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Sales, Marketing and Customer Service Lesson 2 Answer Key

The document provides an answer key for a lesson on Sales, Marketing, and Customer Service in an Office Administration course. It includes definitions, examples of local brands, promotional activities for a toy store, duties of a marketing clerk, reasons for collaboration between marketing and sales departments, and benefits of distributing product samples. Key points emphasize the importance of target markets and consumer engagement in marketing strategies.

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Audrey Roland
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33 views2 pages

Sales, Marketing and Customer Service Lesson 2 Answer Key

The document provides an answer key for a lesson on Sales, Marketing, and Customer Service in an Office Administration course. It includes definitions, examples of local brands, promotional activities for a toy store, duties of a marketing clerk, reasons for collaboration between marketing and sales departments, and benefits of distributing product samples. Key points emphasize the importance of target markets and consumer engagement in marketing strategies.

Uploaded by

Audrey Roland
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CSEC Office Administration Form 4 Time: 45 minutes

Section XI: Sales, Marketing and Customer Service Answer Key – Lesson 2 Marketing Office

Feedback from slideshow:


What is target market – the target market is the main group of buyers that the company aims to
attract.

Identify three popular local brands – Sunshine Snacks, Universal Foods, Kiss Baking Company

1. Suggest FOUR promotional activities that would benefit a new children’s toy store.
Answers
Giveaways, advertising via newspaper, television or radio, window display, trade fairs

2. Describe three major duties of the marketing clerk


Answers: (Any three will be acceptable)
Assisting with preparation of advertising material
Assisting with promotional activities
Maintaining mailing lists and records
Assisting in preparing press releases
Organizing Travel
3. Give three reasons why the marketing department must liaise with the sales department
Answers:
- To promote new products or services
- To obtain accurate information about products or services e.g. description of the product,
ingredients listing, key features that the sales department would like the marketing
department to highlight during promotional activities
- To obtain accurate pricing of goods and services
To ensure that the marketing strategies employed are targeted at the needs of the sales
department.

4. State two benefits of distributing samples of the new Luv-Li bath soap in your
neighbourhood
Answers:
- Consumer awareness of the new product
CSEC Office Administration Form 4 Time: 45 minutes

Section XI: Sales, Marketing and Customer Service Answer Key – Lesson 2 Marketing Office
- Consumer feedback and/or opinion about the new product

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