ACADEMIC CURRICULA

POST GRADUATE DEGREE PROGRAM

(REGULATIONS 2024)

MASTER OF BUSINESS ADMINISTRATION

SEMESTER PATTERN

TWO YEARS (Full-Time)

Learning Outcome Based Curriculum Framework (LOCF)

[1st and 2nd Semester]

Academic Year 2024 – 2025

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

(Deemed to be University u/s 3 of UGC Act, 1956)

Faculty of Management
Kattankulathur, Chengalpattu District 603 203, Tamil Nadu, India
 MASTER OF BUSINESS ADMINISTRATION
Regulations 2024
Program Structure
SEMESTER I

S.No. Course Code Name of the Course L T P C

1 MBG24101T Managerial Economics 3 0 0 3

2 MBG24102T Financial Reporting Analysis 3 0 0 3
3 MBG24103T Marketing Management 3 0 0 3
4 MBG24104T Quantitative Analysis Techniques 3 0 0 3
5 MBG24105T Organizational Behaviour 2 0 0 2
6 MBG24106T Legal and Ethical Business Environment 2 0 0 2
7 MBG24107T Operations Management 3 0 0 3
Programming Languages for
8 MBG24108L 0 0 4 2
Business Decisions (Practical)
9 MBG24109T Professional Upskilling 2 0 0 2
Total Credits 23

SEMESTER II

S. No. Course Code Name of the Course L T P C

1 MBG24201T Management Accounting 3 0 0 3

2 MBG24202T Applied Marketing 2 0 0 2
3 MBG24203T Human Resources Management 2 0 0 2
4 MBG24204T Corporate Finance 2 0 0 2
Research Methodology and
5 MBG24205T 3 0 0 3
Statistical Analysis
6 Functional Elective 1 3 0 0 3
7 Functional Elective 2 3 0 0 3
8 MBG24206L Business Analytics (Practical) 0 0 4 2
9 MBG24207T Personal Effectiveness and Leadership 2 0 0 2
Total Credits 22
 SEMESTER III

S. No. Course Code Name of the Course L T P C

1 MBG24301T Strategic Management 2 0 0 2
Artificial Intelligence for
2 MBG24302T 3 0 0 3
Business
3 Functional Elective 3 3 0 0 3
4 Functional Elective 4 3 0 0 3
5 Functional Elective 5 3 0 0 3
6 MBG24303L Project 8
Total Credits 22

SEMESTER IV
S. No. Course Code Name of the Course L T P C
1 Functional Elective 6 3 0 0 3
2 Functional Elective 7 3 0 0 3
3 Functional Elective 8 3 0 0 3
4 Functional Elective 9 3 0 0 3
5 Functional Elective 10 3 0 0 3
6 Functional Elective 11 3 0 0 3
7 Functional Elective 12 3 0 0 3
Total Credits 21

Overall Credits 88
 Finance Electives
S. No. Course Code Name of the Course L T P C
Financial Markets, Institutions, and
1 MBG24F01T Instruments 3 0 0 3

2 MBG24F02T Investment Analysis & Portfolio 3 0 0 3

Management
3 MBG24F03T Financial Derivatives 3 0 0 3

4 MBG24F04T Mergers, Acquisition, and 3 0 0 3

Corporate Restructuring
5 MBG24F05T Fintech 3 0 0 3
6 MBG24F06T Behavioural Finance 3 0 0 3
7 MBG24F07T Taxation 3 0 0 3
8 MBG24F08T International Finance 3 0 0 3
9 MBG24F09T Financial Analytics 3 0 0 3
10 MBG24F10T Forensic Finance 3 0 0 3
11 MBG24F11T Sustainable and Green Finance 3 0 0 3
12 MBG24F12T Risk Management & Insurance 3 0 0 3

Marketing Electives
S. No. Course Code Name of the Course L T P C
Customer Relationship
1 MBG24M01T 3 0 0 3
Management
2 MBG24M02T Consumer Behaviour 3 0 0 3
3 MBG24M03T B2B Marketing 3 0 0 3
4 MBG24M04L Customer Analytics 0 0 6 3
5 MBG24M05T Digital Marketing 3 0 0 3
6 MBG24M06T Marketing of Services 3 0 0 3
7 MBG24M07T Marketing Communications 3 0 0 3
8 MBG24M08T Marketing Research and Insights 3 0 0 3
9 MBG24M09T Marketing Strategy 3 0 0 3

10 MBG24M10T Salesmanship and Sales 3 0 0 3

Management
11 MBG24M11T Retail Management 3 0 0 3
12 MBG24M12T Product and Brand Management 3 0 0 3
 HR Electives
S.No. Course Code Name of the Course L T P C
1 MBG24H01T Industrial Relations 3 0 0 3
2 MBG24H02T Labour Legislation 3 0 0 3
Strategic Human Resource
3 MBG24H03T 3 0 0 3
Management
International Human Resource
4 MBG24H04T 3 0 0 3
Management
5 MBG24H05T Training and Development 3 0 0 3
Human Resource Metrics and
6 MBG24H06T 3 0 0 3
Analytics
7 MBG24H07T Leadership and Team Dynamics 3 0 0 3
8 MBG24H08T Talent and Knowledge Management 3 0 0 3
NLP and Psychological Testing (Neuro-
9 MBG24H09T 3 0 0 3
Linguistic Program)
10 MBG24H10T Stress Management 3 0 0 3
Cross Cultural and Diversity
11 MBG24H11T 3 0 0 3
Management
Performance Management and
12 MBG24H12T 3 0 0 3
Competency Mapping

Operations Electives
S.No. Course Code Name of the Course L T P C
1 MBG24O01T
Operations Planning and Control 3 0 0 3
2 MBG24O02T
Project Management 3 0 0 3
3 MBG24O03T
Sourcing and Procurement Management 3 0 0 3
4 MBG24O04T
Service Operations Management 3 0 0 3
5 Supply Chain and Logistics
MBG24O05T 3 0 0 3
6 Management
MBG24O06T
Total Quality Management 3 0 0 3
7 MBG24O07T
Operations Strategy 3 0 0 3
8 MBG24O08T
Management of Manufacturing Systems 3 0 0 3
9 MBG24O09L
Supply Chain Analytics 0 0 6 3
Design Thinking for Product and Service
10 MBG24O10T 3 0 0 3
Innovation
Sustainability in Operations
11 MBG24O11T 3 0 0 3
Management
Industry 4.0 and Technology
12 MBG24O12T 3 0 0 3
Management
 Strategy Electives
S. No. Course Code Name of the Course L T P C
Dynamics of Framing and
1 MBG24S01T 3 0 0 3
Executing Strategy
2 MBG24S02T Strategic Leadership 3 0 0 3
Foundations of Strategy
3 MBG24S03T 3 0 0 3
Consulting
4 MBG24S04T Strategic Modeling and Execution 3 0 0 3
5 MBG24S05T Corporate Governance 3 0 0 3
6 MBG24S06T Strategic Management of Services 3 0 0 3

Management Information System Electives

S. No. Course Code Name of the Course L T P C
1 MBG24I01T Managing Software Projects 3 0 0 3

2 MBG24I02T Managing Digital Innovation and 3 0 0 3

Transformation
3 MBG24I03T E-commerce and Digital Markets 3 0 0 3
4 MBG24I04T IT Consulting 3 0 0 3
5 MBG24I05T Strategic Management of IT 3 0 0 3
6 MBG24I06T Managing Digital Platforms 3 0 0 3

Business Analytics Electives

S. No. Course Code Name of the Course L T P C
Data Visualization for Managers
1 MBG24B01L 0 0 6 3
(Practical)
Business Forecasting
2 MBG24B02L 0 0 6 3
(Practical)
Data Science using R
3 MBG24B03L 0 0 6 3
(Practical)
Business Data Mining
4 MBG24B04L 3 0 0 3
(Practical)
Marketing Analytics
5 MBG24B05L 0 0 6 3
(Practical)
Financial Analytics
6 MBG24B06L 0 0 6 3
(Practical)
 Logistics and Supply Chain Management Electives
S. No. Course Name of the Course L T P C
Code
1 MBG24L01T Supply Chain and Logistics Management 3 0 0 3
2 MBG24L02T Project Management 3 0 0 3
3 MBG24L03T Sourcing and Procurement Management 3 0 0 3
4 MBG24L04T Warehouse and Distribution Management 3 0 0 3
5 MBG24L05L Supply Chain Analytics 0 0 6 3
6 MBG24L06L Supply Chain Optimization and Simulation 0 0 6 3
7 MBG24L07T Total Quality Management 3 0 0 3
Circular Economy in Logistics and Supply
8 MBG24L08T Chain Management 3 0 0 3

9 MBG24L09T Supply Chain Digitalization and Industry 4.0 3 0 0 3

10 MBG24L10T E-Commerce Logistics and Last-Mile Delivery 3 0 0 3
Supply Chain Resilience and Risk
11 MBG24L11T 3 0 0 3
Management
Global Supply Chain Management and
12 MBG24L12T 3 0 0 3
International Trade
13 MBG24L13T Port and Airport Cargo Movement 3 0 0 3
Learning Outcomes-based Curriculum Framework (LOCF)
[1st and 2nd Semester]

MASTER OF BUSINESS ADMINISTRATION

 SEMESTER-I
Course Course L T P C
MBG24101T Course Managerial Economics Professional Core Course
Code Name Category 3 0 0 3
Pre-requisite Co-requisite
Courses Courses Progressive Courses
Course Offering Faculty of Management Data Book / Codes/Standards
Department
Course Learning Rationale (CLR): The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)

Understand the fundamentals of managerial economics and 1 2 3 4 5

CLR-1 : 1 2 3
micro decisions of the business firm.

goals, contributing effectively to a

Ability to understand, analyze and
communicate global economic, legal

Ability to lead themselves and others

in the achievement of organizational
practices to solve business problems
CLR-2 : Understand the production and cost aspects.

thinking abilities for data-based

and ethical aspects of business.

Ability to develop Value based
Foster Analytical and critical
management theories and
Explore the pricing decisions among the firm under different

Level of Thinking (Bloom)

CLR-3 :

Expected Proficiency (%)

Expected Attainment (%)

market structures.

Apply knowledge of
CLR-4 : Understand macro aspects of Indian economy.

team environment
Leadership ability
decision making
CLR-5 : Analyze the macroeconomic policies and role of world
organizations.

Course Learning At the end of this course, learners will be able to:
Outcomes (CLO):

1 80 70 3 3
CLO-1 : Apply the economic way of thinking to individual decisions and
business
Measure decisions.
the responsiveness of consumers' demand and supply to
2 80 75 3 1
CLO-2 : changes in the price of a good and service and income.
Understand the different costs of production and how they 2 2
3 85 75
CLO-3 : affect short and long-run decisions.
Analyze the specific regulatory mechanisms that best incentivize 2 3
CLO-4 : 4 75 70
firms to engage.
CLO-5 : Identify the different phases of strategies. 5 80 75 3 3

1
 Unit 1 2 3 4 5
Duration 9 9 9 9 9
(hour)
Meaning of Managerial Introduction to National Introduction t o
Economics. Concepts of Production, Introduction to market Income f o r e i g n trade.
SLO-1
S-1 Nature of Managerial Concept of balance of
Factors of production Classification of market National Income Concepts
SLO-2 Economics. payments
Scope and Importance of Production function with one Models of National Income
Perfect Competition- Features
SLO-1 Managerial Economics. variable input Determination
Law of Variable Proportions- Fiscal policy and
Managerial Economics in Determination of price under Monetary Policy
S-2 Production function with 2
SLO-2 Decision Making perfect competition Economic Indicators.
variable inputs.

Concept of demand Laws of returns to scale. Monopoly- Features, Technology and Employment Reserve Bank of India
SLO-1
S-3 World Trade
Law of demand ISO-Quants & ISO-Cost line. Pricing Under monopoly Issues and Challenges
SLO-2 Organization
Elasticity of demand-
Impact of WTO on
Types of Elasticity of Least cost combination factor Price Discrimination Strategy
SLO-1 Business Cycles India’s Foreign Trade-
Demand
Shifting and expansion of Monopolistic Competition:
S-4 Economies of scale, Phases of business cycle World Bank
SLO-2 demand Features,
Exceptions to law of Pricing Under monopolistic Management of
Cyclical Major Functions of Worl
Diseconomies of scale
SLO-1 demand- competition Fluctuations. bank
Introduction to
Technological progress and Employment Vs
International Monetary
S-5 SLO-2 Demand forecasting production function. Product differentiation. Unemployment-Various Types
Fund (IMF)
Pricing Strategies: Price
Skimming, Penetration Pricing,
Methods of demand Indian Economic growth and Asian Bank of
Introduction to Cost concept Loss leader pricing, Peak Load
SLO-1 forecasting Development- Development (ABD)
pricing.
Features of underdeveloped Case Study and
S-6 Decision making Types of cost- Cost curves, Oligopoly: Features
SLO-2 economy Discussion
Cost – Output Relationship in
Steps in decision making Kinked demand Curve-Cartels Poverty and Inequality
SLO-1 the short run
Case Study and
Cost – Output Relationship in
S-7 Concept of supply Price leadership Macroeconomic overview- Discussion
SLO-2 the long run- LAC curve
Break-Even Analysis – Case Study and
Law of supply Pricing Approaches Macro-Economic Environment
S-8 SLO-1 Meaning, Assumptions, Discussion

2
 Determination of BEA, Full cost pricing, Product
SLO-2 Elasticity of supply Economic Transition in India
Limitations line pricing,
SLO-1
Uses of BEA in
Relevant Case study Managerial decisions Relevant Case study Relevant Case study Revision
S-9
SLO-2 Case Study

References:
1. D N Dwivedi, 2021, Managerial Economics, Ninth Edition, S Chand And Company Ltd.
2. Dominick Salvatore, Managerial Economics Principles and Worldwide Application by Dominick Salvatore, Oxford, 2020.
Learning 3. TR Jain, Managerial Economics, VK Global Publications Pvt. Ltd, 2020.
Resources 4. P.L. Mehta, 2019 “Managerial Economics- Analysis, Problems & Cases”, Sultan Chand & Sons, 21st Edition,
5. Craig H. Petersen, W. Chris Lewis and Sudhir K. Jain, Managerial Economics, Pearson Education, 9th Ed., 2017.
6. Allen Alexander , Stefano Pascucci and Fiona Charnley, “Handbook of the Circular Economy”, De Gruyter, 2023
7. H.L. Ahuja, “Modern Microeconomic Theory and Applications, Nineteenth edition”, S Chand And Company Ltd, 2022

Learning Assessment

Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level
of Marks -100 which
Thinking CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 20 20 20 15 10 15 20
Level 2 Understand 20 20 20 15 10 15 20
Level 3 Apply 30 20 20 15 20 15 20
Level 4 Analyze 30 20 20 15 20 15 20
Level 5 Evaluate 20 20 20 20 20 20
Level 6 Create 20 20 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

3
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr. Sasi Kumar, Dr. Reeves Dr. N. Kumar,
Managing Director, Salcomp India Ltd Wesley, Asst. Professor, Faculty of Management, SRMIST,
Professor, VIT, Kattankulathur
Chennai
Mr. Claudios, Dr. Upam Pushpak, Dr. Jain Jacob M,
Managing Director, Woory Auto Ltd Associate Professor, IIM Tiruchirapalli Asst. Professor, Faculty of Management, SRMIST,
Kattankulathur

4
 Course Course Course L T P C
Code MBG24102T Name FINANCIAL REPORTING ANALYSIS Category
Foundation Course
3 0 0 3

Pre-requisite - Co-requisite - Progressive Corporate Finance

Courses Courses Courses
Course Offering Department Faculty of Management Data Book / Codes/Standards

Course Learning Rationale Learning Program Learning Outcomes (PLO)

The purpose of learning this course is to:
(CLR):
CLR-1: Understand the basics of accounting, accounting cycles and the preparation of principal
books of accounts
1 2 3 1 2 3 4 5
Learn the preparation of Final Accounts for the company.

Expected Proficiency (%)

Expected Attainment (%)
CLR-2:

Ability to lead themselves

contributing effectively to
critical thinking abilities
for data- based decision
Know the various tools of analysis of financial statements and the contents of annual

and practices to solve

CLR-3:

Ability to understand,
Foster Analytical and
management theories

organizational goals,
communicate global
Apply knowledge of

a team environment
economic, legal and
Level of Thinking

business problems

Ability to develop

Leadership ability
CLR-4: Gain knowledge on the ratios and its importance in decision-making.

ethical aspects of

and others in the

achievement of
CLR-5: Understand the importance of different types of budgeting for an organization.

Value based

analyze and
(Bloom)

business
making
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1: Get familiar with accounting principles and standards such as Generally Accepted 1 90 80 3 2
Accounting Principles (GAAP) or International Financial Reporting Standards (IFRS).
Prepare the final accounts for the company.
CLO-2: 2 90 80 3 2
CLO-3: Analyze the financial statements for decision making and know the contents of the annual 3 90 80
report. 3 2
CLO-4: Get proficiency in calculating and interpreting various financial ratios and preparation of 3 90 80 3 2
cash flow statement.
Prepare various budgets to forecast the future requirements and income. 3
CLO-5: 4 90 80 2

Duration (hour) 9 9 9 9 9
Analysis of Financial
Introduction to accounting Introduction to final accounts
SLO-1 Statements Ratio analysis Introduction to Budget
S-1 Importance of preparing
SLO-2 History of accounting Types of Financial Statements Practice Problems purpose of a budget
final accounts
SLO-1 Indian accounting system Trading accounts Vertical Analysis Profitability ratios Importance of Budget
S-2 Significance and
Indian accounting system Contents of trading accounts Practice Problems Practice Problems
SLO-2 Characteristics

5
 Components of Government
SLO-1 GAAP Preparation of trading Horizontal Analysis Liquidity ratios Budget
accounts
International
S-3 Financial Reporting Preparation of trading Budget Forecasting and
SLO-2 Practice Problems Practice Problems
Standards accounts Planning
SLO-1 Accounting Concepts Profit and loss accounts Comparative Analysis Solvency ratios Types of Budget

S-4 SLO-2 Accounting Concepts Contents of Profit and Practice Problems Practice Problems Classification of Budget
loss accounts
Preparation of Profit and
SLO-1 Accounting Conventions loss accounts Trend Analysis Turnover ratios Functional Budget
Golden Rules of
Accounting,
Preparation of Profit and
S-5 Accounting Cycle and Practice Problems
SLO-2 loss accounts Practice Problems Practice Problems
Steps in Accounting
Journal Entry Key Components of Annual
SLO-1 in Accounting Contents of Balance sheet Report Market Ratios Flexible Budget
S-6 Preparation of Balance
SLO-2 Posting of Journal Types of Annual Report Practice Problems Practice Problems
sheet
Final Accounts problems Schedules and Notes in Annual Preparation of
SLO-1 Accounts for Ledger with adjustments Report balances sheet with Cash Budget
rations
Preparation of
S-7 Final Accounts problems Schedules and Notes in Annual
SLO-2 Ledger Posting with adjustments Report balances sheet with Practice Problems
rations
Final Accounts problems Mandatory disclosure Statement of
SLO-1 Trail Balance with adjustments in Annual Reports changes in Zero Based Budgeting
financial
Final Accounts problems Mandatory disclosure Statement of Computerized Accounting -
S-8 Practice Problems
SLO-2 with adjustments in Annual Reports changes in Introduction
financial
Expert Talk on Analysis of Benefits and challenges of
SLO-1 Depreciation - Meaning Case Study Financial Statements cash flow statement computerized accounting

Types of Expert Talk on Analysis of Preparation of Introduction to popular

S-9 SLO-2 Depreciation (only Case study
Financial Statements cash flow accounting software
theory) statement

6
 Learning 1. Tulsian, “Management Accounting”, 8th edition, 2023, S.Chand Publications
Resources 2. S P Gupta, K L.Gupta, “Management Accounting”, Revised Edition, 2021, Sahitya Bhawan Publications.
3. M.Y.Khan, P.K.Jain, “Management Accounting Text, problems and cases, 8th Edition, September 2021, Tata
Mcgraw Hill publishing company ltd., New Delhi
4. S N Maheshwari, ‘A Textbook of Accounting for Management’, 4th Edition, 2018, S Chand Publishing.
5. T.S.Grewal, S.C.Gupta, “Introduction to Accountancy”, 8th revised Edition, January 2016, S.Chand& company Ltd.,New Delhi.
6. I M Pandey, ‘Management Accounting’, Third Edition, 2018, Vikas Publication House Pvt Ltd.

Learning Assessment

Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level
of Marks -100 which
Thinking CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 25 15 10 15 25
Level 2 Understand 30 20 25 15 10 15 25
Level 3 Apply 20 30 20 15 20 15 20
Level 4 Analyze 20 20 20 15 20 15 20
Level 5 Evaluate 10 10 20 20 20 10
Level 6 Create 20 20 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr. P. Saravanan, Dr. Velmurugan T
Mr. T.N. Sekhar, CA, CIMA
Professor of Finance, IIM Trichy Assistant Professor, Faculty of Management, SRMIST
Dr. S. Visalakshmi,
Dr. R. Maheswaran, ICWA, MBA, Ph.D, Dr.Vijay Karthigeyan K.T,
Assistant Professor, Department of Management, Associate Professor ,Faculty of Management,SRMIST
General Manager, KGISL
Central University of Tamilnadu, Thiruvarur

7
Course MBG24103T Course MARKETING MANAGEMENT Course Foundation Course L T P C
Code Name Category 3 0 0 3

Pre- Not Required Co- Not Required Progressiv Not Applicable

requisite requisite e Courses
Courses Courses
Course Offering Faculty of Management Data Book /
Department Codes/Standards

Course Learning The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
Rationale (CLR):

CLR-1: Explain the conceptual framework of marketing and its application in “the real world” 1 2 3 1 2 3 4 5

Ability to understand, analyze

Level of Thinking (Bloom)

Ability to lead themselves and

CLR-2: Understanding consumer behavior through market research and estimating demand.

Foster Analytical and critical

Expected Proficiency (%)

Expected Attainment (%)

others in the achievement of

contributing effectively to a
economic, legal and ethical
practices to solve business
CLR-3: Apply marketing concepts to make business decisions under various environmental constraints

thinking abilities for data-

management theories and

Ability to develop Value

and communicate global

based Leadership ability
based decision making
CLR-4: Create a suitable Marketing plan for a product

organizational goals,
Apply knowledge of

aspects of business

team environment
CLR-5: Assess the range of common strategies used, with each of the various promotional mix tools

problems
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1: Explain fundamental marketing theories and concepts and their application in real-world business 1 90 75 3 2
scenarios.
CLO-2: Understand the consumer behavior theories and models to interpret market research findings 2 90 80 3 3
effectively.
CLO-3: Develop comprehensive marketing strategies by applying STP (Segmentation, Targeting, and 4 90 85 2 3
Positioning) and Marketing Mix concepts.
CLO-4: Analyze product and pricing strategies within a firm's marketing plan to provide informed 3 90 80 2 3 -
recommendations
CLO-5: Evaluate effective Go to Market strategies for successful product launches and market penetration. 4 90 85 3 3 -

Duration 9 9 9 9 9
(hour)
S-1 SLO-1 Marketing - Meaning, Marketing Information Market Segmentation – Promotion – Meaning, Marketing Applications:
Definition System (MIS) – Meaning Meaning & Definition importance and it’s types Digital marketing – Meaning,
and definition scope and importance
SLO-2 Nature and scope of Objectives of Marketing Importance of Market Consumer vs. institutional vs. Digital marketing strategies
marketing Information System Segmentation trade promotion
S-2 SLO-1 Marketing and other Importance of Marketing Market Segmentation Brand vs. institutional vs. Role of Technology in Digital
functions Information System Techniques corporate promotion marketing
SLO-2 Role of marketing managers Components of Marketing Product management – Promotion - objectives and Tools and platforms
Information System (MIS) Product meaning, Product importance commonly used in digital
Mix marketing
S-3 SLO-1 Evolution of Marketing Characteristics of Marketing Product Life cycle – Promotion mix Emerging technologies in
Information System importance and stages digital marketing -
Augmented reality and virtual
reality (AR/VR)

8
 SLO-2 Different orientations – Case study New Product Development - Tools for promotion Importance of social media in
Product, sales and meaning and steps. digital marketing
marketing orientation
S-4 SLO-1 Difference between Marketing Research – Product lunch – Meaning and Personal selling – meaning Strategies for effective social
marketing and selling Meaning and Definition significance and importance media marketing across
various platforms (Facebook,
Instagram, Linkedin)
SLO-2 Needs, Desires, and Marketing Research Adoption Process – Diffusion Creative selling – Meaning Measuring impact of social
Demands Importance on Innovations and Importance media campaign
S-5 SLO-1 Types of utility Marketing Research Types Packaging and Labeling - Development of selling Case study
meaning and importance strategy
SLO-2 Types of market Methods of Data collections Case study Alternative selling techniques Neuromarketing – meaning
applications of
Neuromarketing
S-6 SLO-1 Marketing objectives Primary data and secondary Pricing – Meaning and Common selling mistakes Significance of
data definition Neuromarketing
SLO-2 Marketing Process Forming a Questionnaire Pricing considerations Sales promotion – definition, Neuroscience in marketing
objectives
S-7 SLO-1 Marketing Mix Methods of sampling Pricing objectives - Sales promotion – advantages Neuromarketing ethics
Significance of Price in and limitations
marketing decisions
SLO-2 The P’s of Services Data analysis and Pricing types Sales promotion – types Artificial intelligence (AI) in
Marketing interpretation marketing – Introduction
S-8 SLO-1 Marketing management – Research report preparation Pricing strategy and tactics Consumer promotions, Trade Applications of Artificial
Approach promotions and business intelligence (AI) in marketing
promotions
SLO-2 New age perspective Limitations of Marketing Marketing channels – Measuring effectiveness of Enhancing customer
Research objectives and significance sales promotions experience with AI
S-9 SLO-1 Marketing Myopia Applications of marketing Channel – Role, Functions Case study Future trends and
research and levels implications of AI in
marketing
SLO-2 Case study Case study Case study Case study Case study

Learning 1. Mukesh chaturvedi, A.V.Shukla Marketing A New Age Perspective (2024, Vikas Publishing House PVT LTD)
Resources 2. B. Gupta and Dr. N. Rajan Nair Marketing Management: Text and Cases (2023, S. Chand, and Sons, 15th Edition)
3. Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha Marketing Management (2020, Pearson, 16th edition)
4. Ramaswamy and Namakumari Marketing Management (2020, McGraw Hill Education; India, Fifth Edition)

9
 Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Marks -100 which
Level of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 20 20 20 10 10 10 25
Level 2 Understand 20 20 20 10 10 10 25
Level 3 Apply 30 30 20 20 20 20 25
Level 4 Analyze 30 20 20 20 20 20 25
Level 5 Evaluate 10 20 20 20 20
Level 6 Create 20 20 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech
Talks, Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

Course Designers
Experts from Higher Technical Institutions Internal
Experts from Industry Internal Experts
Experts

Mr.Anand – Regional Marketing manager- Carrier Air Dr .Tamarai selvan Prof and Head NIT, Trichy15. Dr.M.Ganeshkumar, Assistant Professor,
cooling solution Faculty of Management, SRMIST

Dr V S Venkataraman, Sr.Vice President and HR , Dr. Balamurugan, Professor, Anna Dr.Yaseen Masvood, Associate Professor,
Business development , DELPHI TVS, Chennai University, Thiruchirapalli. Faculty of Management, SRMIST

10
Course MBG24104T Course Course L T P C
QUANTITATIVE ANALYSIS TECHNIQUES Foundation Course
Code Name Category 3 0 0 3

Pre- Quantitative Techniques for Co-requisite Progressive Quantitative Methods , Inferential and predictive statistics for Business
requisite Decision Making Courses Courses
Courses
Course Offering Department Data Book /
Codes/Standards

Course Learning The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
Rationale (CLR):

Demonstrate a solid understanding of fundamental statistical concepts, including 1 2 3 1 2 3 4 5

CLR-1:
probability distributions, hypothesis testing, and regression analysis.
Learn to design surveys and experiments, collect data using various methods, and
CLR-2:

Apply knowledge of management

ensure data quality and integrity.

thinking abilities for data-based

Ability to understand, analyze

Ability to lead themselves and

theories and practices to solve
Analyze data using appropriate statistical techniques and interpret the results in a

Foster Analytical and critical

others in the achievement of

CLR-3:

economic, legal and ethical

contributing effectively to a
Level of Thinking (Bloom)
meaningful way..

Expected Proficiency (%)

Expected Attainment (%)

and communicate global

Ability to develop Value
based Leadership ability
Gain proficiency in using software tools such as SPSS, SAS to perform statistical
CLR-4:

organizational goals,
analyses..

aspects of business
business problems

team environment
Apply learn techniques to analyze case studies, conduct real-world data analysis

decision making
CLR-5:
projects, and develop solutions based on their findings.

Course Learning Outcomes At the end of this course, learners will be able to:
(CLO):

Learn to use various software tools and technologies for data analysis, 3 3
CLO-1: 1 90 80
which are highly valued in the job market.
Apply quantitative methods effectively, and can contribute significantly 3 3
CLO-2: 1 80 80
to their organizations and society, solving complex problems and driving
innovation.
Well-equipped with the knowledge and skills necessary to perform 2 1
CLO-3: 2 90 80
quantitative analysis effectively in various professional and academic
contexts
Get proficiency in quantitative analysis is highly sought after in various
CLO-4:
careers, including
Data Analysis and Data Science, Financial Analysis and Risk Management, 2 90 90 3 3
Market Research and Consumer Analytics, Operations Research and Supply
Chain Management
Inculcate essential knowledge and skills needed for programs in statistics,
CLO-5: economics, business analytics, and other related fields, Research-oriented 3 90 80 1 2
careers that require rigorous data analysis and interpretation.

11
 Duration 9 9 9 9 9
(hour)
Introduction to Operations Introduction to Transportation Introduction to Network Introduction to Theory of Introduction to Queuing
SLO-1 Research Model Analysis Games Theory
S-1
Meaning, Scope, Nature, Drawing a Network Meaning, Characteristics and
Types and Applications Meaning
SLO-2 Role and Characteristics Diagram – AON, AOA Basic terms
Models of Operations Initial Basic Feasible
SLO-1 PERT Saddle Point – Elements of Queuing System
Research Solutions Methods
S-2
Introduction to Linear Introduction to Queuing
SLO-2 Problem-Solving Problem-solving Value of the game
Programming Theory,
Classification of queuing
SLO-1 Formulation of LPP Optimality Test CPM Pure Strategies
models
S-3
Essential features of queuing
SLO-2 Problem-solving Problem-solving Problem-solving Problem-solving
system
Distribution of Arrival and
SLO-1 Graphical Solving of LPP Maximizing of Profits PERT / CPM Mixed Strategies
Service
S-4
SLO-2 Problem-solving problem-solving problem-solving Problem-solving Problem solving on Model
Special Cases in Introduction to Assignment
SLO-1 Crashing Problems Rules of Dominance Replacement problems
Graphical Solutions Model
S-5
Problems on Hungarian
SLO-2 problem-solving problem-solving Problem-solving problem-solving
Method
Travelling Sales Man Advantages and limitations Individual replacement with
SLO-1 Simplex Method in LPP 3 x 3 persons game –
problem of Network Analysis scrap value
S-6 Similarities and
SLO-2 Problem-solving problem-solving dissimilarities of Network problem-solving problem-solving
Analysis
Special Cases of
Special cases in Network Graphical Solutions of 2 x M
SLO-1 Special Cases of LPP Transportation / Assignment With salvage value
Analysis and N x 2 game
S-7 Model

SLO-2 Problem-solving problem-solving Problem-solving problem-solving problem-solving

Case Study in Transportation Case Study in Network
SLO-1 Case Study in LPP Case Study in Game Theory Case Study
/ Assignment Model Analysis
S-8
SLO-2 Discussions Discussions Discussions Discussions Discussions

SLO-1 Revision Revision Revision Revision Revision

S-9
SLO-2 Test Test Test Test Test

12
 1. Operations Research for Management, M.P. Gupta, EBI Publications Pvt. Ltd., 3rd Edition, 2023
2. J.K. Sharma, Operations Research Theory and Applications, Trinity Publications, 6th Edition, 2023
Learning
3. R.Pannerselvam, Operations Research, Prentice Hall India private limited, 2017.
Resources
4. Jay E. Aronson & Stanley Zionts, Operations Research, Quorum Books, 2008. Ravi Ravindran, Operations Research Methodologies, CRC Press, 2008.
5. Hamdy A. Taha, Operations Research, Pearson Education, 2009.

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level Marks -100 which
of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 20 10 20
Level 2 Understand 30 20 20 10 10 10 20
Level 3 Apply 20 20 20 20 20 20 20
Level 4 Analyze 20 20 20 20 20 20 20
Level 5 Evaluate 20 20 20 20 20 20
Level 6 Create 20 30 30
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr. Venkatesh Ganapathy, Manager (Quality Control), Rane, Dr. Kannan, Professor, Annamalai University, Dr. S. Jahira Parveen, Assistant Professor, FoM,
Chennai Chidambaram SRMIST, Kattankulathur
Mr. Sriram, Material Manager, Redington, Chennai Dr. Rajesh, Professor, Anna University, Chennai Dr. S. Priya, Assistant Professor, FoM, SRMIST,
Kattankulathur

13
 Course Course Course L T P C
Code MBG24105T Name
ORGANIZATIONAL BEHAVIOUR
Category
Elective
2 0 0 2

Pre-requisite Co-requisite Progressive

HRM Not Required Not Applicable
Courses Courses Courses
Course Offering Department Faculty of Management Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
1 2 3 1 2 3 4 5
CLR To provide knowledge on behavioral aspects in organization

themselves and others in

contributing effectively
Value based Leadership

to a team environment
-1:
CLR

to understand,
and practices to solve
To learn the theories and practices associated with individual behavior organization

Expected Proficiency

abilities for data-based

Expected Attainment

management theories

organizational goals,
communicate global
economic, legal and
Apply knowledge of

Foster Analytical and

the achievement of
business problems

Ability to develop

ethical aspects of
decision making
-2:

Ability to lead
critical thinking
Level of Thinking
CLR Explain and explore the tension between individual versus group dynamics in organizational life

analyze and

business
-3:
CLR Describe the history, context of leadership and organizational politics.

Ability ability
-4:
CLR To learn the comparative management of organization and strategy involved in it.
-5:
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

(%)
Apply the conceptual knowledge of General history of management theory and practice and 3 3
CO-1: 3 90 80
frame how organizational behavior has developed from these into a discreet field
CO-2: Analyze the individual personality and behavior impacts the typical contemporary work experience 3 90 80 3 2
Analyze the group dynamics and the key components of effective communication in 2 3
CO-3: 4 90 80
contemporary organizational life
CO-4: Understand the behavior of leaders and sources of power 1 90 80 2 2
CO-5: Gain Knowledge in the field of comparative management and organizational cross culture 2 90 80 2 3

Duration 6 6 6 6 6
(hour)
S-1 SLO-1 Introduction to OB, Personality and its types Group dynamics - Meaning, Meaning, Importance of Foundations of Organization
Definition, Need of OB Concept Leadership structure
SLO-2 Scope of OB and Factors influencing Theories Group Formation Leadership Styles Organization design
Importance of OB Personality
S-2 SLO-1 Framework of OB Determinants of Personality Reasons for group formation Theories of Leadership Organizational culture and
climate
SLO-2 Historical Evolution of development of personality Problems or difficulties of Theories of Leadership Factors affecting
OB informal groups Organizational climate
S-3 SLO-1 OB Behavioral Models Theories in personality - Big Group norms, types of norms successful leadership vs Importance of Organizational
– Five Model effective leadership and climate
leaders vs managers
SLO-2 Disciplines in OB Freudian stages or psycho Group development - stages Leadership in Indian Culture Organizational change and
analytical theory, of group development Importance
S-4 SLO-1 Trends in OB & Changes Erikson stages, Chris Argyri’s punctuated Recent trends of leadership Change Process – Resistance
in OB immaturity theory, equilibrium model style in global context and Managing
SLO-2 individual behavior – self-theory, personality traits Group decision making Power and Politics - Meaning, Organizational Development
introduction, Techniques Sources of power

14
 S-5 SLO-1 biographical Bureaucratic, introversion and Team building - Importance of Power Characteristics & objectives
characteristics, extroversion, Understanding team design
Characteristics
SLO-2 learned characteristics, achievement oriented, locus Interpersonal relations, Reasons for organizational Managing across cultures
of control, self-esteem, and Communication politics and Managing
self- organizational politics
monitoring, risk taking,
S-6 SLO-1 environmental factors, Attitudes, Perception and Conflict Management, Levels Distinction between power, Organizational effectiveness
socio-cultural factors, Values of Conflict authority
political and influence,
factors, legal
environment,
organizational factors,
SLO-2 Individual behavior and Link between perception and Control & Communication sources of power, faces of Benchmarking – TQM and Six
performance behaviour power, acquisition of power, Sigma
1. Jason Colquitt, Jeffery A. LePine, Michael J. Wesson (2024) “Organizational Behavior: Improving Performance and Commitment in the Workplace”,
Learning
McGraw-Hill Education
Resources
2. Stephen P. Robbins, Timothy A. Judge (2023) “Essentials of Organizational Behavior”, Pearson
3. Christopher P. Neck, Jeffery D. Houghton, Emma L. Murray (2024) “Organizational Behavior: A Critical-Thinking Approach”, SAGE Publications

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Marks -100 which
Level of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 20 20 20 20 20 15 20
Level 2 Understand 20 20 20 20 20 15 20
Level 3 Apply 30 20 20 20 20 15 20
Level 4 Analyze 30 20 20 20 20 15 20
Level 5 Evaluate 20 10 10 10 20 20
Level 6 Create 10 10 10 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

15
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Nirmalraj- Head - HR Flex Dr.Simmy Kurien, Associate Professor , Jain Dr.N. Santhosh Kumar, Head – HR, FOM,
University SRMIST

Mr.Claudious – Director – Woory Automotive Industry Dr.Magesh, HOD, Dept of Mgmt, Anna University Dr.Mohana Sundari – Assistant Professor –
FOM , SRMIST

16
 Course MBG24106T Course Legal and Ethical Business Course Category Foundation Course L T P C
Code Name 2 0 0 2
Environment

Pre- Not Required Co- Not Required Progressive Not Applicable

requisite requisite Courses
Courses Courses
Course Offering Faculty of Management Data Book /
Department Codes/Standards
Course Learning The purpose of learning this course is to:
Rationale (CLR):
Learning Program Learning Outcomes (PLO)
CLR-1: Recognize, assess, and analyze case problems and other legal
issues affecting business
CLR-2: Apply legal analysis principles to resolve business problems 1 2 3 1 2 3 4 5
CLR-3: Anticipate legal problems before they occur and participate more effectively in resolving
disputes that do arise

and others in the achievement

Expected Proficiency (%)
CLR-4: Communicate effectively about legal and ethical issues using appropriate oral and written

Foster Analytical and critical

Expected Attainment (%)

contributing effectively to a
global economic, legal and
practices to solve business

ethical aspects of business

conventions

Ability to lead themselves

thinking abilities for data-

analyze and communicate

management theories and

Ability to develop Value

based Leadership ability

of organizational goals,
CLR-5: Explain how law can be used strategically as a tool to reduce or manage business risk.

based decision making

Ability to understand,
Apply knowledge of
Level of Thinking

team environment
problems
Course Learning Outcomes At the end of this course, learners will be able to:
(CLO):
CO-1: Understand the fundamental legal principles in developing various contracts and commercial 1 90 80 3 2
laws in the business world
CO-2: Identify the common forms of business associations 4 90 80 2 2
CO-3: Understand the role of consumer rights and cyber laws in the modern business environment 3 90 80 3 3
CO-4: Ability to understand the fundamentals of corporate tax and GST 2 90 80 3 3
CO-5: Develop insights regarding the business ethics and Corporate Governance 3 90 80 3 3

Duration 6 6 6 6 6
(hour)
S-1 SLO-1 Contract Act: Company Law – Introduction, IPR – Introduction Factories Act - Welfare Managing of
Introduction to New Companies Act Ethics
Agreement and
Contract
SLO-2 Essential of a valid contract Nature and types of Nature of IPR Factories Act – Safety Framework of
companies organizational
S-2 SLO-1 Formation of a contract Nature and types of companies Types of IPR Factories Act – Health Framework of
organizational theories

17
 SLO-2 Performance of contracts Formation of company Patents Standing Orders Ethics across culture

S-3 SLO-1 Breach of contract and Formation of Trade Mark Payment of Wages Act Factors influencing
its remedies company business ethics
SLO-2 Special Contracts - Memorandum of Copy Rights Payment of Wages Act Ethical decision making
indemnity Association process

S- 4 SLO-1 Special Contracts - guarantee Articles of Association Trade Secrets and Payment of Bonus Act Ethical decision making
Geographical Indication process
SLO-2 Special Contracts - Prospectus Consumer Protection Law – Payment of Bonus Act Ethical values and
bailment Introduction, Objectives stakeholders
S- 5 SLO-1 Special Contracts - pledge Power, duties and liabilities of Cyber Law / Information Competition Act 2002 Corporate Social
and agency director Technology ACT Responsibility
SLO-2 The Sales of Goods Act Winding up of companies Cyber Law / Information Right to Information Act Corporate Governance –
Technology ACT Structures and reforms in
Boards
S- 6 SLO-1 Case study Winding up of companies Case study Case study Corporate Governance –
Structures and reforms in
Boards
SLO-2 Case study Case study Case study Case study Case study

Learning 1. N. D. Kapoor, Elements of Mercantile Law, Sultan Chand and Company, India, 2023
Resources 2. P. K. Goel, Business Law for Managers, Biztantatara Publishers, India, 2020.
3. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw Hill, 8th Edition 2022

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level Marks -100 which
of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 20 20 20 10 10 10 20
Level 2 Understand 20 20 20 10 10 10 20
Level 3 Apply 30 20 20 20 20 20 20
Level 4 Analyze 30 20 20 20 20 20 20
Level 5 Evaluate 20 20 20 20 20 20
Level 6 Create 20 20 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

18
Course Designers

Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Nirmalraj- Head - HR Flex Dr.Simmy Kurien, Associate Professor , Jain Dr.N. Santhosh Kumar, Head – HR,
University FOM, SRMIST
Mr.Claudious – Director – Woory Automotive Industry Dr.Magesh, HOD, Dept of Mgmt, Anna University Dr.Madumithaa – Assistant Professor –
FOM , SRMISt

19
 Course Course Course L T P C
Code
MBG24107T
Name OPERATIONS MANAGEMENT Category
Foundation Course
3 0 0 3

Pre-requisite Co-requisite Progressive

Nil Nil Nil
Courses Courses Courses
Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):
Create awareness on applications of operations management in both service and manufacturing
CLR-1:
industries 1 2 3 1 2 3 4 5
CLR-2: Inculcate the confidence to take-up the operations based responsibilities in organizations

Ability to develop Value based

Level of Thinking (Bloom)

Ability to understand, analyze

Ability to lead themselves and

Expected Proficiency (%)

Foster Analytical and critical

Expected Attainment (%)
CLR-3: Provide insights on basic tools and techniques with respect to operations management

others in the achievement of

contributing effectively to a
economic, legal and ethical
practices to solve business

thinking abilities for data-

management theories and
Get the confidence among the students to take operations management related decisions based on

and communicate global

CLR-4:

based decision making

analytical and logical calculations

organizational goals,
Apply knowledge of

aspects of business
Develop the students for sustaining in the field of operations management in both domestic and

Leadership ability

team environment
CLR-5:
global level organizations by meeting the current requirements as per the Industry 4.0

problems
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Enable the students to understand the fundamental concepts of operations

CLO-1: 1 90 80 2 1
management
Deliver the tools and techniques for various planning activities of operations
CLO-2: 2 90 80 3 3
management
CLO-3: Familiarize on purchase and managing the inventories of an organization 3 90 80 2 3
CLO-4: Provide knowledge on maintenance and work study related operations 3 90 80 3 3
CLO-5: Create awareness on quality and current trends of operations management 4 90 80 3 2

Duration (hour) 9 9 9 9 9
Operations management – Operation strategy – Strategic Supply Chain Management – Inventory Management – Quality Management –
SLO-1
Meaning and Objectives decisions in operations Concepts Meaning and Types Concepts and Cost of quality
Functions, productivity, and Role of Supply Chain
S-1 Costs Associated with Inventory
techniques to increase Management in operations Dimensions of product and
SLO-2 Strategy formulation process Management and Optimal cost
productivity in an Management and its service quality
Curve
organization applications
Inventory Management Models
System and Sub-system Materials Requirement Planning
SLO-1 Capacity planning – Framework – Purchase (EOQ) model – with Seven old and new QC tools
concepts (MRP I) - Concepts
and without shortages
Relationship between
S-2
operations management and Types of Capacity planning – Materials Requirement Planning Problems on purchase (EOQ)
Statistical Quality Control
SLO-2 other functional areas of Short-term and long term Elements – Bill of Materials, model - Without shortages /
charts
management in an strategies Master Production Schedule Uncertainty
organization
Industry 4.0 – Features and its Location Planning – Location Problems on purchase (EOQ) 𝑋̅ and Range charts – Concept
S-3 SLO-1 Problems on MRP – I
Applications types model - With shortages / and applications

20
 Uncertainty

Operations Management in
Factors influencing for location Manufacturing Model (EBQ) - Problems on 𝑋̅ and Range
SLO-2 Today’s world and current Problems on MRP – I
planning Without shortages / Uncertainty charts
trends
Process planning Elements - Problems on manufacturing
Location decision – Qualitative Manufacturing Resource c chart - Concept and
SLO-1 Selection decisions, Model (EBQ) – Without
factors Planning - Framework applications
Performance measures, shortages
S-4
Manufacturing Resource
Process planning - Design and Location Decision – Problem on Manufacturing Model (EBQ) -
SLO-2 Planning (MRP II) Problems on c charts
redesign steps simple location method With shortages / Uncertainty
Requirements
Classifications of
Problems on Gravity location Purchase Management – Selective Inventory Controlling p chart - Concept and
SLO-1 manufacturing systems –
method Principles and Objectives Techniques applications
Continuous systems
S-5
Classifications of
Problems on mini-max location
SLO-2 manufacturing systems – Types of Purchasing Systems Problem on ABC Analysis Problems on p charts
method
Intermittent systems
Sustainability in Operations
Make or Buy decisions – Layout planning – Planning and Work study – Concept,
SLO-1 Purchase Management - Process Management – Concept and
Criteria to make and buy Principles of Layout objectives and applications
Practices
S-6 Method study – Steps in method
Problems on Simple cost Pre-purchase, Purchase and study, symbols and Recording Sustainability in Operations
SLO-2 Classification of Plant Layout
analysis Post-purchase activities Techniques used in method Management - implications
study and
Problems on Economic Production Planning and Stores Management – Functions Work Measurement (Time Green Operations Management
SLO-1
analysis Control – Functions and Location study) – Steps – Concept, and Elements
S-7
Problems on Economic Phases of PPC – Pre planning, Stores Management – Layout Techniques and Estimation of Green Operations Management
SLO-2
analysis Planning and Control phase and Accounting Procedures Standard time – Practices
Challenges of operations
Break even analysis – Sequencing and Scheduling - Maintenance Management –
SLO-1 Problems on Time study Management in Today and
Meaning and Concept Procedure Functions and Objectives
Tomorrow’s world
S-8
Types of Plant Maintenance,
Real time Applications of Problems on M job 2 and 3 Problems on Time study with Closing remarks on Operations
SLO-2 Cost Balance Curve, Types of
Break-even analysis Machine work sampling data Management
Failures and Bath-Tub Curve
Problems on Break-even Machine Replacement –
SLO-1 Quiz - 1 Quiz - 2 Quiz - 3
analysis Concept and Applications
S-9
Problems on Break-even Problems on individual machine
SLO-2 Quiz - 1 Quiz - 2 Quiz - 3
analysis replacement

1. Mahadevan B., Operations Management Theory and Practice, Pearson Publication, 3rd Edition, 2018
2. R. Panneerselvam, Production and Operations management, Prentice Hall India private limited, 2017
3. William J Stevenson, Operations Management, 13th Edition, McGraw Hill Education (India) Pvt. Ltd., 2022
Learning 4. Albert Fernandes, Operations Management, Discovery Publishing House, 2023
Resources 5. Aswathappa, K.,ShridharaBhat, K., Production and Operations Management , Himalaya Publishing House, 2014
6. Norman Gaither and Greg Frazier, Operations Management, 9th Edition, Cengage publications, 2002 (Reprint 2013)
7. Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman, and Samir K. Srivastava, Operations Management – Processes and Supply Chains, 12th Edition, Pearson
Publication, 2018

21
 Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level Marks -100 which
of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 20 10 20
Level 2 Understand 30 20 20 10 10 10 20
Level 3 Apply 20 20 20 20 20 20 20
Level 4 Analyze 20 20 20 20 20 20 20
Level 5 Evaluate 20 20 20 20 20 20
Level 6 Create 20 30 30
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr. R. Arivazhagan, Associate Professor, Faculty of
Mr. N. Pandian, Plant Manager, Bunge India Ltd, Trichi. Dr. N. Senthil Kumar, Professor, Anna University, Chennai
Management, SRMIST, Kattankulathur
Mr. S. Karthikeyan, Plant Head, Salcomp India Pvt. Ltd.,, Dr. L. Aravindh Kumaran, Associate Professor, LIBA, Dr. K. Aravindaraj, Assistant Professor, Faculty of
Sriperumbudur Chennai Management, SRMIST, Kattankulathur

22
 Course Course Programming Languages for Business Course L T P C
Code
MBG24108L Name Category
Foundation Course
Decisions (Practical) 0 0 4 2

Pre-requisite Co-requisite Progressive

Basic Computer Knowledge
Courses Courses Courses
Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):

CLR-1: To familiarize the installation process , basic Commands and data types in Python.
CLR-2: To learn the concept of data structure in python.
1 2 3 4 5
CLR-3: To understand the data preprocessing and cleaning in python.

1
2

global economic, legal and

practices to solve business

ethical aspects of business

CLR-4:

Ability to lead themselves

To Analyze data using python, to make informed decisions.

contributing effectively to
analyze and communicate
Ability to develop Value
management theories and

based Leadership ability

critical thinking abilities
Proficiency

for data-based decision

Attainment
CLR-5: To learn how to create programs and infer data using R programming for decision-making.

Ability to understand,
Foster Analytical and
Expected

Expected

organizational goals,
Apply knowledge of

a team environment
Thinking
Level of

and others in the

Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

achievement of
(%)

(%)
Able to install, and understand the basic commands and data types in Python 2 90 80

problems
CLO-1:

making
CLO-2: Enable the students to understand the concepts of data structure. 3 90 80
CLO-3: Familiarize on data preprocessing and cleaning in Python. 4 90 80
3 1
CLO-4: Gained knowledge of data analysis using Python. 5 90 80 2 3
2 2
1 3
CLO-5: Able to create Programs by using R Programming and infer the output. 6 90 80
2 3

Duration (hour) 12 12 12 12 12

SLO-1 Data structures: tuples,

S-1 Introduction to Python lists, dictionaries, and Filtering out missing data Python pandas- Introduction to R- R studio
sets. Strings: Introduction,
SLO-2 functions, and

SLO-1 Operations on Strings, Data structure like

S-2 Installing Python Filtering out missing data Applying functions vectors, matrices, arrays,

23
 Application Programs and methods list and data frames in
SLO-2
on Strings. R

SLO-1 Nature of Python- List: Introduction,

S-3 Filling in the missing data Working with Data in Python Text Editors in R studio
Python versions
SLO-2
SLO-1
Functions and Importing data Installing, loading and
S-4 Overview to Pythom operations on List, Filling in the missing data file CSV, using packages
SLO-2 Application EXCEL
SLO-1 Introduction to Removing duplicates,
S-5 Programs on Lists, Importing Excel data files Importing data
Jupyter Notebook
SLO-2

SLO-1 Tuple: Introduction Removing duplicates,

S-6 Data type Importing CSV data files Manipulating Data
SLO-2
SLO-1 Performing Descriptive Statistics
S-7 Control structure Functions on Tuple. Transformatio Descriptive Statistics using R Programming
SLO-2 ns.
SLO-1 Transformation based
S-8 Reading files Operations on Tuple. on mapping Mean, Median Mode Mean, Median Mode
SLO-2
SLO-1
S-9 Writing files Dictionaries: Introduction Binning continuous variables Range, Standard Deviation Range, Standard Deviation
SLO-2
SLO-1 Introduction to
S-10 Functions in Dictionaries Binning continuous variables Variance, Skewness Variance, Skewness
package- Installation
SLO-2

SLO-1 Operations on Dictionaries, Introduction to

S-11 Defining Functions Dummy variables Correlation Correlation, Regression
SLO-2
SLO-1 Application
S-12 Defining Classes Programs on Dictionaries Working with Dummy Regression Charts and Plots
SLO-2 variables

24
 1. Ultimate Python Libraries for Data Analysis and Visualization 2024, Abhinaba Banerjee
2. Practical Business Analytics Using R and Python, 2023, Umesh R. Hodeghatta , Umesha Nayak .
Learning
3. Python for Data Analysis: Data Wrangling with Pandas, NumPy, and IPython by Wes McKinney (2017).
Resources
4. Think Python, 2nd Edition by Allen B. Downey -Released December 2015-Publisher(s):O’Reilly Media, Inc-ISBN: 9781491939369.
5. Text Analytics with Python: A Practical Real-World Approach to Gaining Actionable Insights from Your Data by Dipanjan Sarkar (2016).

Continuous Learning Assessment (60% weightage) Final Examination (40% weightage)

Bloom’s Taxonomy CLA -1 (40%)) CLA -2 (20%)
Level Theory Practice Theory Practice Theory Practice
Level 1 Remember 10% 10% 10%
Level 2 Understand 10% 10% 10%
Level 3 Apply 20% 20% 20%
Level 4 Analyze 20% 20% 20%
Level 5 Evaluate 20% 20% 20%
Level 6 Create 20% 20% 20%
Total 100 % 100 % 100 %

CLA-1 - Every Exercise will carry marks for Observation, Collection of data, analysis, interpretation, inference, and prompt submission of
observation notes and Record notes.

CLA-2- Model Examination and Viva.

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Prakash S, Sr. Test Manager, Franklin Templeton, Dr.Abhinava Tripathi, Professor, Faculty of Finance and Dr.V.M.Shenbagaraman, Professor, Faculty of
Chennai Accounting at IME, Indian Institute of Technology, Kanpur Management.
Dr. Gaurav Dixit, Assistant Professor in the Department of Dr. S. Dhiivya Devi, Assistant Professor,
Mr. Milan Kumar, CIO, Wabco India Management Studies at the Indian Institute of Technology
Roorkee. Faculty of Management.

25
Course MBG24109T Course PROFESSIONAL UPSKILLING Course Elective L T P C
Code Name Categor
2 0 0 2
y

Pre- Not Required Co- Not Required Progressiv Not Applicable

requisite requisite e Courses
Courses Courses
Course Offering Department Faculty of Management Data Book / Codes/Standards

Course Learning Rationale The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):

CLR-1: Explain the evolution of Management and its principles 1 2 3 1 2 3 4 5

global economic, legal and

practices to solve business
Discuss the functions of management and their importance in business

ethical aspects of business

CLR-2:

Ability to lead themselves

contributing effectively to
analyze and communicate
management theories and

Ability to develop Value

critical thinking abilities

based Leadership ability

Expected Proficiency

Expected Attainment

for data-based decision

CLR-3: propose the application of the principles of management in an organizational setup

Ability to understand,
Foster Analytical and

organizational goals,
Apply knowledge of
Level of Thinking

a team environment
CLR-4: Identify and apply appropriate management techniques for managing business

and others in the

achievement of
CLR-5: Have a conceptual knowledge about the planning and decision making

(Bloom)

problems
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

making
(%)

(%)
CLO-1: Apply the concept of organizing for the effective functioning of a management 1 90 80 3 3

CLO-2: Evaluate leadership style to anticipate the consequences of each leadership style 4 90 80 2 2
CLO-3: Demonstrate the techniques for controlling and coordination 3 90 80 2 3

CLO-4: Learners will recognize the human skills and conceptual skills as per industry requirements about basic 4 90 80 3 3
management skills
CLO-5: Learners will diagnose various styles and qualities of efficient leadership, Coordination, Controlling, Green 4 90 80 3 3
Management and Corporate Social Responsibility.

Duration 6 6 6 6 6
(hour)
S-1 SLO-1 Natural of management Planning: The meaning and Organizational structure – Line and staff relationship Directing: Nature and
process purpose of planning importance purpose of direction

SLO-2 Scope of management process Steps in Planning Characteristics Staffing purpose of direction

S-2 SLO-1 Management science of Types of plans Types of organization structure Human resource planning Need for coordination
Development of Scientific
Management

26
 SLO-2 other schools of thought Objectives and Policies Types of organization structure Human resource planning Need for coordination

S-3 SLO-1 Importance of various thoughts Procedures and methods of Span of control Sources of recruitment Meaning and importance
control
SLO-2 Application of various school Nature and types of policies Centralization and Sources of recruitment Control process
of thoughts decentralization
S-4 SLO-1 Function of the manager Process of decision making Authority Selection process Importance of control process

SLO-2 Important role played by Type of decision Responsibility Selection process Budgetary and non - budgetary
manger controls
S-5 SLO-1 Role play of best manager Problems involved in decision Delegation of authority Training and Development Direction
making
SLO-2 Role play of best manager Quantitative techniques Delegation of authority Importance and types Importance of direction
S-6 SLO-1 Case study Case study Case study Case study Case study
SLO-2 Case study Case study Case study Case study Case study

Learning 1. Charles W. L. Hill, Steven McShane (2023), “Principles of Management”, McGraw-Hill Education
Resources 2. Stephen P. Robbins, Mary Coulter, David A. DeCenzo (2023), “Fundamentals of Management: Essential Concepts and Applications”, Pearson
3. Dipak Kumar Bhattacharyya (2022), Principles of Management: Text and Cases, Pearson India

Learning Assessment

Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s
Marks -100 which
Level of
CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking
50%

Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice

Level 1 Remember 20 20 20 10 10 10 20

Level 2 Understand 20 20 20 10 10 10 20

Level 3 Apply 20 20 20 20 20 20 20

Level 4 Analyze 20 20 20 20 20 20 20

Level 5 Evaluate 20 20 20 20 20 20 20

Level 6 Create 20 20 20

Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %

CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model Examination
CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks, Conference Paper, etc.) CLA – 6 Course related
Events / GLs arranged

27
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Nirmalraj- Head - HR Flex Dr.Simmy Kurien, Associate Professor , Jain Dr.N. Santhosh Kumar, Head – HR, FOM,
University SRMIST

Mr.Rathinavel Rajan- Head-HR, Ball beverages India Dr.Magesh, HOD, Dept of Mgmt, Anna University Dr.S.Sujatha – Associate Professor – FOM ,
Ltd SRMIST

28
 SEMESTER-II
Course Course Course L T P C
Code
MBG24201T
Name MANAGEMENT ACCOUNTING Category
Foundation Course
3 0 0 3

Pre-requisite Co-requisite Progressive

Financial Reporting Analysis - Corporate Finance
Courses Courses Courses
Course Offering Department Faculty of Management Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):

CLR-1: Comprehensive understanding of management accounting 1 2 3 1 2 3 4 5

the achievement of organizational goals,

Ability to understand, analyze and
communicate global economic, legal and

contributing effectively to a team

theories and practices to solve business
Apply knowledge of management

Ability to lead themselves and others in

based
Foster Analytical and critical thinking
Impart knowledge on the necessity and significance of a costing framework and to

abilities for data- based decision making

CLR-2: enable them to make strategic decisions regarding cost.

Value
Develop the skill to take various managerial decisions relevant to marginal cost
CLR-3:
reports.

Level of Thinking (Bloom)

Expected Proficiency (%)

Expected Attainment (%)

Gain quantitative skills and calculate the variances.

ethical aspects of business

CLR-4:

Ability to develop
Acquire the potential of smooth business operations through effective working capital
CLR-5:

Leadership ability
management

environment
problems
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

Demonstrate a comprehensive understanding of management accounting principles and 1 90 80 3 2

CLO-1:
practices.
CLO-2: Apply knowledge of costing frameworks to make strategic cost-related decisions. 2 90 80 3 2
Develop the ability to create and interpret marginal cost reports for managerial decision- 3 90 80 3 3
CLO-3:
making.
CLO-4: Gain proficiency in calculating and analyzing variances to improve business performance. 3 90 80 3 2
Acquire the skill to design and implement working capital mechanisms to improve the 4 90 80 3 2
CLO-5: company's profitability.

29
 Duration
9 9 9 9 9
(hour)
Working capital
Introduction to management Cost concepts, behaviour,
Concept of marginal cost management- An
SLO-1 accounting- Estimation Standard Costing – Material
S-1 Introduction-Importance
Cost Variance - Labour Cost
Definition, meaning, Variable, Fixed, and Mixed Marginal costing vs. Direct Operating cycle
SLO-2 objectives Costs costing
Factors affecting working
SLO-1 Nature and scope of Cost Estimation Techniques Cost– volume-profit Analysis Variance - Overhead Variance capital management-
S-2 management accounting components
Cash management
SLO-2 Estimating the cost function Break-even Analysis. Sales Variance - Profit Variance
-Receivable management
A costing framework and Assumption and Practical Inventory management
Managerial decisions cost allocation Application of Break–Even Activity Based Accounting
SLO-1
S-3 Analysis
Uses and limitations of cost Marginal costing for decisions Working capital
Principles, Utility Quality Costing- Kaizen costing
SLO-2 estimates involving alternate choices components
Planning and forecasting of
Financial accounting vs. Cost objects — need for Cost concepts associated with
Target Costing working capital
SLO-1 Cost accounting cost information decision-making
requirements
S-4 Short-term sources of
Financial accounting vs. Inflation Accounting- funds- Current asset
Preparation of cost sheets Evaluation process
SLO-2 Management accounting Responsibility accounting financing- Current asset
investments
Importance of management Specific management decisions-
SLO-1 Management Accounting
accounting. Preparation of cost sheets- Pricing decisions Working capital
S-5 Information and Quality of
Limitations of Management Problems management-Problems
SLO-2 Make or buy Decision-Making
Accounting
Performance Measurement and
SLO-1 Direct and indirect costs Expand or buy
Various functions and Control Systems Working capital
S-6
techniques Process of indirect management-Problems
SLO-2 Expand or Contract. Reporting to Management
cost allocation.
Objective and Principles of
SLO-1 Management Accountant: Change vs. Status Quo Sustainability management
Limitations of cost Reporting
S-7 Position, Role and accounting- tools-Integrated
allocation Reporting needs at different
Responsibility Retain or replace. thinking
SLO-2 managerial levels
Application of costing
framework in a support Issues relating to the
SLO-1 Management accounting Basics of Human Resource
department setting successful integration of
S-8 information and the quality Concept of margin of safety Accounting – Inflation
Applying the costing Sustainability management
of decision-making. accounting
framework in a service accounting.
SLO-2 entity setting.
Emerging trends and
Framework for
S-9 SLO-1 Case study Simple Problems contemporary issues in
management accounting
management accounting

30
 Ethical Considerations in Case study
SLO-2 Simple Problems Management Accounting

1. Ray H. Garrison, Eric Noreen, Peter C. Brewer, Managerial Accounting, MC Graw Hill, 2021, 16th edition.
2. Ray Garrison, Eric Noreen and Peter Brewer, Managerial Accounting, MC Graw Hill, 2024, 18th edition.
Learning
3. Ronald W. Hilton, David E. Platt, Managerial Accounting, MC Graw Hill, 2023, 12th edition.
Resources
4. Jerry J. Weygandt, Paul D. Kimmel, and Jill E. Mitchell, Managerial Accounting, Wiley publishers,9th Edition.
5. MY Khan and PK Jain, Management accounting, MC Graw Hill, 8th edition, 2021.

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level Marks -100 which
of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 20 20 20 15 10 15 25
Level 2 Understand 20 20 20 15 10 15 25
Level 3 Apply 30 20 20 15 20 15 25
Level 4 Analyze 30 20 20 15 20 15 25
Level 5 Evaluate 20 20 20 20 20
Level 6 Create 20 20 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model Examination
CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks, Conference Paper, etc.) CLA – 6 Course related
Events / GLs arranged

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr.Arun George Joseph Dr. P. Saravanan, Dr. Jain Jacob M,
Assistant Audit Officer (Commercial) CAG Professor of Finance, IIM Trichy Asst. Professor, Faculty of Management, SRMIST
of India, Chennai
Aswin Prem Dr. S. Visalakshmi, Dr.A. R.Shanmuga Priya,
Dealer Development; Royal Enfield Assistant Professor, Department of Asst. Professor, Faculty of Management, SRMIST
Management, Central University of Tamilnadu,
Thiruvarur

31
 Course Course Course L T P C
MBG24202T APPLIED MARKETING Foundation Course
Code Name Category 2 0 0 2

Pre-requisite Co-requisite Progressive

Not Required Not Required Not Applicable
Courses Courses Courses
Course Offering Department Faculty of Management Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):

CLR-1: Learn how people buy things and how companies sell stuff successfully. 1 2 3 1 2 3 4 5

Expected Attainment (%)

CLR-2: Know how to make killer marketing plans for success in today's tough business world.

critical thinking abilities for

contributing effectively to a
data-based decision making

global economic, legal and

practices to solve business

ethical aspects of business

Ability to lead themselves

analyze and communicate
management theories and
CLR-3:

Ability to develop Value

Use research and data to make smart marketing decisions that solve real problems.

te)d Proficiency

based Leadership ability

Ability to understand,
Foster Analytical and
Level of Thinking
CLR-4: Cover everything from branding to pricing to manage marketing effectively.

organizational goals,
Apply knowledge of

team environment
Get practical skills and improve critical thinking, communication, and teamwork for marketing

and others in the

CLR-5:

achievement of
careers.

problems
(EBxlpoeocm
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

(%)
Understand why people buy things and use this knowledge to create targeted marketing
CLO-1: 1 90 80 3 2
strategies.
Develop effective marketing plans that help companies achieve their goals and
CLO-2: 2 90 80 2 3
stand out in the market.
CLO-3: Evaluate marketing strategies using data and metrics to measure success. 3 90 80 2 3
CLO-4: Learn how to manage different aspects of marketing, from branding to pricing. 3 90 80 3 1
Improve your communication skills and learn how to present marketing ideas
CLO-5: 4 90 80 1 3
confidently.

Duration (hour) 6 6 6 6 6
Importance of Segmentation, Sources of Competitive Importance of Branding in Distribution Channel Design Concept of Marketing
SLO-1 Targeting, and Positioning Advantage in Marketing Marketing Strategy and Management Implementation and its
Strategies in Marketing Importance
S-1
Basics of Marketing Plans andComponents of the Marketing Brand Identity and Brand Image Role of Intermediaries in Types of Promotional
SLO-2 their Components Mix (4Ps: Product, Price, Place, in Consumer Perception Distribution Channels Activities in Marketing
Promotion) Planning
Market Segmentation Environmental Scanning Tools Brand Equity and Its Distribution Logistics and Role of Advertising in
SLO-1
Strategies and Approaches for Market Analysis Components Supply Chain Management Marketing Communication
S-2
Understanding the Consumer Marketing Research Process Brand Management Strategies Pricing Strategies and Pricing Importance of Public Relations
SLO-2
Decision-Making Process and its Phases for Building Strong Brands Methods in Marketing Strategy
Factors Influencing Consumer Role of Primary and Secondary New Product Development Factors Influencing Pricing Digital Marketing Strategies
SLO-1 Behavior in Purchasing Data in Marketing Research Process and Stages Decisions and Social Media Marketing
Decisions
S-3
Role of Perception in SWOT Analysis in Marketing Key Success Factors in New Price Discrimination Integrated Marketing
SLO-2 Consumer Decision Making Strategy Formulation Product Launch Techniques and Applications Communication (IMC)
Strategies

32
 Psychographic Segmentation Implementation of Marketing Marketing Tactics and Pricing Tactics and Strategies Presentation Skills for
SLO-1
in Marketing Tactics and Strategies Strategies for Product Launchfor Competitive Advantage Marketing Professionals
Demographic Segmentation Monitoring and Controlling Importance of Market Testing in
Components of a Marketing Effective Use of Visual Aids in
S-4
and its Application in Marketing Activities Product Development Plan (Executive Summary, Marketing Presentations
SLO-2
Marketing Situation Analysis, Objectives,
Financial Projections etc.)
Behavioral Segmentation Measurement of Marketing Product Lifecycle Management Evaluation Criteria for Engaging an Audience through
SLO-1
Techniques Performance Metrics (PLM) Strategies Marketing Plan Success Presentation Software
S-5 Market Segmentation and Analysis of Key Performance Innovation Strategies for Marketing Plan Implementation Storytelling Techniques in
SLO-2 Product Differentiation Indicators (KPIs) in Marketing Sustainable Product Strategies Marketing Presentations
Development
Market Targeting Strategies Customer Satisfaction Importance of Customer Marketing Plan Monitoring and Evaluation of Marketing
SLO-1 and Selection Criteria Measurement Techniques Perception in Marketing Control Mechanisms Presentation Effectiveness
S-6 Strategy
Case Study Case Study Case Study Case Study
SLO-2

1. Daniel Padgett, Andrew Loos, Applied Marketing, 3rd Edition, ISBN: 978-1-394-16305-2 September 2023
Learning 2. Kotler, P. Marketing Management: Analysis, Planning and Control, latest edition, London: Prentice-Hall International, Inc.
Resources 3. Walker, Jr., O. C., & Mullins, J. W. (2013). Marketing strategy: A decision-focused approach (8th ed.). New York: McGraw-Hill/Irwin. ISBN
978-0078028946

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Marks -100 which
Level of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 20 20 20 20 20 20 20
Level 2 Understand 20 20 20 20 20 20 20
Level 3 Apply 30 40 20 20 20 20 20
Level 4 Analyze 30 10 20 20 20 20 20
Level 5 Evaluate 10 20 10 10 10 20
Level 6 Create 10 10 10
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts Internal Experts
Dr V S Venkataraman, Sr.Vice President and HR , Business Dr .Bushan D.Sudhakar ,HOD , International Marketing, Dr.S.Senthil Kumar, Professor, Faculty of
development , DELPHI TVS, Chennai School of Management , Pondicherry University. Pondi . Management, SRMIST
Dr Alok ,Head Marketing & Business development, Kaveri group Dr .Tamarai selvan Prof and Head NIT, Trichy15 Dr.K.Subathra, Assistant Professor, Faculty of
of Hospitals ,TN Management, SRMIST

33
Course MBG24203T Course HUMAN RESOURCE MANAGEMENT Course Foundation Course L T P C
Code Name Catego
2 0 0 2
ry

Pre- Nil Co- Nil Progressi

requisite requisite ve
Courses Courses Courses
Course Offering Faculty of Management Data Book / Nil
Department Codes/Standards

Course Learning The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
Rationale (CLR):

CLR-1: To Understand the various standpoints prevailing in Human Resources Management 1 2 3 1 2 3 4 5

thinking abilities for data-based

CLR-2: Examine the Best Practices in Human Resources Planning and Forecasting

Ability to develop Value based

Ability to understand, analyze

Level of Thinking (Bloom)

Ability to lead themselves and

Foster Analytical and critical
Expected Proficiency (%)

Expected Attainment (%)

others in the achievement of

contributing effectively to a
CLR-3: Classify the need for training and its development practices and learn the technique

economic, legal and ethical

practices to solve business
management theories and
of Performance Evaluation

and communicate global

CLR-4: Learn the various aspects of Industrial Relations in terms of its functions, objectives

organizational goals,
Apply knowledge of

aspects of business

team environment
Leadership ability
and disputes

decision making
CLR-5: Understand the importance of relationship building for managing conflicts

problems
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1: Apply the conceptual knowledge of Human Resource Management in managing 1 90 80 2 2

the Human force
CLO-2: Analyze the gap between demand and supply of Human Resource 2 90 80 3 2
CLO-3: Analyze the training Models and Performance Evaluation Techniques 3 90 80 3 3
CLO-4: Apply the functions of Industrial Relations and control the Industrial Disputes 3 90 80 2 3
CLO-5: Gain Knowledge in the field of Trade unions and manage the conflicts 4 90 80 2 2

Duration (hour) 6 6 6 6 6
S-1 SLO-1 Introduction to HRM Job Analysis Purpose and Training and Industrial Relations Building Relationships and
Methods Development: Concept Facilitating Legislative
Framework
SLO-2 Determining Training Function
Needs
Evolution and
Human Resource Planning Methods of Training Trade Unions
SLO-1 Development of the Objectives
(HRP)
Field of HRM
Approaches to
Purpose and Process of Linkage between Human
Nature, scope and Management
SLO-2 HRP Recruitment and Resource Management and Managing Conflicts
objectives of HRM Development, Training Industrial Relations
Selection
Evaluation
S-2 SLO-1 Context and Concept of Recruiting Goals Talent Management Industrial Disputes Disciplinary Process

34
 SLO-2 People Management in Sources of Recruitment Career Planning - Causes of Industrial
a Individual-Centered and Disputes
Systems Perspective Organization Centered
SLO-1 Organization and Selection – Performance Appraisal Economic factors, Managerial Dynamics of Collective
Functions of the HR and Selection Process, Process factors and Political Factors Bargaining
SLO-2 Personnel Department Selection Tests,
Interviews
S-3 SLO-1 HR structure and Placement Methods of Performance Prevention of Industrial Collective Bargaining,
Strategy Appraisal Disputes Workers and Managerial
SLO-2 Purpose of New
Decision Making
Employee Orientation
SLO-1 Role of Government Employee separation Compensation Statutory measures and Concept, Mechanics, and
and Personnel Non-Statutory Measures Experience of Collective
SLO-2 Environment including Promotion Objectives and Types of Settlement of Industrial Bargaining
that of MNCs Compensation Disputes
S-4 SLO-1 Strategic Human Demotion Development of a basic pay Conciliation - Personnel Research
Resource Management system Adjudication
SLO2 Transfer Pay structures Arbitration and Mediation

S-5 SLO-1 Ethical dilemmas in Retention of Human Incentives, Individual Recent Trends in Industrial Audit, and Data-Driven HR
Human Resources Resources Incentive, Group/Team Relations Practices
Management Incentive
SLO-2 Organizational Incentive Future of Industrial
Relations in India
S-6 SLO-1 Case study and Case study and Discussion Case study and Discussion Case study and Discussion Case study and Discussion
Discussion
SLO-2

Learning
Resource
1. K Aswathappa & Sadhna dash Human Resource Management-Text and cases"9th edition 2021.Publisher: McGraw Hill
s 2. Robert Lussier and John R.Hendon "Human Resource Management-International Student Edition: Functions, Applications and skill
development "2021.Publisher:SAGE Publications Inc
3. Human Resource Management, Sixteenth Edition,Gary Dessler, Biju Varrkey,2023 ,Pearson – publisher
4. Human Resource Management,13Th Edition,2022, Susan L. Verhulst, David A. Decenzo , Wiley India, Publisher Wiley India

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Marks -100 which
Level of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 20 20 15 20 20
Level 2 Understand 30 20 20 20 15 20 20

35
Level 3 Apply 20 20 20 20 15 20 20
Level 4 Analyze 20 20 20 20 15 20 20
Level 5 Evaluate 20 20 10 10 10 20
Level 6 Create 10 10 10
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech
Talks, Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr.Govardan- GM (HR), Rane Group Dr.K.Latha, Professor , Valliamai Dr.N. Santhosh Kumar, Head – HR, COM,
Engineering College SRMIST
Mr.Rathinavel Rajan- Head-HR, Ball beverages India Dr.Magesh, HOD, Dept of Mgmt, Anna University Dr.K.Santhana lakshmi, - Program
Ltd Coordinator

36
Course Course Course L T P C
Code MBG24204T Name CORPORATE FINANCE Category
Foundation Course
2 0 0 2

Pre-requisite Co-requisite Progressive

Financial Reporting Analysis - Corporate Finance
Courses Courses Courses
Course Offering Department Faculty of Management Data Book / Codes/Standards

Course Learning Rationale Learning Program Learning Outcomes (PLO)

The purpose of learning this course is to:
(CLR):
Provide a comprehensive insight into the broad framework of Financial
CLR-1:
Management.
1 2 3 1 2 3 4 5
CLR-2: Impart the skills necessary for making Investment decisions

Ability to understand, analyze

practices to solve business

Foster Analytical and critical

economic, legal and ethical

global
management theories and

Ability to lead themselves and

of

thinking abilities for data-

contributing effectively to a
others in the achievement of
goals,
Ability to develop Value
CLR-3: Understand the importance of making right choice of financing options

Expected Proficiency

Expected Attainment
CLR-4: Develop skills on capital structure decisions and dividend decisions

Level of Thinking

based Leadership ability

knowledge

based decision making

CLR-5: Understand the importance of leverages

communicate

aspects of business

team environment
(Bloom)

organizational
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

(%)

(%)

problems
Apply
CLO-1: Make efficient decisions in connection to multiplying firm’s wealth 1 90 80

and
Develop analyzing skills on making right investments in right projects will be 3
CLO-2: 2 90 80 2
upgraded. 3 2
Mandate the impact of choosing correct source of finance on the corporate
CLO-3: 3 90 80
financial goal.
2 2
CLO-4: Learn the various the capital structure theories and dividend decisions 3 90 80
2 3
CLO-5: Gain knowledge about the leverages and its importance 4 90 80
3 3

Duration 6 6 6 6 6
Introduction to finance-
financial management, Capital Budgeting: An Cost of Capital – basic Introduction to Capital Concept and Nature
SLO-1
objectives of financial Introduction concepts Structure and its Factors of Leverages
management

37
 Firm Value and equity Capital budgeting
S-1 Determination of the
value– profit methods -discounting Classification of Cost
optimal capital Types of Leverage
Maximization and wealth and non-discounting of Capital
SLO-2 structure
maximization tools
Capital budgeting
Financial Decisions -
methods -discounting Factors Affecting Cost of
Changing role of EBIT-EPS analysis Financial Leverage
and non-discounting Capital
SLO-1 finance managers
tools
S-2
Organization of finance Capital Structure
Importance’s of Cost of Measures of
functions. Agency Payback methods Theories-net income
Capital Financial
SLO-2 problems and agency cost approach
Leverage
Time Value of Money: Accounting rate of Long-term sources of net operating income Financial
SLO-1 Present and future value return funds approach Leverage and
Risk
Present and future value of
S-3 Long-term Versus Short
single payments, NPV and PI Traditional approach Operating Leverage
sources of funds
SLO-2 annuities,, and perpetuities
Growth in annuities and Effects and Degree
SLO-1 perpetuities NPV and PI Cost of debenture MM approach of Operating
Leverage
S-4 Compound interest and Cost of preference share Dividend policy and
IRR Combined Leverage
SLO-2 continuous compounding capital its affecting Factors

Annual percentage rates Risk adjusted capital Theories of dividend Degree of

Cost of equity capital
S-5 SLO-1 and effective annual rates- budgeting tools decision Combined
Leverage
Risk & Return:
Risk adjusted discount Walter’s and Gordon’s Cost-Volume-
Concepts of Risk and Cost of retained earnings
SLO-2 rate model Profit (CVP)
Return
Analysis
Determination of
Diversifiable and Non- Decision tree -certainity Modigliani and Miller Components of
Weighted average cost of
SLO-1 Diversifiable risk equivalent approach CVP Analysis
capital (WACC)
S-6
SLO-2 Case studies. Case studies. Case studies. Case Studies Case studies.

38
 1. Jonathan Berk , Corporate Finance 6th edition, 2023, 4. Khan M.Y& Jain P.K. Financial Management, Tata McGraw Hill,
Pearson education. NewDelhi, 2018, 8th Edition.
Learning 2. Prasanna Chandra, Financial Management: Theory & Practice| 11th 5. Sheridan Titman, Arthur J. Keown, John D. Martin Financial Management:
Resources Edition, 2022, McGraw Hill Principles And Applications, 13 edition 2019, Pearson Education.
3. Eugene HBrigham, Fundamentals of Financial th
6. Richard A Berley, Principles of Corporate Finance, MC Graw Hill , 14
Management, Dryden Press,New York, 16th Edition,
Edition, 2023.
2021

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level Marks -100 which
of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 20 15 10 15 25
Level 2 Understand 30 20 20 15 10 15 25
Level 3 Apply 20 20 20 15 20 15 25
Level 4 Analyze 20 20 20 15 20 15 25
Level 5 Evaluate 20 20 20 20 20
Level 6 Create 20 20 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model Examination
CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks, Conference Paper, etc.) CLA – 6 Course related Events /
GLs arranged

Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Mr. Balaji Vasudevan, Dr. P. Saravanan, Dr.S.Anitha,
Digital Bank Expert & Go-to-Market Leader, Professor of Finance, IIM Trichy Assistant Professor, Faculty of management,SRMIST
IBM Consulting, Chennai

Mr. Madhan Raj, CA, Dr. S. Visalakshmi, Dr.A.R Shanmuga Priya,

General Manager (Audit), Hyundai Motors India Assistant Professor, Department of Management, Assistant Professor, Faculty of Management, SRMIST
Ltd., Chennai Central University of Tamilnadu, Thiruvarur

39
 Course Course RESEARCH METHODOLOGY AND STATISTICAL Course L T P C
MBG24205T Foundation Course
Code Name ANALYSIS Category 3 0 0 3

Pre-requisite Co-requisite Progressive

If need If need If need
Courses Courses Courses
Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):

1 2 3 1 2 3 4 5
CLR-1: To provide basic knowledge on management-based research methodology

Apply knowledge of management

effectively to a team environment

organizational goals, contributing
thinking abilities for data-based
CLR-2: To build the confidence to undertake any business research

Ability to develop Value based

Ability to understand, analyze

Ability to lead themselves and

theories and practices to solve

Foster Analytical and critical

others in the achievement of

economic, legal and ethical
Level of Thinking (Bloom)
CLR-3: To create awareness on statistical tools used for business research

Expected Proficiency (%)

Expected Attainment (%)

and communicate global

CLR-4: To train the students to select optimal statistical tools as per the requirements of business research

aspects of business
business problems

Leadership ability
CLR-5: To expose statistical software packages to use big data analysis

decision making
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1: Students will be enriched with basic knowledge on management-based research methodology 1 90 80 2 1
CLO-2: Must be able to Choose appropriate research designs, sampling techniques for a better research 2 90 80 3 3
CLO-3: To create awareness on statistical tools used for business research 3 90 80 2 3
CLO-4: Students will be able to select optimal statistical tools as per the requirements of business research 3 90 80 3 3
CLO-5: Students will be able to analyze data and make informed decisions based on statistical evidence 4 90 80 3 2

Duration
9 9 9 9 9
(hour)
Introduction to Descriptive
SLO-1 Research - Introduction Questionnaire design Introduction to probability Hypothesis testing
- Statistics
S-1 Definition and areas Characteristics, Merits and De-
SLO-2 Common measures Basics Characteristics
of application Merits
SLO-1 Types of research Other instruments Measures of central tendency Probability Distribution Parametric and non–Parametric
S-2 Qualitative Vs Quantitative
SLO-2 Data collection problems Discrete vs continuous Applications
Research
One sample and two
SLO-1 Research process Types of data, Measures of variation Binomial Distribution
sample tests for means
S-3 Sources of data and methods
SLO-2 Research problem Problems Fitting of binomial distribution Problems
of data collection,
Correlation - Karl Proportions of large
SLO-1 Review of literature Data analysis Problems
S-4 pearson’s measure samples (z–test)
SLO-2 Sources and schemes Validity and reliability Problems Poison Distribution Problems
One sample and two
S-5 SLO-1 Research objectives Hypothesis – Meaning Spearman Rank Correlation Fitting of poisson distribution
sample tests for means of

40
 samples (t– test)
SLO-2 Scope of research Problems Problems Problems
F test for two sample standard
SLO-1 Variables and its types Hypothesis testing Linear Regression Normal Distribution
deviations
S-6
SLO-2 Measurement scales Errors Meaning, Characteristics Problems
SLO-1 Sampling – Meaning Report preparation Linear Regression Area under the Normal curve Chi-square test
S-7 Probability sampling Goodness of fit and
SLO-2 Types of reports, Problems Problems
techniques independence of attributes
Non-probability sampling
SLO-1 Contents of a report Multiple Regression Problems Analysis of variance
techniques
S-8
sample size determination and
SLO-2 Process of report preparation Simple problems Case Study Problems
sampling method
SLO-1 Case Study Discussion Case Study Discussion Case Study Discussion Discussion Case Study Discussion
S-9
SLO-2 Quiz Quiz Quiz Quiz Quiz

1. Research Methodology – Methods and Techniques, C.R. Kothari, New Age International Publishers, 5th Edition, 2023
2. Business Research Methods, Pamela S Schindler, 13th Edition, 2021
Learning 3. Business Statistics A First Course, David M Levine et al., Pearson publishers, 8th Edition, 2022
Resources 4. David R. Anderson , Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran, Statistics for Business & Economics, Revised13th Edition,
2018
5. T N Srivastava, ShailajaRego, Statistics for Management Paperback, 2017

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Level Marks -100 which
of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 20 10 20
Level 2 Understand 30 20 20 10 10 10 20
Level 3 Apply 20 20 20 20 20 20 20
Level 4 Analyze 20 20 20 20 20 20 20
Level 5 Evaluate 20 20 20 20 20 20
Level 6 Create 20 30 30
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

41
 Course Designers

Experts from Industry Experts from Higher Technical Institutions Internal Experts

Mr. Venkatesh Ganapathy, Manager (Quality Control), Rane, Dr. Kannan, Professor, Annamalai University, Dr. S. Priya, Assistant Professor, Faculty of
Chennai Chidambaram Management, SRMIST, Kattankulathur

Mr. Sriram, Material Manager, Redington, Chennai Dr. Rajesh, Professor, Anna University, Chennai Dr. S. Jahira parveen, Assistant Professor, Faculty of
Management, SRMIST, Kattankulathur

42
 Course Course Course L T P C
MBG24206L Business Analytics (Practical) Foundation Course
Code Name Category 0 0 4 2

Pre-requisite Co-requisite Progressive

Statistics / Mathematics
Courses Courses Courses

Course Offering Department MBA Data Book / Codes/Standards

Course Learning Rationale

The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
(CLR):

CLR-1: To learn the Analytical Models using Excel 1 2 3 1 2 3 4 5

critical thinking abilities for

contributing effectively to a
To gain foundational skills in building and analyzing spreadsheet models, exploring

data-based decision making

Level of Thinking (Bloom)

global economic, legal and

CLR-2:

practices to solve business

ethical aspects of business

Ability to lead themselves
analyze and communicate
Expected Proficiency (%)

management theories and

Expected Attainment (%)
scenario analysis, and applying optimization techniques.

Ability to develop Value

based Leadership ability
CLR-3: To comprehend the design of various models for summarizing data.

Ability to understand,
Foster Analytical and

organizational goals,
Apply knowledge of
CLR-4: To learn how to apply various statistical techniques using SPSS package

team environment
and others in the
To understand the recent developments in visualization software like Tableau and Power

achievement of
CLR-5:
BI.

problems
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1: Build robust analytical models that drive strategic business decisions 6 90 80 2 3
Make data-driven decisions, optimize resource allocation, and solve complex business 2 3
CLO-2: 6 90 80
problems efficiently
CLO-3: Analyze complex data sets more effectively and identify key trends and patterns. 4 90 80 1 3
CLO-4: Analyze data using statistical techniques in SPSS to make informed decisions. 4 90 80 1 1
CLO-5: Visualize and communicate data effectively. 5 90 80 2 3

Duration
12 12 12 12 12
(hour)
Decision Making – Spreadsheet Models & Linear Simple Linear Regression Fundamentals of Data
S-1- SLO-1 Introduction to SPSS and Data
Introduction to Business Optimization Models – Model – Least Square Method Visualization
2 SLO-2 Management
Analytics

Categorization of Analytical
SLO-1 Building Good Spreadsheet Tables –
S-3- Methods and Models Importing and Exporting Data
Models – Useful Excel Inference and Regression Charts (e.g., bar charts, line
4 SLO-2 Business- Analytics in files – Manipulating the Data
Functions for Modeling charts, scatter plots, pie charts)
Practice
SLO-1 Advanced Data Visualization
S-4- Data and its types - Data What-If Analysis – Scenario
Multiple Regression Model Descriptive Statistics (heat maps, treemaps, network
5 SLO-2 preprocessing Analysis
diagrams)
SLO-1
Using Graphs to Describe and
S-5- Applications and Interpretation
Data cleaning and editing Goal Seek – Data Tables Explore the Data – Checking Data Dashboards
6 of Multiple Regression Models
SLO-2 the Reliability of a Scale

43
 SLO-1 Time Series Patterns –
S-7- Creating Distributions from Choosing the Right Statistic Recent Developments in
Linear Optimization Models Forecast Accuracy Measures
8 SLO-2 Data Visualization Software
(MAE, RMSE, MAPE)
SLO-1 Statistical Techniques to
S-9- Simple Maximization Problem- Moving Averages and Advances in Real-Time Data
Analyzing Distributions Explore Relationships among
10 SLO-2 Simple Minimization Problem Exponential Smoothing Visualization Tools
Variables
S- SLO-1 Measures of Association Correlation - Multiple
Sensitivity Analysis: Fundamentals of Regression
11- between Two Variables Regression - Non-Parametric Tableau
SLO-2 Techniques and Methods Analysis in Forecasting
12 Causation: Statistics
SLO-1
Advanced Techniques in
Determining Cause-and- Applications of Sensitivity t-Tests – ANOVA –
S-12 Regression Analysis for Power BI
Effect Relationships Analysis in Decision Making Factor Analysis
SLO-2 Accurate Predictions

1. Vibrant Publishers, & Szasz, B. (2024). Data analytics essentials you always wanted to know. Vibrant Publishers.
Learning 2. Kumar, U. D. (2021). Business analytics: The science of data-driven decision making (2nd ed.). Wiley.
Resources 3. Larson, B. (2020). Data analysis with Microsoft Power BI. McGraw-Hill Education.
4. Costello, T., & Blackshear, L. (2020). Prepare your data for Tableau: A practical guide to the Tableau data prep tool. A press.

Continuous Learning Assessment (60 % weightage)

Final Examination (40% weightage)
CLA -1 (40%) CLA -2 (20%)
Theory Practice Theory Practice Theory Practice
Level 1 Remember 10% 10% 10%

Level 2 Understand 10% 10% 10%

Level 3 Apply 20% 20% 20%

Level 4 Analyze 20% 20% 20%

Level 5 Evaluate 20% 20% 20%
Level 6 Create 20% 20% 20%
Total 100 % 100 % 100 %

CLA-1 - Every Exercise will carry marks for Collection of data, analysis, interpretation, inference and prompt submission of Observation Note & Record
Note.
CLA-2- Model Examination and Viva.

44
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr. S. Riasudeen, Professor, Department of Management Dr. Saithu Mohammed, Assistant Professor, Faculty of
Dr.Prakash S, Sr. Test Manager, Franklin Templeton, Chennai
Studies, Pondicherry University Management
Dr. Venkatesakumar, Professor, Department of Management Dr. P.Saravanan, Associate Professor, Faculty of
Mr. Milan Kumar, CIO, Wabco India
Studies, Pondicherry University Management.

45
Course MBG24207T Course Personal Effectiveness and Leadership Course Professional Course L T P C
Code Name Category
2 0 0 2

Pre- Not Required Co- Not Required Progressive Not Applicable

requisite requisite Courses
Courses Courses
Course Offering Faculty of Management Data Book / Nil
Department Codes/Standards

Course Learning The purpose of learning this course is to: Learning Program Learning Outcomes (PLO)
Rationale (CLR):

CLR-1: This course is designed to enable students to understand the nature and scope of communication 1 2 3 1 2 3 4 5
and its implications in the real time business world.

Ability to lead themselves and

CLR-2: Expose to the receptive and productive skills of English language to attain proficiency.

Foster Analytical and critical

Expected Proficiency (%)

Expected Attainment (%)

others in the achievement of

contributing effectively to a
global economic, legal and
practices to solve business

ethical aspects of business

CLR-3: Familiarize the basic writing skills which lay a strong foundation for writing business

thinking abilities for data-

analyze and communicate

management theories and

Ability to develop Value

based Leadership ability
documents

based decision making

Ability to understand,

organizational goals,
Apply knowledge of
Level of Thinking
CLR-4: Discuss the importance of effective communication in business Effective Communication in

team environment
Business
CLR-5: Discuss the importance of ethical communication Ethics in Business Communication

problems
Course Learning Outcomes (CLO): At the end of this course, learners will be able to:

CLO-1: Understand the scope of communication and learn its importance and implication strategies 2 90 80 3 3
CLO-2: Recognize and learn the sub-skills of listening and speaking and be able to deliver effectively 2 90 80 2 3
in the real time contexts
CLO-3: Imbibe the mechanics of writing and construct effective paragraphs which befit in a longer 3 90 80 3 2
composition.
CLO-4: Use different forms of written communication techniques to make effective internal and 4 90 80 2 2
external business correspondence.
CLO-5: Produce different types of reports with appropriate format, organization and language. 4 90 80 3 3

Duration 6 6 6 6 6
(hour)
S-1 SLO-1 Communication - Meaning Correspondence Report writing Non - Verbal Communication Conducting Meetings:
and Significance for Procedure
management
SLO-2 Communication - Meaning Norms for Business Letters Structure of Reports Personal Appearances Conducting Meetings:
and Significance for Postures Procedure
management
S-2 SLO-1 Types of Communication Letter for different Kinds of Long and Short Reports Body Language Preparing Agenda
Situations
SLO-2 Process of Communication Letter for different Kinds of Formal and Informal Reports How to improve body Minutes and Resolutions
Situations language
S-3 SLO-1 Process of Communication Personalized Standard Letters Formal and Informal Reports Use of Charts Minutes and Resolutions

SLO-2 Media for communication Enquiries Writing Research Reports Diagrams and Tables Conducting Seminars and
Conferences

46
S-4 SLO-1 Barriers and Gateways in Customers Complaints Technical Reports Visual Aids for Procedure of Regulating
Communication Communication Speech
SLO-2 How to overcome barriers Collection Letters Norms for including Exhibits Audio and listing skills Evaluating Oral Presentation
in communication & Appendices
S-5 SLO-1 Principles of Effective Sales Promotion Letters Case Analyses Dyadic Communication Group Discussion
Communication.
SLO-2 Principles of Effective Social Media communication Tools used in case analyses Face to Face Communication Group Discussion
Communication. Etiquettes
S-6 SLO-1 Case Study Ethics in communication Constructing case Telephone Conversion Drafting Specific Negotiation
Skills
SLO-2 Activity on disortation of Case study Constructing case Video conference Virtual meetings
communication

Learning
Resources 1. RAISHER: Business Communication – ATTBS, 3rd edition 2023
2. KRISHNA MOHAN & MEERA BANNERJEE - Developing Communication Skill Macmillan 2021.
3. MURPHY HERTA A AND PECK, CHARLES E - Effective Business Communication 2022, Tata Mc Graw Hill New Delhi

Learning Assessment
Final Examination
Continuous Learning Assessment (50% weightage)
(50% weightage)
Bloom’s Marks -100 which
Level of CLA – 1 (10%) CLA – 2 (5%) CLA – 3 (15%) CLA – 4 (10%) CLA – 5 (05%) CLA – 6 (05%) will be weighted at
Thinking 50%
Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice Theory Practice
Level 1 Remember 30 20 20 10 10 10 20
Level 2 Understand 30 20 20 10 10 10 20
Level 3 Apply 20 20 20 20 20 20 20
Level 4 Analyze 20 20 20 20 20 20 20
Level 5 Evaluate 20 20 20 20 20 20
Level 6 Create 20 20 20
Total 100 % 100 % 100 % 100 % 100 % 100 % 100 %
CLA-1 Cycle test I (The marks distribution must be based on the level of thinking (blooms) of CLO-2) CLA-2 End Unit Test CLA-3 Model
Examination CLA – 4 Innovative Assignments (Videos, Campaigns, Social awareness etc.,) CLA – 5 Intercollegiate Participation (Tech Talks,
Conference Paper, etc.) CLA – 6 Course related Events / GLs arranged

47
Course Designers
Experts from Industry Experts from Higher Technical Institutions Internal Experts
Dr.Nirmalraj- Head - HR Flex Dr.Simmy Kurien, Associate Professor , Jain Dr.N. Santhosh Kumar, Head – HR, FOM,
University SRMIST

Mr.Rathinavel Rajan- Head-HR, Ball beverages India Ltd Dr.Magesh, HOD, Dept of Mgmt, Anna University Dr.Mohana Sundari – Assistant Professor
– FOM , SRMIST

48