unit-1
unit-1
1 Methods of Communication
TEST YOURSELF Long Answer Type Questions
Multiple Choice Questions 1. V
erbal communication refers to the form
1. a. i b. i c. iv d. ii of communication in which the message is
2. a. iv b. ii transmitted verbally. It is done by word of
Short Answer Type Questions mouth or as a piece of writing. The objective
1. The different methods of communication of this communication is to have people
are: understand what we are trying to convey.
i. Verbal communication When we talk to others, we presume that
ii. Non-verbal communication they understand what we are saying. But it
iii. Visual communication is not true. People bring their own attitudes,
2. Oral communication is the easiest method of perceptions, emotions and thoughts about
communication because it is less formal and
the topic and, therefore, create their own
takes little time to form the message.
meaning and understanding. Hence, in order
3. Verbal communication refers to the form
of communication in which the message is to convey the message appropriately, we
transmitted verbally and the communication must think from the receiver’s point of view.
is done by word of mouth or as a piece of Would he/she understand the message?
writing. How will it be perceived by the receiver?
In non-verbal communication, cues like facial Verbal communication is further divided into
expressions, body language and tone of two categories are as follows:
voice of the speaker are used to convey the • O
ral communication: In oral
message.
communication, spoken words are used.
4. Body language plays a very significant role in
Non-verbal communication. Sometimes, it It includes face-to-face conversation,
can send signals stronger than words. Body speech, telephonic conversation, video
language is controlled by our subconscious call, radio, television, Voice over Internet,
mind, so a reader can actually understand etc. Here, the communication is influenced
if there’s a difference in what he/she is by the pitch, volume, speed and clarity of
saying and thinking. Body language has speaking.
great impact in transmitting messages to the • W
ritten communication: In this mode,
listener. For example, if we are in a meeting the written signs or symbols are used to
and we are not moving our eyes over all the convey the message. The message can
participants, we will fail to add impact to our be printed or handwritten and includes
communication.
e-mails, letters, reports, memos, sms,
5. Visual communication is the transmission
etc. Here, the message is influenced by
of ideas and information with the help of
symbols and imagery. It includes signs, vocabulary, grammar, writing style, clarity
drawings, graphic designs, illustrations, of language and arrangement of words/
advertising, animation, colour and electronic sentences. It is the most common form
resources. It is generally used for marketing of communication used in business and
and advertising a product and also for giving therefore, it is considered one of the most
presentations. important skills.
2 Answer Key Artificial Intelligence-Class 9
Memos, reports, bulletins, job • P roxemics (closeness/personal space):
descriptions and e-mails are the types This is the measure of physical distance
of written communication used in between people when they communicate.
business for internal working and The standard amount of personal space
procedures. For communication with expected by someone varies depending
the external environment, faxes, letters, on setting and is some what culture-
proposals, Internet websites, contracts, specific.
advertisements, brochures, etc., are used. • P osture: Posture refers to positions of our
2. The various types of non-verbal body. The way in which we sit or stand
communication are as follows: and what are the positions of our body
• G estures or Body language: To be a more before others communicate a lot about
effective communicator, we need to align our attitude and emotional state. Posture
our body language and tone with the shows our confidence and feelings.
words we are trying to convey. A different • Touch/Haptics: Many interactions begin
tone can change the perceived meaning with an exchange of physical touch like
of a message. Research shows that when a hug or a handshake. A firm handshake
an individual lies, he/she is more likely is a great way to establish trust whereas
to blink frequently, shift the body weight a weak and clumsy handshake conveys a
from one leg to the other and shrug. lack of trustworthiness and confidence.
The thumb rule is that simplicity, directness 3. Visual communication is the transmission
and warmth convey sincerity. And sincerity of ideas and information with the help of
is the key to effective communication. symbols and imagery. It includes signs,
A firm handshake, given with a warm and drawings, graphic designs, illustrations,
dry hand, is a great way to establish trust. advertising, animations, colours and
A weak and clumsy handshake conveys a
electronic resources. It is very important
lack of trustworthiness and confidence.
in the business world. It helps in creating a
• E ye contact: The style and duration of eye
market and building a brand for the product.
contact is considered appropriate across
the globe. Looking into the eyes and talking Advantages of visual communication are as
is considered a sign of trustworthiness follows:
and confidence. • It helps in emphasising the oral
• Facial
expressions: The human face communication. When an individual is
can produce thousands of different explaining some business offers, it is
expressions. It is said that what we cannot always important to use demonstrations
say, our face expresses it. Our face conveys for better understanding. While giving
basic information to the outside world. presentations, visual aids can help
Happiness is associated with a smile on in explaining the key features of the
the face, fear with an open mouth and organisation or the product.
wide-eyed stare. The effects of the facial • A combination of audio-visual
expressions in a conversation are instant. communication is more effective than
• P aralanguage: This category covers vocal words. Some facts cannot be delivered
qualities like loudness or tone of voice through words, thus diagrams and
that makes a difference in the meaning of pictures are used. Graphs, maps and
communication. Paralinguistic signals are flowcharts are self-explanatory visual aids
any aspect of the sound of a voice outside that can explain the progress, disparities,
a direct verbal translation of words being performance, statistics, etc., in a more
spoken. impactful manner.
Answer Key Artificial Intelligence-Class 9 3
• It is very effective on people who may not v. It is conveyed v. It is conveyed through
have the ability to read, but have the visual through video body language,
ability to comprehend. call, e-mails,
Disadvantages of visual communication are appearance, tone
sms, telephonic
as follows: etc.
conversation etc.
• T he main disadvantage of visual
communication is that it is expensive. Application Based Questions
• In most cases, visual communication is 1. A
n e-mail full of grammatical errors,
incomplete and incompetent, if it is not incomplete sentences shows that the
accompanied by oral communication.
sender has little or no knowledge of the
• V isual communication is more time-
language and also shows the incompetency
consuming. A lot of time is required to
create visual aids. of the sender. Such an e-mail not only fails to
4. convey the exact information and leave a bad
impression of the sender but also makes the
Verbal Non-verbal
entire process of communication futile.
Communication Communication
i. It involves the i. It involves the use of 2. Do it yourself.
use of words visual or non-verbal 3. T he most effective and appropriate type
to exchange cues such as facial of communication to convey the rules and
information. expressions, eye regulations to the employees will be the
contact etc. written communication. It offers ease of
ii. It is both formal ii. It is a formal way of distribution and can easily be distributed to
and informal way communication. a large number of people. It also helps in
of communication.
documentation of the information and the
iii. It is clear and iii. It is complex employees can refer to it in future also.
concise. and sometimes
confusing. 4. T he most appropriate method to show this
iv. The presence of iv. It requires the justification will be the visual communication.
both the sender presence of both It helps in emphasising oral communication.
and receiver the sender and With the help of visual aids and graphs, the
at the place of receiver at the place comparative performance and progress of
communication is of communication. both the cricketers can be explained and
not necessary. demonstrated effectively.
Feedback Context
4. D
ecoding is the most significant component the process of encoding, in which symbols
in the process of communication. It includes such as pictures, words, gestures, etc., are
converting and comprehending the symbols used to encode the message. These symbols
encoded by the sender. An effective are used to translate the information into a
communication happens only when the message.
receiver interprets the message, in exactly Decoding: It is the most significant
the same manner as it was intended by the component in the process of communication.
sender. The decoding of the message by the It includes converting and comprehending
receiver depends on his experience, trust, the symbols encoded by the sender.
relationship with the sender, and mainly on The decoding of the message by the
the knowledge about the subject matter. receiver depends on his experience, trust,
5. Encoding: Before communication begins, the relationship with the sender, and mainly on
message created by the sender goes through the knowledge about the subject matter.
Long Answer Type Questions
1. The various components of a communication cycle are as follows:
Feedback Context
• S ender: The sender or the communicator • C
ommunication channel: The
creates the message and initiates the communication channel is the medium
communication. Later, the generated through or, by which a message is
message is conveyed to the receiver. transmitted to the recipient. The message
• I dea: By ‘idea’ we mean, the information, can be transmitted orally (face-to-face
views, facts, feelings, etc., which are meetings, telephone conversations,
created by the sender. In other words, it is videoconferencing, etc.) or in writing
the message which can be written orally or (letters, e-mails, memos, reports, etc.).
symbolically like gestures, silence, sound,
The choice of medium/channel must be
etc., which prompt the receiver to give a
done carefully as it has a lot of impact on
response.
making the message effective and on its
• E ncoding: Before communication begins,
the message created by the sender goes correct interpretation.
through the process of encoding, in which • D
ecoding: It is the most significant
symbols such as pictures, words, gestures, component in the process of
etc., are used to encode the message. communication. It includes converting
These symbols are used to translate the and comprehending the symbols encoded
information into a message. by the sender. An effective communication
Answer Key Artificial Intelligence-Class 9 5
happens only when the receiver interprets communication skills help in making an
the message, in exactly the same manner individual successful.
as it was intended by the sender. • S ource of information: A communication
• R eceiver: The receiver is the person process involves two persons or a group
for whom the message is meant. After of people where ideas are exchanged or
the receiver receives the message, he shared thus providing more knowledge.
comprehends it in the best possible way Even the feedback by the receivers
and acts according to the message and gives information to the communicator
hence, the purpose of communication is where one can work on the scope of
attained. improvement.
• F eedback: It is the last phase of the • B uilds attitude: A person can be an
communication cycle. This step ensures effective communicator only if he/she is
that the message is received by the well-informed. A well-informed person
receiver and is also interpreted correctly. will be better able to build on his/her
Feedback makes communication effective attitude and knowledge.
as it allows the sender to know the efficacy 3. T he five factors that should be kept in mind
of his/her message. The feedback can be during the process of communication are:
given verbally or non-verbally. • T he language used for the communication
2. C
ommunication is an art through which we • T he tone and pitch of the communication
convey meanings to a person or a group • T he intellectual level of audience
through signs or semiotic rules. It is a process
• T he environment in which the
in which words, sounds, signs or behaviours
communication takes place
are used to express or exchange informations,
• T he method used for the communication
ideas, thoughts, feelings, etc.
(verbal/non-verbal/visual)
Significance of communication are as follows:
4. The five factors that influence the
• H igh self-esteem: Good communication
effectiveness of communication are:
makes us confident and also helps in
• T he language used for the communication
influencing others. Most people who have
good communication skills are extroverts • T he content of the message
and can easily handle different situations • T he channel or the medium through which
and large gatherings. They are more the message is sent
confident and have faith in themselves. • T he environment in which the message is
• L eadership skills: Effective communication created and communicated
also helps in developing leadership • T he receptiveness of the receiver
qualities. Effective communication is the 5. Feedback is the most important component
most important ability to lead a team. A of communication cycle because it is the only
good communicator can easily influence way through which we can make out whether
others and earn their trust. People easily the sent message is understood or not. This
listen and follow a good communicator. step ensures that the message is received by
• K ey to a better future: Good the receiver and is also interpreted correctly.
communication skills are essential to It makes the communication effective as it
get and acquire a job. A good command allows the sender to know the efficacy of his
over language and having powerful message.
6 Answer Key Artificial Intelligence-Class 9
Application Based Questions There will be lot of people in cafeteria and
1. The most important thing that should be it will be rude to give warning in front of
kept in mind to develop communication with so many people. Moreover, the ambience
the people of the said locality is the ability and the environment will also hamper the
of the people to understand the intellectual effectiveness of the warning.
level of the people, the appropriate language 3. T he hospital management/authorities must
in which they can easily comprehend and organise or conduct a meeting with the
the most important will be the method of paramedic staff. A proper communication
communication. In this case, the combination with the staff may only help in resolving the
of oral and visual method of communication issue without causing damage to anyone.
will be most effective. The grievances or the problems must be
2. No, he has not done it appropriately. heard and taken in written. And the solution
Cafeteria is not an appropriate place to to the given problems must also be shared
give official instructions to the employees. with the paramedic staff.