OD 1st Unit
OD 1st Unit
Definition of OD:
Purpose of OD Programmes:
OD programmes serve multiple purposes that align both with employee growth and
organizational success. These purposes can be categorized into strategic, operational,
cultural, and human development goals:
OD helps align organizational structure and processes with strategy. By analyzing workflows,
roles, and decision-making, OD ensures efficiency.
Example:
Infosys undertook OD interventions to streamline its delivery model. This included role
clarification and decentralizing decision-making to improve client response time.
Example:
Ford Motor Company used OD during its transformation from a bureaucratic structure to a
leaner one, emphasizing teamwork and leadership development.
3. Improving Communication
Example:
Tata Steel implemented communication audits and feedback mechanisms as part of OD to
reduce employee grievances and improve cross-departmental coordination.
OD identifies and nurtures leadership talent and builds high-performing teams through
training, coaching, and feedback systems.
Example:
GE under Jack Welch applied “Workout Programmes” (a form of OD) that empowered
middle management to make decisions, enhancing accountability and grooming future
leaders.
Culture defines how people work, interact, and innovate. OD helps in reinforcing or
reshaping organizational culture to suit strategic needs.
Example:
Google fosters a culture of innovation and psychological safety through OD tools like
360-degree feedback and cross-functional project teams.
OD programmes often involve training, upskilling, and career planning, leading to higher job
satisfaction and retention.
Example:
Accenture launched OD initiatives like personalized learning paths and internal mobility
platforms to empower employees and reduce attrition.
OD focuses on participative management and open dialogue, which can significantly reduce
workplace conflicts.
Example:
SAIL Durgapur implemented OD interventions to improve labor-management
communication, resulting in reduced strikes and improved productivity.
Example:
3M institutionalized OD practices like cross-training and innovation labs to ensure
continuous product development and learning culture.
These interventions are used depending on the nature of the issue being addressed.
It is especially vital in sectors like manufacturing, oil and gas, HR, and IT, where unplanned
or poorly managed changes can lead to safety risks, inefficiencies, or employee unrest.
2. Human-Centric:
It emphasizes the importance of people in achieving organizational success by improving
work conditions, communication, and motivation.
5. Change-Oriented:
It focuses on adapting to internal and external changes and ensures the organization
remains flexible and competitive.
6. Interdisciplinary Approach:
OD uses concepts from psychology, sociology, management, and organizational behavior.
Scope of OD:
The scope of OD is broad and touches nearly every aspect of an organization’s functioning.
It includes:
2. Leadership Development:
It focuses on identifying and grooming leaders through coaching, mentoring, and feedback.
3. Team Building:
OD develops collaborative and high-performing teams through structured interventions.
4. Conflict Resolution:
Through sensitivity training and open dialogues, OD resolves conflicts and improves
industrial relations.
5. Structural Changes:
OD can reshape organizational structures to make them more flexible and efficient.
8. Change Management:
OD supports smooth transitions during mergers, downsizing, or technological changes.