SEBT RISE Session 01 day 02

Module-1

 Business planning & Model identification

Module-2

 Keyword Research
 Strategy development
 Budget Allocation for SEO, OFF Page etc. (How much investment would be required for any
content planning)
 Content Mapping
 Topical authority Building

Module-3

 Assignment Provide By I-Skills (Assignment will be based upon Module-1 & Module-2)

Module-4

 UI/UX Optimization
UI (User Interface) – How it looks
UI focuses on the visual elements of a product, such as colours, typography, buttons, and
layout. It ensures that the design is aesthetically pleasing and easy to navigate.
UX (User Experience) – How it works
UX is about how users interact with a product and whether their experience is smooth and
enjoyable. It focuses on making interfaces intuitive, efficient, and user-friendly.

Module-5

 Web site Setup & Configuration

Module-6

 Content Writing
(After coming up AI New challenges in content writing where we have to use AI and where
we have not to use AI, What will be the latest google updates?)
 What is NLP
NLP (Natural Language Processing) is a branch of artificial intelligence (AI) that enables
computers to understand, interpret, and generate human language. It combines linguistics
(how language works) and machine learning to process text and speech

Module-7

 Technical SEO (Search Engine Optimization)

Module-8

 AI SEO (Artificial Intelligence Search Engine Optimization)

AEO Answer Engine Optimization (Chat GPT, Perplexity AI, Deep Seek, Gamine AI,) how to
rank our or other websites.
 Note: Learn AI SEO and do freelance on up work, fiver, Facebook, YouTube etc. Because it
rapidly growing skill.

Module-9 (imp)

 AI Tool Development
 SAAS Based Product Development

Module-10

 Link Building
 Off Page Strategies

Module-11

 Local SEO
Local SEO helps businesses appear in local search results on Google, especially for people
searching near their location. It’s essential for businesses like restaurants, retail stores,
service providers, and local offices to attract more customers.

Module-12

 E-commerce SEO
E-commerce SEO is the process of optimizing an online store to rank higher in Google, Bing,
and other search engines. A well-optimized store attracts organic traffic, increases sales,
and improves brand visibility.
 Fiver
 Up work

Module -13 (imp)

 Google Ads
 Meta Ads
(In this we can sell services)

Module-14

 YouTube Automation
 Monetization

Module-15

 Browser Automation
 Guest Posting
 LinkedIn
 Niche Research below Point we need to understand
 Niche: is basically topic of a website (For Example: Niche: Wireless mic, Types of niche: Best
Wireless Mic, Buy wireless mic)

 Domain: A domain is the address of a website on the internet, t's like the nameplate or address
that tells people where to find your website.

 Domain Name: The unique name of your website (e.g. google.com, Yahoo.com)

 Keyword: A keyword is a specific word or phrase that people type into search engines like

 Google when looking for information, products, or services. For example, if you’re searching for
"best running shoes", "best running shoes" is a keyword.

 Search Volume: refers to the number of times a specific keyword or phrase is searched for in a
search engine (like Google) within a particular time frame, usually monthly

 Search engine: is a software system designed to help you find information on the internet.

 SERP stands for Search Engine Results Page: It's the page that a search engine displays after you
enter a search query. The SERP shows a list of websites, pages, images, videos.

 Trend: A trend refers to a general movement or change in a particular direction over time. It can
be in various contexts like fashion, technology, business, or social behaviour. (Google Trends
will give which niche (topic) is on high trend over the time).

 Keyword difficulty (KD): refers to how hard it is to rank for a specific keyword on search engines
like Google. It measures the level of competition you'll face when trying to get your content to
appear in the top search results for that keyword.

 Search intent is the purpose or reason behind a user's search query. It helps search engines
understand what the user is looking for, so they can provide the most relevant results.

 User intent (also known as search intent) refers to the goal or purpose behind a user's search
query. It’s the reason why someone is conducting a search on a search engine like Google.

Type of Niches
 Knowledge base intent: Queries seeking factual information refers to the user's intent to find
answers, solutions, or information (9TH Class results, Oxford admission )

 FMA stands for First Mover Advantage. This term refers to the competitive edge a company
gains by being the first to enter a specific market or industry, offering a product, service, or
innovation that no one else has introduced yet.
 Downloadable Intent refers to the intent of users who are looking to download content or files
from a website or platform. These users typically want to obtain specific files, such as software,
e-books, PDFs, templates, music, or images, often for offline use or to use the resource later.
 E-commerce-based intent refers to the type of user intent specifically associated with e-
commerce activities, where the user is looking to buy products or services online. Users with e-
commerce intent are often in the process of searching for a product to purchase, comparing
options, or researching a brand before making a purchase decision.

 Affiliate-based intent refers to the user’s intention to either promote products or services
through affiliate marketing programs or to purchase products through affiliate links that lead to
a commission-based transaction. It’s a key component of affiliate marketing, where individuals
(affiliates) earn commissions for driving sales or leads to merchants by referring customers via
unique tracking links.

 Service-based intent refers to the intent of users who are looking to either buy a service or
promote a service online. This type of intent typically involves consumers or businesses seeking
services, ranging from professional services like consulting, legal help, or marketing, to lifestyle
services like beauty treatments, cleaning, or fitness training.

 Local business intent refers to the search behaviour of users who are looking for products or
services offered by businesses within their local geographic area. This type of intent is common
when people search for solutions that are more immediate, like finding nearby restaurants,
shops, service providers, or any other local business that can fulfil their needs in a specific
location.

 Tool-based intent refers to the intent of users who are searching for specific tools or software
solutions to help them complete a task, solve a problem, or achieve a goal. This type of intent
typically involves users who are looking for tools, resources, or apps that can assist them in their
personal or professional lives. (imp) AI OBJECT REMOVER, AI BACKGROUD REMOVER WEB+TOOL

 Event-based intent refers to the search behaviour of users who are specifically looking for
events, activities, or happenings either locally or globally. This intent revolves around users who
are interested in attending, participating in, or learning about events such as conferences,
concerts, sports events, festivals, trade shows, or even personal events like weddings and
parties. People with event-based intent are usually focused on time-sensitive activities.

Networking Background for Understanding

 ISP (Internet Service Provider) is a company or organization that provides individuals and
businesses with access to the internet. ISPs can offer different types of internet connections,
including broadband (fiber, DSL, cable), satellite, dial-up, and wireless.

 URL (Uniform Resource Locator) is the web address used to access a resource on the internet,
such as a website, file, or image.

https://www.example.com/blog/article.html?search=seo#section1

 WWW (World Wide Web) Subdomain: www. → An optional prefix before the main domain.
  The Domain Name System (DNS) is like the internet's phonebook—it translates domain
names (e.g., google.com) into IP addresses (e.g., 142.250.190.14) that computers use
to identify each other on the internet

 SSL (Secure Sockets Layer) is a security protocol that encrypts the connection between a
user's browser and a website’s server. It ensures that data remains private and secure
during transmission. 🔒 Padlock icon in the browser address bar.

 Web hosting is a service that allows individuals and businesses to store their website files on
a server, making their website accessible online. When someone types your domain name
(e.g., www.example.com), the hosting provider delivers the website’s content to their
browser.

 HTTPS (Hypertext Transfer Protocol Secure) is an encrypted and secure version of HTTP. It
ensures that all data transferred between a user’s browser and a website is protected from
hackers and cyber threats.

How Search Engine Works

 Search engines like Google, Bing, and Yahoo help users find relevant information by
analysing billions of web pages. They follow a three-step process:

Crawling (Finding Webpages)

 Search engine bots (crawlers/spiders) scan the internet for new and updated pages.
 They follow links from one page to another to discover content.

Indexing (Storing & Organizing)

 Once a page is crawled, it is stored in a massive database called an index.

 The search engine analyses the content, keywords, images, and structure.
 If a page has duplicate content or errors, it may not get indexed

Ranking (Showing the Best Results)

 When a user searches, the search engine ranks pages based on relevance and quality.

Scope of SEO

Empire Flippers (EmpireFlippers.com)

Empire Flippers is a popular online marketplace where people can buy and sell profitable
online businesses