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CVBawya Lakshmi AK

BAWYA LAKSHMI A K is a digital marketing professional with expertise in SEO, PPC, content marketing, and analytics, currently working as a Digital Marketing Associate at iTrend Solution. She has a proven track record of optimizing website performance, managing PPC campaigns, and enhancing brand visibility through data-driven strategies. Additionally, she holds multiple certifications in digital marketing and has experience in tutoring and mentoring in an educational context.

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ARYAN CHAUHAN
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15 views3 pages

CVBawya Lakshmi AK

BAWYA LAKSHMI A K is a digital marketing professional with expertise in SEO, PPC, content marketing, and analytics, currently working as a Digital Marketing Associate at iTrend Solution. She has a proven track record of optimizing website performance, managing PPC campaigns, and enhancing brand visibility through data-driven strategies. Additionally, she holds multiple certifications in digital marketing and has experience in tutoring and mentoring in an educational context.

Uploaded by

ARYAN CHAUHAN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BAWYA LAKSHMI A K

Coimbatore | (+91) 9952469588 | [email protected]

OBJECTIVE
Digital Marketing professional with expertise in SEO, PPC, content marketing, and analytics. Proven track record
of optimizing website performance, driving organic traffic, and managing paid ad campaigns. Passionate about
data-driven strategies to enhance brand visibility and engagement.

PROFESSIONAL EXPERIENCE
iTrend Solution | Chennai | Digital Marketing Associate 04/2024 - Present

Role and Responsibilities:


On-Page SEO:
Optimized key on-page elements, including meta titles, descriptions, headers, and
internal links, for improved visibility and ranking on search engines.
Enhanced content structure and keyword usage on the Econour website using Shopify
tools, driving improved organic search traffic.
Utilized image alt tags, structured data, and schema markup to enhance site
accessibility and crawlability by search engines.

Off-Page SEO & Link Building:


Managed link-building campaigns, generating high-quality backlinks from relevant
websites to boost domain authority and improve search engine rankings.
Executed successful outreach strategies, partnering with external sites to gain quality
inbound links, increasing referral traffic and organic search performance.
YouTube SEO:
Optimized video content for YouTube by refining titles, descriptions, and tags, leading to
increased searchability and viewer engagement.
Conducted competitive analysis and keyword research to create video content aligned with
user intent, improving video rankings.
Blog Post Creation:
Developed and published engaging blog posts that adhered to SEO best practices,
targeting relevant keywords and improving website traffic.
Ensured content met brand guidelines and catered to user interests, aligning with the overall
marketing strategy.
Tool Utilization:
Analyzed website performance using Screaming Frog, Google Analytics, Google Search
Console, SEMrush, Ubersuggest, and Ahrefs to monitor traffic, identify opportunities, and
measure SEO efforts.
Reporting & Analysis:
Prepared detailed SEO performance reports, tracking keyword rankings, traffic growth,
and the impact of optimization efforts on overall site performance.
PPC Campaign Management & Optimization (Amazon Ads):
 Managed 3,000+ PPC campaigns via Helium 10 & Jungle Scout, boosting hero product
sales by 40% & launching a top 5 best-seller. Conducted competitor analysis &
improved conversion rates by 15% through SEO.

 Created interactive Excel & Power BI dashboards, ensured inventory availability &
identified high- potential products. Optimized ACOS with data-driven tweaks &
aligned ad strategies with business goals.

Focus Edumatics| Coimbatore | Senior Tutor & Digital Marketing Trainee 10/2018 – 01/2024

Role and Responsibilities:


 Delivered online tutoring, improving student performance. Trained and mentored new tutors.

 Proven track record of improving students' grades and test scores in various subjects.
 Collaborated with the digital marketing team to improve website visibility and
attract American students & institutions.

 Assisted in SEO content optimization for tutoring blogs and subject-based learning
materials, leading to increased organic traffic.

 Conducted keyword research for Google Ads & organic search, helping refine
targeting for PPC campaigns.

 Contributed to on-page SEO improvements (meta tags, internal linking, structured


data) to optimize course and tutoring service pages.

 Supported PPC campaign analysis, reviewing Google Ads performance data and
refining keyword strategies for better ROI.

 Helped with YouTube SEO, optimizing educational videos with improved titles,
descriptions, and tags, leading to higher discoverability & engagement.

 Gained basic experience in Meta Ads, assisting in campaign setup and performance
tracking.

INTERNSHIP
BAOIAM Innovations 10/2023 - 011/2024

The internship role focused on SEO Expert at BAOIAM Innovations

 Completed a 3-month internship as an SEO expert, focusing on backlinks, on-page and off-page SEO,
keyword research, website visibility and performance, and improving organic ranking for an e-learning
platform.

SKILLS

Keyword Research | Competitor Analysis | Basic in Google Analytics, Google Console, Google ads & Meta ads |
On-page & Off-page optimization| Microsoft Excel |Blog Post Creation | Shopify | Canva | Amazon Ads |
YouTube SEO | Link Building | |E-Commerce |
CERTIFICATIONS
 Certified in Digital Marketing - Expert Level.
 Google Certification in the Fundamentals of Digital Marketing.
 HubSpot Academy - Social Media Certified.
 Simplilearn SkillsUp - Google Analytics Certification

 Baoiam Innovations Private Limited - SEO Expert

EDUCATION

Sri Ramakrishna Engineering College | Coimbatore | (2014 - 2018)

Bachelor of Engineering - Computer Science (B.E.CSE)

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