Review Indomie Resurgence (Q2 & YTD W18)
Review Indomie Resurgence (Q2 & YTD W18)
Trade APRketing Indofood CBP Sukses Makmur Tbk. – Noodle & NICI Division
Focus Cabang: Project Indomie Resurgence
Fokus 10 Cabang (280 SP project)
Luar Jawa → Medan, Indotim, Makassar, Manado & Pontianak
Jawa → Serang, Bandung, Cirebon, Semarang & Surabaya ✓ MS & STT
✓ ND & CB
✓ PEN & Activity
Manado
Pontianak
Makasar
Goreng
Goreng + Kuah
• Data Internal → STT
• Data External →MS
• Data External Vs Internal
Data Internal –STT
Time Gone Q2 (W14-W18): 38% Q2 (W14-W18) YTD W18
Time Gone FY (W1-W18): 35% SP Project →Grg : +11%, Kuah : +2% ,TTL : +9% SP Project →Grg : +8%, Kuah : +6% ,TTL : +8%
SP Non Project→Grg : +7% , Kuah : +1% ,TTL : +4% SP Non Project→Grg : +3% , Kuah : +2% ,TTL : +3%
SP Total →Grg : +8% , Kuah : +1% ,TTL : +6% SP Total →Grg : +5% , Kuah : +3% ,TTL : +4%
Desc Cabang JML SP STT Q2 (W14-W18) JML SP STT YTD W18
ƩSP Minus Goreng Kuah Total Minus Goreng Kuah Total
STT 2025 Grw Ach 2025 Grw Ach 2025 Grw Ach STT 2025 Grw Ach 2025 Grw Ach 2025 Grw Ach
Project Noodle - Medan 19 3 6,132,556 7% 30% 6,132,556 7% 30% 3 23,267,827 8% 29% 23,267,827 8% 29%
Project Noodle - Tangerang 8 2 1,389,804 8% 33% 1,276,426 4% 33% 2,666,230 6% 33% - 6,159,793 8% 36% 5,995,331 14% 37% 12,155,124 11% 37%
Project Noodle - Bandung 13 4 858,551 11% 37% 684,799 0% 34% 1,543,350 6% 35% 3 3,541,702 14% 36% 2,869,174 6% 35% 6,410,876 10% 36%
Project Noodle - Cirebon 20 12 2,749,757 -2% 32% 1,577,707 1% 27% 4,327,464 -1% 30% 8 11,966,062 0% 33% 7,084,630 5% 30% 19,050,692 2% 32%
Project Noodle - Semarang 64 35 9,175,168 8% 34% 4,708,995 -9% 28% 13,884,163 2% 31% 20 39,327,213 7% 34% 22,923,001 2% 31% 62,250,214 5% 33%
Project Noodle - Surabaya 88 45 10,323,952 9% 33% 2,750,865 -3% 23% 13,074,817 6% 30% 46 41,398,086 1% 34% 12,356,528 0% 27% 53,754,614 1% 32%
Project Noodle - Indotim 24 10 10,489,412 4% 31% 3,454,389 11% 24% 13,943,801 5% 29% 7 38,940,224 3% 28% 12,973,048 4% 23% 51,913,272 3% 27%
Project Noodle - Makassar 22 5 6,122,116 10% 33% 6,122,116 10% 33% 14 22,112,750 0% 29% 22,112,750 0% 29%
Project Noodle - Manado 15 5 8,335,058 40% 31% 1,143,984 70% 27% 9,479,042 43% 30% 5 32,454,221 42% 33% 4,364,521 69% 25% 36,818,742 44% 32%
Project Noodle - Pontianak 7 1 1,393,725 15% 34% 1,393,725 15% 34% 1 5,319,568 13% 35% 5,319,568 13% 35%
Project TOTAL 280 122 56,970,098 11% 32% 15,597,165 2% 26% 72,567,263 9% 31% 107 224,487,445 8% 32% 68,566,233 6% 29% 293,053,678 8% 31%
Non Project Noodle - Medan 46 14 1,338,143 19% 47% 1,338,143 19% 47% 24 4,510,739 6% 43% 4,510,739 6% 43%
Non Project Noodle - Tangerang 7 2 953,212 3% 34% 967,211 4% 33% 1,920,423 3% 33% 3 4,101,299 -1% 34% 4,345,728 2% 34% 8,447,027 0% 34%
Non Project Noodle - Bandung 87 41 25,556,825 11% 33% 37,592,039 4% 30% 63,148,864 7% 31% 41 114,170,307 4% 33% 173,653,318 2% 34% 287,823,625 3% 34%
Non Project Noodle - Cirebon 37 16 7,861,135 7% 35% 6,515,996 1% 32% 14,377,131 4% 34% 10 33,865,629 2% 36% 29,019,010 4% 35% 62,884,639 3% 35%
Non Project Noodle - Semarang 98 48 12,400,903 6% 35% 6,109,681 -8% 29% 18,510,584 1% 32% 32 53,594,470 4% 36% 29,762,177 -1% 33% 83,356,647 2% 35%
Non Project Noodle - Surabaya 207 114 13,290,474 5% 37% 3,416,196 -2% 23% 16,706,670 4% 33% 93 58,278,735 8% 41% 15,737,730 8% 28% 74,016,465 8% 37%
Non Project Noodle - Indotim 41 11 3,661,357 5% 36% 1,103,013 -9% 30% 4,764,370 1% 34% 11 13,907,645 10% 34% 4,539,579 -3% 30% 18,447,224 7% 33%
Non Project Noodle - Makassar 18 6 4,868,725 10% 35% 4,868,725 10% 35% 8 19,084,587 4% 34% 19,084,587 4% 34%
Non Project Noodle - Manado 23 6 1,197,970 -54% 30% 496,371 -35% 30% 1,694,341 -49% 30% 4 4,622,225 -58% 30% 1,866,086 -37% 25% 6,488,311 -53% 29%
Non Project Noodle - Pontianak 24 4 5,353,402 24% 36% 5,353,402 24% 36% 3 20,000,356 12% 36% 20,000,356 12% 36%
Non Project TOTAL 588 262 76,482,146 7% 35% 56,200,507 1% 29% 132,682,653 4% 32% 229 326,135,992 3% 35% 258,923,628 2% 33% 585,059,620 3% 34%
Total Noodle - Medan 65 17 7,470,699 9% 32% 7,470,699 9% 32% 27 27,778,565 8% 31% 27,778,565 8% 31%
Total Noodle - Tangerang 15 4 2,343,016 6% 34% 2,243,637 4% 33% 4,586,653 5% 33% 3 10,261,091 4% 35% 10,341,059 9% 36% 20,602,150 6% 36%
Total Noodle - Bandung 100 45 26,415,376 11% 33% 38,276,838 3% 30% 64,692,214 7% 31% 44 117,712,009 5% 33% 176,522,492 3% 34% 294,234,501 3% 34%
Total Noodle - Cirebon 57 28 10,610,892 4% 34% 8,093,703 1% 31% 18,704,595 3% 33% 18 45,831,691 1% 35% 36,103,640 4% 34% 81,935,331 3% 34%
Total Noodle - Semarang 162 83 21,576,071 7% 34% 10,818,676 -8% 28% 32,394,747 1% 32% 52 92,921,683 5% 35% 52,685,178 0% 32% 145,606,861 3% 34%
Total Noodle - Surabaya 295 159 23,614,426 7% 35% 6,167,061 -2% 23% 29,781,487 5% 32% 139 99,676,821 5% 38% 28,094,258 4% 28% 127,771,079 5% 35%
Total Noodle - Indotim 65 21 14,150,769 4% 32% 4,557,402 5% 25% 18,708,171 4% 30% 18 52,847,869 5% 30% 17,512,627 2% 25% 70,360,496 4% 28%
Total Noodle - Makassar 40 11 10,990,841 10% 33% 10,990,841 10% 33% 22 41,197,337 2% 31% 41,197,337 2% 31%
Total Noodle - Manado 38 11 9,533,028 12% 31% 1,640,355 14% 28% 11,173,383 12% 30% 9 37,076,445 9% 33% 6,230,607 13% 25% 43,307,052 10% 31%
Total Noodle - Pontianak 31 5 6,747,126 22% 35% 6,747,126 22% 35% 4 25,319,925 12% 36% 25,319,925 12% 36%
Total TOTAL 868 384 133,452,244 8% 33% 71,797,672 1% 29% 205,249,916 6% 32% 336 550,623,437 5% 34% 327,489,861 3% 32% 878,113,298 4% 33%
Data Exclude Indomie Premium & HCO Manado Non Project Minus Karena Transisi dari Varken ke IAP
Data Internal → STT By SKU Drive di SP Project
STT Q2 (W14-W18) STT YTD W18 STT Q2 (W14-W18) STT YTD W18
Cabang Project SKU Cabang Project SKU
2024 Grw Ach 2024 Grw Ach 2024 Grw Ach 2024 Grw Ach
Noodle - Medan GS 2,905,282 -4% 29% 11,483,493 3% 30%
Noodle - Tangerang GSS 590,906 -5% 28% 2,687,083 3% 34%
Noodle - Medan IHAG 2,176,260 7% 34% 7,888,214 5% 32%
Noodle - Tangerang IHAG 259,637 13% 29% 1,137,340 6% 34%
Noodle - Medan GRS 277,640 48% 24% 1,015,091 36% 20%
Noodle - Tangerang GRSJ 1,714 0% 6% 8,019 0% 8%
Noodle - Medan IMGA 434,458 73% 38% 1,368,766 48% 23%
Noodle - Tangerang SM 880,477 3% 30% 4,046,152 11% 35%
Noodle - Medan GKP 93,831 -11% 11% 386,325 -8% 18%
Noodle - Tangerang AB 283,023 -6% 28% 1,355,615 6% 34% Noodle - Medan GRSJ 222,768 46% 0% 1,007,088 51% 0%
Noodle - Tangerang Total 2,015,757 0% 29% 9,234,209 7% 34% Noodle - Medan Total 6,110,239 6% 31% 23,148,977 8% 30%
Noodle - Bandung GSS 246,080 -4% 30% 1,066,238 5% 37% Noodle - Indotim GSS 4,063,644 -10% 0% 15,550,451 -5% 0%
Noodle - Bandung IHAG 206,506 13% 33% 834,766 10% 34% Noodle - Indotim GSS Xbu 1,591,903 90% 8% 6,037,447 41% 8%
Noodle - Bandung GRSJ 98 0% 0% 1,610 0% 1% Noodle - Indotim IHAG 2,759,600 3% 0% 8,607,440 4% 0%
Noodle - Bandung SM 153,670 13% 16% 587,475 12% 18% Noodle - Indotim IHAG XBU 425,396 150% 5% 1,426,098 63% 5%
Noodle - Bandung AB 376,442 -7% 38% 1,612,724 1% 44% Noodle - Indotim GSSJ 220,719 44% 25% 864,269 17% 23%
Noodle - Bandung Total 982,796 0% 28% 4,102,813 5% 32% Noodle - Indotim KBGN 1,345,561 -6% 27% 5,078,448 -7% 26%
Noodle - Indotim SM 930,834 69% 33% 3,132,339 20% 26%
Noodle - Cirebon GSS 1,522,172 -6% 14% 6,468,804 -3% 19%
Noodle - Indotim Total 11,337,657 10% 31% 40,696,492 5% 29%
Noodle - Cirebon IHAG 344,901 12% 11% 1,416,048 -2% 15%
Noodle - Cirebon GRSJ 1,590 166% 9% 18,736 126% 43% Noodle - Makassar GS 3,478,551 5% 32% 13,123,530 -1% 30%
Noodle - Cirebon AB 611,706 -8% 12% 2,897,349 0% 20% Noodle - Makassar IHAG 1,278,864 10% 33% 4,074,170 -10% 26%
Noodle - Cirebon SA 279,176 -13% 11% 1,086,621 -15% 11% Noodle - Makassar GRSJ 22,830 449% 12% 64,102 192% 8%
Noodle - Makassar GSSJ 59,465 22% 20% 272,720 32% 23%
Noodle - Cirebon Total 2,759,545 -5% 13% 11,887,558 -3% 18%
Noodle - Makassar IMGA 604,155 38% 35% 2,129,370 27% 31%
Noodle - Semarang GSS 5,650,339 1% 28% 25,214,446 7% 35% Noodle - Makassar Total 5,443,865 10% 32% 19,663,892 0% 29%
Noodle - Semarang IHAG 1,012,125 10% 28% 4,166,334 -4% 32%
Noodle - Manado GS 4,864,623 39% 30% 19,346,131 51% 33%
Noodle - Semarang GRSJ 32,372 177% 36% 124,738 134% 33% Noodle - Manado GSS 158,246 282% 0% 777,168 1077% 0%
Noodle - Semarang SM 1,354,765 -11% 25% 6,457,751 -1% 35% Noodle - Manado IHAG 749,703 70% 31% 2,495,348 51% 27%
Noodle - Semarang AB 2,284,744 -15% 23% 11,399,709 -4% 34% Noodle - Manado IGCB 71,381 34% 8% 261,867 9% 8%
Noodle - Semarang Total 10,334,345 -4% 27% 47,362,978 2% 34% Noodle - Manado ICB 97,424 47% 10% 363,525 12% 12%
Noodle - Surabaya GSS 6,449,881 8% 27% 26,734,645 4% 34% Noodle - Manado ICM 299,209 11% 16% 1,270,969 28% 17%
Noodle - Manado Total 6,240,586 43% 28% 24,515,008 52% 30%
Noodle - Surabaya IHAG 1,026,907 7% 21% 4,061,532 -5% 25%
Noodle - Surabaya GRSJ 38,696 149% 21% 194,055 179% 29% Noodle - Pontianak GSS 592,276 7% 32% 2,337,850 11% 36%
Noodle - Surabaya SS 541,414 -16% 18% 2,451,639 -19% 26% Noodle - Pontianak IHAG 406,996 11% 32% 1,512,451 6% 34%
Noodle - Surabaya AB 674,099 2% 22% 2,790,509 -9% 29% Noodle - Pontianak GRSJ 8,813 232% 83% 37,865 231% 69%
Noodle - Surabaya Total 8,730,997 6% 25% 36,232,380 0% 32% Noodle - Pontianak GSSJ 40,203 44% 39% 157,504 40% 36%
Noodle - Pontianak IMGA 57,400 74% 45% 210,952 48% 38%
Noodle - Pontianak Total 1,105,688 12% 33% 4,256,622 12% 36%
Data External – MS (YTD Mar)
YTD MAR
Indomie- Sedaap- GAP IND Sedaap- GAP Sedaap- GAP
Indomie-Fried Indomie-Soup
DESC Cabang Project Region Total Total VS Fried IND VS Soup IND VS
SEDAP SEDAP SEDAP
TY +/- TY +/- Target TY +/- ACH TY +/- Target TY +/- ACH TY +/-
MS Noodle - Medan North Sumatra Urban 28.8 - 0.7 17.4 0.2 11 44 32.5 - 4.2 74% 35.0 0.1 -3 26.9 0.6 0% 8.4 - 1.0 19
MS Noodle - Tangerang West Java Rural 33.8 2.2 46.9 - 5.7 -13 50 42.6 - 0.4 85% 37.0 - 6.4 6 32 27.4 3.3 86% 54.2 - 4.5 -27
MS Noodle - Bandung West Java Rural 33.8 2.2 46.9 - 5.7 -13 50 42.6 - 0.4 85% 37.0 - 6.4 6 31 27.4 3.3 88% 54.2 - 4.5 -27
MS Noodle - Cirebon Central Java Urban 37.7 - 1.5 49.4 1.8 -12 51 44.9 - 2.1 88% 43.8 2.5 1 34 30.1 - 1.0 88% 55.4 1.1 -25
MS Noodle - Semarang Central Java Urban 37.7 - 1.5 49.4 1.8 -12 49 44.9 - 2.1 92% 43.8 2.5 1 34 30.1 - 1.0 88% 55.4 1.1 -25
MS Noodle - Surabaya East Java Urban 36.0 - 2.0 47.0 0.3 -11 47 37.5 - 5.2 80% 42.3 1.3 -5 34 33.1 3.9 97% 56.7 - 1.2 -24
MS Noodle - Indotim Bali Nusra Urban 31.4 - 0.4 55.1 1.7 -24 45 36.9 - 1.6 81% 54.3 2.1 -17 30 24.7 0.8 84% 56.0 1.3 -31
MS Noodle - Makassar Sulawesi Rural 21.7 - 0.2 31.9 0.0 -10 30 19.2 - 0.9 64% 39.3 - 4.8 -20 23.7 0.4 0% 25.7 3.6 -2
MS Noodle - Manado Sulawesi Rural 21.7 - 0.2 31.9 0.0 -10 30 19.2 - 0.9 65% 39.3 - 4.8 -20 33 23.7 0.4 72% 25.7 3.6 -2
MS Noodle - Pontianak Kalimantan Rural 38.5 - 1.4 28.2 3.6 10 36 31.2 - 1.3 87% 37.3 7.1 -6 45.6 - 2.0 0% 19.3 0.5 26
Trend YTD :
Sedaap- GAP
Indomie-Soup STT Kuah Total (Project + Non Project)
DESC Cabang Project Region Soup IND VS
SEDAP
Target TY +/- ACH TY +/- Est TTL Industri TGT By Nielsen STT YTD LY STT YTD TY GRW ACH
MS Noodle - Medan North Sumatra Urban 26.9 0.6 0% 8.4 - 1.0 19 - - - - 0% 0%
MS Noodle - Tangerang West Java Rural 32 27.4 3.3 86% 54.2 - 4.5 -27 37,783,563 12,090,740 9,498,997 10,341,059 9% 86%
MS Noodle - Bandung West Java Rural 31 27.4 3.3 88% 54.2 - 4.5 -27 644,967,672 199,939,978 172,208,347 176,522,492 3% 88%
MS Noodle - Cirebon Central Java Urban 34 30.1 - 1.0 88% 55.4 1.1 -25 120,104,857 40,835,651 34,658,497 36,103,640 4% 88%
MS Noodle - Semarang Central Java Urban 34 30.1 - 1.0 88% 55.4 1.1 -25 175,266,143 59,590,489 52,704,262 52,685,178 0% 88%
MS Noodle - Surabaya East Java Urban 34 33.1 3.9 97% 56.7 - 1.2 -24 84,889,736 28,894,340 26,909,214 28,094,258 4% 97%
MS Noodle - Indotim Bali Nusra Urban 30 24.7 0.8 84% 56.0 1.3 -31 70,809,014 20,924,064 17,157,310 17,512,627 2% 84%
MS Noodle - Makassar Sulawesi Rural 23.7 0.4 0% 25.7 3.6 -2 - - - - 0% 0%
MS Noodle - Manado Sulawesi Rural 33 23.7 0.4 72% 25.7 3.6 -2 26,244,377 8,688,670.69 5,529,462 6,230,607 13% 72%
MS Noodle - Pontianak Kalimantan Rural 45.6 - 2.0 0% 19.3 0.5 26 - - - - 0% 0%
1,160,065,362 370,963,933 318,666,089 327,489,861 3% 88%
Noodle - Bandung GSS 13 2,344 8% 56% 4,149 -4% 64% Noodle - Indotim GSS 24 4,612 -19% 0% 8,198 -14% 0%
Noodle - Indotim GSS Xbu 24 3,510 -23% 21% 7,937 -3% 37%
Noodle - Bandung IHAG 13 1,990 15% 56% 3,724 -2% 65%
Noodle - Indotim IHAG 24 5,700 -18% 0% 10,101 -2% 0%
Noodle - Bandung GRSJ 13 8 0% 2% 69 0% 11%
Noodle - Indotim IHAG XBU 24 2,202 11% 16% 5,463 3% 27%
Noodle - Bandung SM 13 1,509 20% 46% 2,936 1% 48% Noodle - Indotim GSSJ 24 2,408 27% 52% 4,869 3% 53%
Noodle - Bandung AB 13 2,630 7% 66% 4,385 1% 73% Noodle - Indotim KBGN 24 4,997 10% 54% 9,200 0% 61%
Noodle - Cirebon GSS 20 5,767 5% 66% 9,402 -3% 103% Noodle - Indotim SM 24 5,414 64% 61% 9,406 6% 58%
Noodle - Cirebon IHAG 20 3,134 12% 56% 6,263 -1% 108% Noodle - Makassar GS 22 11,868 -1% 70% 16,653 5% 25%
Noodle - Cirebon GRSJ 20 65 132% 19% 480 57% 127% Noodle - Makassar IHAG 22 6,541 -7% 50% 12,879 -5% 25%
Noodle - Cirebon AB 20 3,856 8% 60% 7,531 7% 114% Noodle - Makassar GRSJ 22 583 403% 28% 1,066 125% 13%
Noodle - Makassar GSSJ 22 1,266 33% 37% 4,643 92% 34%
Noodle - Cirebon SA 20 1,983 -4% 51% 4,045 -9% 99%
Noodle - Makassar IMGA 22 4,862 6% 59% 10,474 21% 32%
Noodle - Semarang GSS 64 15,975 -7% 58% 27,718 -3% 73% Noodle - Manado GS 15 3,067 53% 72% 4,701 33% 27%
Noodle - Semarang IHAG 64 9,237 6% 51% 18,338 -4% 63% Noodle - Manado GSS 15 291 341% 0% 572 306% 0%
Noodle - Semarang GRSJ 64 990 156% 87% 2,536 117% 70% Noodle - Manado IHAG 15 1,373 88% 43% 2,699 76% 20%
Noodle - Semarang SM 64 8,566 -12% 47% 18,283 -5% 65% Noodle - Manado IGCB 15 1,193 217% 40% 1,801 87% 15%
Noodle - Semarang AB 64 10,834 -9% 51% 21,566 -2% 69% Noodle - Manado ICB 15 1,144 125% 37% 1,774 57% 14%
Noodle - Manado ICM 15 819 175% 30% 1,855 154% 17%
Noodle - Surabaya GSS 88 19,259 -5% 53% 34,987 -1% 74%
Noodle - Pontianak GSS 7 988 -10% 56% 1,869 2% 28%
Noodle - Surabaya IHAG 88 11,408 8% 47% 23,919 -1% 63%
Noodle - Pontianak IHAG 7 755 -4% 57% 1,507 7% 29%
Noodle - Surabaya GRSJ 88 1,439 134% 41% 4,901 114% 75% Noodle - Pontianak GRSJ 7 175 243% 138% 577 344% 71%
Noodle - Surabaya SS 88 6,820 -8% 36% 17,134 -11% 55% Noodle - Pontianak GSSJ 7 437 41% 85% 1,007 88% 40%
Noodle - Surabaya AB 88 8,065 12% 52% 18,128 6% 68% Noodle - Pontianak IMGA 7 355 37% 67% 750 30% 34%
Data External –ND (Ytd Mar)
YTD MAR
Indomie- Sedaap- GAP Sedaap- GAP Sedaap- GAP IND
Indomie-Fried Indomie-Soup
DESC Cabang Project Region Total Total IND VS Fried IND VS Soup VS
TY +/- TY +/- SEDAP Target TY +/- ACH TY +/- SEDAP Target TY +/- ACH TY +/- SEDAP
ND Noodle - Medan North Sumatra Urban 73.0 0.7 71.4 - 3.4 2 54 77.8 1.1 144% 49.4 6.4 28 71.6 1.3 0% 47.4 - 0.1 24
ND Noodle - Tangerang West Java Rural 93.3 23.1 94.5 10.5 -1 82 80.4 21.4 98% 87.1 9.4 -7 82 74.0 17.4 90% 92.9 10.8 -19
ND Noodle - Bandung West Java Rural 93.3 23.1 94.5 10.5 -1 84 80.4 21.4 96% 87.1 9.4 -7 82 74.0 17.4 90% 92.9 10.8 -19
ND Noodle - Cirebon Central Java Urban 80.9 1.4 87.0 - 0.9 -6 87 75.6 - 1.0 87% 84.3 0.6 -9 78 67.8 0.2 87% 83.0 - 2.9 -15
ND Noodle - Semarang Central Java Urban 80.9 1.4 87.0 - 0.9 -6 87 75.6 - 1.0 87% 84.3 0.6 -9 78 67.8 0.2 87% 83.0 - 2.9 -15
ND Noodle - Surabaya East Java Urban 75.7 4.0 90.7 2.3 -15 81 71.5 1.0 88% 87.6 2.1 -16 64 51.0 4.0 80% 82.7 - 0.4 -32
ND Noodle - Indotim Bali Nusra Urban 71.9 6.7 95.6 3.4 -24 72 65.4 7.5 90% 93.8 3.6 -28 62 50.0 2.1 81% 94.9 3.3 -45
ND Noodle - Makassar Sulawesi Total 77.1 - 1.6 88.8 0.5 -12 83 69.1 - 1.2 83% 81.7 - 4.2 -13 68.6 5.2 0% 84.2 - 0.1 -16
ND Noodle - Manado Sulawesi Total 77.1 - 1.6 88.8 0.5 -12 83 69.1 - 1.2 84% 81.7 - 4.2 -13 77 68.6 5.2 89% 84.2 - 0.1 -16
ND Noodle - Pontianak Kalimantan Total 86.4 4.4 83.4 10.1 3 87 79.7 6.5 92% 83.0 10.4 -3 82.7 5.2 0% 53.3 - 1.5 29
Improve target
Data External –Trend ND (YTD Mar)
Sedaap Goreng dan Kuah masih unggul dibandingkan Indomie kecuali kalimantan
Sedaap- GAP
Indomie-Fried Est OTL Est OTL Direct In
DESC Cabang Project Region Fried IND VS CB YTD LY CB YTD TY GRW
Cover Tgt Cover TY Cover Direct
Target TY +/- ACH TY +/- SEDAP
ND Noodle - Medan North Sumatra Urban 54 77.8 1.1 144% 49.4 6.4 28 86,483 124,668 27,937 27,967 0% 22% 78%
ND Noodle - Tangerang West Java Rural 82 80.4 21.4 98% 87.1 9.4 -7 312,316 306,150 7,405 7,401 0% 2% 98%
ND Noodle - Bandung West Java Rural 84 80.4 21.4 96% 87.1 9.4 -7 319,933 306,150 55,431 54,556 -2% 18% 82%
ND Noodle - Cirebon Central Java Urban 87 75.6 - 1.0 87% 84.3 0.6 -9 367,187 319,256 34,615 35,203 2% 11% 89%
ND Noodle - Semarang Central Java Urban 87 75.6 - 1.0 87% 84.3 0.6 -9 367,187 319,256 71,800 70,014 -2% 22% 78%
ND Noodle - Surabaya East Java Urban 81 71.5 1.0 88% 87.6 2.1 -16 302,615 267,175 112,475 112,145 0% 42% 58%
ND Noodle - Indotim Bali Nusra Urban 72 65.4 7.5 90% 93.8 3.6 -28 84,449 76,270 24,181 27,331 13% 36% 64%
ND Noodle - Makassar Sulawesi Total 83 69.1 - 1.2 83% 81.7 - 4.2 -13 202,187 167,983 24,045 24,642 2% 15% 85%
ND Noodle - Manado Sulawesi Total 83 69.1 - 1.2 84% 81.7 - 4.2 -13 201,092 167,983 9,405 10,075 7% 6% 94%
ND Noodle - Pontianak Kalimantan Total 87 79.7 6.5 92% 83.0 10.4 -3 127,730 116,988 8,974 9,044 1% 8% 92%
2,371,180 2,171,880 376,268 378,378 1% 17% 83%
Trend
Indomie-Total Sedaap-Total Indomie-Fried Sedaap-Fried Indomie-Soup Sedaap-Soup
DESC Cabang Project Ytd Jan Ytd Feb Ytd Mar Ytd Jan Ytd Feb Ytd Mar Ytd Jan Ytd Feb Ytd Mar Ytd Jan Ytd Feb Ytd Mar Ytd Jan Ytd Feb Ytd Mar Ytd Jan Ytd Feb Ytd Mar
PEN Ndl - Medan 55.0 68.6 78.9 40.4 56.0 63.2 26.5 39.9 49.8 32.7 47.9 55.9 43.7 54.9 65.0 14.9 20.9 28.3
PEN Ndl - Tangerang 78.3 87.4 93.2 62.5 73.5 82.8 53.2 69.4 81.1 35.0 51.2 63.9 66.6 80.0 86.4 52.0 62.2 69.6
PEN Ndl - Bandung 78.3 87.4 93.2 62.5 73.5 82.8 53.2 69.4 81.1 35.0 51.2 63.9 66.6 80.0 86.4 52.0 62.2 69.6
PEN Ndl - Cirebon 71.5 84.3 89.7 66.5 80.2 86.9 61.0 75.0 82.9 45.6 60.8 72.3 44.0 58.3 68.4 52.6 67.9 74.9
PEN Ndl - Semarang 71.5 84.3 89.7 66.5 80.2 86.9 61.0 75.0 82.9 45.6 60.8 72.3 44.0 58.3 68.4 52.6 67.9 74.9
PEN Ndl - Surabaya 65.7 77.4 84.6 69.6 82.4 90.3 59.2 71.8 79.0 54.5 68.0 78.4 33.7 46.6 55.8 45.9 64.3 74.2
PEN Ndl - Indotim 53.7 69.0 73.5 71.2 84.7 87.7 43.6 59.4 65.6 54.7 71.9 80.3 23.2 35.3 41.3 52.8 62.8 71.9
PEN Ndl - Makassar 59.7 70.4 77.0 62.7 73.9 79.8 40.2 49.4 54.8 45.7 59.9 67.3 46.4 58.0 65.6 42.7 57.3 64.1
PEN Ndl - Manado 59.7 70.4 77.0 62.7 73.9 79.8 40.2 49.4 54.8 45.7 59.9 67.3 46.4 58.0 65.6 42.7 57.3 64.1
PEN Ndl - Pontianak 82.6 92.3 95.7 51.7 67.8 75.5 63.8 80.0 86.5 44.7 58.6 67.9 66.4 79.2 86.1 20.3 32.9 44.3
Data External –PENETRATION (YTD Mar)
Goreng Soup
Consumer Contact
JML KK Inc YTD YTD YTD YTD YTD YTD
TGT +/- TGT +/-
DESC Cabang Project TGT ACT ACH Jan Feb Mar Jan Feb Mar
PEN Ndl - Medan 263,823 270,808 103% 5,145,954 5 77 27 40 50 9.9 - 44 55 65 10.1
PEN Ndl - Tangerang 120,706 87,021 72% 3,336,357 3 94 53 69 81 11.7 96 67 80 86 6.4
PEN Ndl - Bandung 167,005 200,425 120% 7,488,862 3 94 53 69 81 11.7 96 67 80 86 6.4
PEN Ndl - Cirebon 140,091 121,404 87% 5,463,565 2 94 61 75 83 7.9 91 44 58 68 10.1
PEN Ndl - Semarang 302,748 233,153 77% 9,831,087 2 94 61 75 83 7.9 93 44 58 68 10.1
PEN Ndl - Surabaya 371,737 345,251 93% 13,095,655 3 93 59 72 79 7.3 82 34 47 56 9.1
PEN Ndl - Indotim 194,494 129,596 67% 5,405,621 2 89 44 59 66 6.1 73 23 35 41 6.0
PEN Ndl - Makassar 344,382 420,972 122% 3,900,357 11 80 40 49 55 5.4 - 46 58 66 7.6
PEN Ndl - Manado 165,908 132,579 80% 2,179,649 6 80 40 49 55 5.4 80 46 58 66 7.6
PEN Ndl - Pontianak 74,942 74,661 100% 1,458,761 5 92 64 80 87 6.5 - 66 79 86 6.8
2,145,833 2,015,868 94%
Calendar Activity Q2
April May June
Description
W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25 W26
* Heboh Pasar Tgt 160 Paket (3 Ind Reg & 2 Jumbo) Rp 15,000
* Spreading URO Pemukiman Tgt 10 CTN (5 CTN Jumbo, 5 CTN Indomie Reg)
* DEWA Tgt 50 Paket Khusus Urban/100 Paket Khusus Rural (Indomie Reg + Jumbo)
* Mini Event
* Indomie Untuk Negeri
Tgt 300 (30 CTN Indomie Reg) Rp 10,000
(Sarapan Pagi+Branding)
* Branding Branding (PNT, Vinyl Nama Toko, Mini billboard)
• Data Internal →Cakalang & X-Bu
Drive Indomie Cakalang – CB
Cabang Manado
Tracking Cakalang Q2 & YTD W18 Time Gone 35%
CB YTD W18
SP ICB & IGCB ICB IGCB Repeat (ICB&IGCB)
Desc Code SP Stock Point
Project Buy 1X Buy 2X Buy 3X Buy Buy
Target TY GRW ACH TY GRW TY GRW Buy 1X Buy 2X Buy 3X
% % % >3X >3X %
GT 5224/021 SP GORONTALO 1 680 259 62% 38% 177 49% 208 61% 199 77% 32 12% 12 5% 16 6%
GT 2814/001 UD MALUKU JAYA 1 319 86 -18% 27% 70 -16% 72 -11% 43 50% 8 9% 16 19% 19 22%
GT 5224/009 SP TONDANO 1 141 134 11% 95% 127 9% 120 9% 19 14% 20 15% 15 11% 80 60%
GT 5224/006 SP TOMBASIAN 1 463 238 -45% 51% 215 -46% 145 -52% 78 33% 61 26% 49 21% 50 21%
GT 5224/012 SP LANGOWAN 1 412 408 30% 99% 371 43% 273 39% 153 38% 103 25% 68 17% 84 21%
GT 5224/022 SP PALU 1 746 458 0% 61% 332 0% 405 0% 324 71% 91 20% 19 4% 24 5%
GT 5224/015 KOTAMOBAGU EX DEPO 1 771 394 -44% 51% 333 -40% 276 -41% 178 45% 89 23% 59 15% 68 17%
GT 2814/001 PT Tompotika Raya Luwuk 1 421 252 204% 60% 207 257% 214 245% 216 86% 23 9% 6 2% 7 3%
GT 5224/027 SP POSO 1 370 107 11% 29% 65 -13% 81 29% 84 79% 16 15% 2 2% 5 5%
GT 2814/002 MPJ Tobelo 1 124 17 -56% 14% 15 -50% 14 -55% 7 41% 3 18% 0 0% 7 41%
GT 5224/035 SP SIGI 1 115 0% 0% 71 0% 93 0% 92 80% 13 11% 5 4% 5 4%
GT 5224/033 SP TOLI TOLI 1 272 71 0% 26% 52 0% 52 0% 57 80% 13 18% 0 0% 1 1%
GT 5224/032 SP BUOL 1 123 46 1050% 37% 28 833% 38 1167% 36 78% 8 17% 1 2% 1 2%
GT 5224/034 SP DONGGALA 1 117 0% 0% 46 0% 99 0% 99 85% 17 15% 1 1% - 0%
GT 5224/028 SP KWANDANG 1 168 55 120% 33% 50 117% 39 160% 45 82% 5 9% 3 5% 2 4%
Sub Total GT SP Project 15 5,010 2,757 33% 55% 2,159 26% 2,129 45% 1630 59% 502 18% 256 9% 369 13%
Sub Total GT Non Project 25 3,732 2,548 -11% 68% 2,249 -9% 2,074 -9% 887 35% 460 18% 312 12% 889 35%
Total GT 40 8,742 5,305 7% 61% 4,408 5% 4,203 12% 2,517 47% 962 18% 568 11% 1,258 24%
Total MT 1 - 30 -6% 0% 29 -6% 30 -3% 8 27% 2 7% 1 3% 19 63%
Grand Total 41 8,742 5,335 7% 61% 4,437 5% 4,233 12% 2,525 47% 964 18% 569 11% 1,277 24%
Drive Indomie Cakalang - STT
Cabang Manado
STT (Q2) STT (YTD W18)
SP Target Q2 Actual STT (ICB & IGCB) Actual STT ICB Actual STT IGCB Actual STT (ICB & IGCB) Actual STT ICB Actual STT IGCB
Desc Code SP Stock Point
Project ICB +
STT Q1 2025 Grw Ach 2025 Grw 2025 Grw 2025 Grw 2025 Grw 2025 Grw
IGCB/week
GT 5224/021 SP GORONTALO 1 39,253 510,286 13,267 -33% 3% 6,824 -23% 6,443 -41% 305,279 123% 153,983 130% 151,296 116%
GT 2814/001 UD MALUKU JAYA 1 9,028 117,359 48,680 67% 41% 28,080 137% 20,600 19% 184,680 36% 93,200 45% 91,480 28%
GT 5224/009 SP TONDANO 1 12,903 167,745 31,421 -19% 19% 19,474 -10% 11,947 -30% 161,199 -2% 96,330 2% 64,869 -7%
GT 5224/006 SP TOMBASIAN 1 7,116 92,511 22,187 14% 24% 15,238 26% 6,949 -5% 98,032 11% 71,991 16% 26,041 1%
GT 5224/012 SP LANGOWAN 1 6,541 85,027 25,693 56% 30% 15,891 26% 9,802 155% 89,296 27% 60,644 22% 28,652 40%
GT 5224/022 SP PALU 1 44,971 584,617 29,238 292280% 5% 11,721 0% 17,517 175070% 75,253 188033% 30,495 0% 44,758 111795%
GT 5224/015 KOTAMOBAGU EX DEPO 1 4,706 61,181 11,670 33% 19% 6,596 32% 5,074 34% 46,670 21% 30,723 26% 15,947 11%
GT 2814/001 PT Tompotika Raya Luwuk 1 2,273 29,549 11,190 154% 38% 5,720 249% 5,470 98% 27,210 16% 12,880 24% 14,330 10%
GT 5224/027 SP POSO 1 4,986 64,821 5,412 -3% 8% 3,072 -21% 2,340 39% 13,996 -25% 7,488 -30% 6,508 -19%
GT 2814/002 MPJ Tobelo 1 1,567 20,374 5,720 -7% 28% 2,840 -8% 2,880 -6% 12,760 -44% 6,440 -48% 6,320 -39%
GT 5224/035 SP SIGI 1 2,754 0% 0% 1,256 0% 1,498 0% 7,063 0% 3,487 0% 3,576 0%
GT 5224/033 SP TOLI TOLI 1 9,252 120,280 1,430 0% 1% 555 0% 875 0% 5,811 0% 2,476 0% 3,335 0%
GT 5224/032 SP BUOL 1 3,768 48,985 1,051 338% 2% 371 209% 680 467% 3,033 1164% 1,160 867% 1,873 1461%
GT 5224/034 SP DONGGALA 1 1,549 0% 0% 499 0% 1,050 0% 3,009 0% 869 0% 2,140 0%
GT 5224/028 SP KWANDANG 1 6,361 82,688 1,237 -15% 1% 665 1% 572 -28% 2,956 -7% 1,693 -4% 1,263 -11%
Sub Total GT SP Project 15 152,725 1,985,424 212,499 41% 11% 118,802 46% 93,697 36% 1,036,247 48% 573,859 44% 462,388 52%
Sub Total GT Non Project 25 254,210 3,304,731 367,794 2% 11% 188,589 0% 179,205 4% 1,473,485 5% 776,201 6% 697,284 5%
Total GT 40 406,935 5,290,155 580,293 13% 11% 307,391 14% 272,902 13% 2,509,732 20% 1,350,060 19% 1,159,672 20%
Total MT 1 - - 331,436 -14% 0% 180,384 1% 151,052 -27% 1,354,984 -2% 695,148 -1% 659,836 -3%
Grand Total 41 406,935 5,290,155 911,729 2% 17% 487,775 9% 423,954 -5% 3,864,716 11% 2,045,208 12% 1,819,508 10%
AVG/W GT 406,935 116,059 13% 29% 61,478 14% 54,580 13% 139,430 20% 75,003 19% 64,426 20%
AVG/W ALL 406,935 182,346 2% 45% 97,555 9% 84,791 -5% 214,706 11% 113,623 12% 101,084 10%
Drive X-bu
GT Noodle - Indotim 0001/001 DP DENPASAR 1 3,684 3,225 -9% 88% 3,397,873 982,709 78% 29% 3,706,598 33%
GT Noodle - Indotim 0001/006 DP KUTA 1 1,000 926 -10% 93% 1,082,706 300,850 764% 28% 1,068,960 127%
GT Noodle - Indotim 5220/012 SP BANGLI 1 294 260 27% 88% 63,598 11,517 443% 18% 37,511 29%
GT Noodle - Indotim 5220/024 SP BLAHBATU 1 263 223 25% 85% 48,773 7,882 105% 16% 36,431 86%
GT Noodle - Indotim 5220/017 SP GIANYAR 1 361 291 -1% 81% 127,613 33,814 -8% 26% 185,250 45%
GT Noodle - Indotim 5220/005 SP KARANG ASEM 1 599 560 16% 93% 145,476 33,672 13% 23% 129,237 17%
GT Noodle - Indotim 5220/007 SP KLUNGKUNG 1 549 494 9% 90% 253,314 51,401 -12% 20% 216,593 -1%
GT Noodle - Indotim 5220/028 SP SUKAWATI 1 105 88 4% 84% 35,831 8,055 0% 22% 35,364 34%
GT Noodle - Indotim 5220/029 SP SUSUT 1 299 196 -2% 66% 68,128 6,733 5% 10% 26,175 24%
GT Noodle - Indotim 5220/008 SP BULELENG 1 706 594 -14% 84% 320,115 71,539 49% 22% 282,005 28%
GT Noodle - Indotim 5220/032 SP NEGARA (BARU) 1 680 548 18% 81% 273,563 80,312 34% 29% 321,105 17%
GT Noodle - Indotim 5220/016 SP SERIRIT 1 659 634 -4% 96% 196,900 38,654 29% 20% 149,974 16%
Sub Total GT SP Project 12 9,199 8,039 -3% 87% 6,013,891 1,627,138 87% 27% 6,195,203 40%
Sub Total GT Non Project 12 395 1,032 37% 261% 99,962 34,817 -7% 35% 190,160 4%
Total GT 24 9,594 9,071 0% 95% 6,113,852 1,661,955 83% 27% 6,385,363 38%
MT Noodle - Indotim 5220/023 SP HCO DENPASAR 0 50 -57% 0% 4,001 -31% 0% 27,278 -20%
MT Noodle - Indotim 0001/002 DP HCO 0 220 212 -4% 96% 4,905,586 49,760 -93% 1% 2,725,420 -34%
Total MT 2 220 262 -22% 119% 4,905,586 53,761 -93% 1% 2,752,698 -34%
Grand Total 26 9,814 9,333 0% 95% 11,019,438 1,715,716 3% 16% 9,138,061 4%
Drive X-bu
GT Noodle - Indotim 0001/001 DP DENPASAR 1 2,629 2,188 -8% 83% 735,979 227,045 287% 31% 751,034 89%
GT Noodle - Indotim 0001/006 DP KUTA 1 843 634 45% 75% 119,575 43,660 1019% 37% 147,160 136%
GT Noodle - Indotim 5220/012 SP BANGLI 1 164 156 8% 95% 27,774 5,946 110% 21% 17,411 10%
GT Noodle - Indotim 5220/024 SP BLAHBATU 1 160 127 -26% 79% 20,717 3,900 -2% 19% 14,345 -2%
GT Noodle - Indotim 5220/017 SP GIANYAR 1 286 233 -5% 81% 66,440 22,075 110% 33% 82,616 42%
GT Noodle - Indotim 5220/005 SP KARANG ASEM 1 456 447 27% 98% 61,989 23,680 105% 38% 80,122 74%
GT Noodle - Indotim 5220/007 SP KLUNGKUNG 1 393 328 2% 83% 138,277 25,406 -40% 18% 106,209 0%
GT Noodle - Indotim 5220/028 SP SUKAWATI 1 75 67 8% 89% 17,986 4,705 18% 26% 16,615 3%
GT Noodle - Indotim 5220/029 SP SUSUT 1 265 125 -23% 47% 37,106 6,300 -44% 17% 21,979 -22%
GT Noodle - Indotim 5220/008 SP BULELENG 1 563 434 -1% 77% 78,973 27,041 144% 34% 89,575 47%
GT Noodle - Indotim 5220/032 SP NEGARA (BARU) 1 502 330 37% 66% 78,495 32,101 312% 41% 83,150 91%
GT Noodle - Indotim 5220/016 SP SERIRIT 1 519 474 8% 91% 65,562 18,338 268% 28% 56,397 47%
Sub Total GT SP Project 12 6,855 5,543 3% 81% 1,448,872 440,197 155% 30% 1,466,613 65%
Sub Total GT Non Project 12 236 466 56% 197% 44,338 18,825 242% 42% 55,708 54%
Total GT 24 7,091 6,009 5% 85% 1,493,210 459,022 158% 31% 1,522,321 65%
MT Noodle - Indotim 5220/023 SP HCO DENPASAR 0 22 10% 0% 1,360 0% 0% 5,960 34%
MT Noodle - Indotim 0001/002 DP HCO 0 220 163 8% 74% 282,483 15,180 -32% 5% 221,660 52%
Total MT 2 220 185 8% 84% 282,483 16,540 -26% 6% 227,620 51%
Grand Total 26 7,311 6,194 6% 85% 1,775,693 475,562 137% 27% 1,749,941 63%
Trade APRketing Indofood CBP Sukses Makmur Tbk. – Noodle Division