SIMPLE PLAN

MID- INTEPRENEURSHIP

SUBMITTED BY: DIANE GELITO & MARY JOSEPHINE CANO

Lying In Clinic Business plan
COMPANY OVERVIEW

NAME : PRINCESA CARE Lying-in and Family Planning Clinic

NATURE: Health Services

LOCATION: Brgy. CANDAWAGA RIZAL PALAWAN

FORM OF BUSINESS ORGANIZATION

PRINCESA CARE Lying-in and Family Planning Clinic is a sole proprietorship type of
business. A sole proprietorship, also known as the sole trader or simply a proprietorship, is a type
of business entity that is owned and run by one individual and in which there is no legal
distinction between the owner and the business. The owner receives all profits (subject to
taxation specific to the business) and has unlimited responsibility for all losses and debts. Every
asset of the business is owned by the proprietor and all debts of the business are the proprietors.

LICENSING AND OTHER REQUIREMENTS

Health clinic business need to obtain the following licenses and permits:

 business permit
 accreditation by the Department of Trade and Industry
 (DTI) sanitary permit certification by the Bureau of Internal Revenue
 (BIR) mayor’s permit accreditation by the Department of Health (DOH)
 (The DOH accreditation form spells out all the other requirements, policies, and
procedures you need to follow in putting up and operating a lying-in clinic, including the
training, and licensing of the staff.)
LIST OF OWNER
Since the business is a proprietorship, the sole owner will be Ms. Kay Bonavente.

ORGANIZATIONAL STRUCTURE

OWNER/MANAGER

3 REGISTERED
MIDWIFES

2 NURSING AID

JOB DESCRIPTION

OWNER / MANAGER

In charge of all the financial and management aspect of the business

3 MIDWIVES –

 provide advice, care and support for women and their partners and families before, during and
after childbirth.
 - help women make their own decisions about the care and services they access.
 They care for newborn children, providing health education and parenting support for the first
28 days, after which care transfers to a health visitor.
 personally responsible for the health of both mother and child and only refer to obstetricians if
there are medical complications

2 NURSING AIDE

- responsible for clinic maintenance and provide assistance to the midwife and patients - provide the
cleanliness and orderliness in the hospital
JOB SPECIFICATION
OWNER /MANAGER –

The owner/ manager is in-charge on staff management, supplies management, financial

management and marketing management

MIDWIVES –
 will work in the clinic 8 hours a day in shifting schedules
 provide clinical midwifery care and support for women, their babies and
their families
 - detect any complications that may develop for a mother and/or her baby
 - arrange appropriate consultations and referrals, and implement
emergency measures when necessary –
 work as a part of a multidisciplinary team, liaising with other healthcare
professionals to provide the best care for childbearing women, their babies
and families –
 observe, monitor, assess, report and document care provided to women
and their babies, as well as their responses to treatment –
 prescribe and administer medicines to women and their babies as required
 - prepare women for operative birth and provide post-operative care -
provide education and advice on health matters for women, their families
and the wider community –
 answer questions and provide information to women and their families
about treatment and care
 - contribute to the clinical training of medical, midwifery and other
students
 - directly supervise other health professionals, such as enrolled nurses,
registered nurses and healthcare assistants who may be included in the
care of birthing women and their babies.

2 NURSING AIDE

 will work in the clinic 12 hours a day - in charge of the inventory of supplies –
 Prepare and change beddings, towels, pillows that will be used by patients.
 - collect used medicine bottles, needles, gloves to dispatch.
 - records patient’s temperature, blood pressures and respiration rates –
 follow tasks assigned by the midwife and the manager
COMPENSATION
 OWNER/MANAGER –P 10,000 / month
 MIDWIFE - P 10,000/ month
 NURSING AIDE - P 7,000 / month

Product Description
Birth centers or lying in clinics are small maternity units which are staffed and, in most
cases, run by midwives. They are good at supporting women who want a birth with no or
few medical interventions. PRINCESA Care Lying in and Family Planning clinic is a
kind of halfway house between home and hospital. It offers a relaxed atmosphere suitable
for a natural, active birth. Patients may be more able to relax into the sensations of birth
and they will be offered a flexible approach to easing pain. PRINCESA Care Lying in
and Family.

Planning clinic offers a manageable labor and birth without the need for strong pain
relief, have a straightforward vaginal birth, avoid having a cut (episiotomy) or a tear
when you give birth (this means you won't need stitches in the area between your vagina
and anus (your perineum) and be satisfied with your birth experience PRINCESA Care
Lying in and Family Planning Clinic offers prenatal care, as well as care during and after
labor. The clinic also offers safe and effective family planning methods and vaccines for
babies.

Importance
The market for private midwives services and products is growing. It has been found in the recent
surveys that most women in the Philippines prefer going to a midwife for their reproductive
health needs. The Philippine government is moving to discourage its constituents to give birth
their homes because of the mother and the baby’s health concerns. But a lot of Filipino mothers
cannot afford to give a normal birth in private hospitals because private hospitals are too
expensive. That’s the reason why lying in clinics were introduced in the health business. Most
women prefer giving birth in lying in clinics because of its homely rather than a clinical
environment like in hospitals and giving birth in a lying in clinic is much cheaper than in a
private hospital. Nowadays, lying in clinics continues to grow in the health business because of
its growing demand.

MARKET ANALYSIS
 MARKET DEFINITION and CUSTOMER PROFILE
There are thousands of midwifes working in the Philippines serving a large segment of the
population in rural and urban areas. It has been found in recent surveys that most women in the
Philippines prefer going to a midwife for their reproductive health needs. Midwifes can offer a
valuable service to their communities. The market for private lying in clinics is growing.
Midwives in private practice are filling a growing gap between government services and
expensive, higher-end private hospitals. Clients of private sector midwives are typically the lower
and lower-middle income segments of the Philippine population – those who can afford to pay for
services and products but may not be able to afford the price of a private hospital stay. In rural
areas, midwives can be a welcome alternative to the local government hospital, as they may
provide quality services that are delivered at a price that the majority can afford. Baby Care Lying
in and Family Planning Clinic will be established in a rural area, in a third class municipality
where 50% of the population belongs to the class B, C, and D segments of society.

COMPETITION
Competitors to Lying in Clinics are rural health units (RHU’s), other home-delivery
based midwives, other midwife clinics, and private doctors. While rural health units and
government hospitals offer free
products and services, the competitive advantage of private lying in clinics are the quality
of their services and facilities – at a price that is affordable. Patients often find lying in
clinics to be more comfortable than the RHU’s and feel safer in a midwife clinic than
with a home delivery. Baby Care Lying in and Family Planning Clinic has 2 major
competitors in the location – the Rural Health Unit and 1 private Lying in clinic.
However, Baby Care Lying in and Family Planning Clinic will be more competitive in
the market because of its quality services and facilities.

DEMAND AND SUPPLY

 TABLE 1

YEAR NO.OF BIRTH REGISTRATION

2025 1956
2024 2005
2023 2030

The table above shows the total number of birth registration in the
Municipality of RIZAL from 2023-2025.

TABLE 2

Year RHU PRIVATE TOTAL

LYING IN
2025 312 420 732
2024 297 486 783
2025 306 491 797

The table above shows the number of patients who gave birth in RHU RIZAL and in a
Lying in Clinic located in SICUD. CANDAWAGA. As illustrated in table1 and 2, the
birth rate is high but only half of the women who gave birth utilized RHU or LYING IN
services in the location. Therefore there is a high potential that PRINCESA Care Lying In
and Family Planning Clinic will have a niche in the market.
THREATS and RISK
Every business may encounter various risk and threats. These risks can be natural or
man-made. Like for instance, an unexpected natural phenomenon like typhoon,
earthquakes, and other natural calamities. As to human act, it could be due to
mismanagement of the business and threats from other competitors.

SOLUTIONS OFFERED
Risk and threats are always on the business, we should be aware of it all the
time. The proponent’s solution in order to perceive or to eliminate risks is by
adopting innovative schemes or plans to counteract such hindrance, threats
and many others that may occur anytime..

MARKETING PLAN
Strategic moves in the world of business are very important and should
always be given a lot of attention, especially if the competition is extreme.
Competition could lead the business in a riskier circumstance. The proponent
has come up with marketing strategies that will help Baby Care Lying in and
Family Planning Clinic dominate the market

ADVERTISING and PROMOTION 

Use tarpaulins and flyers for advertising. 

Create a webpage containing the products and services of the clinic 
Host parties and seminars for pregnant women.

PRICING and PRICING POLICY

P 3, 500.00 per successful normal delivery ( inclusive of a 24 hour stay in the
recovery room, methergine and sytocinon injection, and vitamin K shot for the
newborn baby) 
P 100.00 for every prenatal check up
 Production Plan

Equipments The equipments to be used for the lying in clinic are as follows:
1 Weighing Scale – Dial type TI P 2,950.00 P 2, 950
1 Baby Weighing Scale Mechanical Kinlee P 980.00 P 980 1
Aneroid Sphygmomanometer Castors Baxtel P 6,250.00 P 6, 250
1 Stethoscope Deluxe Baxtel P 650.00 P 650
1 Stethoscope Pedia Topcare P 350.00 P 350
1 Ear Thermometer Omron P 2, 480.00 P 2, 480
1 Bag Manual Resuscitator INFANT Topcare P 2, 500.00 P 2, 500
1 Ambu Bag Manual Resuscitator ADULT Topcare
P 2, 600.00 P 2, 600 1 Doppler Digital P 5, 200.00 P 5, 200
1 Suction Machine Portable P 3, 500.00 P 3, 500
2 Minor surgical set P 3, 000.00 P 6, 000
1 Sterilizer 16" P 4, 400.00 P 4, 400
2 Instrument Tray 8x6 P 455.00 P 910
3 Canister set with cover P 650.00 P 1, 950 2
OB Table Obstetrical Delivery Bed P 49,000.00 P 98, 000
1 Oxygen Tank Carrier, 15 lbs. (Single Handle) P 1, 850.00 P 1, 850
4 Probasics IV Pole
2-hook 4-leg P 450.00 P 1, 800
2 Hospital Bed 2 Cranks P 7, 500.00 P 15, 000
4 Bed Mattress Urathane P 1, 350.00 P 5, 400
4 Bed pan plastic P 75.00 P 300
2 Side cabinets P 1, 500.00 P 3, 000
2 Instrument Cabinet P 5, 850.00 P 11, 700
2 Instrument Table P 3, 000.00 P 6, 000
2 Wheelchair P 2, 800.00 P 5, 600
12 Plastic chairs P 375.00 P 4, 500
1 Office Table P 2, 500.00 P s52, 500
2 Pails P 100.00 P 200
2 Dippers P 50.00 P 100
TOTAL P 196, 670.
Supplies
The supplies to be used for the lying in clinic are as follows:
 To be purchased quarterly
 With an estimate of 2 patients per day

IV Fluids

200 pcs D5 NM, 1L Dextrose Euromed P 52.00 P 10,

400
200 pcs D5 NR, 1L Dextrose Euromed P 52.00 P 10,
400
200 pcs D5 Water, 1L Dextrose Nirlife P 50.00 P 10,
000
200 pcs Infusion Set Intrafix P 49.00 P 9,
80
Syringe
3 boxes 10cc 100 pcs/BOX P 390.00 P 1, 170
3 boxes 5cc 100 pcs/ BOX P260.00 P 780
200 pcs Suction Set Yankauer P 160.00 P 32, 000
3 Oxygen 15 lbs. P 3, 650.00 P 10, 950
3 Oxygen Regulator with Humidifier P 980.00 P 2, 940
12 boxes Surgical gloves sterile 50 pairs/box P 580.00 P 6, 960
20 packs Tissue paper 10’s/pack P 9500 P 1, 900
2 Cord Clamp Umbilical Topcare 100pcs/ box P 300.00 P 600
100 packs Cotton balls 100 pcs/ pack P 32.00 P 3, 200
3 kgs. Gauze Roll 20x12 / kg P 998.00 P 2, 994
6 boxes Surgical Tape 12 rolls/box P 280.00 P 1, 680
3 kgs Cervical Spatula Sterile P 160.00 P 480
9 Catgut Absorbable Suture 40mm 1/2 c, 75cm
12 pcs. /box P 300.00 P 2, 700 12 set of sheets
Sheets
1 pc. Fitted sheet 36 x 75 x 4 P 550.00 P 6, 600
2 pcs Pillow case (with overlap) 20 x 30 1 blanket
12 Patient’s gown P 165.00 P 1, 980
Medicines
6 boxes Ergomin 0.2mg/mL INJ / 1ml 10 bottles/box P 1, 722.00 P 10, 332
6 boxes Solvoxine 10 IU/1 mL 10 bottles/box P 953.00 P 5, 718
6 boxes Vitamin k injection 0.3mg/mL / 1ml
 10 bottles/box P 1, 875.00 P 11, 250
TOTAL P 144, 834.00

PLANT LAYOUT
The dimension of the clinic is 80 sq meters. It has six (6) sections - a waiting area, a labor room,
a delivery room, a recovery room, a procedure room, and a common comfort room.
PLANT LOCATION
The clinic will be renting a building located at Brgy. CANDAWAGA RIZAL PALAWAN . The
cost of rent is eight thousand pesos (P 8,000.00) per month.
Executive summary Princess's Birthing Clinic is a privately owned facility operated by a sole
proprietor, Jessica, a skilled midwife. The clinic offers comprehensive prenatal, birthing, and
postnatal care services in a supportive and personalized environment. With a focus on natural
birthing methods and holistic care, Jessica's clinic aims to empower expecting mothers and
ensure a safe and comfortable birthing experience. The clinic's commitment to individualized
attention and evidence-based practices distinguishes it in the healthcare landscape, fostering trust
and satisfaction among its clientele.

Introduction Princes's Birthing Clinic, where personalized care meets professional expertise.
Owned and operated by a dedicated midwife, Princes's Clinic offers expectant mothers a warm,
supportive environment for their birthing journey. With a focus on individualized attention and
holistic care, we strive to empower women as they embrace the miracle of childbirth. Trust us to
guide you through this transformative experience with compassion and skill."