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Brainstorming-Techniques-for-Content-Creation (1)

The document outlines six effective brainstorming techniques for content creation to help marketers overcome challenges in generating fresh ideas. Techniques include Mind Mapping, Swipe Files, Rapid Ideation, Lotus Blossom Technique, Round-Robin Brainstorming, and Collaborative Brainwriting, each designed to enhance creativity and output. An implementation strategy is also provided to refine and optimize the use of these techniques within teams.

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ngspadmaja
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6 views8 pages

Brainstorming-Techniques-for-Content-Creation (1)

The document outlines six effective brainstorming techniques for content creation to help marketers overcome challenges in generating fresh ideas. Techniques include Mind Mapping, Swipe Files, Rapid Ideation, Lotus Blossom Technique, Round-Robin Brainstorming, and Collaborative Brainwriting, each designed to enhance creativity and output. An implementation strategy is also provided to refine and optimize the use of these techniques within teams.

Uploaded by

ngspadmaja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brainstorming Techniques for

Content Creation
62% of marketers struggle with generating fresh ideas. Yet structured
ideation can boost content output by 40%.

This presentation covers six proven techniques to transform how you


create content. Let's unlock your team's creative potential.

by Sri Poojitha
Mind Mapping: Expanding Your
Content Universe
Start Central
Begin with your main topic in the center

Branch Out
Create subtopics as branches from the center

Connect Ideas
Draw lines between related concepts

Discover Opportunities
Identify unexpected content connections
Swipe Files: Your Inspiration
Repository
Headline Collection
Save compelling titles and subject lines that grab attention.

Visual Designs
Store screenshots of layouts, graphics, and color schemes you
admire.

Format Examples
Keep samples of effective content structures and templates.

Campaign Flows
Document successful multi-channel content sequences.
Rapid Ideation: Quantity Drives Quality
Set Timer (5-10 minutes)
Create urgency with strict time limits

Generate Maximum Ideas


Aim for at least 20 raw concepts

No Evaluation During Process


Delay judgment until after generation phase

Structured Selection
Use clear criteria to identify strongest ideas
Lotus Blossom Technique
Core Concept Theme 1
Your central theme or topic First related concept (expands to 8 ideas)

Theme 7 Theme 2
1 2
Seventh related concept (expands to 8 Second related concept (expands to 8
ideas) 8 3 ideas)

Theme 6 Theme 3
7 4
Sixth related concept (expands to 8 Third related concept (expands to 8
ideas) ideas)
6 5
Theme 4
Theme 5
Fourth related concept (expands to 8
Fifth related concept (expands to 8 ideas)
ideas)
Round-Robin Brainstorming
Sequential Contribution
Each team member adds one idea when their turn comes.

No interruptions or skipping allowed.

Complete Full Circuit


Continue around the group multiple times.

Keep going until ideas are exhausted.

Delay Discussion
Save all evaluation and debate for after generation.

This prevents premature idea rejection.


Collaborative Brainwriting

3-5
Minutes
Individual writing time per round

2-3
Ideas
Concepts to write before passing

20%
More Ideas
Than traditional brainstorming

100%
Participation
Everyone contributes equally
Implementation Strategy
Refine & Optimize
Analyze which techniques produce best content

Document Everything
Maintain centralized idea repository

Schedule Regular Sessions


Bi-weekly brainstorming meetings

Select 2-3 Techniques


Start with methods that fit your team

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