InVideo: Comprehensive Marketing and Growth Strategy for the First 6
Months
Target Audience for the Product:
1. Content Creators (YouTubers, Instagram influencers, bloggers)
2. Small Businesses and Freelancers
3. Educators and E-learning Platforms
4. Students and Aspiring Creators
5. Designers for Advertisements, Social Media Campaigns, and Events
MARKETING STRATEGIES
1. SEO
Why?
SEO targets users actively searching for video editing solutions. AI-generated videos are
trending, and optimizing for related searches ensures that InVideo ranks high, driving organic
traffic with longer retention.
Why I Chose This Channel
As an internet user, I often encounter product ads related to my searches. My interest in SEO
grew during college, and I realized its significant impact on attracting customers organically.
Execution:
Use keyword research tools to identify high-volume, low-competition keywords (e.g.,
“free AI video generation tool”).
Optimize YouTube content with targeted keywords for Video SEO.
Focus on long-tail queries like “Best video editor that doesn’t require professional
skills.”
2. Social Media Platforms (YouTube Shorts, Instagram Reels, LinkedIn)
Why?
Social media is vital for product success, especially with the popularity of short-form video
content. AI-generated videos spark curiosity, and viral videos can expand our customer base
rapidly.
Why I Chose This Channel
Most users consume short-form videos, and AI-generated content has gone viral. Many
creators are already leveraging AI videos for content creation, including AI influencers like Lil
Miquela.
Execution:
Target small creators, businesses, and freelancers to create promotional videos with
InVideo.
Partner with educational content creators who use animations or clips, offering them
free subscriptions in exchange for using the product.
Collaborate with podcast hosts to create promotional content using AI voice
generation features.
3. Webinars and Workshops / Campus Ambassadors
Why?
Students are early adopters of creative tools and are eager for opportunities. Webinars and
workshops can spark curiosity and create word-of-mouth promotion within campus
networks. Campus ambassadors can help spread the word, while gaining valuable
experience.
Why I Chose This Channel
Having seen various e-learning businesses use campus ambassadors, I believe this is a cost-
effective and impactful way to promote products. Workshops during my college years also
gave me insight into effective promotional strategies.
Execution:
Partner with college societies and clubs to host workshops and sessions.
Involve professionals to discuss relevant topics while introducing the product to
students.
Example: Conduct a video creation workshop at filmmaking schools.
Launch a campus ambassador program, offering incentives and certificates for
promoting the product within their colleges.
GROWTH STRATEGIES
1. Referral for Extra Credits (Free Version)
Offer additional credits or features in exchange for successful referrals.
Create a simple, shareable referral link or code for users to easily spread.
Promote the referral program via email, in-app pop-ups, and social media.
Run a “Referral of the Month” contest with special prizes, like premium features, for
top referrers.
This strategy encourages users to invite others, fueling viral growth.
It also increases engagement by providing value in return for referrals.
A low-cost, high-impact way to drive user acquisition.
2. Video-Making Hackathon on Social Issues (e.g., Pollution, Fast Fashion, Ongoing Wars)
Host a virtual hackathon where participants create videos about a social issue.
Provide clear guidelines for creating impactful content.
Offer rewards for the most creative and impactful videos.
This generates viral content that raises awareness about both social issues and our
product.
Offer prizes such as free premium subscriptions or feature exposure on InVideo’s
social channels.
Promote the event through social media influencers and content creators focused on
sustainability.
3. Offering Free Advertisements for Small Businesses and Freelancers
Reach out to small businesses and freelancers offering free video ad creation for a
limited time.
Set up a dedicated landing page where businesses can apply for free ad creation.
Simplify the process so businesses can easily submit their ads, and InVideo handles
the creation.
Capture testimonials and case studies from satisfied customers to build trust.
This helps build goodwill with small businesses and turns them into brand advocates.
Prepared by:
Bhavya Jha
[email protected]
LinkedIn
01 December, 2024
