Client Information

Business Name: E2H Realty

Industry: Real Estate

Location: Australia

Contact Person: [Alex]

Preferred Communication:

Zoom WhatsApp

Project Overview
E2H Realty seeks to build a professionally designed, fully functional, and scalable real estate
website using WordPress. The website must be visually appealing, user-friendly, and
capable of automated integration with PropertyMe, a leading real estate property
management platform in Australia.

The website must mirror and ideally improve upon the layout, user experience, and features
of Harris Tripp Real Estate while allowing for easy self-editing, cost-efficiency, and long-term
scalability.

Primary Objectives
1. Design and build a modern, professional, mobile-responsive real estate website on
WordPress.

2. Ensure seamless integration with PropertyMe for automated property listing feeds
(creation, editing, publishing).

3. Deliver a customisable backend using a user-friendly page builder (e.g. Elementor,

WPBakery) for easy post-launch content edits.

4. Include key real estate website features: property search, property details, agent
profiles, suburb profiles, contact/enquiry forms, and blog/news sections.

5. Use a future-proof approach with the ability to add more pages, plug-ins, and
functionalities as the business grows.

6. Ensure no ongoing costs are required post-launch unless for premium plug-ins
chosen by the client.

Core Functional Requirements

 ● WordPress CMS with drag-and-drop builder (Elementor Pro or similar)

● Mobile-first responsive design

● Real-time integration with PropertyMe (via API or RSS/XML feed)

○ Auto-sync listings (sale and lease)

○ REA XML compatible to create, edit, update and withdraw your listings
directly from your PropertyMe portfolio and this will update accordingly
on website.

○ Auto-update availability, prices, features

○ Property detail pages generated from PropertyMe data

● On-site search and filter capabilities

○ Suburb, property type, price range, features

● Property gallery and video support

● Contact forms (integrated with email and/or CRM if needed)

● Agent/staff directory with contact info and profile pages

● Map integration (Google Maps API)

● News/Blog section

● About Us, Suburb Profiles, Testimonials, FAQs, and Contact pages

● Social media integration

● SEO-friendly structure (Yoast SEO or Rank Math plug-in)

● Security plugin (e.g. Wordfence)

● Backup system (UpdraftPlus or similar)

● Analytics and tracking setup (Google Analytics, Google Tag Manager)

● Speed optimisation (caching and image compression plug-ins)

Design Direction
● Inspiration Website: https://www.harristripp.com.au/

● Desired Improvements:

○ Cleaner, more modern aesthetic

 ○ Improved image loading speed

○ Subtler animations and transitions

○ Easy-to-use search interface

○ More prominent call-to-action elements

● Branding:

○ Logo: [To be provided or designed]

○ Colour palette: [To be specified or developed]

○ Typography: Clean, modern fonts

Technical Requirements
● Hosting: Recommend hosting on Australian-based server or AWS/Cloudways (must
support WordPress)

● WordPress Theme: Custom child theme based on a lightweight framework (e.g.

Astra, Hello Elementor)

● Plug-ins (minimum):

○ Elementor Pro or equivalent builder

○ PropertyMe integration plugin or custom API feed handler

○ Yoast SEO / Rank Math

○ WPForms or Gravity Forms

○ WPML (optional – for future multilingual support)

○ Smush or ShortPixel (image optimisation)

○ UpdraftPlus (backups)

○ Wordfence (security)

○ WP Rocket or LiteSpeed Cache (performance)

User Roles
● Admin (full control)
 ● Editor (manage pages and content)

● Agent (optional – access to personal listings/profiles)

Content Management
● Pages and listings must be fully editable by the E2H team post-launch without
requiring developer assistance.

● Documentation/training must be provided to show:

○ How to add/edit listings

○ How to create/edit pages

○ How to manage contact form submissions

○ How to access analytics

Future Scalability
The website should allow future plug-in installations and upgrades for:

● Online bookings (e.g. open inspections, appraisals)

● Chatbots or live chat

● CRM integrations

● E-newsletter integration (Mailchimp, ActiveCampaign)

Deliverables
● Fully built and tested WordPress website

● All core pages and listing templates implemented

● PropertyMe integration working and tested

● Editable theme with custom styling

● User guide for editing and managing content

● Training session or video walkthrough

Timeline
● Project Kickoff: As soon as possible

● Initial Design Mockups: Within 2–3 weeks from kickoff

● Development Phase: 3–4 weeks

● Testing and Review: 1 week

● Go-Live Target Date: 6 weeks from project start

Note: While these timeframes are outlined for planning purposes, E2H
Realty is open to accelerated timelines if feasible, provided quality is not
compromised.

Budget & Payment Terms

● Total Budget: $1,500 – $2,000 AUD (maximum, inclusive of all development costs)

● Platform: WordPress

● Payment Method:

○ Payments may be made to freelancers or agencies via secure methods such

as bank transfer, PayPal, or reputable freelance platforms (e.g., Upwork,
Freelancer).

○ Payment will follow a milestone-based structure tied to the successful delivery

of each project phase.

Milestone Deliverable Payment

Milestone 1: Kickoff Project confirmed, access 10%

and hosting setup (if
needed)

Milestone 2: Design Homepage and primary 20%

Mockups page mockups delivered
 and approved

Milestone 3: Core Website fully built including 40%

Development Complete PropertyMe integration and
key pages

Milestone 4: Final Review & QA, responsiveness checks, 20%

Testing bug fixing, client review

Milestone 5: Go-Live & Website deployed live,

Handover training delivered, full
access handed over

● Final payment is contingent upon full delivery and client approval, including
documentation, admin access, and integration verification.

● There should be no ongoing costs post-launch unless for premium plug-ins or

optional feature enhancements requested later.