A PROJECT REPORT

ON INDUSTRY
ANALYSIS
(INDIAN GEMS & JEWELLERY INDUSTRY)

THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

AWARD OF DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SESSION- 2022-2023

SUBMITTED TO: SUBMITTED BY:

MRS. SHRUTY NAGAYACH ABHISHEK CHAUCHAN
BBA DEPARTMENT BBA IV SEMESTER
ROLL NO. - 02

RAJA BALWANT SINGH COLLEGE, AGRA

BBA/BCA DEPARTMENT
(AFFILIATED BY DR. BHIMRAO AMBEDKAR UNIVERSITY)
 DECLARATION

I hereby declare that the project report entitled “Industrial Analysis on

Gems & Jewellery Industry” submitted to the R.B.S. College, Agra,
BBA/BCA Department is a record of an original work done by me. This
project report has been undertaken for the purpose of partial fulfillment of
the award of the degree of Bachelor of Business Administration (BBA) as
part of our curriculum. The results embodied in this project have not been
submitted to any other University or Institute for the award of any degree
or diploma.

Abhishek Chauhan

BBA 4th Semester

Roll No- 02
Acknowledgement

I would like to express my special thanks to my teacher "MRS Shruty

Nagayach” for their able guidance and support in completing my Project,
I came to know about so many new things I am really thankful to them.
Secondly I would also like to thank my parents and friends who helped me a
lot in finalizing this project within the limited time frame.

ABHISHEK CHAUHAN
BBA 4TH SEMESTER

Roll No- 47
 TABLE OF CONTENTS

DECLARATION ……………………………………………………………..
ACKNOWLEDGEMENT…………………………………………..………
TABLE OF CONTENETS…………………………………………………...
INTRODUCTION…………………………………………………………….
1.1 NEED OF INDUSTRY ANALYSIS…………………………………….
1.2 METHOLODOGY……………………………………………………
1.3 HISTORY OF INDUSTRY………………………………………………
1.4 NATURE OF INDUSTRY………………………………………………
1.5 PRODUCT AND SERVICES…………………………………………..
1.6 SUPLY AND DEMAND……………………………………………..
1.7 MARKET CHARACTERSTICS…………………………………
1.8 GROWTH POTENTIAL AND PROFETIBILTY OF INDUSTRY……
1.10 INTERNATIONAL MARKET STSTUS…………………………………
1.11 INDUSTRY LIFE CYCLE……………………………………………..
REGULATORY ENVIORNMENT
2.1 KEY REGULATIONS IMPLICATING THE
INDUSTRY…………………..
COMPETIVE SCENERIO……………………………………………………
3.1 MAJOR COPMETITOR AND THEIR MARKET
SHARE……………….
3.2 COMPETIVE POSITION OF MAJOR COMPANIES………………
INDUSTRY ANALYSIS
1.1PORTER’S FIVE FORCES
1.2SWOT ANALYSIS
1.3PESTLE ANALYSIS
1.4ETOP ANALYIS
CONCLUSION
INTRODUCTION

The gems and jewellery sector is important to the Indian

economy, accounting for around 6-7% of the country's GDP. It
is one of the fastest developing industries, highly export
focused, and labour demanding.

The Government of India has designated the Gems and

Jewellery industry as a target area for export promotion based
on its potential for development and value addition. The
government has lately implemented a number of initiatives to
encourage investment and to enhance technology and skills in
order to promote 'Brand India' in the worldwide market.

India is thought to be the centre of the world's jewellery

industry due to its affordable labour prices and accessibility to
highly qualified workers. The largest diamond cutting and
polishing centre in the world, SURAT, is located in India.
Government regulations are supportive of the business, and
JAIPUR is the centre for colour stones. Additionally,
according to statistics from the Gems and Jewellery Export
Promotion Council (GJEPC), India exports 95% of the world's
diamonds. The sector was the second-largest exporter after
petrochemicals in 2015–16 with export revenues of US$38.6
billion.

The Indian gems and jewellery industry has been a significant

contributor to the nation's FEEs (foreign exchange earnings).
The sector has being examined by the Indian government.
METHODOLOGY

This rating methodology document describes ICRA’s

approach to assess the credit quality of entities engaged
in the Cut & Polished Diamonds (CPD) industry, and
supersedes ICRA's earlier methodology document on
the industry, published in June 2017. While this revised
version incorporates a few modifications, ICRA's
overall approach towards rating entities in the industry
remains materially similar. Entities in the CPD industry
include those whose primary business involves sale of
polished diamonds to other institutional players. ICRA
also rates a large number of entities in gold jewellery
retail (own and thirdparty brands) apart from other
entities involved in manufacturing gold jewellery or
diamond studded jewellery. For more on entities who
retail gold jewellery for third party brands as well as
those who retail their own brands, readers are advised to
refer to ICRA’s sector-specific rating methodologies .
HISTORY OF GEMS AND JEWELLERY
INDUSTRY

Gems and Jewellery have been used for adornment and

as a symbol of wealth And power for centuries. The
ancient Egyptians ,Greeks ,and Romans all valued
Precious stones and metals, and used them to create
intricate jewellery designs. During the Middle Ages,
gemstone were believed to have healing properties and
were often worn as talismans .In the Renaissance period,
jewellery became more elaborate and was seen as a form
of art, with goldsmiths and Silversmiths creating
intricate pieces for royalty and the wealthy The
Government has undertaken various measures recently
to promote investment and upgrade technology and
skills to promote ‘Brand India’ in the international
market. The Government has permitted 100% FDI in the
sector under the automatic route, wherein the foreign
investor or the Indian company do not require any prior
approval from the Reserve Bank or the Government of
India. The Indian Government also signed a
Comprehensive Economic Partnership Agreement
(CEPA) with the United Arab Emirates (UAE) in March
2022 , this will allow the Indian Gems and Jewellery
industry to further boost exports. CEPA will provide the
industry duty-free access to the UAE market. India’s
Gems Jewellery Export Promotion Council (GJEPC)
aims to triple its exports to the UAE post the CEPA. As
of February 2021, India’s gold and diamond trade
contributed ~7.5% to India’s Gross Domestic Product
(GDP) and 14% to India’s total merchandise exports.
Origin and History of Indian Jewellery Industry Indian
jewellery industry in the history was referred to as the
gemstone in the crown. The history of Indian jewellery
goes back over 5000 years to the pre-historic past.
Indian jewellery defies chronology. Primitive men and
women used flora and fauna around them, decorated
themselves with seeds, flowers, feathers, and beads
carved out of wood, stone and bone. Shells, berries,
wings of butterflies and beetles were all used with great
ingenuity. With the advance of civilization, the materials
changed to copper, ivory, agate and semi-precious
stones, and later to silver, gold and precious stones. The
origin and history of gems and jewellery in India is a
vast jigsaw puzzle. Accurate dating of Indian jewellery
is a difficult task, since styles and designs continued
unchanged over long period of time. Sculpted images of
Gods, Kings, men and women which adorn the corridors
of ancient temples provide a threedimensional record of
period-specific styles, design influences and crafting
techniques of intricately carved jewels.
NATURE OF GEMS AND JEWELLERY
INDUSTRY

• The gems and Jewellery industry in India is highly

fragmented and unorganized.

• Supply Chain: The gems and jewellery industry

has a complex global supply chain. Gemstones and
raw materials are sourced from various countries,
processed in manufacturing centres, and distributed
to retailers and wholesalers worldwide. This supply
chain involves multiple intermediaries and requires
coordination to ensure quality control, ethical
sourcing, and traceability.

• Retail and Consumer Market: The final stage of

the industry involves the sale of finished jewellery
products to consumers. Retailers operate through
brick-and-mortar stores, e-commerce platforms,
and other channels. The consumer market for gems
and jewellery encompasses a wide range of buyers,
 including individuals purchasing for personal use,
collectors, investors, and gift buyers.

• Market Trends and Demand: The gems and

jewellery industry is influenced by various factors,
including fashion trends, cultural preferences, and
economic conditions. Precious gemstones like
diamonds, rubies, sapphires, and emeralds are
highly valued, while semi-precious stones like
amethyst, topaz, and garnet also have a significant
market. Changing consumer preferences,
technological advancements, and sustainability
concerns also shape the industry's direction.

• Economic Impact: The gems and jewellery

industry is a major contributor to the global
economy. It generates employment opportunities
across the value chain, supports mining-dependent
communities, and contributes to foreign exchange
earnings for producing countries.
PRODUCT AND SERVICES OF GEMS AND
JEWELLERY INDUSTRY

The gems and jewelry industry encompasses a wide

range of products and services related to precious
gemstones, diamonds, and various types of jewelry.
Here are some common products and services within
this industry:
• Gemstones: Precious and semi-precious gemstones
such as diamonds, rubies, sapphires, emeralds,
opals, pearls, and more are often sold loose or
incorporated into jewellery.
• Diamond Jewellery: Diamond rings, earrings,
necklaces, bracelets, and pendants are popular
products in the industry. These can include
engagement rings, wedding bands, diamondstudded
earrings, tennis bracelets, and more.
• Gold and Silver Jewellery: Jewellery made from
gold and silver, including rings, necklaces,
bracelets, earrings, and anklets, are widely
available. These may be adorned with gemstones,
engraved, or feature intricate designs.

SERVICES:
• Jewellery Repair and Restoration: Jewellery
repair services involve fixing broken or damaged
 pieces, resizing rings, replacing missing stones, and
restoring antique or heirloom jewellery. Jewellers
may also offer cleaning and polishing services to
keep jewellery in good condition.
• Custom Jewellery: Many jewellery stores offer
customized design services, allowing customers to
create unique pieces based on their preferences.
This service involves working closely with a
jewellery designer to bring the customer's vision to
life.
• Appraisals and Certifications: Gemmologists and
jewellery experts provide appraisal services to
determine the value of gemstones and jewellery.
This is often required for insurance purposes, estate
planning, or selling jewellery. Certifications from
reputable grading laboratories authenticate the
quality and characteristics of diamonds and
gemstones.
• Wholesale and Retail Sales: The industry includes
both wholesale and retail operations. Wholesale
businesses sell jewellery and gemstones to retailers,
while retail stores cater directly to consumers.
Online jewellery retailers have become
increasingly popular, providing a convenient way
to browse and purchase jewellery.
• Jewellery Design: Jewellery designers create
unique and original designs for various types of
jewellery. They use their creativity and knowledge
 of materials to develop new concepts and
collections.
• Jewellery Manufacturing: Manufacturing units
produce jewellery in large quantities, using a
combination of traditional craftsmanship and
modern techniques. This includes casting, stone
setting, polishing, and finishing processes to create
finished pieces.
• Gemstone Cutting and Polishing: Skilled gem
cutters shape rough gemstones into polished and
faceted gemstones, enhancing their beauty and
maximizing their brilliance. This service is crucial
for creating gemstones suitable for jewelry.
• Trade Shows and Exhibitions: The industry
organizes trade shows and exhibitions where
jewelry manufacturers, designers, and retailers
showcase their latest collections, network, and
connect with potential buyers.
SUPPLY AND DEMAND OF GEMS AND
JEWELLERY INDUSTRY
In India, the gems and jewelry industry holds significant cultural and
economic importance. Here's an overview of the supply and demand
dynamics specific to the Indian market:

Supply Factors:
• Gemstone Imports: India relies heavily on
importing gemstones to meet its demand. Major
gemstone import sources include countries like
Thailand, Myanmar, Sri Lanka, and African
nations.
• Domestic Gemstone Production: India has its
own reserves of gemstones, including diamonds,
emeralds, rubies, and sapphires. The production of
these gemstones within the country contributes to
the overall supply.
• Artisanal Craftsmanship: India is renowned for
its skilled artisans who specialize in intricate
jewellery craftsmanship. These artisans play a
crucial role in the supply of finished jewellery
pieces.
• Government Policies: Policies related to mining
regulations, import duties, and taxation can impact
the supply chain and overall availability of
gemstones and jewellery.
Demand Factors:
• Wedding and Festive Seasons: Weddings and
festive occasions in India are marked by the
tradition of buying jewellery. These events drive
significant demand for gems and jewellery, with
gold being the most sought-after metal.
• Cultural Significance: Gems and jewellery hold
immense cultural and religious significance in
India. They are often considered symbols of
wealth, prosperity, and social status, leading to
sustained demand.
• Rising Middle-Class Population: India's growing
middle-class population, along with increasing
disposable incomes, has contributed to the rising
demand for gemstones and jewellery.
• Investment and Savings: Like gold, gemstones,
particularly diamonds, are considered a form of
investment and store of value
in India. Many individuals purchase gemstones as a
long-term asset or as a means of diversifying their
investment portfolio.
• Fashion and Design Trends: Changing fashion
trends and evolving consumer preferences
influence the demand for specific gemstones,
designs, and styles of jewellery. Demand for both
traditional and contemporary designs can coexist in
the Indian market.
• Marketing and Promotions: Marketing
campaigns, celebrity endorsements, and brand
promotions significantly impact consumer
awareness and drive demand for certain gemstones
and jewellery brands.
It's worth noting that India is also a major hub for
diamond cutting and polishing. The country has a
significant role in the global diamond trade, with
diamond processing centres in cities like Seurat and
Mumbai. This further contributes to the supply and
demand dynamics of the gem and jewellery industry
in India.
However, it's important to consider that the COVID-
19 pandemic has had a significant impact on the
Indian gems and jewellery industry, with disruptions
in supply chains, temporary store closures, and
changes in consumer behaviour. The industry is
gradually recovering as restrictions ease and
consumer confidence improves.
MARKET CHARACTERISTICS OF GEMS
AND JEWELLERY INDUSTRY

The gems and jewellery industry in India was a

significant and vibrant sector.
India's gems and jewellery market size was at US$
78.50 billion in FY21. Growth in exports is mainly due
to revived import demand in the export market of the
US and fulfilment of orders received by numerous
Indian exhibitors during the Virtual Buyer-Seller Meets
(VBSMs) conducted by GJEPC.
India’s gems and jewellery exports reached US$ 39.14
billion in 202122, a 54.13% rise from the previous year.
In December 2022, India’s gems and jewellery exports
was at US$ 2.56 billion. The Government of India is
aiming at US$ 100 billion in jewellery export in the
next five years (until 2027), up from US$ 35 billion in
2020.
However, keep in mind that market characteristics may
have evolved since then, so it's essential to verify the
information with more recent sources. Here are some
key market characteristics of the gems and jewellery
industry in India:
Rich Heritage: India has a long history and tradition of
producing and trading gems and jewellery. The country
is known for its exquisite craftsmanship and artistic
designs, attracting customers from all around the world.
Diverse Product Range: The Indian gems and
jewellery industry offers a wide range of products,
including gold, diamonds, precious and semiprecious
stones, pearls, silver, and costume jewellery. This
diversity caters to various customer preferences and
budgets.
Global Export Hub: India is one of the world's largest
exporters of gems and jewellery. The country's
jewellery exports contribute significantly to its
economy, with key markets being the United States,
Europe, the Middle East, and South East Asia.
Employment Generator: The industry is a significant
source of employment, especially for skilled artisans
and workers. Millions of people, particularly in rural
areas, are engaged in jewellery-making and related
activities.
Gold Demand: Gold has cultural significance in India,
making it a leading consumer of gold jewellery.
Various festivals, weddings, and religious occasions
drive the demand for gold ornaments in the country.
Ethical Concerns: There have been concerns about the
sourcing of raw materials and ethical practices within
the industry, such as the mining of conflict diamonds
and issues related to child labor and fair wages. As a
result, there has been a growing emphasis on ethical and
sustainable practices.
Government Regulations: The Indian government has
implemented various policies and regulations to govern
the gems and jewellery sector, especially concerning
import-export norms, hallmarking standards, and
taxation.
Changing Consumer Preferences: The consumer
preferences in the jewellery industry have been
evolving, with younger generations showing an interest
in modern and contemporary designs. Additionally,
there has been an increasing demand for customized
and personalized jewellery.
E-commerce Impact: With the rise of e-commerce in
India, the gems and jewellery industry has also seen an
increase in online sales. Established jewellery brands
and new startups have ventured into the digital space to
tap into the growing online consumer base.
Impact of COVID-19: Like many other industries, the
gems and jewellery sector in India was affected by the
COVID-19 pandemic, with disruptions in supply
chains, production, and retail operations. However, the
industry showed resilience and adaptability during the
challenging times.
It's crucial to remember that market dynamics are
subject to change due to various factors like global
economic conditions, government policies, and
consumer behavior. For the latest and most accurate
information, it's best to consult up-to-date industry
reports and official sources.
GROWTH POTENTIAL AND
PROFITABITY OF GEMS AND
JEWELLERY INDUSTRY

The gems and jewellery industry of India contributes

7% to India’s gross domestic product (GDP).The gems
and jewellery industry employs more than 5 million of
skilled and semi-skilled workforce in the country. The
sector contributes about 10-12% of India's total
merchandise exports, accounting for the third largest
commodity share. During 2021-22, the gems and
jewellery exports played an instrumental role in
growing India's overall exports to US$ 419 billion with
a growth of 44% from 2020-21 and 34% from 2019-20.
What is the profit of jewelry business in India?
Well, if you buy 10 jewellery items at Rs. 30,000
each and it takes a year to sell them, you pay the
upfront cost of 10 x 30,000 = Rs. 3,00,000 (3 lakh).
With a 20% markup or 16.67% profit margin, your
Selling Price for each item is Rs.
The growth potential and profitability of the gems and
jewellery industry in India have historically been
significant, and the industry plays a crucial role in the
country's economy. Here are some key points to
consider:
Global Dominance: India has been a prominent player
in the global gems and jewellery market, both in terms
of production and export. The country is one of the
world's largest manufacturers and exporters of gems
and jewellery, including diamonds, gemstones, gold,
and silver jewelry.
Employment Generation: The industry is a significant
source of employment, providing jobs to millions of
people, including skilled artisans and workers,
especially in the rural areas where jewellerymaking is a
traditional craft.
Growing Domestic Market: India's rising middle-class
population, increasing disposable income, and cultural
significance of jewellery have contributed to a growing
domestic market. The demand for jewellery for
weddings, festivals, and other occasions remains robust.
Exports: India's gems and jewellery industry heavily
rely on exports.
Major export destinations include the United States,
Europe, the Middle East, and Southeast Asia. This
export-oriented nature makes the industry susceptible to
global economic trends and changes in demand.
Government Support: The Indian government has
taken various initiatives to support the gems and
jewellery industry, such as the establishment of special
economic zones (SEZs), providing easier access to
credit facilities, and implementing favorable policies for
the sector.
Value Addition: India's expertise lies in value addition
to raw materials sourced from various countries. It
involves cutting, polishing, and designing gemstones
and diamonds, which significantly enhances their value
before being sold in domestic or international markets.
Challenges: Despite its growth potential, the industry
also faces some challenges, including fluctuations in
raw material prices, increasing competition from other
countries, compliance with international standards, and
issues related to unethical practices.
Impact of COVID-19: The COVID-19 pandemic had
an adverse impact on the gems and jewellery industry
due to disruptions in the global supply chain, decreased
consumer spending, and restrictions on international
travel and trade.
It's essential to note that the dynamics of the gems and
jewellery industry are subject to change over time,
influenced by global economic conditions, government
policies, consumer preferences, and technological
INTERNATIONAL MARKET STATUS OF
GEMS AND JEWELLERY

The global gems and jewellery market size was

USD 272.92 Billion in 2022 and is likely to reach
USD 559.36 Billion by 2031, expanding at a CAGR
of 8.3% during 2022–2031.

What is the global scenario of jewellery industry?

Global Jewellery Market size was valued at USD

326.08 billion in 2021 and is poised to grow from
USD 340.69 billion in 2022 to USD 482.22 billion
by 2030, growing at a CAGR of 4.6% in the
forecast period (20232030).

Today, India‟s private gold holdings are estimated at

18,000 to 19,000 tonnes, mostly in the form of
jewellery. Scrap refining is estimated at about 400
tonnes. The country is the largest diamond and
gemstone processing centre in the world, by volume. In
terms of carat weight, India processes about 80 per cent
of world‟s rough-diamond production and 58 per cent
by value. According to IMaCS, the Indian gems and
jewellery market was valued at about Rs. 454,000 crore
in 2012-13 with a compound annual growth rate
(CAGR) of about 22 per cent over last five years. The
jewellery segment increased significantly in value,
driven mainly by increasing gold prices but also a steady
volume of sales.
INDUSTRY LIFE LYCLE OF GEMS AND
JEWELLERY

Life-cycle thinking (LCT) approaches allow assessment

of both positive and negative impacts as well as
potential ones in product decision-making processes
LCT covers the three dimensions of sustainability
through life-cycle assessment (LCA), life-cycle costing
(LLC) and social life-cycle assessment (S-LCA)
methodologies. The ISO 14040:2006 provides the
technical framework for LCA, (identifying four phases:
Goal and Scope Definition, Life-Cycle Inventory, Life-
Cycle Impact Assessment and Life-Cycle Interpretation)
adopted by the Guidelines for Social Life-Cycle
Assessment to implement S-LCA. S-LCA is a
methodology to assess the social and social economic
aspects, positive and/or negative, of the life cycle of
products, services and technologies [S-LCA allows for
addressing human health and social aspects (e.g., equal
opportunities/discrimination; secure living conditions;
contribution to economic development; cultural
heritage, etc.) by providing an assessment of their
impacts (i.e., the consequences of pressures on well-
being of individuals), performances (i.e., a “snapshot” of
the current situation of the analysed object) and risks
(i.e., possibility that a situation is exposed to danger). In
the last ten years, several review papers (i.e., [) were
published in order to give a state-of-development of the
methodology by overcoming the main challenges of S-
LCA. Indeed, several authors highlight that there is not a
direct link between the functional unit (FU) and the
social impacts emerging from the assessment [and there
is not a common consensus about the impact assessment
methods as well as the social indicators used for the
assessment. In this perspective, different authors (i.e.,
[developed a specific framework of indicators
underlining that S-LCA is a topic and context-related
assessment.
To date, few studies] of S-LCA have concentrated on
the field of the jewellery sector. These have used the
Disability-adjusted life years (DALY) indicator to
evaluate the product impacts on human health, that
allows considering different types of causes of death and
impairment, including conflicts, occupational and
environmental hazards. One study, Yi Teach et
alhighlights that decent working conditions of a miner
depend on the culture of the mining company.
Furthermore, it can depend on developed or developing
countries. Indeed, a study shows that in the developing
countries there is a high rate of employment and non-
fatal injury intensities, while in the developed countries
there is a higher rate of injuries and lower levels of
employment [Land-use and territorial aspects,
environmental impacts affecting health and human
rights, are the impacts of mining, emerging mainly from
the review conducted by Mancini et al. [Despite the
negative social impacts, which appear especially in the
mining phases and for the workers’ stakeholder, there is
a gap in the literature on the evaluation of the impacts of
the jewellery in the other phases of the life cycle and for
the other stakeholders, as well. Indeed, to identify the
overview of social impacts of the jewellery sector, it is
important to take into consideration the entire life cycle
of the product and not focusing only on the upstream
processes (i.e., extraction and transformation of the raw
materials). Furthermore, it is important to also analyse
the positive impacts that can be identified from the
production to sale of a specific product on stakeholders.
Determining and evaluating the social positive impacts
are a support for local communities to define
development objectives and ensure that positive results
are maximised

For this reasons, the aim of this paper is to assess the

social aspects of a piece of jewellery from the artisanal
point of view through the relationship between the
product and the local community in order to identify the
eventual social positive impacts. The social performance
is assessed though the S-LCA methodology by
evaluating the goldsmith’s behaviour in using on-site
primary data from Italy. The social conditions of a local
community that affect and are affected by a piece of
jewellery was assessed at the subcategory level, through
subcategory assessment method (SAM).

This paper is structured as below: provides the

description of the implemented method for assessing the
social aspects of a piece of jewellery from the local
community perspective. The results of the performed
evaluation are shown in and lastly, in the conclusions,
implications and future developments are outlined.
MAJOR COMPETITOR AND THEIR
MARKET SHARE

Major Market Players that Lead the Market Growth

Rajesh Exports Limited

Malabar Gold Private Limited
Titan Company Limited
Bhima Jewellery and Diamonds Private Limited
Kalyan Jewellers India Limited
PC Jeweller Limited
Tribhovandas Bhimji Zaveri Limited
Joyalukkas India Limited
Hari Krishna Exports Private Limited
Vaibhav Global Limited

Growing urbanization, innovative product launches,

designer products, and technological advancements in
product development are further substantiating the
growth of the Indian Gems and Jewelry Market in the
future five years. Increasing innovation and adoption in
men's jewelry and acquiring gemstones in clothing for
men is another major factor that is driving the market
growth.
Luxurious materials like gold and silver are significantly
categorized as a symbol of wealth and prestige among
Indian families. Utilizing modern materials like white
gold, platinum, rose gold, etc. are also some of the
modern designs and modern materials that are utilized in
jewelry making and are rapidly being accepted in the
Indian market, mostly among the working female
population looking for lighter and comfortable jewelry
for their regular assembles. Gemstones such as ruby and
others are making a big contribution to the shifting
fashion trends, particularly among the elite and upper-
middle classes.
Gold is anticipated to hold the largest share of the
market and dominate the market segment in the
upcoming five years on account of the traditional
categorization of the material as a symbol of prestige
and wealth. Increasing demands for wedding jewelry
and traditional jewelry manufacturing using the material
are also anticipated to further support the market's
growth in the next five years.
PORTER’S FIVE FORCES

A Quick Overview of Porter's Analysis on Jewelry

Industry

Following is the quick overview of porter's five

forces analysis on jewelry industry:

1. The threat of new entrants - LOW TO MEDIUM

2. The bargaining power of buyers - LOW

3. The bargaining power of suppliers - MEDIUM

4. The substitutes products - LOW

5. The competitors in the industry – HIGH

SWOT ANALYSIS
CONCLUSION

The project as a whole describes the scope and viability

of the Agriculture industry and mainly of the financial,
technical and its market potential.The project guarantee
sufficient fund to repay the loan and also give a good
return on capital investment. When analyzing the social-
economic impact, this project is able to generate an
employment of 5 and above. It will cater the demand of
Agriculture and thus helps the other business entities to
increase the production and service which provide
service and support to this industry. Thus more cyclic
employment and livelihood generation. So in all ways,
we can conclude the project is technically and socially
viable and commercially sound too. When we take a
close look at the Debt Service Coverage Ratio (DSCR),
the avg: DSCR is 4.07 : 1, which is at a higher
proposition and proposes a stable venture The Profit and
Loss shows a steady growth in profit throughout the
year and the firm has a higher Current Ratio (average)
of 10.48, this shows the current assets and current
liabilities are managed & balanced well.
STLE ANALYSIS