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worksheet B.81
Try not to look at the transcript while doing these exercises! Always read the
instructions and all the information in the tasks before listening. Listen as many
times as you like.
The vegan market
1 Before listening: answer these questions.
a How would you describe your diet? I’m…
an omnivore
a vegetarian
a vegan
a pescetarian
picky
something else: _____________________________.
b Put a tick () by the following foods which vegans can eat:
chips chocolate
cheese strawberry jelly
honey sunflower seeds
ice cream fish from fish farms eg trout
pasta cake
tofu coconut
margarine eggs
c Do your company’s products or services in any way cater to
people who have a vegan diet?
2 Listen for general meaning: in this podcast Jackie and Richard talk about
how some UK companies are responding to the rise in veganism. Listen to
the whole podcast and answer the two questions.
a Which of the following title is best?
• The vegan market: it’s all about the food
• The vegan market: an insignificant sector
• The vegan market: on the up and up
• The vegan market: here today, gone tomorrow
b Jackie and Richard think companies which have introduced vegan
products do so for moral reasons. True or false?
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3 Listen for detail: listen again and choose the correct answer.
a What percentage of the UK are either vegetarian or vegan? _____ %
b Most British people are reducing the amount of meat they eat. True
or false?
c What is this percentage expected to be in 2025? _____ %
d As a result of that single sausage roll, profits leapt more than
5% £4 m
15 % to £14 m in the first 6 months of 2019.
50 % £40 m
e Why was Greggs so successful?
The vegan sausage roll was very tasty
The sales of their vegan sausage rolls was very high
The sales of their other products also increased as a result
f Dr Martens is a new brand starting in 2011. True or false?
g Online sales of the vegan boots account for
6%
16%
60% of the total revenues for the company.
h Jackie thinks plastic boots are better than leather ones. True or
false?
i The term ‘vegan’ attached to any product increases sales. True or
false?
j What is Richard and Jackie’s answer to an eco-friendly, sustainable
lifestyle?
Only buy vegan-labelled products
Reduce the amount of stuff you buy
Ignore the vegan label, it’s just a marketing term
4 After listening: now do the vocabulary worksheet.
5 After listening: speaking. Consider again your company.
In what way could the vegan label be attached to services
or products, even if they have nothing to do with food?
Do you agree that companies are only using the vegan
label to sell more products? And if so, is this normal
business practice?
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answers B.81
1 b chips chocolate
cheese strawberry jelly (it’s gelatin)
honey sunflower seeds
ice cream fish from fish farms eg trout
pasta (only if egg-free) cake (only if egg-free)
tofu coconut
margarine (only if butter-free) eggs
2 The vegan market: on the up and up
b False
3 a 8 (under 9) %
b False
c 25%
d As a result of that single sausage roll, profits leapt more than
50 % to £40 m in the first 6 months of 2019.
e The sales of their other products also increased as a result
f False
g Online sales of the vegan boots accounts for
16% of the total revenues for the company.
h False
i True
j Reduce the amount of stuff you buy
4 Don’t forget the extra vocabulary worksheet Vegan shoes from the business
‘extras’ page.
5 Even if your company can’t do anything ‘vegan’ what more eco-friendly
approach could be adopted to attract more customers / clients?
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