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4 of 40, What is a possible outcome of poor data quality?

A AL systems inadvertently learn and amplify biases.

B, [@) Al models have slower response times.

c. oO Al predictions became more focused and less robust.

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3 of 40. How does data quality impact the trustworthiness of Al-driven decisions?
AL ‘e) Low-quality data increases the risk of overfitting the model, but accuracy of predictions may improve.

B. Le] High-quality data improves the reliability and credibility of Al-driven decisions.
G. oO The use of both low-quality and high-quality data can improve the accuracy and reliability of Al-driven decisions, fostering trust among users.

oO Mark this item for later review.

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2 of 40, Cloud Kicks wants to use Einstein Prediction Builder te determine a customer's likelihood of buying specific products; however, data quality is a
concern,

How can data quality be assessed quickly?

AG Build a Data Management Strategy.
B. oO Run reports ta explore the data quality.
c©® Leverage data quality apps from AppExchange,

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1 of 40. Cloud Kicks wants to use AI to enhance its sales processes and customer support.

Which capability should they use?

A.C) Sales Path and Automated Case Escalations
B. (e) Einstein Next Best Action and Case Auto Response Rules
iG: oO Einstein Lead Scoring and Case Classification

oO Mark this item for later review.

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Salesforce Certified Al Associate

Time Taken: 38 minutes of 70 minutes total

Result: Pass

Topic Percentage Com

AT Fundamentals 100%
Al Capabilities in CRM 66%

Ethical Considerations of Al 100%

Data for AT 100%

Congratulations! You have successfully completed the certification exam to become a Salesforce Certified AI Associate. Welcome to the Salesforce worldwide community of
Certified Professionals!

Exit Test

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Time Remaining: 00:31:52

40 of 40. A customer using Einstein Prediction Builder is confused about why a certain prediction was made.

Following Salesforce's Trusted AI Principle of Transparency, which customer information should be accessible on the Salesforce Platform?
s@~ explanation af the prediction’s rationale and a model card that describes how the model was created
B. ‘e) A marketing article of the product that clearly outlines the product's capabilities and features
c. oO An explanation of how Prediction Builder works and a link to Salesforce's Trusted Al Principles

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Time Remaining: 00:31:54

39 of 40. What should an organization do to enforce consistency across accounts for newly entered records?
AL ‘e) Input the data exactly as it appears from the source, such as the company's website or social media.

&©) Implement naming conventions or a predefined list of user-selectable values for organization-wide records.
Cc Oo Merge all duplicate accounts inte a single record when duplicate entries are detected.

Oo Mark this item for later review.

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Time Remaining: 00:31:55

38 of 40. To avoid introducing unintended bias to an AI model, which type of data should be omitted?
AL ‘e) Transactional

BO) Engagement
c©® Demagraphic

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37 of 40, How does the "right of least privilege" reduce the risk of handling sensitive personal data?
AL ‘e) By reducing how many attributes are collected

B.C) By applying data retention policies

(«)) By limiting how many people have access to data

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Time Remaining: 00:32:00

36 of 40. A service leader wants to use AI to help customers resolve their issues quicker in a guided self-serve application,

Which Einstein functionality provides the best solution?

A© Bots
Te) Case Classification
C.(Q) Recommendation

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Time Remaining: 00:32:02

35 of 40. Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records,

Which type of records negatively impact data quality?

A© Duplicate
ae) Structured
ic. oO Complete

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Time Remaining: 00:32:04

34 of 40. How does an organization benefit from using Al to personalize the shopping experience of online customers?
AL (@) Customers are more likely to share personal informacion with a site that personalizes their experience.

&@) Customers are more likely to be satisfied with their shapping experience.
Cc. Oo Customers are more likely to personalize their own shopping experience after learning from Al.

oO Mark this item for later review.

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33 of 40, How does Al within CRM help sales representatives better understand previous customer interactions?
AL ie) Creates, localizes, and translates product descriptions

6.) Magers personalized service replies

CO) Provides call summaries

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32 of 40. Which action introduces bias in the training data used for AI algorithms?
AL ‘e) Using a dataset that represents diverse perspectives and populations

&©) Using a dataset that underrepresents perspectives and populations

c. Oo Using a large dataset that is computationally expensive

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Time Remaining: 00:32:13

31 of 40, Which action should be taken to develop and implement trusted generative AI with Salesforce's safety guideline in mind?
A Create guardrails that mitigate toxicity and protect PIT.

B. (2) Provide frequent prompts to view user consent settings.

c. oO Develop right-sized models to reduce our carbon footprint.

Oo Mark this item for later review,

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30 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.

Which AI applications should the BA use to meet their needs?

AJC) Machine learning madels and chatbot predictions
5©® Lead storing, Opportunity forecasting, and case classification
C. (0) Einstein Gots and Automated Case Escalations

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29 of 40. Cloud Kicks wants to develop a solution to predict customers’ product interests based on historical data, The company found that employees
from one region use a text field to capture the product category, while employees from all other locations use a picklist,

Which dimension of data quality is affected in this scenario?

AQ Accuracy
BE. Consistency

Cc. (@) Completeness

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28 of 40, An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their preferred name can be captured,

Which Salesforce field type should the administrator use to accomplish this?
© Text
Te) Rich Text Area
C.(0) Multi-Select Picklist

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Time Remaining: 00:32:27

27 of 40, Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical risks?

A [@) Cryptographic
B. Oo Geographic
Cc © Demographic

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Time Remaining: 00:32:29

26 of 40, Salesforce defines bias as using a person's immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

A oO Nickname
5©® Financial status
C.() Email address

oO Mark this iter for later review.

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Time Remaining: 00:32:31

25 of 40, What is a key consideration regarding data quality's rale in Al implementations?

‘© Training and fine-tuning Salesforce AI models

B. [@) Customizing Al features in Salesforce

c. oO Integrating AL riodels-with Salesforce workflows

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24 of 40.
What is a societal implication of excluding ethics in Al development?

A Harm to marginalized communities

B. oO More innovation and creativity

& ‘e) Faster and cheaper development

Oo Mark this item for later review.

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Time Remaining: 00:32:38

23 of 40. What should be done to prevent bias from entering an AI system when training it?
A Import diverse training data.

B.D) Include proxy variables,

c, oO Use alternative assumptions,

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Time Remaining: 00:32:42

23 of 40, What should be done to prevent bias from entering an AI system when training it?
A Import diverse training data.

B.D) Include proxy variables,

C oO Use altemative assumptions,

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Time Remaining: 00:32:44

22 of 40, A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets.

Which Salesforce Trusted AI Principle is being practiced?

AQ Transparency
6© Inclusivity
te oO Accountability

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Time Remaining: 00:32:47

21 of 40, Cloud Kicks is testing a new Al model,

Which approach aligns with Salesforce's Trusted AI Principle of [nclusivity?

A Oo Rely on a team with similar backgrounds to the target users and assess the model.
6© Test with diverse and representative datasets appropriate for how the model will be used.
c. oO Test only with data from a specific region or demographic to ensure data will be relevant.

oO Mark this iter for later review.

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Time Remaining: 00:32:50

20 of 40, Cloud Kicks wants to ensure that multiple records for the same customer are removed jn Salesforce,

Which feature should be used to accomplish this?

AaC) Mass Delete List View button
B. (e) Trigger deletion of old records
a (°)) Duplicate management

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19 of 40, How does a data quality assessment impact business outcomes for companies using Al?
AL ‘e) Accelerates the delivery of new Al solutions

&©) Provides a benchmark for Al predictions

c oO Improves the speed of Al recommendatians

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Time Remaining: 00:32:56

18 of 40, What is an implication of user consent in regard to AI data privacy?

AL ‘e) AL operates independently of user privacy and cansent.

&©) Al infringes on prvacy when user cansent is not obtained,

Cc. Oo Al ensures complete data privacy by autamatically obtaining user cansent,

Oo Mark this item for later review,

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Time Remaining: 00:33:00

17 of 40. A sales manager wants to use AI to help sales representatives log their calls quicker and more accurately.

Which functionality provides the best solution?

© Call Summaries
B. (e) Sales Dialer
C.() Auto-Generated Sales Tasks

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16 of 40, What is a key benefit of effective interaction between humans and AI systems?
A.C) Alerts humans ta the presence of biased data
B.D) Reduces the need for human invelvement
c© Leads to more informed and balanced decision-making

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15 of 40, Cloud Kicks prepares a dataset for an AI model and identifies some inconsistencies in the data.

What is the most apprepriate action the company should take?

A Oo Adjust the Al model to account for the data inconsistencies.
6© Investigate the data inconsistencies and apply data quality techniques.
c. oO Increase the quantity of data being used for training the model.

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Salesforce Certified Al Associate
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14 of 40, What is Salesforce's Trusted AI Principle of Transparency?

AL oO The customization of Al features to meet specific business requirements

&©) The clear and understandable explanation of Al decisians and actians

c. (@) The integration af Al models with Salesforce workflows

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13 of 40, Which best describes the difference between predictive AI and generative Al?
AL ‘e) Predictive Al and generative Al have the same capabilities but differ in the type of input they receive; predictive Al recewes raw data whereas generative Al receives natural language.

&©) Predictive Al uses machine learning toa classify or predict outputs from its input data whereas generative AT uses machine learning te generate new end original qutput for a given input.
CC) Predictive Al uses machine learning te classify or predict outputs from its input data wheress generative Al does not use machine learning to generate its output.

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12 of 40, Cloud Kicks wants to improve the quality of its AI model's predictions with the use of a large amount of data,

Which data quality element should the campany focus on?

A© Accuracy
B. ‘e) Location
c. oO Volume

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11 of 40, How does Al assist in lead qualification?

‘© Scores leads based on customer data

B.C) Automatically interacts with prospects

c. oO Creates personalized SMS campaigns

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10 of 40. Cloud Kicks wants to.evaluate the quality of its sales data.

Which first step should they take for the data quality assessment?
AQ Plan and align territories,
B. (e) Run a new report or dashboard.
c © Identify business objectives.

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9 of 40, Cloud Kicks relies on data analysis to optimize its product recommendations for customers.

How will incomplete data quality impact the company's recommendations?

© The accuracy of the preduct
B. (e) The diversity of the product
c. oO The response time for the product

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8 of 40, What is an example of ethical debt?

AL ‘e) Violating a data privacy law and failing to pay fines

B. [@) Delaying an Al product launch to retrain an Al data model

c©® Launching an Al feature after discovering a harmful bias

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7 of 40, Which Al tool is a web of connections, guided by weights and biases?

AL ‘e) Rules-based systems

B.C) Predictive Analytics

c©® Neural networks

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6 of 40, In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment primarily aim to achieve?
© Empower users of all skill levels co build AT applications with clicks, not code.

B, (@) Empower users to contribute to the growing body of knowledge of leading Al research,
CC) Empower users. to solve challenging technical problems using neural networks.

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5 of 40. How does poor data quality affect predictive and generative AI models?
AL ‘e) Decreases storage efficiency

&©) Creates inaccurate results

c. Oo Increases raw data volume

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