%
Interestingly, our theory is supported by Premium male . . . . . . . . . . . . . . . . 10–15%
individual research from the Ministry of Premium female . . . . . . . . . . . . . . . 5–10%
Investment and the Ministry of Sport (2023), Independent male . . . . . . . . . . . . . . 0–5%
which provides a five-year forecast indicating Independent female . . . . . . . . . . . . 0–5%

low-cost male membership growth at 35–40% Sources: Ministry of Investment and Ministry of Sport
(2023), KSA Sports Investment Opportunity: Gyms
CAGR and low-cost female membership growth
at 40–45% CAGR.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 33
Most expensive cities in the world for gym memberships:

3
Deutsche Bank, 2019
RDDUBAI 5
TH RIYADH

LOW- COST O PT I O N S A N D ACC E SS I B I LI TY AR E K EY TO U N LOCK I N G

GR OWT H I N T H E F I T N E SS I N D USTRY.

We believe we are in the early stages of a low-cost, high-value revolution in the

region, making fitness accessible for millions in the years to come. Research
conducted by Deutsche Bank (2019) revealed that Dubai ranked as the third
most expensive city globally for gym memberships, with Riyadh in fifth place.
Compared to Stockholm, which is recognised for having the highest gym
membership penetration rate globally, Dubai’s gym fees are 150% higher.
Additionally, they are 25% more than London and 15% more than New York City.

Additionally, independent research from the Health & Fitness Association (2024)
indicated that 25% of young Saudi women reported a lack of nearby facilities as
the main barrier to physical activity. This finding, combined with our large-scale
survey showing that availability and price are significant limiting factors to the
growth and accessibility of fitness in the Middle East, underscores the need for
more affordable gym options and an increase in fitness centres that cater to the
region’s young population.

As low-cost gyms continue to rise, they will likely disrupt the traditional fitness
market in this region by providing more inclusive options that cater to diverse
demographics. Furthermore, we believe that innovation in technology will play a
crucial role in this transformation. We expect the integration of technology and
AI to enhance the user experience and boost productivity, ultimately lowering
costs and increasing value even further.

In conclusion, the future of the Middle Eastern fitness market looks promising,
especially for the low-cost segment. We at GymNation aim to fill this need and
commit to contributing to regional growth. 

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 34
 F I T N E SS PE N E T RATI ON R ATES I N TH E MI DDLE
E A ST, PA RT I CUL AR LY I N TH E UAE AN D KSA ,
A RE CURRE N T LY EXPER I EN CI N G TH E FASTEST
G ROWT H I N T H E WOR LD.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 35
Wrapping It Up: Conclusion
Final thoughts

This research set out to explore how people in Saudi Arabia and the United
Arab Emirates perceive and pursue health and fitness. Both countries share a
strong, rapidly growing demand for fitness, making health and fitness a primary
aspiration. This has led to unprecedented growth in these industries, yet each
market reveals unique nuances.

S AU D I AR A B I A

Saudi Arabia’s fitness market is expanding at an extraordinary rate, evidenced

by the fact that half of the gym-goers in our survey identified themselves as
newcomers. The industry has flourished since the first licensed women’s gym
opened in 2018, with ongoing demand for more gyms and flexible membership
options. This growth trajectory aligns with recent data showing a penetration
rate growing at 16.8% CAGR from 2020 to 2023—one of the fastest in the world.
Affordability remains crucial, given that large segments of the population feel
constrained by cost. Research also highlights that 62% of respondents plan to
increase their health and fitness spending in 2025, compared to only 24% in the UK.

However, accessibility is also a concern. According to independent research from

the Health & Fitness Association (2024), 25% of young Saudi women report a
lack of nearby facilities as the main barrier to physical activity. Additionally, Saudi
Arabia ranks amongst the world’s most expensive cities for gym memberships,
with Riyadh coming in fifth. The combination of pricing constraints and limited
facilities underscores the need for more low-cost gyms that can cater to the
region’s growing and increasingly diverse fitness population.

U NIT ED AR A B E MI RAT E S

As a more established fitness market, the UAE still boasts high numbers of
newcomers but shows a slightly higher uptake in gym memberships compared
to Saudi Arabia. Like KSA, the UAE also prioritises affordability, with 55% of
surveyed individuals intending to increase their fitness spending in 2025. The
UAE’s market maturity is reflected in its penetration rate growing at 5.8%
CAGR—ranking it third globally—but it remains significantly large in a global
context; during the same 2020–2023 period, it experienced growth at about
11 times the rate of the UK.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 36
Despite this relative maturity, gym costs in the UAE remain high. Dubai, in
particular, was cited as the third most expensive city worldwide for gym
memberships, making it 2.5 times the price of Stockholm, known for having the
highest gym penetration globally. As with Saudi Arabia, there is clearly space
to accommodate more budget-friendly fitness options that can fuel ongoing
market growth and capture untapped segments.

COM PAR IN G T RE N D S WI T H T H E U K

The UK, a mature European-style market, faces different challenges in terms of

fitness engagement. PureGym data shows that 65% of Britons feel they are not
taking care of their health as much as they should—double the rate found in
our Middle Eastern region—while only 76% cite health improvement as a major
aspiration (compared to 92% in KSA and the UAE). Though the UK market is
large, it is not experiencing the same explosive growth rates observed in the
Middle East.

GR OWING T H E MA RK E T, N OT J UST TAK I N G SH AR E

One of the most compelling findings is that 56% of current GymNation members
were not gym-goers in the previous 12 months. This indicates that new budget-
friendly operators, such as us at GymNation, are expanding the overall fitness
market rather than merely drawing members from existing providers. This trend
is supported by broader research suggesting that half of both KSA and UAE
populations cite cost as a significant obstacle to gym membership.

T HE LOW- CO ST REVO LUT I O N A N D F UTU R E OUTLOOK

Recent data suggest the Middle East is at the early growth stage of the low-
cost, high-value fitness segment, similar to the UK’s experience in 2011. In Britain,
low-cost gyms grew at an impressive 39% CAGR over eight years, while the
traditional private gym segment stagnated. In the Middle East, forecasts from
the Ministry of Investment and the Ministry of Sport (2023) predict 35–40%
CAGR in low-cost male memberships and 40–45% in female memberships over
the next five years in KSA.

LOW- COST O PT I O N S A N D ACC E SS I B I LI TY AS G R OWTH DR I VER S

We believe we are witnessing the beginning of a fitness revolution in the region,

driven by high-value, low-cost gyms that can open the market to millions of
new members. By lowering membership fees, reducing intimidation factors,
and expanding locations into underserved areas, operators can significantly
boost participation rates—especially amongst populations that previously found
gyms too costly or difficult to reach. Moreover, technology and AI are poised
to streamline operations and enhance user experiences, pushing costs down
even further.

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 37
AD D R ES S IN G G Y M I N T I MI DAT I O N

Despite the demand for fitness, many potential gym-goers are held back
by “gymtimidation.” Approximately 50% of females and 42% of males in KSA
and the UAE say they feel intimidated by the gym; 72% of females and 50% of
males mention not knowing how to use equipment. There are also widespread
uncertainties about the correct exercises to perform. These data underscore
a crucial opportunity to create supportive environments that alleviate these
concerns—especially among first-time gym users.

KEY TAKEAWAYS

■ Technology and Mental Health: Technology adoption has soared, with 60%
of people using wearables. Mental health is now seen as paramount, with
92% acknowledging its importance.
■ High Activity Levels: Around 79% of respondents report exercising at least
twice a week, and nutrition also fares well, as 69% maintain healthy eating
habits.
■ Social Aspect: Nearly half view the gym as integral to their social lives.
■ GymNation’s Role: We aim to be the region’s “Movement Partner”, making
healthier living affordable and accessible to everyone. From reducing
“gymtimidation” to offering culturally considerate services, we strive to
empower individuals to become part of a welcoming, supportive community.

CONC LU S IO N

The future for KSA and the UAE looks incredibly promising, thanks to
government-led initiatives such as Vision 2030 in Saudi Arabia and the Dubai
Fitness Challenge in the United Arab Emirates. Strong consumer demand, along
with a growing awareness of health and fitness, indicates that the region will
continue to experience significant growth in the fitness sector, particularly in the
low-cost segment. By addressing issues of affordability, accessibility, and gym
intimidation, the industry can tap into a vast, previously unexplored market and
contribute to transforming the region into healthier and fitter nations. 

U A E & K S A H E A LT H & F I T N E S S R E P O R T 2 0 2 5 38
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