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Class Notes

The document provides comprehensive notes on E-Commerce, covering its definition, types, business models, infrastructure, payment systems, security concerns, legal issues, marketing strategies, logistics, trends, and key performance indicators. It highlights various E-Commerce models such as B2B, B2C, and C2C, along with examples and case studies of major players like Amazon and Alibaba. Additionally, it discusses emerging trends like AI, AR/VR, and sustainable practices in the E-Commerce landscape.

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20 views4 pages

Class Notes

The document provides comprehensive notes on E-Commerce, covering its definition, types, business models, infrastructure, payment systems, security concerns, legal issues, marketing strategies, logistics, trends, and key performance indicators. It highlights various E-Commerce models such as B2B, B2C, and C2C, along with examples and case studies of major players like Amazon and Alibaba. Additionally, it discusses emerging trends like AI, AR/VR, and sustainable practices in the E-Commerce landscape.

Uploaded by

khushibhatiaji
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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📚 E-Commerce - MBA Class Notes

1. Introduction to E-Commerce

 Definition: Buying and selling of goods and services over electronic systems such as the
internet.

 Scope: Includes online retail, electronic markets, online auctions, internet banking, and
more.

 Evolution: From EDI (Electronic Data Interchange) to mobile commerce and social
commerce.

2. Types of E-Commerce

Type Description Example

Business to
B2B Alibaba, ThomasNet
Business

Business to
B2C Amazon, Flipkart
Consumer

Consumer to
C2C eBay, OLX
Consumer

Consumer to
C2B Freelancer, 99designs
Business

Business to
B2G E-procurement portals
Government

Mobile apps like


M-Commerce Mobile Commerce
Amazon, Paytm

3. E-Commerce Business Models

 Marketplace Model (e.g., Amazon): Platform


connects buyers and sellers.

 Inventory Model (e.g., Zappos): Business owns


inventory and sells directly.

 Subscription Model (e.g., Netflix): Users pay a


recurring fee for access.

 Freemium Model (e.g., Spotify): Basic service free,


charge for premium features.

 Dropshipping: Seller doesn’t keep products in


stock; directly ships from supplier.
Type Description Example

4. E-Commerce Infrastructure

 Front-end: Website, Mobile App, User Interface

 Back-end: Databases, Application servers,


Payment systems

 Technology Stack: HTML/CSS, JavaScript,


PHP/Python, MySQL, etc.

 Hosting & Cloud Services: AWS, Google Cloud,


Azure

5. Payment Systems

 Digital Wallets: PayPal, Google Pay, PhonePe

 Credit/Debit Cards

 Net Banking

 UPI (Unified Payments Interface)

 Cryptocurrency (emerging)

6. Security in E-Commerce

 Concerns: Data breaches, fraud, phishing

 Technologies:

o SSL Certificates

o Two-factor Authentication

o Firewalls

o Encryption

 Regulations: GDPR, PCI DSS compliance

7. Legal and Ethical Issues

 Privacy concerns

 Consumer protection laws

 Intellectual property rights


Type Description Example

 Cyber laws

8. E-Commerce Marketing

 SEO (Search Engine Optimization)

 SEM (Search Engine Marketing)

 Social Media Marketing (SMM)

 Email Marketing

 Affiliate Marketing

 Influencer Marketing

9. Logistics and Supply Chain in E-Commerce

 Order fulfillment

 Warehousing

 Last-mile delivery

 Reverse logistics (Returns)

10. Trends in E-Commerce

 AI & Chatbots: Personalized shopping experience

 AR/VR: Virtual try-ons

 Voice Commerce: Shopping through Alexa/Siri

 Social Commerce: Selling via Instagram, Facebook

 Sustainable E-commerce: Eco-friendly practices

11. KPIs & Metrics

 Conversion Rate

 Customer Acquisition Cost (CAC)

 Customer Lifetime Value (CLTV)

 Cart Abandonment Rate

 Bounce Rate
Type Description Example

 Return on Ad Spend (ROAS)

12. Case Studies

 Amazon: Leader in B2C & logistics innovation

 Alibaba: Dominant B2B and Single's Day sales

 Shopify: Enabler for small businesses

 Flipkart: Indian e-commerce success story

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