Application Design

Henry
 01 Research Overview
CONTENTS
02 Zhongyu Online (Badminton
Community)
03 Aviation Travel (Flight
Management)
04 Douban (Cultural
Community)
05 References
PART. 01
Research Overview
 Apps Under Analysis

01
Zhongyu OnlineA badminton- focused community
platform. 02 DoubanA cultural and entertainment content
rating platform.

Aviation TravelA flight management and travel service

03 app.
PART. 02
Zhongyu Online
(Badminton
Community)
 Background & Positioning
01 exchange badminton skills 02 share equipment experiences 03 organize and participate in
competitions here.

Description: Zhongyu Online is a community application dedicated to badminton. Users can exchange badminton skills, share equipment
experiences, and organize and participate in competitions here.
The main functions of the application include event scheduling, evaluation of equipment such as rackets, community forums, etc.

Launch DateMay 17, 2012. Target UsersBadminton Core FeaturesEvent scheduling, equipment
enthusiasts aged 19–30. reviews, community forums, and second-
hand trading.
 App Current UI Design

Home Page competition Shopping

Ratings reviews

1.A lot of customers have

complained that they don't know
how to use too much information
and that many advertising
systems frequently break.

2.Users complain that the currently

available UI is hard to use.
One of the biggest challenges to
second-hand trading is concerns
about safety.
Weakness and strongth

This design shows very Older interface designs that are

intuitively which game is confused and miserable are hard to use
going on at first, lower the favorability of new
users, and raise the learning process.
 Weaknees and strength
The advantages include a lot of valuable
information

Predict the result of the competition

It contains badminton players from various countries,
which is too chaotic and must be classified
Weekness

The design of the loading interface needs

01 improvement

Users will feel more comfortable

02 if it makes changes to this
interface.
 Weakness
There is too much advertisement content
There's too much information given.

The color theme is repetitive.

Finding what they're looking for is
difficult for new users.
 Visual Flaws
User Pain Points
Information Overload: Excessive information and intrusive Monotonous Color Scheme: The interface is visually boring
advertisements overwhelm users, affecting their overall experience. and uninteresting due to the current color scheme's too
Transactional communications Trust Issues: Because of much white dominance.
Outdated Loading Interface: The loading interface seems
safety concerns, there is a notable lack of trust in second-hand old-fashioned and does not meet user expectations and
transactions, which deters user participation. modern design standards.
Navigation Confusion: The navigation system is confusing to new
users, making it hard to find information and features they want.
Absence of Player Categorization: The platform's incorrect
player classification, which includes a mix of foreign users,
results in a lack of focus and a personalized user interface.
Comparison of Competitors
Competitor Comparison (vs. Xiaohongshu)

|1. Zhongyu Online: Badminton interest community information

trading platform 2. Xiaohongshu: Lifestyle Sharing Community
(Including Sports Equipment Content)
Interface Design
Zhongyu Online: Function-oriented, information-intensive, traditional interface
Xiaohongshu: Youthful design, high fashion sense, and visually exquisite
Improvement Goals

Primary Goals Introduce NewGoals

Secondary Features: Add live
Modernize UI: Introduce youth-centric coaching sessions and detailed
design element inspired by equipment reviews to enrich content
Xiaohongshu to create a more visually and provides more value to users.
appealing and engaging interface. Real- Time Tournament Dashboard:
Enhance Transaction Security: Develop a real times tournament
Implement user verification and escrow schedule dashboard to helps users
payment systems to build trust and stay updated on upcoming and
ensure secure transactions. ongoing events.
Conclusion

Overall, Zhongyu Online's current problems are

mostly focused on its dated and insignificant visual
design, complex transportation, insufficient
process efficiency, and user guidance.
PART. 03
Aviation Travel
(Flight Management)
BackgroundApplication
& Positioning
Name: Aviation Travel
02 04
Core FeaturesReal- time
Launch Date2012.
flight updates, booking, and
offline in- flight games.

01
DeveloperChina Civil 03
Target UsersDomestic air
Aviation Information travelers in China.
Network.
 App Current UI Design
Home page Order Detail
Ratings reviews

Booking Section homepage page

1. Complex booking process with multiple 2.Ads appear on the homepage page,
steps. which lacks visual organization.
Strength
Also, the current location of the flight path
and the aircraft's travel altitude can be
checked. Passengers enjoyed a great
experience during the journey.

With this APP, you can play card games

on the plane without an Internet
connection
 Weaknesses

The main colors are gray and dark blue, which are
Without important points, the UI is wildly normally cool and collected but lack relationships
confusing. and are particularly attractive to younger users.

Many people are claiming that it The color scheme is a little "business-
is difficult to new users and that like"
they are able to use it.
Weaknesses
There is no personalizing in the service process.

Advertisements' suggested content removes the the

experience.

Most of the services are provided in the same way, and there is a lack of behavior identification and specific
recommendations for various users (such as businesses, tourists, international students, etc.).
Weaknesses
The prices are different
Current Design Issues

User Pain Points Competitor Insights

Cluttered Homepage: The homepage is cluttered Ctrip: Known for its user- friendly
with disorganized ads, making it difficult for users interface and comprehensive travel
to find relevant information quickly. services, Ctrip sets a high standard
Complex Booking Process: The multi- step
booking process is overly complex and time- for ease of use and functionality.
consuming, which can frustrate users, especially
beginners.
Dull Color Scheme: The current color scheme,
dominated by gray and dark blue, lacks vibrancy
and appeal to a younger audience.
Improvement Goals

Primary Goals Secondary Goals

Simplify Booking Flow: Streamline the booking process
to make it more intuitive and user-friendly, especially for Integrate Real- Time Dashboard: Develop a real- time
first-time users. travel dashboard that provides users with instant
Refresh UI: Update the user interface with vibrant colors updates on booking status and trip information.
and modern typography to create a more visually Dynamic Flight Event Carousels: Replace static ads with
appealing and engaging experience. dynamic flight event carousels to provide more relevant
and engaging content to users.
Conclution

In conclusion, I don't think the problems with this software are

that bad right now. Simplifying the ticketing process is the first
step. Second, we must alter the background color of our theme.
PART. 04
Douban (Cultural
Community)
 01
introduction
PART

CategoryCultural Community + Content Rating.

Core FeaturesMovie/book ratings, community discussions, event listings.

 App Current UI Design
Books and Moive Home page shopping
Positioning & Features
 Weakness
3.Social Features Strong
community interaction but
limited visual appeal.

1.Users complain that the existing UI is hard to use. 2.Home PageCluttered with ads,
One of the biggest obstacles to new users is text-
heavy material. lacks visual hierarchy.
 Simplify Content Discovery Modernize UI

Reduce complexity in content Update the interface with youth-

discovery. centric design elements.
Make it easier for beginners to Incorporate vibrant color schemes
navigate the app. and modern typography.
Secondary Goal
Add Transactional Features

Integrate Personalized Recommendations

Replace ads with dynamic content carousels.

Highlight upcoming movies, books, and events
Current Design Issues
User Pain Points

01
Ad- Heavy Homepage: The 02
Text-Heavy Content: The
03
Lack of Visual Appeal in Social
homepage is cluttered platform's content is Features: The social features
with ads, which disrupts overly text-heavy, which lack visual appeal and fail to
the user experience and can be overwhelming and engage users effectively,
discouraging for new users reducing overall interaction
makes it difficult to find and community engagement.
valuable content. who prefer more visual
engagement.
 Improvement Strategies

Personalized
RecommendationsIntroduce
Carousels with Dynamic ContentTo help personalized recommendation
users find new content, replace modules to help users find content
that matches their interests and Modernize UI: UIUpdate the user
advertisements with dynamic content interface with high-contrast color
carousels displaying well-known films, preferences.
schemes and modern fonts to create a
books, and events. more visually appealing and user-
friendly experience.
 Conclution
For specific material
recommendations,
include an overview.
Give users information
that is specific to them.
PART.
References
05
UrweLCoMe. (2019b). 产品分析：航旅纵横，如何让飞行变得更简单. Retrieved from
https://www.woshipm.com/evaluating/4410680.html
Circle. (2014). 豆瓣初探. Retrieved from
https://blog.csdn.net/circlepig/article/details/8278597
杨 晨大神 (Ed.). (2017). Mad architects unveil One River North: A cracked-open
canyon in the heart of Denver. Retrieved from
https://zh.wikipedia.org/wiki/%E9%A9%AC%E5%B2%A9%E6%9D%BE

Similarweb. (2021). DouBan. Retrieved from

https://apps.similarweb.com/zh
202X
谢谢大家

主讲人：AiPPT ：2025.5
时间