- INTRODUCTION

GOOD DAY EVERYONE MY PRESENTATION FOR TODAY IS ALL ABOUT BIG DATA
ANALYTICS, I HOPE THAT YOU'LL LEARN AND GAIN NEW KNOWLEDGE ABOUT BIG DATA
ANALYTICS

good day to everyone my presentation for today is all auditing IT in delivery and support, i
hope that you'll learn and gain new knowledge through my presentation

- NEXT IS WHAT IS BIG DATA ANALYTICS?

- Big data analytics refers to the process of analyzing vast and complex datasets to
uncover meaningful patterns, trends, and insights. It leverages advanced technologies like
machine learning, artificial intelligence, and data mining to process structured and
unstructured data quickly and efficiently. By transforming raw data into actionable insights,
it enables businesses and organizations to make informed, data-driven decisions. This
approach is widely used in fields like healthcare, finance, marketing, and logistics to
predict outcomes and optimize operations.

- KEY FEATURES

The key features of big data analytics can be summarized using the 5 Vs: Volume, Velocity,
Variety, Veracity, and Value. Here's an explanation of each:

1. Volume

Definition: Refers to the massive amount of data generated from diverse sources like social
media, IoT devices, transactions, sensors, and more.

Challenge: Storing and processing such enormous datasets requires specialized storage
and distributed computing solutions.
 2. Velocity

Definition: Represents the speed at which data is created, collected, and processed. In the
modern world, data often needs to be analyzed in real-time or near-real-time.

Challenge: Developing systems that can process streaming data quickly and efficiently
without delays.

3. Variety

Definition: Refers to the different types of data formats that big data encompasses. This
includes structured, semi-structured, and unstructured data.

Examples:

Structured: Databases like SQL tables.

Semi-structured: XML, JSON files.

Unstructured: Videos, images, audio, emails, and social media posts.

Challenge: Integrating and analyzing these diverse data types effectively.

4. Veracity

Definition: Focuses on the quality, accuracy, and trustworthiness of data. Big data often
contains inconsistencies, biases, or errors that need to be filtered out to make reliable
decisions.

Example: Inaccurate social media posts or duplicated customer records in business

Challenge: Ensuring data is clean and consistent before analysis, which may require
extensive data validation and cleansing processes.

5. Value

Definition: Refers to the usefulness and insights derived from the data. The goal is to
transform raw data into actionable intelligence that benefits the organization.
Challenge: Extracting meaningful insights from raw data requires advanced analytics
techniques and the right tools.

- APPLICATIONS

Big data analytics has widespread applications across industries, helping organizations
harness data to improve efficiency, decision-making, and innovation. Here is where big
data analytics is applied:

1. Business and Marketing

Customer Insights: Analyzing purchasing behavior, preferences, and feedback to create

Operational Efficiency: Optimizing supply chains and reducing operational costs.

2. Healthcare

Predictive Analytics: Identifying potential health issues early through patterns in patient
data.

Personalized Medicine: Tailoring treatments based on individual genetic profiles and

Epidemic Tracking: Monitoring and predicting disease outbreaks using global health data.

3. Finance and Banking

Fraud Detection: Identifying unusual patterns or anomalies in transactions.

Risk Management: Assessing credit risks and market trends for better investment
strategies.

4. Retail and E-commerce

Dynamic Pricing: Adjusting prices based on demand, competition, or seasonality.

5. Social Media and Entertainment

Trend Analysis: Identifying viral topics, hashtags, and user sentiment.

Content Recommendations: Providing tailored media suggestions.

- TECHNIQUES AND TOOLS

Big data analytics employs a variety of techniques to process, analyze, and extract insights
from large datasets. Here are some key techniques:

1. Data Mining

Purpose: Discover patterns, correlations, and trends within datasets.

Use Cases: Fraud detection, customer segmentation.

2. Machine Learning (ML)

Purpose: Create models that learn from data and make predictions or decisions without
being explicitly programmed.

Use Cases: Predictive analytics, recommendation systems.

3. Text Analytics and Natural Language Processing (NLP)

Purpose: Analyze unstructured text data for sentiment analysis, entity recognition, or topic
modeling.

Use Cases: Social media sentiment analysis, chatbots.

4. Predictive Analytics
Purpose: Use statistical models and ML algorithms to predict future events based on
historical data.

Use Cases: Forecasting customer demand, predictive maintenance.

5. Real-Time Analytics

Purpose: Analyze streaming data in real-time for instant insights.

Use Cases: Fraud detection, monitoring IoT devices.

- BENEFITS

Improved Decision-Making:

Big data analytics transforms raw data into actionable insights, allowing organizations to
make informed and faster decisions, often in real-time. For example, businesses can adjust
marketing strategies based on live customer feedback.

Enhanced Efficiency:

By optimizing workflows and automating processes, organizations reduce costs and save
time. Analytics can identify inefficiencies in supply chains, leading to streamlined
operations.

Personalization:

Tailoring products, services, and experiences to individual preferences improves customer

Fraud Detection:

Analytics systems detect unusual patterns, enabling early identification and prevention of
fraud. Financial institutions, for instance, monitor transaction data to prevent credit card
fraud.
Risk Management:

Predictive analytics assesses potential risks, such as financial downturns or equipment