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Conversions API

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3 views

Conversions API

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scop.webspace
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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2/10/25, 11:05 PM Conversions API

Conversions API
The Conversions API is designed to create a connection between an advertiser’s marketing data (such as website events, app events,
business messaging events and offline conversions) from an advertiser’s server, website platform, mobile app, or CRM to Meta systems
that optimize ad targeting, decrease cost per result and measure outcomes.

Rather than maintaining separate connection points for each data source, advertisers are able to leverage the Conversions API to send
multiple event types and simplify their technology stack. In the case of direct integrations, this entails establishing a connection
between an advertiser’s server and Meta’s Conversions API endpoint.

Server events are linked to a dataset ID and are processed like events sent using the Meta Pixel, Facebook SDK for iOS or Android,
mobile measurement partner SDK, offline event set, or .csv upload. This means that server events may be used in measurement,
reporting, or optimization in a similar way as other connection channels. Offline events may be used for attributed offline events
measurement, offline custom audience creation or measurement.

For optimal ad performance and measurement, we recommend that advertisers follow the Conversions API best practices.

Recommended Steps

1. Get Started: Choose the integration method that works best for you, see prerequisites for using the API, and understand
where to begin.
2. Implement the API and start sending requests: Start making POST requests and learn more about dropped
events, batch requests, and event transaction time.
3. Verify your setup: Confirm that we have received your events and that events are deduplicated and matched correctly.

Documentation

API Parameters Payload Helper

Required and optional parameters you can use to improve ads See how your payload should be structured wh
attribution and delivery optimization. Facebook from your server.

Troubleshooting

Learn how to handle error codes returned by the Conversions


API.

https://developers.facebook.com/docs/marketing-api/conversions-api 1/2
2/10/25, 11:05 PM Conversions API

Resources

Meta Pixel Events Business Help Center

Learn more about the Meta Pixel's Standard From our Help Center, see About Conversions A
Events and Custom Events. Your Server Events.

Playbook and Webinar Data Processing Options

View the Direct Integration Playbook for Developers Learn more about the Limited Data Use feature
(PDF) and Direct Integration Webinar for Developers. implement it for Conversions API.

https://developers.facebook.com/docs/marketing-api/conversions-api 2/2

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